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Hair Care Products in The U.S.

In recent years, certain segments of the hair care market were having the equivalent of a bad hair day. Colorants, hair spray, perms/relaxers and hair growth have struggled since 2001, but the future looks better, with most of the struggling segments seeing improvements through 2010 — except for hair growth, which will continue to see fall out.

According to the new Packaged Facts report, Hair Care Products in the U.S., the total hair care market is expected to grow at a CAGR of 2.4% through 2010 reaching $8.5 billion. Conditioner, gels and mousses, and interestingly, hair spray, which may have finally lost its historical baggage, are expected to lead the charge.

Driving this fragmented market is the blurring of prestige and mass. Increasingly, higher-end products, such as organic, salon or professional-influenced, and cosmeceutical brands are found in a wider range of channels — all with higher premium pricing for smaller volume products. The simple benefit for manufacturers, retailers, and the marketplace is in selling prestige-style smaller volume products at higher prices, allowing higher profits margins for all.

Hair Care Products in the U.S. includes industry data on market size, share, segments and strategies; profiles of major players and the competitive landscape; retail and distribution channels; advertising and promotion; innovations, trends and forecasting; and consumer usage demographics. Products covered include shampoos, conditioners, styling products, colorants, permanents, relaxers, growth products, and accessories

Report Methodology
The information in Hair Care Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Hair Care Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Hair Care Products in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail Strategies
  • The Consume r (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the hair care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for hair care products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for hair care products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for hair care products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for hair care products.
  • Advertising agencies working with clients in the hair care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Report Scope
      • Methodology
    • Size and Growth of the Market
      • 2005 Retail Sales for Total Market at $7.2 Billion
        • Table U.S. Retail Sales of Hair Care Products, 2001-2005 (in million $)
      • Sales Approach $8.5 Billion by 2010
        • Table Project U.S. Sales Growth by Hair Care Category, 2001-2005 (in million $)
      • IRI-Tracked Market Sales and Share by Product Category
        • Table IRI-Tracked Sales of Hair Care Products, by Category, 2005 (In million $)
        • Table U.S. Hair Care Market by Category Share, 2005 (%)
      • P&G Remains Marketplace Leader
        • Table IRI-Tracked Sales of Top 10 Hair Care Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Top 10 Hair Care Brands, 2001-2005 (in million $)
    • Factors to Growth
      • Consumers Celebrate Individuality
      • Natural/Organic Influence
      • The Cosmeceutical Connection
      • Bringing Prestige to Mass
      • The Sheer Number of Boomers and Hispanic Consumers…
    • Marketing Dynamics
      • 2005 Hair Care Brand Ad Spending
      • Selected Marketing Activities
      • Retail and Merchandising Issues
      • New Product Trends
    • The Consumer
      • Table U.S. Adult Users of Hair Care Products by Category
  • The Overall Hair Care Market
    • Report Scope
      • Methodology
    • Hair Care Market Size & Composition
      • Total Market Sales Top $7.2 Billion in 2005
        • Table Retail Sales of Hair Care Products, 2001-2005 (in million $)
      • Tracked Category Sales Fairly Tame
        • Table IRI-Tracked Sales of Hair Care Products, 2004-2005 (in million $)
        • Table U.S. Hair Care Market by Category Share, 2005 (%)
      • P&G Remains Marketplace Leader
        • Table Market Share for Top 10 U.S. Hair Care Marketers, 2005
        • Table U.S. Sales of Top 10 Hair Care Marketers, 2001 - 2005 (in million $)
      • Market Projections
        • Table Projected Retail Sales of Hair Care Products, 2006-2010 (in million $)
  • Shampoo and Conditioners
    • Overall Shampoo Market Size & Growth
      • Largest Segment Cleans Up With $1 Billion and 80% Share
        • Table IRI-Tracked Sales of Shampoo Segments, 2001-2005 (in million $)
        • Table U.S. Shampoo Market by Segment, 2005 (%)
      • Top Marketers of Regular Shampoo
        • Table U.S. Top 10 Regular Shampoo Marketers, 2001-2005 (in million $)
      • Who's Gaining?
