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Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition


Attention: There is an updated edition available for this report.

Burritos, enchiladas, quesadillas—you don’t have to go to Mexican restaurant or scour the ethnic foods aisle in your supermarket if that’s what you’re in the mood for.  Hispanic foods and beverages have become so common a part of the American menu many consumers would have to think twice before characterizing them as a distinct ethnic cuisine.  Are there any food courts in sports venues these days that don’t offer nachos as standard fare alongside hotdogs?  Is there a supermarket or grocery anywhere in the country that doesn’t carry tortilla chips and salsa, even if there are no Hispanic consumers in their community?

With Hispanic foods and beverages achieving such prominence, it’s no wonder that sales were close to $7 billion in 2009, according to the recent report from Packaged Facts titled “Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition.”  This represented an increase of 28.7% from $5.4 billion in 2005.  In addition, Packaged Facts predicts continued aggressive growth through 2014, with sales projected to top $9.5 billion in 2014.

The report details how the expanding appetite for Hispanic food and drink among non-Hispanic Americans combined with the rapid increase in the Hispanic population is driving sales of Mainstream Mexican products along with Authentic Hispanic and Nuevo Latino foods.  Expanding distribution channels, the rise of the “foodie” and other key trends affecting the marketplace are described along with the changing demographics and other factors driving growth.  In addition, the report profiles major marketers, both in the manufacturing and foodservice arenas.

Read an excerpt from this report below.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed on-site examinations of retail venues, which encompass club stores, convenience stores (c-stores), dollar stores, drugstores, health/natural foods stores, mass merchandisers, neighborhood bodegas/super mercados, mainstream supermarkets and other retail outlets.  Industry participants were also interviewed for insights and clarifications on questions of ingredients, marketing strategies, etc. 

Secondary research was gathered from relevant sources including consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports.  Key sources also included the U.S. Department of Agriculture (USDA), Information Resources, Inc. (Chicago, IL) and other trade sources. The analysis of consumer demographics is derived from fall 2009 Simmons Market Research Bureau (New York, NY) data.

In addition to covering packaged products sold through the various types of retail outlets mentioned above and developments in the retail marketplace relevant to Hispanic foods and beverages, this report includes qualitative and quantitative information on foodservice sales through a variety of channels such as fast-food outlets, sit-down restaurants, mobile units, etc.  Foodservice coverage focuses on those outlets that are owned and operated or founded by immigrants from Latin American countries or Hispanic-Americans and which feature exclusively or predominantly Hispanic menus.  But it also includes coverage of the expanding presence of Hispanic foods and beverages in traditional “American” foodservice outlets.

What You’ll Get in This Report

“Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine” makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that “The U.S. Market for Hispanic Foods & Beverages” offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the Hispanic food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Hispanic foods and beverages, as well as projected markets and trends through 2014.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for Hispanic foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for Hispanic foods and beverages.
  • Advertising agencies working with clients in the foodservice and retail industries understand the product buyer to develop messages and images that compel consumers to buy Hispanic foods and beverages.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


Market Insights: A Selection From The Report


Product Categories Driving Growth

Packaged Facts projects that eight Hispanic food and beverage categories will experience double-digit CAGRs during the 2010-2014 forecast period. The categories, and their respective CAGRs, are Picante (16%); Nectars/Juices/Drinks (13%); Meat: Fresh, Frozen, and Canned (13%); Fruits/Vegetables: Canned, Dried, Frozen, and Jarred (12%); Cheese (12%); Milk/Milk-Style Beverages (11%); Bakery Items (10%); and Yogurt/Cultured Dairy Drinks (10%).

Factors Affecting Market Growth

There are several reasons that the market for Hispanic foods and beverages has been growing and they will continue to drive the market in the next few years as well. The key factors include the expanding Hispanic population, which also includes the expanding buying power of this demographic. Added to that is the increasing popularity of Hispanic foods and beverages among non-Hispanic consumers as well as the increasing availability of the products.

