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The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties , 3rd Edition


Attention: There is an updated edition available for this report.

Chapter 1: Executive Summary

  • Scope and Methodology
  • Report Methodology
  • The Products
    • Five Product Classifications
    • Most Important Classification Is Product Category, and There Are Three
    • Sales Venues: Retail and Foodservice
    • Retail Packaged Products Are in a Variety of Package Types and Sizes
    • Frozen Novelties Come in Multi-Packs and as Individual Units
    • Foodservice Sizes Are Rather Basic
    • Foodservice Venues and Offerings Are Quite Plentiful

  • Size and Growth of the Market
    • 2003 Sales Are Almost at $21.0 Billion
    • Sales Approach $23.0 Billion by 2008
    • Table 1-1: U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2008
    • Market Share by Product Category
    • Table 1-2: U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2003
    • Projected Category Growth Strongest for Frozen Novelties
    • Table 1-3: Projected U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2003-2008 (in millions of dollars)
    • Factors Affecting Market Growth

  • The Marketers
    • All Types of Marketers
    • Leading Marketers
    • Primarily Foodservice Marketers
    • Frozen Dessert Advertising and Promotion Trends

  • Distribution and Sales Outlets
    • Channels of Distribution
    • Distribution Methods
    • Foodservice Is Largest Distribution Channel
    • The New Dreyer’s Resulted in Ice Cream Distribution Changes

  • The Consumer
    • A Frozen Dessert to Please All Consumers

Chapter 2: The Products

  • Scope of the Report
    • Markets Analyzed
    • Products Outside of Scope

  • Product Breakouts
    • Five Product Classifications
    • First Classification: Three Primary Categories
    • Table 2-1: Product Definitions by Primary Category: Ice Cream, Related Frozen Desserts, and Frozen Novelties
    • First Primary Category: Ice Cream
      • Ice Cream
      • Frozen Custard
      • Gelato

    • Second Primary Category: Related Frozen Desserts
      • Frozen Yogurt
      • Sherbet
      • Sorbet
      • Water Ice

    • Third Primary Category: Frozen Novelties
    • Second Classification: Formulation Quality
      • Economy
      • Regular
      • Premium
      • Superpremium

    • Third Classification: Packaged vs. Frozen Novelty vs. Foodservice
    • Goodbye Half-Gallon Container
    • Packaged Sizes and Shapes
    • Multi-Packs and Single-Serve Novelties
    • Novelties Vary in Size and Form
      • Bars (Stick and Stickless)
      • Cones
      • Cups
      • Sandwiches
      • Push Tubes
      • Shelf-Stable Water Ices
      • Bite-Size Pieces
      • Yogurt Squeeze Tubes
      • Cakes, Pies, and Rolls

    • Foodservice Sizes and Offerings
    • Fourth Classification: Hard-Frozen vs. Soft-Serve
    • Table 2-2: U.S. Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-2002
    • Fifth Classification: Health and Wellness
      • No-Sugar-Added
      • Flagging Fat Content

    • Table 2-3: Legal Descriptors for the Fat and Calorie Content of Ice Cream
    • Lowering Carbohydrates
    • All-Natural
    • Organic

  • Low-Carb is Hot, Hot, Hot
  • Will No-Sugar-Added Go Away?

  • Non-Traditional Frozen Desserts
    • Non-Dairy Frozen Desserts
    • Soy Treats

  • Foodservice Descriptors
    • Variety of Venues
    • Offerings-a-Plenty
      • Sundaes and Banana Splits
      • Soda and Floats
      • Shakes and Malts
      • Other Blended Treats
      • Smoothies

    • Cold-Surface Blending

  • Frozen Dessert Manufacturing
    • A Brief Description
    • What’s Overrun?
    • Frozen Dessert Manufacturing Plants
    • Table 2-4: Number of U.S. Frozen Dessert Manufacturing Plants by Category, 1970-2002
    • Co-Packing is Big Business

