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Gourmet, Specialty and Premium Foods and Beverages in the U.S., 7th Edition


Attention: There is an updated edition available for this report.

U.S. retail sales of gourmet, specialty and premium foods and beverages are growing at much faster rates than those of the overall food and beverage industry, surging 10.9% to $59.0 billion in 2007 and posting a compound annual growth rate of 11.1% for the 2003-2007 period. Key market drivers include greater availability of gourmet/premium products, Americans’ growing interest in world cuisines and flavors, the association of high-quality ingredients with health and wellness, overlap by gourmet into natural/organic, the supermarket industry’s focus on upscale “fresh formats,” higher disposable incomes among U.S. consumers, and gourmet/premium products’ positioning as affordable luxuries. These factors are combining to produce a growing population of consumers seeking foods that are both more adventuresome and more nutritious, with the financial means to follow through on their culinary quest.

This fully updated Packaged Facts report analyzes sales and growth potential for gourmet, specialty and premium foods and beverages across seven classifications: non-alcoholic beverages (from bottled water and ready-to-drink “adult sodas” to specialty coffees and teas); baked goods, pasta and grains (including breads, crackers, cookies, pasta, rice, and other grain products); fresh foods (including fresh produce, meat, seafood and sushi); condiments and sauces; ready-to-eat meals (including frozen, refrigerated, and shelf-stable pizza, meals and appetizers/snacks); cheese and dairy products (including yogurt); and ice cream and frozen desserts.

Across all of these classifications, the report examines key market drivers affecting the marketplace as a whole and in specific product categories, market-altering retail developments, leading marketers and brands, and new product trends. >

Report Methodology
Using Information Resources, Inc.’s InfoScan Review data, the report homes in on the trend whereby many gourmet/premium products are crossing over into mass-market outlets, hand-selecting products from dozens of IRI categories to create customized estimates of gourmet/premium sales performance in myriad product categories. Also featured are uniquely cross-tabulated Simmons Market Research Bureau consumer survey data, providing detailed product usage statistics and demographic/lifestyle profiles for gourmet food consumers overall, as well as for consumers of particular product types and brands.