The Hispanic population in the United States is the largest minority group with an estimated 2010 population of 49.7 million—16 percent of the total population. Through the end of the half century, the Hispanic population is projected to grow at a CAGR of 2.49 percent, nearly three times that of the overall population.

The 28.2 million Mexicans living in the United States constitute a significant majority of the Hispanic population (64%). Puerto Ricans, the second-largest Hispanic segment, represent 9% of the Hispanic population. No other national segment accounts for more than 4% of the Latino population.

In the News


Hispanic Food and Beverage Market to Continue Aggressive Growth Through 2014

New York, June 9, 2010 The expanding appetite for Latino cuisine among non-Hispanic Americans, combined with the rapid increase in the United States’ Hispanic population, will be a boon for the $7 billion Hispanic food and beverage market, helping to drive sales to $10 billion in 2014, according to Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition, the latest market research study by publisher Packaged Facts. 

Along with population growth, buying power within the Hispanic population is expected to increase significantly in the next four to five years.  Packaged Facts projects that the buying power of Latinos will reach $1.3 trillion in 2013 up from $984 billion in 2008, representing a cumulative growth rate of 31%. In addition, Hispanic shoppers spend significantly more than other groups on food consumed at home, due to the importance of family mealtime and larger family units.

Packaged Facts separates the Hispanic food and beverage market into three segments: Mainstream Mexican (tortillas, salsa, tacos, burritos, nachos, refried beans, Tex-Mex cuisine, and other products that have become part of the American culture); Authentic Hispanic (products either imported from Hispanic countries to the United States or products made domestically that use traditional recipes); and Nuevo Latino (products with south-of-the-border flair, including traditional American foods made with Hispanic ingredients, as well as unique new creations that meld a variety of Hispanic flavors and food traditions).

In particular, Authentic Hispanic and Nuevo Latino are garnering substantial sales boosts from America’s population of adventurous food enthusiasts known as “foodies.”  The demand has caused new Hispanic food products to pour forth from manufacturers seeking to increase variety to meet the ever restless American appetite for the new and different.  Foodservice operators are likewise creating innovative and exciting dishes to keep pace with consumer demand.

“All three segments of Hispanic food are becoming increasingly available throughout the U.S. due to expanded distribution through both retail and foodservice outlets and expanded awareness of these products as a result of mass communications on television and the Internet about Hispanic foods and cooking techniques,” says Don Montuori, publisher of Packaged Facts. “The fact that the Hispanic population is expanding beyond traditional enclaves in California, the Southwest, Florida, and major metropolitan areas like New York and Chicago to communities which previously had either no Hispanic presence or only a small one further benefits the market.”

As the 4th edition of a popular Packaged Facts title,Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisineinvestigates the primary factors driving sales in the market.  In addition to covering packaged products sold through various retail outlets and developments in the retail marketplace relevant to Hispanic foods and beverages, this report includes qualitative and quantitative information on foodservice sales through a variety of channels such as fast-food outlets, sit-down restaurants, mobile units, and more.  Foodservice coverage focuses on those outlets that are owned and operated or founded by immigrants from Latin American countries or Hispanic-Americans and which feature exclusively or predominantly Hispanic menus. The report also includes coverage of the expanding presence of Hispanic foods and beverages in traditional “American” foodservice outlets.

About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. 

 

