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The U.S. Market for Household Linens: Bedroom, Bath and Table Textiles

The U.S. Market for Household Linens: Bedroom, Bath and Table Textiles, a new report from Packaged Facts , explores the U.S. household linen market, which stood at $8 billion in 2004, driven mainly by the market for bedroom linens. Increased imports from Asian countries following the lifting of global quotas have had a serious bearing on the U.S. textile market. However the ever - expanding number of U.S. households and a continued consumer interest in feathering one’s nest appear to have bolstered the market. An analysis on consumer preferences for bedding and bath linens has been covered. In addition to this the report includes consumer-shopping behavior through catalogs, home furnishing shops, department stores and discount stores. The report incorporates data on specific psychographic consumer attitudes and opinions. The report documents current marketing and retail trends, market size and composition, forecasts market developments through 2008, and profiles household linen retailers and suppliers.

Report Methodology
The information in U.S. Market for Household Linens: Bedroom, Bath and Table Textiles is based on both primary and secondary research. Primary research involved an examination of the retail milieu, through marketing, public relations and industry experts within the houseware market. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.

Shipment data on product categories is compiled from U.S. Department of Commerce surveys and private data sources. Market size estimates for the categories have been arrived at based on shipment value and balance of trade numbers from the U.S. Department of Commerce. Consumer expenditure data has been obtained from the Bureau of Labor Statistics. Secondary research data has been obtained from government sources, trade association publications, business journals, and company literature and investment reports.

The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2004.

The report looks at every segment of the household linen category, examining trends for growth and projecting sales through 2009. It analyzes consumer demographics and their current and projected impact on sales of household linen products. It provides up-to-date competitive profiles of marketers and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You’ll Get in this Report
The U.S. Market for Household Linens makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Household Linens offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

  • How You Will Benefit from this Report
    If your company is already competing in the household linen market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for tableware, as well as projected sales and trends through 2009.

    This report will help:

    • Marketing Managers identify market opportunities and develop targeted promotion plans.
    • Research and development professionals stay on top of competitor initiatives and explore demand for household linen products.
    • Advertising agencies working with clients in the industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
    • Business development executives understand the dynamics of the market and identify possible partnerships.
    • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


