In recent years, certain segments of the hair care market were having the equivalent of a bad hair day. Colorants, hair spray, perms/relaxers and hair growth have struggled since 2001, but the future looks better, with most of the struggling segments seeing improvements through 2010 — except for hair growth, which will continue to see fall out.
According to the new Packaged Facts report, Hair Care Products in the U.S., the total hair care market is expected to grow at a CAGR of 2.4% through 2010 reaching $8.5 billion. Conditioner, gels and mousses, and interestingly, hair spray, which may have finally lost its historical baggage, are expected to lead the charge.
Driving this fragmented market is the blurring of prestige and mass. Increasingly, higher-end products, such as organic, salon or professional-influenced, and cosmeceutical brands are found in a wider range of channels — all with higher premium pricing for smaller volume products. The simple benefit for manufacturers, retailers, and the marketplace is in selling prestige-style smaller volume products at higher prices, allowing higher profits margins for all.
Hair Care Products in the U.S. includes industry data on market size, share, segments and strategies; profiles of major players and the competitive landscape; retail and distribution channels; advertising and promotion; innovations, trends and forecasting; and consumer usage demographics. Products covered include shampoos, conditioners, styling products, colorants, permanents, relaxers, growth products, and accessories
The information in Hair Care Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.
What You’ll Get in this Report Hair Care Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Hair Care Products in the U.S. offers. The report addresses the following segments:
The Market (including market size and composition, and projected market growth)
The Marketers (including discussions of specific marketer brand and market shares)
Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
The Consume r (who’s buying what, and where)
Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the hair care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for hair care products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for hair care products based on Simmons data.
This report will help:
Marketing Managers identify market opportunities and develop targeted promotion plans for hair care products.
Research and development professionals stay on top of competitor initiatives and explore demand for hair care products.
Advertising agencies working with clients in the hair care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.