  • Government Regulations
    • The Regulatory Environment
    • Labeling Overview
    • Flavor Labeling Categories
    • Standards of Identity
    • Amending the Standards
    • Labeling Nomenclature
    • Low-Carb Is Not a Legal Descriptor . . . Yet
    • Provide the Facts: Nutritional Information Musts
    • Trans Fats Are a New Addition
    • Products that are Exempt
    • Nutrition Regulations In Foodservice
    • A Variety of Possible Claims
    • Allergen Issues
    • Listeria Regulations
    • Are You Prepared for a Product Recall?
    • Table 2-5: A Sampling of Recalls, 2003-2004

    Chapter 3: The Market

    • Market Size and Growth
      • 2003 Sales for Total Market Not Quite $21.0 Billion
      • Table 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
      • Figure 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
      • Ice Cream Leads the Market, Followed by Frozen Novelties
      • Table 3-2: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
      • Table 3-3: Total Compound Annual Growth Rates, Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
      • More Than Half of Sales Come From Foodservice
      • Table 3-4: Total U.S. Retail Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2003
      • Retail Growth Driven by Frozen Novelties
      • Table 3-5: Total U.S. Retail Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 1999-2003
      • Foodservice Sales Pick Up a Bit After 2001’s Lows
      • Table 3-6: Total U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 1999-2003
      • Soft-Serve Is What Keeps Foodservice Ice Cream Sales High
      • Table 3-7: Total U.S. Sales of Ice Cream by Market, 1999-2003
      • Frozen Yogurt Fares Better in Foodservice
      • Table 3-8: Total U.S. Sales of Frozen Yogurt by Market, 1999-2003
      • Not Much to Say About Sherbet/Sorbet/Water Ice
      • Table 3-9: Total U.S. Sales of Sherbet/Sorbet/Water Ice by Market, 1999-2003
      • Retailers Control Almost 60% of All Frozen Novelty Sales
      • Table 3-10: Total U.S. Sales of Frozen Novelties by Market, 1999-2003

  • Market Composition
    • Ice Cream Accounts for Almost 60% of the Market
    • Figure 3-2: Total U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2003
    • Better-For-You Ice Cream Resurges on the Retail Front
    • Figure 3-3: Total U.S. Retail Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2003
    • Table 3-11: Total U.S. Sales of Packaged Ice Cream by Fat Content, 1999-2003
    • Figure 3-4: Total U.S. Retail Sales of Packaged Ice Cream: Share of Dollar Sales by Fat Content, 2003
    • Frozen Novelty Forms Taking a Turn as More Adult Novelties Debut
    • Table 3-12: Total U.S. Retail Sales of Frozen Novelties by Major Form, 1999-2003
    • Figure 3-5: Total U.S. Retail Sales of Frozen Novelties: Share of Dollar Sales by Major Form, 2003
    • Private Label Is About 20% of Retail Market
    • Table 3-13: Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Branded vs. Private Label, 1999-2003
    • Figure 3-6: Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2003 (percent)
    • Private Label Is Strongest in Retail Sherbet/Sorbet/Water Ice Sales
    • Figure 3-7: Total U.S. Retail Sales of Packaged Ice Cream, Branded vs. Private Label: Share of Dollar Sales, 2003
    • Figure 3-8: Total U.S. Retail Sales of Packaged Frozen Yogurt, Branded vs. Private Label: Share of Dollar Sales, 2003
    • Figure 3-9: Total U.S. Retail Sales of Packaged Sherbet/Sorbet/Water Ice, Branded vs. Private Label: Share of Dollar Sales, 2003
    • Figure 3-10: Total U.S. Retail Sales of Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2003
    • Ice Cream Dominates Foodservice Frozen Desserts Business
    • Figure 3-11: Total U.S. Foodservice Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2003
    • Hard-Frozen and Soft-Serve Ice Cream—a 50-50 Deal in Foodservice
    • Figure 3-12: Total U.S. Foodservice Sales of Ice Cream, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales, 2003
    • Foodservice Frozen Yogurt a Soft-Serve Market
    • Figure 3-13: Total U.S. Foodservice Sales of Frozen Yogurt, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales, 2003
    • Traditional Supermarkets Are the Primary Retail Sales Venue, but Mass Merchandisers and Club Stores Are Growing
    • Figure 3-14: Total U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2003
    • Regional Preferences by Product Type
    • Table 3-14: Regional Distribution Indices for Consumption of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Type, 2003