    • Executive Summary
      • Scope
        • Methodology
      • The Market
        • Table U.S. Market Size for Household Linen Product Categories, 1997-2004 (in billion $)
        • Bedroom Linens
        • Bathroom Linens
        • Table Linens
      • Factors Affecting Demand
        • Increase in Number of Households
        • Nesting and Re-Nesting
        • Cocooning
        • Hospitality Sector
        • Textile Plants
        • Marketing Dynamics
        • Suppliers
        • Retailers & Exporters
        • The Household Linens Consumer
    • The Market
      • Product Introduction
        • Table U.S. Bedroom Linen Product Categories
        • Table U.S. Bathroom Linen Product Categories
        • Table U.S. Table Linen Product Categories
      • Household Linen Market Overview
        • Market Structure
        • Market Size and Growth
          • Table Total Market Size U.S. Household Linens, 1997-2004 (in billion $)
          • Table Total Market Size U.S. Sales for Household Linen Product Categories, 1997- 2004(in billion $)
          • Table Total Shipment Value of U.S. Household Linens 1997-2004 (in billion $)
          • Table Total Balance of Trade of U.S. Household Linens 1997-2004 (in billion $)
      • Suppliers
        • Table U.S. Sales of Top 15 Home Textile Suppliers, 2003-2004 (E), (in million $)
      • Projected Sales
        • Table Projected Market of U.S. Household Linen Product Categories, 2005-2008 (in billion $)
        • Table Projected U.S. Estimated Shipment Value for Household Linen Product
    • Bed Linens
      • Overview
        • Table Total Market Size of U.S. Bedroom Linen, 1997-2004 (in million $)
        • Table Total Shipment Value of U.S. Bedroom Linens, 1997-2004 (in billion $)
        • Table Total Balance of Trade of U.S. Bedroom Linens, 1997-2004 (in million $)
        • U.S. Bedroom Linens Market Structure
        • Market Trends
        • Category Market Size
        • Sheets and Pillowcases
          • Table U.S. Market Size of Sheets and Pillowcases Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Sheets and Pillowcases Product Segment, 1997- 2004 (in million $)
          • Table U.S. Balance of Trade of Sheets and Pillowcases Product Segment, 1997- 2004 (in million $)
        • Comforters and Quilts
          • Table U.S. Market Size of Comforters and Quilts Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Comforters And Quilts Product Segment, 1997-2004 (in million $)
          • Table U.S. Balance of Trade of Comforters and Quilts Product Segment, 1997- 2004 (in million $)
        • Blankets
          • Table U.S. Market Size of Blankets Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Blankets Product Segment, 1997-2004 (in million $)
          • Table U.S. Balance of Trade of Blankets Product Segment, 1997-2004 (in million $)
        • Mattress Coverings
          • Table U.S. Market Size of Quilted Mattress Protectors Product Segment, 1997- 2004 (in million $)
          • Table Shipment Value of Quilted Mattress Protectors Product Segment, 1997-2004(in million $)
          • Table U.S. Balance of Trade of Quilted Mattress Protectors Product Segment, 1997-2004 (in million $)
        • Bed Spreads
          • Table U.S. Market Size of Bedspreads Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Bedspreads Product Segment, 1997-2004 (in million $)
          • Table U.S. Balance of Trade of Bedspreads Product Segment, 1997-2004 (in million $)
        • Pillows and Cushions
          • Table U.S. Market Size of Pillows and Cushions Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Pillows and Cushions Product Segment 1997-2004 (in million $)
          • Table U.S. Balance of Trade of Pillows and Cushions Product Segment, 1997- 2004 (in million $)
          • Table U.S. Market Size of Bed Pillows Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Bed Pillows Product Segment, 1997-2004 (in million $)
          • Table U.S. Balance of Trade of Bed Pillows Product Segment, 1997-2004 (in million $)
          • Table U.S. Market Size of Fancy Pillows and Cushions Product Segment, 1997- 2004 (in million $)
          • Table U.S. Shipment Value of Fancy Pillows and Cushions Product Segment, 1997-2004 (in million $)
          • Table U.S. Balance of Trade of Fancy Pillows and Cushions Product Segment, 1997-2004(in million $)
        • All Others
          • Table U.S. Market Size of Other Quilted Products Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Other Quilted Products Segment, 1997-2004 (in million $)
          • Table U.S. Balance of Trade of Other Quilted Products Segment, 1997-2004 (in million $)
          • Table U.S. Market Size of All Other Household Product Segment (Bedroom Linen), 1997-2004 (in million $)
          • Table U.S. Shipment Value of All Other Household Product Segment (Bedroom Linen), 1997-2004 (in million $)
