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Hotel Foodservice Trends in the U.S.

The hotel foodservice industry is in the midst of reinventing itself. Emerging from a recession that drained almost 18% in foodservice revenue in just two years, the hotel industry is experimenting en masse with new menu, design and technology concepts that are reshaping how hotel guests experience hotel food and beverage offerings. When executed well, these concepts are bringing music to hotel operators’ ears, according to Packaged Facts’ Hotel Foodservice Trends in the U.S. (July 2011).

Going forward, Packaged Facts expects hotel foodservice sales to rise approximately 4.8% in 2011 and 2.8% in 2012, driven by higher hotel occupancy rates and related travel expenditures. As guests arrive, they will find that hotels have worked aggressively to meet consumers’ evolving expectations and needs, which is reflected in our analysis of key hotel food and beverage trends such as restaurant and hotel design, daypart strategies, balancing indulgence, health and convenience, and price and value. Sustainability is also a core expectation—which has not been lost on hoteliers rolling out everything from rooftop gardens to farmers’ markets to sustainable menu items.

But technological advancement provides some of the newest and most promising changes. The report assesses hotel industry players providing technology leadership by harnessing technology trends to transform the industry while driving growth; it illustrates how hotels can empower their foodservice offerings by tying them into the powerful Facebook social networking platform, Twitter concierge services, and even creating their own social networking experiences for guests. Hotel Foodservice Trends in the U.S. covers the U.S. hotel foodservice industry, which provides restaurant, bar, café, catering and room service foodservice options to its guests. In addition to detailed trend analysis, the report provides thorough marketing and forecasting metrics, hotel foodservice growth factor analysis, and thorough analysis of leading hotel foodservice operations (including foodservice strategies by company and brand; brand characteristics, and food-driven trend adaption). The report provides the insight hotel foodservice participants need to understand these needs and frame their strategies accordingly.