  • Factors to Market Growth
    • Facts Are Facts—This Is a Mature Market
    • Lowering Carbs May Bring Former Users Back to the Category
    • “Healthy” Is Once Again a Buzz Word
    • Staying Competitive to Keep Your Sales Up
    • Innovative Inclusions Attract Consumers
    • Targeting Kids or Adults . . . Lots of Room to Grow with Adults
    • Licensing and Marketing Programs Lend Branding Assistance to Regional Marketers
    • Co-Branding Opportunities
    • Economic Influence: A Scoop of Cold Reality
    • Globalization of Culture
    • Improved Impulse Market Distribution Grows Novelty Business

  • Projected Market Growth
    • Sales to Approach $23.0 Billion by 2008
    • Table 3-15: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2003-2008
    • Figure 3-15: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2003-2008
    • Frozen Novelties Will Experience Greatest Growth
    • Table 3-16: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties 2003-2008
    • Foodservice Sales Grow Slower Than Retail
    • Table 3-17: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Market, 2003-2008
    • Growth Consistent on Retail Side
    • Table 3-18: Projected Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Category, 2003-2008
    • Better-For-You Retail Ice Creams Show Growth
    • Table 3-19: Projected Total U.S. Retail Sales of Packaged Ice Cream by Fat Content, 2003-2008
    • Foodservice Shows Greatest Increases Early On
    • Table 3-20: Projected Total U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 2003-2008

  • Chapter 4: The Marketers
  • Marketer Diversity and Competitiveness
    • All Types of Marketers
    • International and National Leaders
    • Regional and Local Marketers Have Strong Following
    • Some Regional Players Are Growing Through Acquisition
    • Home Delivery Still Strong Business
    • Manufacture or Co-Pack?
    • Doing It All and Doing It Well
    • Licensing and Marketing Programs
    • Co-Branding Opportunities
    • Foodservice Marketers
    • Ice Cream Made-to-Order
    • Table 4-1: U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Selected Marketers by Brand and Product Type, 2004

  • Competitive Foodservice Overview
    • The Foodservice Frozen Desserts Marketplace
    • The Growth Is in Scoop Shops, Particularly Made-to-Order Businesses
    • Non-Ice Cream Restaurants Want In, Too
    • Other Shops Want to Grow
    • Lots of Activity in Non-Chains and High-End Restaurants
    • Whatever Type of Marketer, Be Careful How You Market
    • The Main Players Claiming to be Better-For-You
    • Leading Foodservice Chains
    • Table 4-2: Select U.S. Frozen Dessert Foodservice Chains, Number of Units, 2004

  • Competitive Retail Overview
    • The Retail Frozen Desserts Marketplace
    • Overview of Retail Marketers
    • Unilever Leads as Top Retail Marketer, But Dreyer’s Close Behind
    • Top Retail Marketer
    • Table 4-3: Total U.S. Mainstream Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Top-10 Marketers Sales and Shares, 2003
    • Unilever Is Number-One in Ice Cream and Frozen Novelties
    • Table 4-4: Total U.S. Mainstream Retail Sales of Packaged Ice Cream: Top-10 Brands Sales and Shares, 2003
    • Table 4-5: Total U.S. Mainstream Retail Sales of Packaged Ice Cream: Top-Five Marketers Sales and Shares, 2003
    • Dreyer’s Leads in Brand and Marketer in Related Frozen Desserts
    • Table 4-6: Total U.S. Mainstream Retail Sales of Packaged Frozen Yogurt: Top-10 Brands Sales and Shares, 2003
    • Table 4-7: Total U.S. Mainstream Retail Sales of Packaged Frozen Yogurt: Top-Five Marketers Sales and Shares, 2003
    • Table 4-8: Total U.S. Mainstream Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top-10 Brands Sales and Shares, 2003
    • Table 4-9: Total U.S. Mainstream Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top-Five Marketers Sales and Shares, 2003
    • Frozen Novelty Sales Are Very Branded, But Very Fragmented
    • Table 4-10: Total U.S. Mainstream Retail Sales of Frozen Novelties: Top-10 Brands Sales and Shares, 2003
    • Table 4-11: Total U.S. Mainstream Retail Sales of Frozen Novelties: Top-Five Marketers Sales and Shares, 2003
    • Low-Carb Players Are Plentiful
    • Table 4-12: Total U.S. Mainstream Retail Sales of Low-Carbohydrate Frozen Desserts: Top-Three Marketers and Brands by Sales, January-March 2004
    • Table 4-13: U.S. Mainstream Retail Low-Carbohydrate Frozen Desserts: Selected Marketers by Brand (as of June 2004)

