Higher birth rates are bringing about a more baby- and kid-centric culture. In a generally soft economy, the $12 billion infant, toddler, and preschool (ITP) clothing business represents one of the fastest-growing portions of the apparel market.
Using a new data-intensive yet compact format, this Packaged Facts report quantifies the ITP clothing market, providing market growth rates, market size and composition breakouts, and a full discussion of the factors affecting future growth, leading to five-year market forecasts through 2007. Also included are a review of the competitive environment and key industry players, both wholesale and retail, and an analysis of consumer demographics based on current Simmons Market Research Bureau data profiling consumer demographics.
New to the report are cutting-edge action points that companies can use to leverage the trends driving the market. Up-to-the-minute information on industry developments relating to mergers, acquisitions, and IPOs; target marketing; brand maintenance; designer and licensed products; and e-commerce provide the strategic information needed to keep pace with this changing market.
This report is the first of a three-part series on the infant, toddler, and preschool products market, which also covers Home Furnishings and Toys (Volume II) and Babycare Supplies (Volume III). An Executive Overview of all three volumes is provided to purchasers of the series, providing a cross-comparison of opportunities and competition in these inter-related sectors of the infant, toddler, and preschool products market.
Volumes in the series are as follows:
Volume I: The U.S. Market for Infant, Toddler, and Preschool Clothing Volume II: The U.S. Market for Infant,Toddler, and Preschool Home Furnishings and Toys Volume III: The U.S. Market for Infant, Toddler and Preschool Products: Baby Care Supplies The U.S. Market for Infant, Toddler and Preschool Products, Volumes I-III
Marketers of Children’s Clothing Focus on Growing Ethnic Markets
New York, February 12/PRNewswire - By 2005 at least 40% of the designs and colors seen on children’s clothing will be tailored to appeal to blacks and Hispanics. According to The U.S. Market for Infant, Toddler and Preschool Clothing, a newly published Packaged Facts report available at MarketResearch.com, children’s clothing companies have identified ethnic markets, and specifically the black and Hispanic segments of the population, as their most important audience.
Given the tremendous population increases that Census 2000 projected for the black and Hispanic demographics in the United States (12% and 35%, respectively) most marketers have recognized the importance of speaking to these powerful population segments. However, blacks and Hispanics are of greater importance in the children’s clothing market than in most other industries, given the high purchasing indices for kid’s clothes among these populations.
"Hispanics and blacks are already making a vast percentage of children’s clothes purchases," said Don Montuori, Acquisitions Editor for Packaged Facts. "We have found that these ethnic demographics are more than twice as likely to purchase infant, toddler or preschool clothing. When you consider this finding in tandem with demographic growth trends of recent years, there can be little doubt that success in the kid’s clothing market rest upon a company’s ability to market effectively to a diverse population."
The U.S. Market for Infant, Toddler and Preschool Clothing is the first volume in a series of three reports from Packaged Facts on products for the infant, toddler and preschool demographic. The reports provide detailed information about buying behavior, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The reports also include historical sales data, as well as market projections through 2007.
About Packaged Facts
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