Ice cream, frozen yogurt, sherbet, sorbet, water ice, and frozen novelty manufacturers aggressively innovate and market their wares in order to hold onto, and hopefully grow their share of the $21 billion U.S. frozen desserts business, which includes a variety of retail and foodservice channels. Many marketers compete in both channels with hopes that their offerings will catch the eye of consumers, as the frozen desserts business is one of the most saturated categories in the frozen foods section. From pints to half-gallons, and cups to cones, frozen dessert marketers know that consumers crave their products, in fact, consumers often turn to these products for comfort or reward. When it comes to the premium-priced, higher-end products, consumers tend to be very brand loyal, which makes it even more challenging for a new player to enter the business. And of course, like many industries, marketer consolidation is making the big players bigger, and the smaller players smaller. Bigger means more marketing dollars and a greater chance of success. Smaller translates to a greater chance of failure as a result of fewer resources.
This new report from Packaged Facts provides historical data as well as market growth projections up to 2008 for the ice cream, related frozen desserts (frozen yogurt, sherbet/sorbet/water ice), and frozen novelties market, by both product category and market channel. This report also provides details on the latest and greatest in frozen desserts, including new technologies and innovations such as lower-carbohydrate formulations and ethnic flavors. Topics range from impulse items and retail packaging trends to indulgent formulations and clever positioning. You will find profiles of the top retail and foodservice players along with comprehensive demographic data and brand share information. This report is a must-resource for anyone involved in the frozen desserts market, or anyone thinking of jumping on board.
The information in The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the ice cream market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
What You’ll Get in this Report
The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties is a brand-new report that offers a unique perspective on the changing market for ice cream, frozen yogurt, sherbet and frozen novelties. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report
If your company is already competing in the ice cream and related desserts market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ice cream, frozen yogurt sherbet and other frozen desserts, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for ice cream based on Simmons data.
This report will help:
Chapter 1: Executive Summary
Chapter 2: The Products
Chapter 3: The Market
Chapter 5: Distribution and Sales Outlets
Chapter 6: The Consumer
Chapter 7: New Product Trends
Appendix: Addresses of Selected Marketers