  • Advertising and Promotion
    • Frozen Dessert Advertising and Promotion Trends
    • Spending on Frozen Dessert Advertising
    • What’s Different at Dairy Queen? The Company Is Advertising
    • Another Old-Timer Comes Out in 2003
    • Friendly's Invites Creative Kids to Whip Up a Unique Hometown Treat
    • Celebrating the Century-Old Ice Cream Cone
    • The Best in Frozen Desserts Merchandising From Summer 2003

  • Competitive Profile: Baskin-Robbins USA, Glendale, California
    • Company Overview
    • Complementary Day-Part Branding
    • Almost 1,000 Flavors and Counting
    • Holiday Tie-Ins
    • The Green Thing Returns
    • Scoop Night Continues to Make Readers Out of Kids

  • Competitive Profile: Blue Bell Creameries L.P., Brenham, Texas
    • Company Overview
    • Growing Blue Bell’s Flavor and Package Portfolio
    • Going Low-Carb, Too.
    • Becoming Politically Connected

  • Competitive Profile: Brigham’s, Inc., Arlington, Massachusetts
    • Company Overview
    • Expanding Product Lines Through Acquisition
    • New Products for Brigham’s—Retail and Foodservice
    • Reversing the Curse

  • Competitive Profile: Cold Stone Creamery, Inc., Scottsdale, Arizona
    • Company Overview
    • Philanthropic and Promotional Endeavors
    • Unique Combination Always Developed
    • Better-For-You Options
    • Cold Stone Sets Out to Secure Premier Locations for Franchisees.
    • Competitive Profile: CoolBrands International, Inc., Ronkonkoma, New York
      • Company Overview
      • Other Businesses
      • So Many Acquisitions in So Little Time
      • Acquisition Translates to Increased Profitability
      • Other Acquisitions to Note
      • And a New Distribution Deal
      • The Tropicana Relationship
      • Growing Its Better-For-You Business
      • A Whole New Category: Frozen Yogurt for Breakfast
      • New Products for Dogs, Too

    • Competitive Profile: Dean Foods Co., Dallas, Texas
      • Company Overview
      • Structure of the Company
      • The Frozen Desserts Business
      • Mayfield Dairy Is Dean Food’s Frozen Dessert Star
      • Summer of 2004 Brings Out Favorites From the South
      • 2004 Acquisition of Horizon Does Not Impact Frozen Desserts, Yet

    • Competitive Profile: Dreyer’s Grand Ice Cream Holdings, Inc., Oakland, California
    • Company Overview
    • The New Dreyer’s Holdings
    • Financial Results Not Comparable
    • Brand Leaders at Retail
    • Growing in Foodservice
    • A Brief Background on Häagen-Dazs
    • Back to Dreyer’s and Nestlé, Consolidation Was Inevitable
    • Dreyer’s Acknowledged for Outstanding Worker Safety at Its Plants
    • Direct-Store-Delivery Program
    • The Big Thing for 2004 is Slow Churned, not Low Carb
    • Frozen Novelty or Frozen Snack?