        • Table IRI-Tracked Sales of P&G Regular Shampoo, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Unilever HPC Regular Shampoo, 2001-2005 (in million $)*
        • Table IRI-Tracked Sales of L'Oreal U.S.A. Regular Shampoo, 2001-2005 (in million $)
        • Table U.S. Top 10 Regular Shampoo Brands, 2001-2005 (in million $)
      • Top Marketers of Dandruff Shampoo
        • Table U.S. Top 10 Dandruff Shampoo Marketers, 2001-2005 (in million $)
        • Table U.S. Sales of Top 10 Dandruff Shampoo Brands/Products, 2001-2005 (in million $)
      • Overall Shampoo Outlook
        • Table Projected Total U.S. Sales of Shampoo Products, 2006 - 2010 (in million $)
    • Conditioner Market Size & Growth
      • Table IRI-Tracked Sales for Hair Conditioner/Crème Rinse, 2001-2005 (in million $)
      • Top Marketers of Conditioner
        • Table IRI-Tracked Sales of Top 10 Hair Conditioner Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked of P&G Hair Conditioners, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of L'Oreal U.S.A. Hair Conditioners, 2001-2005, (in million $)
        • Table IRI-Tracked Sales of Unilever HPC Hair Conditioners, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Alberto-Culver Hair Conditioners, 2001-2005 (in million $)
      • Top Ten Conditioner Brands/Products
        • Table IRI-Sales of Top 10 Hair Conditioner Brands/Products, 2001-2005 (in million $)
      • Overall Conditioner Outlook
        • Table Projected Total U.S. Sales of Shampoo Products, 2006-2010 (in million $)
  • Styling Products and Hair Accessories
    • Styling Products Market Size & Growth
      • Table IRI-Tracked Sales of Styling Products by Segment, 2001-2005 (in million $)
      • Table U.S. Styling Product Market by Segment, 2005 (%)
      • Gel/Mousse Segment Sales Stand at $581 Million
        • Table IRI-Tracked Sales for Gel/Mousse Products, 2001-2005 (in million $)
      • Top Marketers of Gel/Mousse Products
        • Table IRI-Tracked Sales of Top 10 Gel/Mousse Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of L'Oreal U.S.A. Gel/Mousse Products, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of P&G Gel/Mousse Products, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Schwarzkopf & Henkel Gel/Mousse Products, 2001-2005 (in million $)
      • Top Ten Gel/Mousse Brands/Products
        • Table IRI-Tracked Sales of Top 10 Gel/Mousse Brands/Products, 2001-2005 (in million $)
      • Spray & Spritz Sales Freefall Shows Slight 2005 Gain
        • Table IRI-Tracked Sales for Hair Spray/Spritz Products, 2001-2005 (in million $)
      • Top Marketers of Hair Spray and Spritz
        • Table U.S. Top 10 Hair Spray/Spritz Marketers, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of P&G Hair Spray/Spritz Products, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Unilever HPC Hair Spray/Spritz, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Alberto Culver Hair Spray/Spritz, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of L'Oreal U.S.A. Hair Spray/Spritz, 2001-2005 (in million $)
      • Top Ten Hair Spray/Spritz Brands/Products
        • Table U.S. Sales of Top 10 Hair Spray/Spritz Brands/Products, 2001-2005 (in million $)
      • Overall Hair Styling Product Outlook
        • Table Projected U.S. Sales of All Styling Products, 2006-2010 (in million $)
    • Hair Accessories Market Size & Growth
      • Table IRI-Tracked Sales for Hair Accessories, 2001-2005 (in million $)
      • Top Marketers of Hair Accessories
        • Table IRI-Tracked Sales of Top 10 Hair Accessories Marketers, 2001-2005 (in million $)
      • Top Ten Hair Accessories Brands/Products
        • Table IRI-Tracked Sales of Top 10 Hair Accessory Brands, 2001-2005 (in million $)
      • Overall Hair Accessory Products Outlook
        • Table IRI-Tracked Sales of Top 10 Hair Accessory Brands, 2001-2005 (in million $)
  • Colorants, Hair Growth, and Relaxers & Permanents
    • Colorants Market Size & Growth
      • Table IRI-Tracked Sales for Hair Color, 2001-2005, (in billion $)
      • Top Ten Colorant Marketers
        • Table IRI-Tracked Sales of Top Hair Colorant Marketers, 2001-2005, (in million $)
        • Table IRI-Tracked Sales of L'Oreal U.S.A. Hair Colorants, 2001-2005, (in million $)
        • Table IRI-Tracked Sales of P&G Hair Colorants, 2001-2005, (in million $)
      • Top Ten Hair Colorant Brands/Products
        • Table IRI-Tracked Sales of Top 10 Hair Color Brands, 2001-2005, (in million $)
      • Colorants Outlook
        • Table Projected Total Sales of Colorants, 2006-2010, (in million $)
    • Hair Growth Products Market Size & Growth
      • Table IRI-Tracked Sales for Hair Growth Products, 2001-2005 (in million $)
      • Top Hair Growth Marketers and Brands
        • Table U.S. Top Hair Growth Product Marketers, 2001-2005 (in million $)
        • Table U.S. Top Hair Growth Product Brands, 2001-2005 (in million $)
      • Hair Growth Products Outlook
        • Table Projected Total Sales of Hair Growth Products, 2006-2010, (in million $)
    • Permanent and Relaxer Products Market Size and Growth
      • Table IRI-Tracked Sales for Home Permanent/Relaxer Kits, 2001 2005 (in million $)
      • Top Ten Hair Relaxer Kit Marketers
        • Table U.S. Top 10 Hair Relaxer Kit Marketers, 2001-2005 (in million $)
      • Top Hair Relaxer Kit Brands
        • Table U.S. Top 10 Hair Relaxer Kit Brands, 2001-2005 (in million $)
      • Top Hair Permanent Kit Marketers and Brands
        • Table U.S. Top Home Permanent Kit Marketers, 2001-2005 (in million $)
        • Table U.S. Top Home Permanent Kit Brands/Products, 2001-2005 (in million $)
      • Relaxer/Permanent Kits Outlook
        • Table Projected Total Sales of Hair Growth Products, 2006-2010 (in million $)
  • Factors to Growth
    • Free to Re-Invent Me
      • Cosmeceuticals
      • Cosmeceuticals Lead New Product Introductions
      • R&D and the Revival of Hair Growth?