          • Table U.S. Balance of Trade of All Other Household Product Segment, 1997-2004 (in million $)
    • Bathroom Linens
      • Overview
        • Table Total Market Size of U.S. Household Bathroom Linens, 1997-2004 (in billion $)
        • Table Total Shipment Value of U.S. Household Bathroom Linens, 1997-2004 (in billion $)
        • Table Total Balance of Trade of U.S. Household Bathroom Linens, 1997-2004 (in million $)
        • U.S. Bathroom Linen Market Structure
        • Bath Towels and Washcloths
          • Table U.S. Market Size of Towels and Washcloths Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Towels and Washcloths Product Segment, 1997- 2004 (in million $)
          • Table U.S. Balance of Trade of Towels and Washcloths Product Segment, 1997- 2004 (in million $)
        • Shower/Bath Curtains
          • Table U.S. Market Size of Shower Bath Curtains Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Shower Bath Curtains Product Segment, 1997-2004 (in million $)
          • Table U.S. Balance of Trade of Shower Bath Curtains Product Segment, 1997- 2004 (in million $)
        • Other Bath Linens
          • Table U.S. Market Size of Other Non-apparel Warp Knit End Product Segment, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Non-apparel Warp Knit End Product Segment, 1997- 2004 (in million $)
          • Table U.S. Balance of Trade of Non-apparel Warp Knit End Product Segment, 1997-2004 (in million $)
    • Table Linens
      • Overview
        • Table U.S. Market Size of Table Linen Products, 1997-2004 (in million $)
        • Table U.S. Shipment Value of Table Linen Products, 1997-2004 (in million $)
        • Table U.S. Balance of Trade of Table Linen Products, 1997-2004 (in million $)
        • U.S. Table Linen Market Structure
          • Table U.S. Market Size of Table Linen Product Category, 1997-2004 (in million $)
          • Table U.S. Shipment Value of Table Linen Product Segment, 1997-2004 (in million $)
          • Table U.S. Balance Of Trade of Table Linen Product Segment, 1997-2004 (in million $)
        • Market Trends
    • Factors to Growth
      • Several Factors Converge
      • The Housing Boom
        • Table Top 25 Fastest Growing States, April 1, 2000 to July 1, 2003
        • Table Top 25 Fastest Growing Counties: (% Change), April 1, 2000 to July 1, 2003
        • New Construction Market
          • Table Annual Value of Constructions in the U.S. (In million $), 2002-2004
        • Best New Residential Starts in 26 Years
          • Table Yearly Housing Starts, by Region and Family Units (Thousands of Units), 1999-2004
        • Single Family Unit Starts
        • Multi-family Unit Starts
        • Rising Home Sales
        • Increase in "Million-Dollar" Houses
      • Household Formation
        • Table American Household Structure (1980-2020)
        • Table U.S. Households, Marriages & Births, 2001-2004 (in million $)
        • Generational Drivers
          • Table U.S. Population by Age, 2000-2003 (in thousands)
          • Table Baby Boomer Populations by Age, 2004
          • Table Residential Population Share by Age Group, 2000-2015
        • Baby Boomers and Elderly Population
      • Distribution of U.S. Households
        • Table Distribution of U.S. Households
        • Table Distribution of U.S. Households by Race and Origin (2003)
        • Table Distribution of U.S. Households by Units in Structure (2003)
        • Table Distribution of U.S. Households by Regions (2003)
        • Table Distribution of U.S. Households by Place Size (2003)
        • Table U.S. One- Family Houses Sold By Region, 2002-2004 (in thousands)
        • Table Distribution of U.S. Housing Units By Number of Rooms Per Unit (2003)
        • Table Distribution of U.S. Housing Units by Number of Bedrooms (2003)
        • Table Number of Bedrooms in New One-Family U.S. Houses Completed (2002)
        • Table Number of Bedrooms in New One-Family U.S. Houses Completed (2003)
        • Table U.S. Number of Multi-family Units Completed By Number of Bedrooms Per Unit (2002)
        • Table U.S. Number of Multi-family Units Completed By Number Of Bedrooms Per Unit (2003)
      • Housing Outlook ? Mixed Signals
        • Housing Activities to Slow Down, But…
        • Housing Bubble
        • Mortgage Rates Continue To Drop, Aiding Housing Market
        • New Home Sales at All Time high, But Prices Down
        • Existing Homes Sales Slow, But Prices Up
        • Non-residential Construction Back on Track
      • Increased Home Improvement Spending
        • Increasing Disposable Income
          • Table U.S. Remodeling Expenditure by Room, 2002-2003
        • Remodeling Market Index
        • Remodeling By Region
          • Table Residential Improvement and Repair Expenditure by Region (In million $), 1999-2003
        • Remodeling Industry Set To Grow