  • Competitive Profile: International Dairy Queen, Inc., Minneapolis, Minnesota
    • Company Overview
    • Expanding Beyond the Original DQ Store
    • The Original Blended Treat
    • Innovative Products and Promotions, It Never Ends
    • Tween Treats
    • Something Is Different at Dairy Queen
    • National Advertising Campaign
    • Celebrating the Ice Cream Cone’s 100th Anniversary
    • Minnesota DQs Sponsor Baseball Classic

  • Competitive Profile: Lee’s Ice Cream LLC, Owings, Maryland
    • Company Overview
    • Growing Scoop Shops and Retail Distribution
    • Getting Its Name Out

  • Competitive Profile: HP Hood LLC, Chelsea, Massachusetts
    • Company Overview
    • HP Hood LLC Forms in 2004
    • Hood Buys LeCarb Brand From Low-Carb Frozen Forerunners
    • A Leader in Ice Cream and Other Frozen Desserts
    • Acquisitions Bring Strong Frozen Dessert Brands to HP Hood
    • Hood Still Home Delivers

  • Competitive Profile: Pierre’s French Ice Cream Co., Cleveland, Ohio
    • Company Overview
    • Pierre’s Grows Product Line From Its Namesake French Vanilla
    • Competitive Profile: Prairie Farms Dairy, Inc., Carlinville, Illinois
    • Company Overview
    • Growth Through Various Business Deals
    • Leader Retires, What’s Ahead?

  • Competitive Profile: Unilever, London, United Kingdom (Good Humor-Breyers, Green Bay, Wisconsin, and Ben & Jerry’s Homemade Holdings, Inc., South Burlington, Vermont)
    • Company Overview
    • Good Humor-Breyers’ Beginnings
    • Smart Eating
    • First to Launch Zero Grams Net Carbs Ice Cream and Frozen Novelties
    • Co-Branding Is an Indulgent Business
    • Good Humor-Breyers’ Distribution Channels
    • Ben & Jerry Team Up
    • The Ben & Jerry’s Acquisition
    • Staying Socially Conscious Even Through Consolidation
    • Always with a Political Agenda
    • Ben & Jerry’s Search for a Better Way to Chill Out
    • The Scoop Shop Business
    • New Products for Health-Conscious Consumers

  • Competitive Profile: Wells’ Dairy, Inc., LeMars, Iowa
    • Company Overview
    • State-of-the-Art Facilities
    • Co-Packing is Big Business for Wells’ Dairy
    • Wells’ Stays in Iowa Thanks to Fast-Passed Bill
    • Friazos for Foodservice
    • Freedom for the Carbohydrate-Conscious

    Chapter 5: Distribution and Sales Outlets

    • Foodservice Is Largest Distribution Channel
    • Figure 5-1: Total U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties:
    • Share of Total Sales by Distribution Channel, 2003
    • Distribution Methods
    • Direct Delivery Advantages
    • The Cost of Face-To-Face Business
    • How DSD Helped Dreyer’s Grow
    • The New Dreyer’s Resulted in Ice Cream Distribution Changes
    • CoolBrands Lands Distribution Contract with Unilever
    • CoolBrands Continues to Grow with 7-Eleven Deal
    • World’s Largest Freezer Assists with Distribution Efficiencies
    • Local Marketers Invest in Distribution, Too
    • Distributing Refrigerated and Frozen on the Same Truck
    • Warehouse Distribution
    • Smaller Marketers Work Through Brokers
    • Electronic Data Aids in Restocking
    • Distribution Is Second Highest Cost Next to Production
    • Retail Outlets
    • Traditional Supermarkets Account for 73.4% of Retail Sales
    • Figure 5-2: Total U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2003
    • Traditional Supermarkets Are Losing Share to Large Retail Outlets
    • Leading Retail Chains
    • Drug Stores Suffer Because of Stocking Issues
    • A New Retail Player Is Entering the Scene
    • For All Stores, Out-of-Stock Product Limits Growth
    • Slotting Allowances at Supermarkets
    • Receiving Product
    • Freezer Types
    • Freezer Arrangements
    • Heavily Discounted Category
    • Table 5-1: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Retail Price of Selected Products, 2004
    • Private Label Pricing
    • Table 5-2: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Premium Ice Cream), 2004
    • Table 5-3: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream), 2004
    • Table 5-4: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Sundae Cone Novelties), 2004
    • Table 5-5: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Vanilla Ice Cream Sandwich Novelties), 2004
    • Table 5-6: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Ice Cream Bar Novelties), 2004
    • Table 5-7: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream Bar Novelties), 2004
    • Table 5-8: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Fruit Juice Bar Novelties), 2004
    • Table 5-9: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Water Ice Stick Bar Novelties), 2004
    • Table 5-10: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Push Tube Novelties), 2004
    • Table 5-11: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Healthful Round Sandwich Novelties), 2004
    • The Club Store Price Advantage
    • Multi-Packs and Family-Size Products
    • Table 5-12: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Club-Store Prices of Selected Products
    • Other Retail Outlets<
    • Foodservice Outlets
    • Many Places to Enjoy Ice Cream
    • Some Restaurants Revolve Around Ice Cream Being on the Menu
    • Kiosks Make Frozen Desserts Available Anywhere
    • Mobile Vending Includes Pushcarts and Trucks
    • Fast-Food Outlets Sell a Lot of Product Made From Mix
    • Vended Frozen Novelties Hit Billion Dollar Mark in 2004
    • Ice Cream Vending Background
    • Modern Frozen Novelty Vending Machines
    • Increasing Vending Profits