  • Executive Summary
    • Scope and Methodology
      • Market Parameters
      • Three Basic Product Segments
      • Report Methodology
      • A Note About Nomenclature
    • The Products
      • Three Primary Segments
      • First Segment: Mainstream Mexican
      • Second Segment: Authentic Hispanic
      • Third Segment: Nuevo Latino
      • Segment Overlap
      • Increasing Availability of Hispanic Foods
    • Size and Growth of the Market
      • 2009 Sales of Almost $7 Billion
      • Sales to Exceed $9.5 Billion by 2014
        • Table U.S. Sales of Hispanic Foods and Beverages, 2005-2014 (in million $)
      • Leading Product Categories
        • Table Top 10 Hispanic Food and Beverage Categories by U.S. Retail Sales, 2005-2009 (in million $)
      • Product Categories Driving Growth
      • Factors Affecting Market Growth
        • Table Hispanic Population as Percentage of Total U.S. Population 2010-2050 (In Thousands)
    • The Marketers
      • All Types of Marketers
      • Mainstream Companies Lead in Advertising to Hispanics
    • Sales Outlets and Distribution Methods
      • Traditional Supermarkets Losing Share to Large Retail Outlets
      • Distribution Methods
    • The Consumer
      • The Hispanic Population Boom
      • Where Most Hispanics Reside
      • The Hispanic Market Skews Young
        • Table Median Age of U.S. Population, by Race, 2008
      • Hispanic Population Attitudes
    • New Products and Trends
      • Growing Hispanic Population and Growing Taste for Hispanic Foods
        • Table U.S. Hispanic Food and Beverage Product Introductions, 2006-2009
  • The Products
    • Key Points
    • Market Scope
    • Products Outside Scope
    • A Note about Nomenclature
    • Hispanic Foods and Beverages
      • What Are Hispanic Foods and Beverages?
        • Table Foods and Beverages Identified as Hispanic
      • Recognizing National Differences
      • Awareness of National Differences Set to Increase Among "Foodies"
      • Products on the Rise
      • Hispanic Influence on Mainstream is Widespread
      • Hispanic Foods Influence Mainstream Foodservice
    • Product Breakouts
      • Mainstream Mexican
      • Authentic Hispanic
      • Nuevo Latino
      • Convenience and Familiarity Create Overlap
      • Nutritional Aspect of Hispanic Diet
      • Mixed Health Aspects of Hispanic Cuisine
      • Battling over Soft Drinks Impacts Hispanic Beverage Market
      • Little Play for Organics
      • Hispanic Packaging Preferences
    • Government Regulations
      • Regulatory Agencies
      • Labeling Overview
      • Provide the Facts: Nutritional Information Musts
      • Exempt Products
      • Bilingual Labels
      • Country of Origin
      • Nutrition Regulations in Foodservice
      • Health, Nutrient Content and Structure/Function Claims
      • Significant Scientific Agreement Health Claims
      • Qualified Health Claims
      • Nutrient Content Claims
      • Structure/Function Claims
      • Allergen Issues
      • Product Recalls
        • Table A Sampling of Hispanic Food and Beverage Recalls, 2008-2010
      • Increase in Recalls Anticipated
  • The Market
    • Key Points
    • Market Size and Growth
      • 2009 Sales of Almost $7 Billion
        • Table Total U.S. Retail Sales of Hispanic Foods and Beverages, 2005-2009(in million $)
      • How Estimates Were Formed
      • Included Products and Brands
      • Chili, Chips and Alcoholic Beverages Exclusion Continued
        • Table U.S. Retail Sales of Hispanic Foods and Beverages by Category, 2005-2009 (in million $)
      • Top 10 Hispanic Food and Beverage Categories
        • Table Top 10 Hispanic Food and Beverage Categories by U.S. Retail Sales, 2005-2009 (in million $)
      • Tortillas
      • Salsa
      • Entrees/Handheld Items
      • Cheese
      • Bakery Items
      • Cooking Sauces and Marinades
      • Refried Beans
      • Picante
      • Rice/Rice Mixes
      • Seasonings/Spice Mixes
