Packaged Facts' report, The U.S. Market for Household Cleaning Products, explores why activities such as window cleaning have taken a backseat to easier or more necessary cleaning activities, causing mixed results in the market and how this will affect the marketplace in the future. This report looks at the cleaning product categories (treated wipes, floor cleaners, air fresheners and toilet bowl cleaners) that fared well in 2004, and those (dishwashing products, furniture cleaners, and glass cleaners) that have faltered, fueling an overall negative market result.
While the household cleaning products industry is in desperate need of an infusion, cleaning products marketers and manufacturers should not despair. New cleaning products on the market attest to the fact that while consumers in the cleaning products market are unlikely to revert back to old cleaning behaviors, they are willing to try new product innovations, especially those that are adapted to meet their new cleaning needs.
The information in The U.S. Market for Household Cleaning Products is based on both primary and secondary research. Primary research involved an examination of the retail milieu, discussions with marketing, public relations and industry analysts within the household cleaning products market and consultants to the cleaning products industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures primarily from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
The report looks at key segments of the household cleaning products category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of household cleaning products. It provides up-to-date competitive profiles of marketers of household cleaning products and brands and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the household cleaning products industry.
The report addresses the following segments:
The U.S. Market for Household Cleaning Products will help:
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