    Chapter 6: The Consumer

    • Economy Slowly Rising
    • Traditional Supermarkets No Longer Primary Store
    • Shopper Differences
    • The Role of Convenience and Nutrition
    • Focusing on Obesity, which Includes Type-Two Diabetes
    • Today’s Nutrition Savvy Consumer
    • Ice Cream Is Consumed by All Types of Consumers
    • Your Customer Is Anyone with a Mouth
    • Gender Differences
    • What’s Your Ice Cream Indiscretion?
    • Why Low-Carb Ice Cream?
    • Who Is the Low-Carb Consumer?
    • Consumers Are in an Overall Wellness Revolution
    • When Are Consumers Brand Loyal?
    • And Then There’s the C-Store Shopper
    • Opportunities with the Hispanic Consumer
    • Consumer Demographics
    • Eating Occasions
    • Usually as a Snack or Dessert
    • The Teen-Aged Consumer
    • U.S. Per Capita Production
    • Table 6-1: U.S. Total and Per Capita Production of Frozen Desserts, 1920-2002
    • Simmons Consumer Survey
    • Simmons Data on Frozen Desserts
    • Table 6-2: Percent of U.S. Adult Consumers Who Use Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Type and Brand, 2003
    • Regional Brands Dominate Certain Parts of the Country
    • Table 6-3: Percent of U.S. Adult Consumers Who Use Ice Cream and Sherbet by Brand and Region, 2003
    • Who Is Eating What Type of Ice Cream?
    • Table 6-4: Demographic Characteristics Favoring Purchase of Ice Cream: Full-Fat/Regular vs. Reduced-Calorie/Light vs. Fat-Free/Low-Fat, 2003
    • Not Too Many Folks Interested in Sherbet
    • Demographic Characteristics Favoring Purchase of Sherbet, 2003
    • Frozen Novelties Are Not Just for Homes with Kids Anymore
    • Demographic Characteristics Favoring Purchase of Frozen Novelties, 2003
    • The Power of a National Brand
    • Table 6-7: Demographic Characteristics Favoring Purchase of Ice Cream: National Branded Ice Cream vs. Store Brand/Private Label Ice Cream, 2003
    • Purchasers of Superpremium Ice Cream
    • Table 6-8: Demographic Characteristics Favoring Purchase of Superpremium Ice Cream by Brand, 2003
    • Foodservice Frozen Dessert Purchasers Are Varied
    • Table 6-9: Demographic Characteristics Favoring Purchase of Foodservice Frozen Desserts by Brand, 2003
    • Ice Cream Bars Are Popular Among Ethnic Groups
    • Table 6-10: Demographic Characteristics Favoring Purchase of Frozen Novelties (Ice Cream Bars) by Brand, 2003
    • All Kids Are Big with Other Frozen Novelties
    • Table 6-11: Demographic Characteristics Favoring Purchase of Frozen Novelties (Fruit Bars, Cones, Push Tubes, and Water Ices) by Brand, 2003