      • Beverages Categories are Fastest Growing
        • Table Top 10 Fastest-Growing Hispanic Food and Beverage Categories by U.S. Retail Sales, 2005-2009 (in million $)
      • Yogurt/Cultured Dairy Drinks
      • Milk/Milk-Style Beverages
      • Nectars/Juices/Drinks
      • Bakery Items
      • Cheese
      • Fruits/Vegetables: Canned, Dried, Frozen and Jarred
      • Dried Beans
      • Taco Sauce
      • Soda
      • Meat: Fresh, Frozen and Canned
      • Market Composition: Tortillas Dominate
        • Table Market Share of Hispanic Food and Beverage Categories by U.S. Retail Sales, 2009
      • Hispanic Beers Surge
        • Table Latin American Beer Imports, 2004-2008 (in 31 Gallon Barrels)
      • Salty Snacks Advance Steadily
        • Table U.S. Retail Sales of Select Salty Snacks, 2006-2009 (in million $)
    • Projected Market Growth
      • Market Drivers
      • Expanding Hispanic Population
        • Table Hispanic Population as Percentage of Total U.S. Population 2010-2050 (In Thousands)
      • Buying Power Increasing
        • Table Projected Growth in Hispanic Buying Power, 2008-2013
      • Entering the Mainstream
      • Expanding Availability
      • Sales to Reach $8.4 Billion by 2011
        • Table Projected Total U.S. Retail Sales of Hispanic Foods and Beverages, 2010-2014 (in million $)
      • Three Categories Top $1 billion in Sales
        • Table Projected U.S. Retail Sales of Hispanic Foods and Beverages by Category, 2010-2014 (in million $)
      • Eight Categories Will Experience Double-Digit Growth
        • Table Projected CAGRs for U.S. Retail Sales of Hispanic Foods and Beverages by Category, 2009-2014
  • The Marketers
    • Key Points
    • Competitive Overview
      • All Types of Marketers Serve the Industry
        • Table U.S. Retail Hispanic Foods and Beverages: Select Marketers, Brands and Products Offered, 2010
      • Leading Hispanic Food and Beverage Advertisers
        • Table Selected National Food and Beverage Advertisers Ranked by Hispanic Ad Spend as Percent of Total Ad Spend for 2008
    • Marketer Overview
      • Mainstream Marketers with Hispanic Offerings
      • B&G Foods
      • Cadbury Adams
      • Campbell's
      • ConAgra
      • General Mills
      • Heinz
      • Hershey
      • Hormel
      • Kraft Foods
      • Nestlé
      • PepsiCo/Frito-Lay
      • Unilever
      • Major Hispanic Marketers
      • Authentic Specialty Foods
      • Bueno Foods
      • Café Bustelo
      • Don Miguel
      • Goya Foods
      • Gruma Corp.
      • Grupo Bimbo
      • Grupo Herdez, S.A. de C.V.
      • Jarritos
      • Juanita's
      • Jumex
      • La Moderna
      • La Preferida
      • Marquez Brothers
      • Penafiel
      • Ruiz Foods
      • Sabores Aztecas
      • Tapatio Hot Sauce
      • Other Important Hispanic Marketers
      • Del Fuerte
      • Del Real Foods
      • Industrias Alimenticias Kerns y CIA, SCA
      • Ingenio Riopaila S.A
      • José R. Lindley Corporation
      • La Costeña
      • La Sirena
      • Pescados Industrializados S.A (PINSA)
      • Tajín
      • Notable Non-Hispanic Marketers
      • El Pinto
      • Fischer & Wieser Specialty Foods
      • Frontera Foods
      • Walker Foods
      • Distributors
      • Díaz Foods
      • MegaMex
      • Novamex
      • Vilore Foods Company, Inc.
  • Foodservice
    • Key Points
    • Foodservice Hit Hard by Recession
    • Leading Hispanic Foodservice Chains
      • Table Top 25 U.S. Hispanic Foodservice Chains, by Systemwide Sales and Number of Units Worldwide, 2006-2009
    • Hispanic Restaurant Chain Profiles
      • Menu Trends
      • Abuelo's
      • Azteca Mexican Restaurant
      • Baja Fresh
      • Café Bustelo
      • Calbi Fusion Tacos and Burritos
      • Cantina Laredo
      • Chili's
      • Chipotle Mexican Grill, Inc.
      • Del Taco
      • Don Pablo's
      • El Chico Café
      • El Pollo Loco
      • Fogo de Chao
      • La Salsa Mexican Grill
      • Lime Fresh Mexican Grill
