This timely update analyzes the rapidly growing health and natural food market, which is projected to surpass $21.0 billion in sales by the year 2004. The report details current market size and provides growth projections for the six product categories: packaged groceries, bulk groceries, frozen, refrigerated, produce, and perimeter/prepared foods. The report assesses marketing and new product trends, provides details on products recently introduced, and profiles major players including Hain Food Group, Horizon Organic Dairy, and Small Planet Foods. Distributor trends and consumer attitudes and behaviors are also covered in detail. Individual sections are available. From Packaged Facts.
Scope And Methodology
This report covers foods and beverages sold at retail through health and natural product stores that typically move through the specialized health and natu-ral product distribution channel. This report also covers the rapidly growing segment of health and natural foods and beverages sold through supermarkets and other mass-market outlets, where products often are merchandised in separate natural food sec-tions.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed an in-depth, on-site examination of the health and natural food market through store visits and interviews with marketers to obtain information on marketing, merchandising, and new-product trends. Secondary research entailed data gathered from sources such as trade and consumer publications, newspapers, government reports, financial reports, company literature, and corporate annual reports. Revenues and revenue growth rates are based on secondary research confirmed through primary interviews with professional organizations, trade publica-tions, and major players in the market.
In estimating total retail sales and sales growth for health and natural foods, Packaged Facts has relied on data published by trade magazines such as Health Prod-ucts Business, Natural Foods Merchandiser, and Whole Foods, supplemented by in-terviews with marketers, retailers, and other trade sources.
The consumer demographic information in this report is derived in part from data compiled by the Simmons Market Research Bureau. Simmons annually surveys a large sample of consumers about their buying habits; the spring 1998 and fall 1999 data cited here are based on samples of 21,594 adults and 33,054 adults, respectively. Simmons has access to complete demographic information about these consumers, who are selected to represent a statistically accurate cross-section of the U.S. popula-tion. In this way Simmons can construct detailed demographic profiles of consumers of particular products. Other data sources for consumer demographics include the 1999 survey by Whole Foods magazine of readers of Better Nutrition, a health-oriented consumer publication with 471,604 copies distributed to more than 1,400 health and natural product stores in all 50 states.
Current and Projected Market Growth
Market Share by Category
Regional Market Growth
Affect of Health-Awareness, Aging Population, Vegetarianism
Organic Agriculture vs. Conventional Agriculture
New Product Trends
Consumer Profile and Purchases
Health and Natural Food Market vs. Overall Food Market
Share of U.S. Health and Natural Food Sales by Retail Outlet
Share of U.S. Health and Natural Product Stores by Region
Share of U.S. Health Product Store Shoppers by Region
Selected Marketers by Brand Line and Product
Percent of Natural and Organic Food new Product Introduction by Type