    Chapter 7: New Product Trends

    • Health Claim Ice Cream Rebounds
    • Sherbet and Frozen Yogurt Are Naturally Healthful
    • Low-Carb Enters the Scene
    • A Possible Convergence of No-Sugar-Added with Low-Net -Carbs
    • Kids Have Been a Bit Neglected
    • Novelties for Adults, Too
    • Indulgence Still Strong
    • Co-branding with Inclusions
    • A Move Away From Vanilla Extract
    • Fruits and Nuts for Health, Too
    • Hispanic Flavors Showing Up in Ice Cream
    • Authentic Italian Gelato Gets Packaged
    • Limited Edition Flavors
    • Holiday Flavors
    • A Divided Freezer Case
    • Strictly Foodservice
    • The Future for Health- and Diet-Focused Frozen Desserts

  • New Product Introductions
  • Introductions Have Been Plentiful
  • Table 7-1: U.S. Packaged Ice Cream: Select New Products by Marketer, Brand, and Description, 2003-2004
  • Table 7-2: U.S. Packaged Related Frozen Desserts: Select New Products by Marketer, Brand, and Description, 2003-2004
  • Table 7-3: U.S. Frozen Novelties: Select New Products by Marketer, Brand, and Description, 2003-2004
  • Table 7-4: U.S. Foodservice Ice Cream and Related Frozen Desserts: Select New Products by Marketer, Brand, and Description, 2003-2004

    Appendix: Addresses of Selected Marketers

  • Ice cream, frozen yogurt, sherbet, sorbet, water ice, and frozen novelty manufacturers aggressively innovate and market their wares in order to hold onto, and hopefully grow their share of the $21 billion U.S. frozen desserts business, which includes a variety of retail and foodservice channels. Many marketers compete in both channels with hopes that their offerings will catch the eye of consumers, as the frozen desserts business is one of the most saturated categories in the frozen foods section. From pints to half-gallons, and cups to cones, frozen dessert marketers know that consumers crave their products, in fact, consumers often turn to these products for comfort or reward. When it comes to the premium-priced, higher-end products, consumers tend to be very brand loyal, which makes it even more challenging for a new player to enter the business. And of course, like many industries, marketer consolidation is making the big players bigger, and the smaller players smaller. Bigger means more marketing dollars and a greater chance of success. Smaller translates to a greater chance of failure as a result of fewer resources.

    This new report from Packaged Facts provides historical data as well as market growth projections up to 2008 for the ice cream, related frozen desserts (frozen yogurt, sherbet/sorbet/water ice), and frozen novelties market, by both product category and market channel. This report also provides details on the latest and greatest in frozen desserts, including new technologies and innovations such as lower-carbohydrate formulations and ethnic flavors. Topics range from impulse items and retail packaging trends to indulgent formulations and clever positioning. You will find profiles of the top retail and foodservice players along with comprehensive demographic data and brand share information. This report is a must-resource for anyone involved in the frozen desserts market, or anyone thinking of jumping on board.

    Report Methodology
    The information in The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the ice cream market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

    What You’ll Get in this Report
    The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties is a brand-new report that offers a unique perspective on the changing market for ice cream, frozen yogurt, sherbet and frozen novelties. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties offers. The report addresses the following segments:

    • The Market (including market size and composition, and projected market growth)
    • The Marketers (including discussions of specific marketer brand and market shares)
    • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
    • Retail Strategies
    • The Consumer (who’s buying what, and where)
    • The Products
    • Trends and Opportunities

    Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

    Scroll down to see a more detailed outline of the contents of this report.

    How You Will Benefit from this Report
    If your company is already competing in the ice cream and related desserts market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ice cream, frozen yogurt sherbet and other frozen desserts, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for ice cream based on Simmons data.

    This report will help:

    • Marketing Managers identify market opportunities and develop targeted promotion plans for ice cream and related frozen desserts
    • Research and development professionals stay on top of competitor initiatives and explore demand for products in the ice cream arena.
    • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
    • Business development executives understand the dynamics of the market and identify possible partnerships.
    • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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