      • Consumer Expenditure on Household Textiles
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Age, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Marital Status And Children, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Education of Reference Person, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Income Before Tax, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Number of Earners, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Occupation of Reference Person, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Region of Residence, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Size of Consumer Unit, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Higher Income Before Taxes, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Race of Reference Person, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Housing Tenure, 2003
        • Table U.S. Annual Consumer Expenditure on Household Textiles by Type of Area, 2003
      • Other Areas of Growth
        • Sales of Home Textiles by Retail Channel
          • Table U.S. Net Sales of Retail Textile Channels, 1999-2003 (in thousands)
          • Table U.S. Net Income of Retail Textile Channels, 1999-2003 (in thousands)
        • Hospitality, Healthcare and Food Service
          • Table U.S. Population Living in Institutions and Group Quarters, By Type, 1990 vs. 2000
          • Table U.S. Lodging Overview, 2003
          • Table U.S. Monthly Retail Sales of Food Service & Drinking Places, 2001-2005 (in million $)
    • U.S. Household Textile Plants
      • Overview
        • Number of Establishments
          • Table U.S. Number of Textile Establishments by Industry, 1997 and 2002
          • Table U.S. Number of Textile Establishments by Primary Product Class, 2002
      • Weaving Mills Versus Purchased Materials
        • Towels and Washcloth
          • Table U.S. Value of Shipments for Towels and Washcloths, 1997-2004 (in $ million)
          • Table U.S. Balance of Trade for Towels and Washcloths, 1997-2004 (in $ million)
          • Table U.S. Market Size for Towels and Washcloths, 1997-2004 (in $ million)
        • Bedspreads
          • Table U.S. Value of Shipments for Bedspreads, 1997-2004 (in $ million)
          • Table U.S. Balance of Trade for Bedspreads, 1997-2004 (in $ million)
          • Table U.S. Market Size for Bedspreads, 1997-2004 (in $ million)
        • Blankets
          • Table U.S. Value of Shipments for Blankets, 1997-2004 (in $ million)
          • Table U.S. Balance of Trade for Blankets, 1997-2004 (in $ million)
          • Table U.S. Market Size for Blankets 1997-2004 (in $ million)
        • Number of Employees
          • Table U.S. Number of Employees and Payroll for Textile Establishments by Industry, 2002
          • Table U.S. Number of Employees and Payroll for Textile Establishments by Primary Product Class, 2002
        • Production Workers
          • Table U.S. Production Workers for Textile Establishments by Industry, 2002
          • Table U.S. Production Workers for Textile Establishments by Primary Product Class, 2002
        • Cost of Materials
          • Table U.S. Cost of Materials for Textile Establishments by Industry, 2002
          • Table U.S. Cost of Materials for Textile Establishments by Primary Product Class, 2002
          • Table U.S. Capital Expenditure for Textile Establishments by Industry, 2002
          • Table U.S. Capital Expenditure for Textile Establishments by Primary Product Class, 2002
    • Marketing Dynamics
      • Overview
        • Table U.S. Retail Market Composite Sales & Earnings of Home Textile Retailers, 1999, 2002 & 2003 (in million $)
      • Marketing Initiatives
        • Retailers Use Display to Boost Sales
        • Retailers Make Extra Effort at Holiday Time
        • Cozy Bed Partners
        • Customization
        • Kohl Offers Exclusive Home Textiles
          • Table U.S. Top 10 Home Textiles Retailers by Percent Sales Growth, 2002-2003 (in million $)
          • Table U.S. Top 10 Home Textiles Retailers by Net Sales Growth, 2002-2003 (in million $)
        • Using Catalogs to Lure Buyers
          • Table U.S. Top Five Mail-Order Retailers, 2002-2003 (in million $)
        • Targeting the Ethnic Buyer
        • Online Shopping
        • Springs Industries' Wamsutta Brand on Popular Talk Show
          • Table Top Household Item Brands Among Discount Shoppers, 2003-2004
      • New Product Introductions
        • Special Product Lines For Kids
        • Apparel Brands Cross over to Linen
        • High Performance Fabrics
        • Bold Colors and Patterns
        • Bamboo Fiber Products
          • Table Select New Household Linen Product Introductions, 2004-2005
    • Competitive Overview
      • Overview
        • U.S. Based Importers
        • Other Issues Bedeviling the Industry