      • Regulatory Environment
      • Blurring Prestige with Mass
      • The Sheer Number of Boomers and Ethnic Consumers…
        • Table Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
        • Table Projection of U.S. African-American, Asian, and Hispanic Populations, 2006-2020 (In Thousands)
      • Private Label Learning Curve
        • Table IRI-Tracked Sales of Private Label Hair Care Products, 2001-2005
        • Table IRI-Tracked Private Label Shampoo Sales, 2001-2005
        • Table IRI-Tracked Private Label Hair Conditioner Sales, 2001-2005
        • Table IRI-Tracked Private Label Hair Accessories Sales, 2001-2005
        • Table IRI-Tracked Private Label Hair Growth Product Sales, 2001-2005
        • Table IRI-Tracked Private Label Hair Spray/Spritz Sales, 2001-2005
        • Table IRI-Tracked Private Label Hair Styling Product Sales, 2001-2005
  • Corporate Profiles of Top Marketers
    • The Procter & Gamble Company
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Procter & Gamble Hair Care Products, 2001-2005 (in million $)
      • P&G, Curis Develop Hair Growth Treatments
    • Unilever Group
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Unilever Hair Care Products, 2001-2005 (in million $)
      • Hopeful for Launch of Sunsilk
    • Alberto-Culver Company
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Alberto Culver Co. Hair Care Products, 2001-2005 (in million $)
      • Sally Beauty Spin-Off
    • Goody Products
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Goody Products Inc. Hair Care Products, 2001-2005 (in million $)
      • Goody's Breast Cancer Awareness Initiative
    • L'Oreal USA
      • Overview
      • Performance
        • Table IRI-Tracked Sales of L'Oreal, Inc. Hair Care Products, 2001-2005 (in million $)
      • Gamier Fructis Lawsuit
    • John Frieda Hair Care (Kao Brands Company)
      • Overview
      • Performance
      • Continued Brilliant Innovation
        • Table IRI-Tracked Sales of John Frieda Hair Care Products, 2001-2005 (in million $)
    • Combe Inc.
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Combe Inc. Hair Care Products, 2001-2005 (in million $)
    • Revlon, Inc.
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Revlon, Inc., Hair Care Products, 2001-2005 (in million $)
    • Conair Corporation
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Conair Corp. Hair Care Products, 2001-2005 (in million $)
        • Table IRI-Tracked Sales of Scunci International Hair Care Products, 2001-2005 (in million $)
    • Schwarzkopf-Henkel (Henkel KGaA)
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Schwarzkopf & Henkel Hair Care Products, 2001-2005 (in million $)
    • Neutrogena Corporation (Johnson & Johnson)
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Neutrogena Hair Care Products, 2001-2005 (in million $)
  • Marketing Dynamics
    • Selected 2005 Hair Care Brand Ad Spends
      • Table Selected Hair Care Brand Advertisement Spends, 2005
    • Selected Marketing Activity
      • Increased Coupon Promotional Activity
      • Unilever's Sunsilk Launch
      • P&G to Re-stage Pantene and Aussie
      • P&G's Pantene Beautiful Lengths Charitable Campaign
      • Lornamead Doesn't Need A Lot
      • For a Goody Cause
      • Alberto-Culver Launches Nexxus in Mass
      • Revlon's Shaking Things Up For 2007
      • Garnier's Multimedia Sex Effort
      • Clairol's Shade Aid
      • Soft & Beautiful Just for Me Model Search Contest
      • SoftSheen-Carson Supports Legacy of Beauty
      • Hair Colors' Colorful Spokemodels
      • Runway Ready
      • Star Treatments
    • Retail and Merchandising Issues
      • Mass Retailer Must Help Connect Consumer with Product
      • Salon and Prestige Changing Mass Retail Environment
      • Slotting Allowances & Shelf Space Struggles For Smaller Marketers
      • Crackdown on Diversion?