      • Macayo's Mexican Kitchen
      • Maria Maria
      • Mexican Restaurants, Inc.
      • Moe's Southwest Grill
      • Mucho Burrito
      • On the Border
      • Pio Pio
      • Pollo Campero
      • Pollo Tropical
      • Qdoba Mexican Grill
      • Real Mex Restaurants
      • Rubio's Fresh Mexican Grill
      • Salsarita's Fresh Cantina
      • Taco Bell Corp.
      • Taco Bueno
      • Taco Cabana
      • Taco Del Mar
      • Taco John's
      • Taco Mayo
      • TacoTime
      • Texas de Brazil
      • The Taco Maker
      • Tijuana Flats Burrito Co.
      • Wahoo's Fish Taco
    • Non-Hispanic Chains Serving Hispanic Foods
      • How Foodservice Establishments Get Their Wares
      • Hispanic Food Manufacturers Produce for Foodservice Operators
      • Online Foodservice Suppliers Feature Hispanic Foods and Beverages
  • The Retail Marketplace
    • Key Points
    • Types of Retail Outlets
      • Leading Retailers
        • Table Top Ten U.S. Food Retailers, by Dollar Sales and Number of Stores, 2009
      • Supermarkets Largest Retail Channel for Food
      • Value Propositions Build Supermarket Sales
      • Consumer Confidence Slow to Return
      • Challenges Ahead
    • Reaching the Hispanic Shopper
      • The Hottest Demographic
      • Internet Savvy
      • Language Matters
      • Generational Differences
      • Mexico is not Brazil is not Guatemala, etc.
      • Celebrating Cinco de Mayo
      • General Mills' "Que Rica Vida" Program
      • And Don't Forget the Foodie
    • Mainstream Retailer Hispanic Initiatives
    • Convenience Stores
      • 7-Eleven
      • BP
      • Chevron
      • Exxon Mobil Fuels Market
    • Supermarkets, Mass Merchandisers, and Warehouse Clubs
      • Bi-Lo
      • Fiesta Mart
      • Food City
      • Food Lion
      • H-E-B
      • Hy-Vee
      • Jewel-Osco
      • Kroger
      • Publix
      • Sam's Club
      • Save-A-Lot Food Stores
      • United Supermarkets
      • Wakefern
      • Walmart
      • Winn-Dixie
    • Hispanic Retailers are Flourishing
      • Table Percent of U.S. Adults Who Have Shopped at Hispanic Grocery Stores/Bodegas in 3 Past Months, February 2010
    • Notable Hispanic Retailers
      • Avanza
      • Bogopa USA
      • Compare Foods
      • El Super
      • Mi Pueblo Food Centers
      • Mi Pueblo Supermercado
      • Northgate Gonzalez
      • Pro's Ranch Markets
      • Sedano's
    • Expanding to Mainstream
    • Online Retailers
      • Amigofoods.com
      • La Tienda.com
      • MexGrocer.com
    • Distribution to Retail Outlets
      • Table Top 10 U.S. Grocery Wholesalers by Dollar Sales, 2009
      • Warehouse Distribution
      • Direct-Store Delivery
      • DSD Growing
      • Some Marketers Work Through Brokers
    • Distribution Is Second Highest Cost Next to Production
    • Hispanic Distributors
    • Retail Pricing Up in the Air
    • Hispanic Supermarket Circulars
  • The Consumer
    • Key Points
    • Hispanic Consumers in the United States
      • Latin Influence on Mainstream Consumers
      • Simmons Consumer Survey
      • Latinos Are Core Consumers of Hispanic Foods and Beverages
      • Hispanics Represent Over Half of U.S. Population Growth
        • Table Growth of Hispanic vs. Non-Hispanic Population in the United States, 2005-2008 (in millions)
        • Table Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2015 (in thousands)
        • Table Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2050 (in thousands)
      • Two-Thirds of U.S. Latinos are of Mexican Origin
      • California Has Largest Latino Population, New Mexico Highest Concentration
        • Table 20 U.S. States with Largest Hispanic Populations, 2008 (number and percent of U.S. Hispanic population)
        • Table 20 U.S. States with Largest Concentration of Hispanics, 2008
        • Table Experian Simmons Population of U.S. Households, by Race and Marketing Region, 2009 (percent and index)
      • Hispanics Are Younger Than Overall U.S. Population
