Childhood obesity and nutrition is all over the news and is serving as the fuel for marketers developing products that appeal to consumers ages 3 to 11, and, of course, their gatekeepers. Since the turn-of-the-century, the dynamics of the kids’ food and beverage business have changed dramatically. For starters, there have been aggressive efforts in making products that really only appeal to kids. For example, 10-plus years ago, ordinary macaroni and cheese (elbow noodles) would be considered a kids’ food. In this report, it is not. To be considered a kids’ food, the noodles must either be in the shape of a cartoon character or the formulation must be enhanced with nutrients that are described as assisting with kids’ growing needs.
Instead, Kids’ Food and Beverages in the U.S., new from Packaged Facts, is broad and complex, spanning numerous categories and market segments, but focusing on products truly targeted to kids. “Kids” might be in the name, the tagline, or in the flagging of “nutrients for proper growth.” They are the kinds of foods and beverages an adult would not otherwise purchase unless there was a kid in the household.
Kids’ Food and Beverages in the U.S. includes an analysis of the market, with historical (2001-2005) and projected (2006-2010) data, and an overview of what products are proving to be winners and losers. Major and upcoming companies, such as Nestle, Kellogg, Stoneyfield Farm, Clif Bar, Kraft, Nature’s Path, Healthy Handfuls, In-Zone Brands, are profiled.
The information in Kids’ Foods and Beverages in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, fall 2005 National Consumer Survey.
What You’ll Get in this Report
Kids’ Foods and Beverages in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Kids’ Foods and Beverages in the U.S. offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the kids’ food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for kids’ foods and beverages, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for kids food and beverage products.
This report will help:
Chapter 1 Executive Summary
Chapter 2 The Products
Chapter 3 The Market
Chapter 4 The Marketers
Chapter 5 Marketing Overview
Chapter 6: The Marketplace
Chapter 7 The Consumer
Chapter 8 New Products and Trends
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