    • New Product Introductions
      • Trends in Hair Care Claims
        • Table New Product Package/Claim Tags, January 2006-June 2006
      • Trends in Hair Care Fragrances and Ingredients
        • Table New Product Fragrances Tags, January 2006-June 2006
      • Innovations in Product and Ingredient Technology
      • Delivery System Innovation
      • New Products for the Ethnic Hair Care Consumer
      • Natural and Organic Ingredients Send Wellness Message
      • A Whole New World of Color and Conditioning Protection
      • Accessories Product Introductions Heating Up
      • Go to Glazes!
      • Styling Product for Every Conceivable Need
        • Table Selected Shampoo & Conditioner New Product Introductions, 2006
        • Table Selected Colorant New Product Introductions, 2006
        • Table Selected Styling and Treatment New Products, 2006
  • The Consumer
    • Simmons Survey
      • Overview
        • Table Percentage of U.S. Hair Care Consumers Using Hair Care Products, by Category, 2006 (%)
    • Shampoo Consumers
      • Table Demographic Profile of Adult U.S. Shampoo Consumers, 2006 (%)
      • Shampoo Usage Rates
        • Table U.S. Shampoo Usage Rate, 2006 (%)
      • Shampoo Usage by Type
        • Table Shampoo Usage, by Type, 2006 (%)
      • Shampoo Usage by Brand
        • Table Top 10 Shampoo Brands, by Consumer Preference, 2006 (%)
    • Hair Color Consumers
      • Table Demographic Profile of Adult U.S. Hair Color Consumer, 2006
      • Hair Color Usage Rates
        • Table U.S. Hair Color Usage Rate, 2006 (%)
      • Hair Color Usage by Type
        • Table Use of Hair Color, by Type, 200 (%)
      • Hair Color Usage by Brand
        • Table Top 10 Hair Color Brands, by Consumer Use, 2006 (%)
    • Hair Conditioner Consumers
      • Table Demographic Profile of the U.S. Hair Conditioner Consumer, 2006
      • Hair Conditioner Usage Rates
        • Table U.S. Hair Conditioner Usage Rate, 2006 (%)
      • Hair Conditioner Usage by Type
        • Table Conditioner Usage, by Type, 2006 (%)
      • Hair Conditioner Usage by Brand
        • Table Top 10 Conditioner Brands, by Consumer Use, 2006 (%)
    • Hair Styling Product Consumers
      • Table Demographic Profile of Styling Product Consumer, 2006
      • Styling Product Usage by Type
        • Table U.S. Styling Product Usage Rate, by Type, 2006 (%)
      • Profile of the Daily Styling Product User
        • Table Demographic Profile of Hair Styling Products Consumer, Daily Usage, 2006
      • Hair Styling Product Usage by Type
        • Table Use of Hair Styling Products, by Type, 2006 (%)
      • Styling Product Usage by Brand
        • Table Top 10 Styling Product Brands, by Consumer Use, 2006 (%)
    • Hair Spray Consumers
      • Table Demographic Profile of the U.S. Hair Spray Consumer, 2006
      • Hair Spray Usage Rates
        • Table U.S. Hair Spray Usage Rate, 2006 (%)
      • Hair Spray Usage by Type
        • Table Use of Hair Spray, by Type, 2006 (%)
      • Hair Spray Usage by Brand
        • Table Top Ten Hair Spray Brands, by Consumer Use, 2006 (%)
    • Home Permanent/Relaxer Consumers
      • Table Demographic Profile of the U.S. Home Permanent & Relaxer Consumer, 2006
      • Home Permanent/Relaxer Usage Rates
        • Table U.S. Home Permanent & Relaxer Usage Rate, 2006 (%)
      • Home Permanent/Relaxer Usage Rates by African American Consumers
        • Table U.S. Home Permanent & Relaxer Usage for African American Consumers, 2006
      • Home Permanent/Relaxer Usage by Type
        • Table Use of Home Permanent & Relaxers, by Type, 2006 (%)
        • Table Top Ten Home Permanent & Relaxer Brands, 2006 (%)
  • Addresses of Selected Marketers

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