        • Table Median Age of U.S. Population, by Race, 2008 (years)
        • Table Experian Simmons Population of U.S. Households, by Race and Age, 2009 (percent and index)
      • Hispanics Less Likely to Graduate High School, Enroll in College
        • Table Educational Attainment of People 25 Years Old and Over, by Race, 2008
        • Table Experian Simmons Population of U.S. Households, by Race and Educational Attainment, 2009 (percent and index)
      • Hispanics' Per Capita Income Lags…
        • Table Per Capita Income, Hispanics vs. Others, 2007
        • Table Household and Family Income Levels, Hispanics vs. Others, 2007
        • Table Experian Simmons Population of U.S. Households, by Race and Income, 2009 (percent and index)
      • …But Buying Power Accelerates
      • Latinos Spend Disproportionately on Food
        • Table Aggregate Annual Expenditures for Food at Home, by Race, 2008 (percent)
      • Hispanic Households Larger, More Likely to Include Children
        • Table Experian Simmons Population of U.S. Households, by Race and Household Composition, 2009 (percent and index)
      • Profiles of Hispanic National Segments
      • Mexicans
      • Puerto Ricans
      • Cubans
      • Salvadorans
      • Dominicans
      • Guatemalans
      • Colombians
    • U.S. Consumers of Hispanic Foods and Beverages: Demographics
      • More Than Two-Thirds of U.S. Households Use Mexican Foods
        • Table U.S. Households Who Use Mexican Food/Ingredients, by Race, 2009 (percent and index)
      • Salsa Leads in Household Usage
        • Table U.S. Households Who Use Mexican Food/Ingredients, by Product Type, 2009 (percent)
      • Hispanics Significantly More Likely to Use Most Types of Mexican Foods
        • Table U.S. Households Who Use Mexican Food/Ingredients, by Product Type and Race, 2009 (percent and index)
      • Blacks, Asians Above-Average Users of Hispanic-Type Foods
        • Table U.S. Households Who Use Foods and Ingredients Associated with Mexican Cuisine, by Product Type and Race, 2009 (percent and index)
      • Gen X and Gen Y Outpace Boomers in Use of Mexican Foods
        • Table Demographics of U.S. Households Who Use Mexican Food/Ingredients, 2009 (percent and index)
      • Kits a Hit for Households with Children
        • Table Demographic Indicators Favoring Use of Nacho Kits and Taco Dinner Kits by U.S. Households, 2009 (index)
      • Blacks Index Higher Than Latinos for Taco Fixings
        • Table Demographic Indicators Favoring Use of Taco Fixings by U.S. Households, 2009 (index)
      • Hispanics Exceptionally Heavy Users of Enchiladas, Whites of Tamales
        • Table Demographic Indicators Favoring Use of Mexican Prepared Foods by U.S. Households, 2009 (index)
      • Hispanic Households Overwhelmingly Users of Mexican Condiments
        • Table Demographic Indicators Favoring Use of Mexican Condiments by U.S. Households, 2009 (index)
      • Use of Tortillas, Tostada Shells Also Higher Among Hispanic Households
        • Table Demographic Indicators Favoring Use of Tortillas and Tostada Shells by U.S. Households, 2009 (index)
      • Canned Chili Users Prefer Meatless Variety
        • Table Demographic Indicators Favoring Use of Canned Chili and Chili Seasoning by U.S. Households, 2009 (index)
      • Authentic Brands Rank among Hispanic Households; Whites and Blacks Go for Mainstream
        • Table U.S. Households Who Use Mexican Food/Ingredients, by Brand and Race, 2009 (index)
      • Mexican-style Chips and Dips Favored by Hispanic Households
        • Table U.S. Households Who Use Mexican Food/Ingredients, by Product Type, Brand, and Race, 2009 (index)
      • Hispanic Households Account for Large Majority of Authentic Mexican Brand Users
        • Table U.S. Hispanic Households Who Use Authentic Mexican Food/Ingredients, by Product Type and Brand, 2009 (percent)
        • Table U.S. Hispanic Households Who Use Goya Products, by Product Type, 2009 (percent and index)
