Household and Personal Care Pretreated Wipes in the U.S. The consumer wipes market continues to thrive. New products continue to emerge, especially in the health and beauty sector, and consumers seem eager to buy them. In a fast paced world, these wipes are indispensable to consumers for convenience, whether for personal use, for thankless jobs around the house and garage, or for on-the-go use. This all-new Packaged Facts report, Household and Personal Care Pretreated Wipes in the U.S., focuses specifically on the $1.6 billion U.S. market for pretreated personal care wipes, household wipes, and health and beauty care wipes and the increasing diversity of the product offerings.
The report tabulates market size and growth, market composition, marketer and brand shares, provides sales projections through 2010, marketing and new product trends, and retail dynamics. It discusses leading companies and brands and offers in-depth analysis of key factors influencing market growth, such as recent media coverage and consumer concern regarding Avian Flu and other health issues or the role of natural ingredients in product offerings. Competitive profiles of major players include, Kimberly-Clark, Procter & Gamble, The Clorox Company, Reckitt Benckiser, and S.C. Johnson and Son Inc.
The information in Household and Personal Care Pretreated Wipes in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal and household care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Up-to-date profiles of key consumer demographics are based on Simmons Market Research Bureau data for Fall 2005.
What You'll Get in this Report
Household and Personal Care Pretreated Wipes in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Household and Personal Care Pretreated Wipes in the U.S. offers. The report addresses the following segments:
Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the pre-treated wipes market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for pretreated wipes, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for pretreated wipes based on Simmons data.
This report will help: