The importance of Christmas sales to retailers and manufacturers is no secret -- for some retailers, holiday sales can contribute as much as 40% of their profits. But what is more of a mystery are the factors that contribute to “winning” or “losing” in this $226 billion sweepstakes. As the Christmas 2004 planning and buying activity swings into full gear, knowing what works - and fails - with the consumer will be critical to ensuring a merry holiday sales season.
Holiday 2004 Retail Strategies uncovers new trends in Christmas retailing that have emerged from 2002 and 2003 and outlines the environment, winning strategies and tactics, customer understanding and planning skills needed to succeed in 2004 and beyond. This study is a new and essential tool for any retailer, wholesaler, service or product provider committed to achieving holiday success - particularly as the planning for the next season begins in earnest. It also is directed to those who would benefit by an intensive and thorough analysis of the Christmas market and its future.
Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.
The information in Holiday 2004 Retail Strategies is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the retail and financial arenas and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.
About the Author
Annette McEvoy is an independent specialty retail sector expert with senior management experience in the retail, consumer products, and advertising industries. McEvoy has held management positions in major consumer marketing companies including Limitedbrands, L’Oreal, Bristol-Myers and McCann Erickson Worldwide. Most recently, McEvoy developed a predictive model of 2003 retail winners and losers at the all-important Holiday time period with a leading Wall Street institutional investment company and what it meant for specialty retail stocks. McEvoy received her MBA from UCLA Anderson School of Business and BA with Honors from Stanford University.
What You’ll Get in this Report
Holiday 2004 Retail Strategies is broken down into five parts:
examines the influencing factors surrounding Christmas performance, distinguishing between self and gift purchases and identifying “hidden” gifting competitors that retailers and others would benefit by including in their competitive set.
How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving holiday shopping trends in 2004, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.
PART I: CHRISTMAS HOLIDAY RETAIL FACTS, FIGURES & FICTIONS
PART II: HOLIDAY 2002 & 2003 RESULTS, COMPARISONS, LEARNINGS & TRENDS.17
2002 Overall Results & Root Causes
PART III: THE CHRISTMAS CUSTOMER
PART IV: PREPARING FOR SUCCESS @ HOLIDAY 2004 and BEYOND
PART V: CHRISTMAS FORETOLD