        • Table Demographic Indicators Favoring Use of Authentic Mexican Food Brands by U.S. Households, 2009 (index)
      • Heavy Users of Mainstream Mexican Food Brands Run the Demographic Gamut
        • Table Demographic Indicators Favoring Use of Mainstream Mexican Food Brands by U.S. Households, 2009 (index)
      • Hispanics, Younger Households Use Mexican Restaurants at a Higher Rate
        • Table U.S Households Using Mexican Restaurant Chains, Hispanic vs. Not Hispanic, 2009 (percent and index)
        • Table Demographic Indicators Favoring Use of Mexican Restaurant Chains by U.S. Households, 2009 (index)
    • U.S. Consumers of Hispanic Foods and Beverages: Attitudes and Behaviors
      • Experian Simmons Food Lifestyle Segmentation
      • Mexican Food Consumers Are Actively Engaged in Eating, Cooking, Shopping
        • Table Attitudes and Behaviors Regarding Food, Food Shopping, and Cooking, Users vs. Non- users of Mexican Food and Ingredients, 2009 (index)
      • Mexican Food Users Are "Sociable Home Chefs"
        • Table Experian Smmons Food Lifestyle Segmentation, Users vs. Non-users of Mexican Food and Ingredients, 2009 (index)
      • Latinos Who Don't Use Mexican Food Are More Health-Conscious
        • Table Attitudes and Behaviors Regarding Diet and Health, Hispanic and Non-Hispanic Users vs. Non-users of Mexican Food and Ingredients, 2009 (percent and index)
      • Foodies: Hispanics Who Don't Use Mexican Food, and Non-Hispanics Who Do
        • Table "Foodie" Attitudes and Behaviors, Hispanic and Non-Hispanic Users vs. Non-users of Mexican Food and Ingredients, 2009 (percent and index)
      • Latinos Eschew Easy Food Preparation
        • Table Attitudes and Behaviors Regarding Cooking at Home, Hispanic and Non-Hispanic Users vs. Non-users of Mexican Food and Ingredients, 2009 (percent and index)
      • Latinos Enjoy Shopping With Family; Kids Influence Purchases
        • Table Shopping Attitudes and Behaviors, Hispanic and Non-Hispanic Users vs. Non-users of Mexican Food and Ingredients, 2009 (percent and index)
      • Half of Mexican Food Households Are "Reformed Traditional" or Variety on Budget"
        • Table Experian Simmons Food Lifestyle: Reformed Traditional, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index)
        • Table Experian Simmons Food Lifestyle: Variety on a Budget, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index)
        • Table Experian Simmons Food Lifestyle: True Foodies, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index)
        • Table Experian Simmons Food Lifestyle: Convenience and Ease, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index)
        • Table Experian Simmons Food Lifestyle: Weekend Cooks, by Usage of Mexican Food/Ingredients and Race, 2009 (U.S. households, percent and index)
  • New Products and Trends
    • Key Points
    • What's Driving New Products and Trends?
      • Growing Hispanic Population and Growing Taste for Hispanic Foods
        • Table U.S. Hispanic Food and Beverage Product Introductions, 2006-2009
        • Table U.S. Hispanic Food and Beverage New SKUs, 2006-2009
      • Familiarity Breeds Variety
      • Economy Drives MultiPack and Party Pack Popularity
      • Economy Drives Private Label Growth
      • Improving Distribution Increases Demand for Authentic Brands
      • Targeting the Hispanic Consumer…
      • …and Mainstream Consumers with a Taste for Hispanic Cuisine
      • Making it Easy
      • Making it Healthy
      • Foodservice Operators Keep Rolling Out Hispanic Products
    • New and Noteworthy Products
      • Responding to the Recession
      • Demand for Variety
      • Targeting Hispanic Consumers
      • Taking Hispanic Mainstream
      • Staying Authentic
      • Capturing the Young Consumer
      • Healthy Options
      • Convenience
      • Private Label Gets in the Act
      • Foodservice
  • Addresses of Selected Marketers

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