  • Executive Summary
    • Scope and Methodology
      • Scope
    • Methodology
      • Market Size and Forecast
      • Definitions
      • Consumer Foodservice Expenditure Trending
      • Terminology
        • Table Terms and Acronyms
    • Share of Stomach: U.S. Hotel Foodservice Market Size and Forecast
      • Insight Capsule
      • Fast Facts
    • Hotel Foodservice Growth Factors
      • Insight Capsule
    • Hotel Foodservice Health, Design and Menu Trends
    • Hotel Foodservice Technology Trends
      • Insight Capsule
  • Share of Stomach: U.S. Hotel Foodservice Market Size and Forecast
    • Overview
      • Packaged Facts Hotel Foodservice Market Size and Forecast
      • Scope of Market Size
      • Hotels and Casino Hotels
      • Restaurant Sales at Hotels
    • Segmenting Hotel Foodservice Revenue
      • Snapshot: Hotel Catering
      • Food and Non Alcoholic Beverages Garner Two Thirds Revenue Share
      • Catering a Non Casino Hotel Differentiator
      • Casino Hotels Break Out the Alcohol
    • Hotel Industry Catering, Meals & Alcoholic Drink Establishment Penetration
      • Alcoholic Drinks and Catering Tell Different Stories
    • Away From Home Food, Beverage & Lodging Spending Trends
      • Introduction
      • Overview
      • Out Of Town Food, Beverage and Lodging Spending
        • Table Out of-Town Food, Beverage and Lodging Consumer Spending, 2007-09
      • Double Down on HH Income Out-Of-Town Spending
        • Table Out of-Town Food, Beverage and Lodging Consumer Spending, by HH Income, 2007-09
        • Table Out of-Town Food, Beverage and Lodging Consumer Spending, by HH Income, Percent Share, 2007-09
      • Managers and Professionals Generate Disproportionate Share
        • Table Out of-Town Food, Beverage and Lodging Consumer Spending, by Occupation, 2009
      • Food and Lodging in Context: Travel Spending
        • Table U.S. Travel Spending, by Industry Sector, 2008 v. 2009
      • Hotel Chain Foodservice Sales Snapshot
      • Hotel Foodservice Employment
        • Table Hotel Foodservice Employment, by Occupation, Annual Wage, and Total Wages, 2010
  • Hotel Foodservice Growth Factors
    • Overview
    • Macroeconomic Growth Factors Point to Tenuous Economic Recovery
      • Consumer Gloom
      • Affluent Confidence Higher But Lagging
      • Who's Your Audience?
      • Higher Income Households Increasingly Important
    • Air Travel Growth Slowing
      • Rail Ridership Trends
      • Business Travel Trends
      • Leisure Travel Trends
      • Amusement Parks
      • Gaming
      • International Travel Continues to Grow
      • Convention Center Traffic Brings Relief
        • Table Convention Center Traffic Trends, 2009-10
      • In depth: 2010 12 Travel Volume Brings Better Days
      • Domestic Travel
      • International Travel Does an About Face
      • Leisure Travel Versus Business Travel
        • Table U.S. Travel Forecast, 2007-2013
      • In depth: International Visits
      • Forecast Through 2015
        • Table International Visitors to the U.S., 2006-2015
      • South America, Asia, and Oceania to Lead International Visits
        • Table International Visitors to the U.S., by International Region, 2010
    • In Depth: Hotel Travel Trends
      • Industry Upswing
      • Positive Forecast
        • Table Monthly Hotel Room Occupancy and Rate Outlook, 2011-12
      • 2009 11 Occupancy Trends
        • Table Monthly Hotel Room Occupancy Rates and Revenue, December 2009 to March 2011
      • Luxury in the Lead, But It Has High Hill to Climb
        • Table Monthly Hotel Room Occupancy Rates, by Industry Segment, April 2011
      • Checking in With the Hotel Players
      • Host Hotels & Resorts, Inc.
      • Marriott International, Inc.
      • Red Lion Hotels Corporation
      • Las Vegas Sands Corporation
      • DiamondRock Hospitality Company
      • Sunstone Hotel Investors
      • Wyndham Worldwide
  • Hotel Foodservice Health, Design and Menu Trends
    • Overview
      • Consumer Perspective: Hotel Food and Beverage Importance
    • Health, Wellness and Environmental Responsibility
      • Trans Fat Crackdown Continues
      • Menu Labeling?
      • Fruit on the Breakfast Menu
      • Whole Grains and Activia, Too
      • Green and Local is the Expectation
      • Hyatt Hotels: Green is a Core Expectation Now
      • 60 Varieties of Fruits, Vegetables, and Herbs in an Urban Setting
      • Farm-to-Table Hotel Dining
      • Marriott Goes Gardening
      • Starwood's Friendly Operations
      • Andaz Hosts a Farmer's Market
    • Stay Green, Even For Meetings and Banquets
      • Small Plates Or Just a Taste
    • Restaurant and Hotel Design Trends
      • The Atmosphere: Hotel Food and Beverage
      • Not Your Parents' Lobby
      • Bistro Fast-Casual Concept Takes Center Stage in Lobby Redesign
      • Music to the Hotelier's Ears: Revenue Per Available Room Increases
      • Holiday Inn Creates the Social Hub
      • Crowne Plaza Entrance Highlights Food and Beverage Offerings
      • Sheraton Gets Wired with the Link
      • Chicago Palmer House Hilton Take Upscale Approach
      • Embassy Suites' Flying Spoons
      • Restaurant and Bar Concepts
      • Wyndham "Refresh"
      • Sheraton Club Lounges Get a Makeover
    • Dayparts: Create a Social Dining Experience For Everyone
      • While You're Here, Get Breakfast and Coffee
      • Bye, Bye to the Buffet?
      • If You Buffet, Do With Style
      • Le Germain Does Brunch North of the Border
      • Homewood Suites Brings Guests Low-Carb and Organic Breakfast
      • Holiday Inn Express Builds on Breakfast
      • Coffee VIA the Single-Cup Solution
      • Illy Provides Some Competition
      • Peet's Presence
      • Lunch and Dinner: Keeping Them in the Hotel
      • Keeping It Light For Lunch
      • Dinner: All Things To All People
      • What Goes Down Must Come Up: The Casualization of Fine Dining
      • Children's Menus Add Family Appeal
      • Tart to Heart
      • Add Healthfulness
      • Be Even More Local
      • Beverage Services
      • Give Me Convenience or Give Me Death
