The multi-billion dollar hair care industry can be considered the champagne supernova of personal care, creating and absorbing trends, new products and consumer interest, but without constant innovation it can become a black hole of sluggish sales and lack of category excitement.
Hair care marketers tread and blur the line between the functional and the fantastic, producing multi-benefit products from botanical to big hair, for multiple consumers, from African American to metrosexual. Individual efforts vary dramatically by category but innovative marketers, suppliers and retailers are currently pumping new life into the category.
This new Packaged Facts report, The U.S. Market for Hair Care Products, includes industry data on market size, share, segments and strategies; profiles of major players and competitive landscape; retail and distribution channels; advertising and promotion; innovations, trends and forecasting; and consumer demographics and psychographics. Products covered include shampoos, conditioners, stylers, hair dyes/coloring and accessories.
The information in The U.S. Market for Hair Care Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
The report looks at every segment of the hair care category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of hair care products. It provides up-to-date competitive profiles of marketers of hair care products - including a look at smaller, up-and-coming companies and brands - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the personal care industry.
What You’ll Get in this Report The U.S. Market for Hair Care Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Hair Care Products offers. The report addresses the following segments:
The Market (including market size and composition, and projected market growth)
The Marketers (including discussions of specific marketer brand and market shares)
Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the hair care market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for hair care products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the hair care consumer based on Simmons data.
This report will help:
Marketing Managers identify market opportunities and develop targeted promotion plans for hair care products
Research and development professionals stay on top of competitor initiatives and explore demand for hair care products.
Advertising agencies working with clients in the personal grooming industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.