          • Table U.S. Top Household Linen Importers, by Category, 2003-2004 (in million $)
        • Global Exporters to the U.S.
          • Table Global Top Five Companies Exporting Household Linens to U.S. by Category, 2003-2004 (in million $)
      • Company Profiles
        • Springs Industries Inc.
        • Overview
        • Company Snapshots
      • WestPoint Stevens
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Mohawk Industries Inc.
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Pacific Coast Feather Co.
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Dan River
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Croscill Inc.
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Franco Manufacturing Company Inc.
        • Overview
        • Performance Analysis
      • Maples Industries Inc.
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Hollander Home Fashions Corp.
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Sleep Innovations
        • Overview
        • Company Snapshots
        • Performance Analysis
      • CHF Industries, Inc.
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Keeco, LLC
        • Overview
        • Company Snapshots
        • Performance Analysis
      • Louisville Bedding Company
        • Overview
        • Company Snapshots
        • Performance Analysis
      • American Pacific Enterprises
        • Overview
        • Company Snapshot
        • Performance Analysis
    • The Consumer
      • Simmons Survey
      • Bedding, Bath & Linen Consumer
        • Table Percentage of U.S. Consumers Who Bought Bedding, Bath & Linen, 2004
        • Table Demographic Profile of Bedding, Bath & Linen Consumers by Type: Bed Pillows, Comforters/Quilts and Electric Blankets, 2004
        • Table Demographic Profile of Bedding, Bath & Linen Consumers by Product Categories: Sheets/Pillowcases, Tablecloth/Napkins, Towels, 2004
        • Spend Levels Up to $50
          • Table Percentage of U.S. Bedding, Bath & Linen Consumers by Amount Spent, 2004
          • Table Percentage of U.S. Bedding, Bath & Linen Consumers by Total Expenditure, 2004
          • Table Demographic Profile of Adult U.S. Bedding, Bath & Linen Consumers by Total Expenditure: $475 or More, $151 to $474, $101 to $150, 2004
          • Table Demographic Profile of Adult U.S. Bedding, Bath & Linens Consumers by Total Expenditure: $51 to $100, $50 or Less, 2004
          • Table Demographic Profile of Adult U.S. Bedding, Bath & Linens Consumers by Total Expenditure: $51 to $100, $50 or Less, 2004
        • Catalogs Have Some Appeal for Home Furnishings
          • Table Demographic Profile of U.S. Adults who Bought Merchandise from a Catalog, 2004
          • Table Percentage of U.S. Population that Obtained Merchandise through Catalogs, by Medium Used (Phone, Mail, Internet, Fax, Store), 2004
          • Table Percentage of U.S. Population that Obtained Merchandise through Catalogs, by Retailer, 2004
          • Table Consumer Preferences for Catalogs by Demographic Characteristic, 2004
          • Table Demographic Profile of U.S. Adults who Bought Home Furnishings from a Catalog, 2004
          • Table Percentage of U.S. Population that Obtained Merchandise through Any Catalog, 2004
        • Spending Levels Through Catalog Sales
          • Table Percentage of U.S. Catalog Consumers by Amount Spent, 2004
          • Table Percentage of U.S. Catalog Consumer by Payment Means, 2004
        • Home Furnishing Stores
          • Table Percentage of U.S. Population that Shopped in Home Furnishing Stores, 2004
          • Table Percentage of U.S. Population that Shopped in Home Furnishing Stores, 2004
          • Table Demographic Profile of U.S. Adults who Bought Merchandise from Home Furnishing Stores, 2004
        • Shopping Frequency
          • Table Percentage of U.S. Home Furnishing Store Shoppers by Frequency, 2004
        • Purchases Made Department/Discount Stores
          • Table Demographic Profile of U.S. Adults who Made Purchases from Department/Discount Stores, 2004*
        • Houseware/Furniture Retailers
          • Table Percentage of U.S. Population that Made Purchases from Houseware/Furniture Retailers, 2004
          • Table Demographic Profile of U.S. Adults that Made Purchases from Houseware/Furniture Retailers: Kmart, Target, Wal-Mart, 2004
        • Attitudes Regarding Home Decor
          • Table Consumer Attitudes Regarding Home and Decor
          • Table Demographic Profile of U.S. Adults by Attitudes/Opinions, 2004: Home Decor Is Of Particular Interest To Me
          • Table Demographic Profile of U.S. Adults by Attitudes/Opinions, 2004: Enjoyment in Home Entertaining
          • Table Demographic Profile of U.S. Adults by Attitudes/Opinions, 2004: Quality of Goods
    • Addresses of Selected Marketers

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