      • Go, Go, Go Gourmet
      • Re:fuel Whenever You Want
      • Snack and In Room Services
      • Synergy to Boost In-Room Dining
      • Online Ordering Does It, Too
    • Price and Value Trends
      • Perception Versus Reality
      • Lower Prices Have Upside Potential
      • Prix Fixe Menu Formats: Some Things Are Better Left Unsaid
      • Service Charges
      • Veil Them
  • Hotel Foodservice Technology Trends
    • Overview
    • Technology Leadership Snapshots
      • To Book Rooms, Hilton Harnesses Social Media and Apps
      • Forbes Travel Guide 3.0 Travel Platform Combines Travel Content With Social Media
      • Addressing Illegitimate Reviews and Driving Advertising Opportunities
      • Hotel Evolution Touchscreen Technology Connects Concierge to Mobile Devices
      • Benefits to Hotels: Customer Service, Instantaneous Ordering, Customization
      • A Concierge Supplement, Not Replacement
      • Cost
      • Outcomes
    • Hotel Foodservice Social Media and Networking
      • Benefits to Engaging Social Media Users
      • Challenges
    • Social Media and Networking Applications
    • Facebook
      • Table Facebook, Selected Metrics
      • Benefits to Hotels and Restaurants
      • Facebook Places & Facebook Deals
      • Hotel Foodservice Opportunity
      • Liking it Forward
      • Luxury Hotel Application: The Peninsula Chicago on Facebook
      • Twitter
        • Table Twitter, Selected Metrics
      • Who Do You Want to Follow?
      • Starbucks Leads Restaurant Chains Into Twitter Territory
      • Twitter as Concierge?
      • MGM Grand Foodservice and Twitter
      • Twitter and Holiday Inn
      • Promoting Businesses
      • Starbucks Leads Restaurant Chains into Twitter Territory
      • Minimal Advertising Space Crimps Its Potential
      • Twitter: Economy to Luxury Hotels
      • Photo and Video Enhancements May Provide Counterweight
      • Short Content Bursts
    • Location Based Social Media
      • Hotel Based Social Networking Interaction: Pod Hotel
        • Table Hotel Based Social Networking Interaction: Pod Hotel
    • Daily Deals and Group Coupons: Groupon and Living Social
      • Groupon
        • Table Groupon, Selected Metrics
      • Living Social
        • Table Living Social, Selected Metrics
      • Living Social: Escapes
      • Groupon and Living Social Backlash
      • Online Review Platforms
      • A Growing Force to Be Reckoned With
    • What Information Source Do You Use to Choose a Hotel?
      • Yelp
        • Table Yelp, Selected Metrics
      • How It Works
      • Benefits
      • Mobile Application
      • Lawsuit Pending
      • Business Response Ammunition
      • TripAdvisor
      • Hotel Technology: Online Ordering
      • Omni Hotels Expands Platform
      • Helping Breakfast Along
  • Hotel Foodservice Operations & Strategies Analysis
    • Marriott International, Inc.
      • Foodservice Revenue Leader
      • Forecast
    • 2011 Results
    • Positioning and Direction
      • Table 2010 U.S. Lodging Market: Marriott Share
    • Brand Characteristics: Chain Concepts Across the Lifestyle Spectrum
      • Table Marriott International: Brand Characteristics and Metrics
    • Key Marriott Foodservice Trends
      • Healthy Living
      • Technology and Renovations
      • Pushing the Upscale Envelope
    • Foodservice Happenings and Trends, By Brand
      • Marriott Hotels & Resorts
      • JW Marriott Hotels & Resorts
      • Renaissance Hotels
      • Courtyard by Marriott
      • AC Hotels by Marriott
      • Residence Inn by Marriott
      • Fairfield Inn & Suites by Marriott
      • Marriott Conference Centers
      • TownePlace Suites by Marriott
      • SpringHill Suites by Marriott
      • Marriott Vacation Club
      • The Ritz-Carlton Hotel Company, L.L.C.
      • Bulgari
    • Starwood Hotels & Resorts Worldwide, Inc.
      • A Billion Dollar Foodservice Brand
      • Forecast
      • 2011 Results
      • Positioning and Direction
        • Table Starwood International Revenue Share, Top 5 Markets
      • Top Markets
        • Table Starwood Domestic Revenue Share, Top 5 Markets
      • Brand Characteristics Share Upscale Thread
        • Table Starwood: Brand Characteristics and Metrics
      • Key Starwood Foodservice Trends
      • Foodservice Happenings and Trends, by Brand
      • Wiring the Lobby Lounge
      • Club Lounge Makeover
      • Four Points by Sheraton
      • W Hotels
      • Aloft Hotels
      • The Luxury Collection
      • Le Méridien
      • Element
      • Upscale Innovations
      • Westin Hotels & Resorts
    • Hyatt Hotels Corporation
      • 2011 Results
      • Positioning and Direction
      • Hyatt Brand Characteristics
        • Table Hyatt: Brand Characteristics and Metrics
      • Key Hyatt Foodservice Trends
      • Fresh and Local
      • Foodservice Happenings and Trends, By Brand
      • Andaz
      • Grand Hyatt
      • Go, Go, Go Gourmet
      • Greener Menus
      • Synergy To Boost In-Room Dining
      • Hyatt Regency
      • Hyatt Place
      • Hyatt Summerfield Suites
      • Hyatt Residences
      • Hyatt Vacation Club
    • InterContinental Hotels Group
      • Recent Performance
      • Positioning and direction
      • Brand Characteristics
        • Table IHG: Brand Characteristics and Metrics
      • Key IHG Foodservice Trends
      • Upscale Dining Synergy
      • Foodservice Happenings and Trends, By Brand
      • Crowne Plaza Hotels & Resorts
      • Hotel Indigo
      • Holiday Inn Hotels & Resorts
      • Social Hub
      • Holiday Inn Express
      • Staybridge Suites
      • Candlewood Suites
    • Wynn Resorts LTD
      • Food and Beverage Garners Significant Revenue Share
      • Recent Food and Beverage Performance
      • Brand Characteristics
        • Table Wynn: Brand Characteristics and Metrics
      • Key Wynn Foodservice Trends
      • Keep the Chefs Coming
      • Not a Chain To Be Found
      • Foodservice Happenings and Trends, By Brand
      • Beach Club Makes a Splash
      • Star Chefs the Only Way To Go
      • Wynn Macau

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