Hispanic women lead the Mom Market in many ways growth, birth rates, family size and more. As leaders they are an important segment for marketers to understand. Drawing from proprietary qualitative research this report looks at Latina Moms in the U.S. today and her thoughts on motherhood, the challenges she faces, how to reach her, the impact of acculturation on her decisions as a Mom and what motivates her as a consumer.
Brought to you by the publishers of the groundbreaking report,The U.S. Mom Market, this study, a collaborative effort between Packaged Facts and Silver Stork Research, offers a unique look at the Hispanic mothers of today. Through the analysis the report evaluates Hispanic mom motivators and cultural tendencies and confirms and expands on current knowledge about Hispanic moms and motherhood. Using extensive primary, proprietary research, The U.S. Hispanic Mom Market addresses:
Hispanic moms’ values;
Beliefs about motherhood;
What types of marketing initiatives reach her;
How she chooses brands for her family; and
What’s important to her in raising her children.
The U.S. Hispanic Mom Market report was developed from extensive primary and secondary research. Primary research included telephone interviews (in English and Spanish) with moms identifying themselves as Hispanic and having at least one child under 10 years old. A cross section of respondents based on degree of acculturation (country of birth, years in the U.S.) was questioned in the research. In addition, interviews were conducted with experts on the Latina populations, mothers and Latina mothers. Secondary research for this report included data-gathering from relevant trade, business and government sources, including company literature.
About Silver Stork Research
Silver Stork Research is a Mom-focused research company, dedicated to helping clients understand the Mothers of today and tomorrow. We utilize innovative market research techniques to gather actionable insights that enable clients to increase brand relevance, drive market share, and create tangible sales results.
Silver Stork offers client’s multiple opportunities to keep abreast of Mom consumer market via traditional research services, custom branded techniques, access to our national panel of 1000+ moms, and market intelligence via various Silver Stork intellectual properties.
What you’ll get in this report
The U.S. Hispanic Mom Market is a pioneering look into the minds of Hispanic mothers. With this report you will catapult yourself forward to winning with this significant segment in the future. Specifically you will understand the unique consumer and behavioral tendencies of Hispanic moms and the appropriate marketing techniques to reach them.
If your company is already competing for a share of Moms dollars, you will find this report invaluable as it provides a comprehensive package of information and insight not offered any other single source.