  • Executive Summary
    • Introduction
      • Market Definition: Gourmet, Specialty and Premium Foods and Beverages
      • Focus on Seven Classifications
      • Report Methodology
    • Market Trends
      • Total Retail Sales at $59 Billion in 2007
        • Table U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
        • Table U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
      • Beverages Is Largest Product Classification
        • Table Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
      • Supermarkets Lead Retail Market with 52% of Sales
        • Table Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
      • A Positive Outlook
    • Competitive Trends
      • A Cast of Thousands
      • New Products Proliferate
      • Top Trends: Upscale, Natural, Health and Convenience
        • Table Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
      • Focus on Supermarkets: A Shift to "Fresh Formats"
      • Focus on Gourmet/Specialty Food Stores
      • Focus on Convenience Stores
    • Consumer Trends
      • 39 Million Gourmet Consumers
        • Table Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
      • Gourmet Consumer Preferences by Product Type
      • San Pellegrino Water Tops Gourmet/Premium List by Gourmet Index
        • Table Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
      • Gourmet Consumer Lifestyle Trends
      • Whole Foods, Harris-Teeter, Trader Joe's Hold the Most Appeal mong Consumers Buying Gourmet Foods
  • Chapter Market Overview - Highlights
  • Market Overview
    • Introduction
      • Market Definition: Gourmet, Specialty and Premium Foods and Beverages
      • Focus on Seven Classifications
      • Report Methodology
    • Market Size and Composition
      • Retail Sales Difficult to Pin Down
      • NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
      • Total Retail Sales at $59 Billion in 2007
        • Table U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
        • Table U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
      • Beverages Is Largest Product Classification
        • Table Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
      • Beverages and Condiments Are Largest NASFT Categories
      • Fastest-Growing Categories in IRI-Tracked Channels
        • Table Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
      • Supermarkets Lead Retail Market with 52% of Sales
        • Table Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
      • Seasonal Sales Vary by Product Category
    • Market Outlook
      • Many Positive Factors
      • An Expanding Industry and Marketplace
      • Demographic Shifts in the Gourmet Consumer Paradigm
        • Table Demographic Snapshot of the U.S. Population as of July 1, 2006
      • The Global Palate
      • Health, Wellness and Societal Benefits
      • Local and Artisanal Foods Are Growing Trends
      • Life's Affordable Luxuries
      • Convenience a Major Force
        • Table Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
      • Looking Ahead
    • Competitive Overview
      • A Cast of Thousands
      • From Artisans to Conglomerates
      • An Industry Founded on Entrepreneurs
      • New Products Proliferate
      • Top Trends: Upscale, Natural, Health and Convenience
      • The Gourmet/Natural Foods Synergy
        • Table Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
      • Selling Health Benefits
        • Table Number of New Gourmet Food Product Introductions: By "Healthy" Package Tags/Claims, 2006 vs. 2007
      • Selling Convenience
        • Table Number of New Gourmet Food Product Introductions: By "Convenience" Package Tags/Claims, 2006 vs. 2007
      • Ethnic Overlap
        • Table Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
      • Private-Label Products
        • Table Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
        • Table Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
        • Table Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
        • Table Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007
    • The Retail Picture
      • An Increasingly Competitive Retail Landscape
      • Focus on Supermarkets: A Shift to "Fresh Formats"
      • Focus on Gourmet/Specialty Food Stores
      • Focus on Natural Food Stores
      • Focus on Warehouse Clubs
      • Focus on Mass Merchandisers
      • Focus on Convenience Stores
      • Focus on the Web: E-Commerce
    • Gourmet Food Consumer Overview
      • Simmons Consumer Survey Data
      • 39 Million Gourmet Consumers
        • Table Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
      • Gourmet Food and Beverage Consumer Preferences by Product Type
      • Italian Food Brands Top Gourmet/Premium List by Level of Usage
        • Table Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
      • San Pellegrino Water Tops Gourmet/Premium List by Gourmet Index
        • Table Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
      • Gourmet Consumer Demographics
      • Gourmet Consumer Lifestyle Trends
      • Whole Foods, Harris-Teeter, Trader Joe's Hold the Most Appeal Among Consumers Buying Gourmet Foods
      • Internet and Shopping Carts the Most Effective Retail Advertising
      • NASFT Profile of the Specialty Food Consumer
      • "Cooking Enthusiasts" a Big Consumer Block
        • Table Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Overview of Beverage Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
        • Table Gourmet/Premium Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Demographic Profile of Consumers Who Agree: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Demographic Profile of Consumers Who Agree a Lot: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
        • Table Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
        • Table Retail Shopping Patterns by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Effectiveness of Retail Advertising by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
  • Chapter Beverages - Highlights
  • Beverages
    • Market Trends and Forecasts
      • Market Scope
      • Gourmet/Premium Beverages Market Tops $21 Billion
        • Table U.S. Retail Sales of Gourmet/Premium Beverages, 2003-2012 (in millions of dollars)
      • Market Drivers
    • Competitive Trends
      • Leading Marketers and Brands
      • Regional and Niche Players
      • Joint Ventures Provide Synergies
      • Recent Mergers and Acquisitions
      • Gourmet/Premium Leaders in IRI-Tracked Outlets
        • Table IRI-Tracked Sales of Gourmet/Premium RTD Iced Tea/Coffee, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium RTD Iced Tea/Coffee, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Bottled Water, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Bottled Water, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Coffee, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Coffee, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Refrigerated Juice, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Superpremium Refrigerated Juice, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Bagged/Loose Tea, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Bagged/Loose Tea, 2002-2006 (in millions of dollars)
    • New Product Trends
      • Gourmet Beverage Entries Going Strong
        • Table Number of Gourmet Beverage New Product Introductions: By Category, 2003-2007
        • Table Gourmet Share of Total Beverage New Product Introductions: By Category, 2003-2007
        • Table Number of New Gourmet Beverage Product Introductions: By Package Tag/Claim, 2003-2007
      • RTD Coffee
      • Specialty Coffee
      • Beverage Mixes and Flavorings
      • RTD Tea
      • Specialty Tea
      • Interest in Yerba Maté Explodes
      • Chocolate Is Getting Hot
      • Water, Water Everywhere
      • Health Benefits Buoy Superpremium Fresh Juices
      • Adult Soft Drinks
    • Consumer Trends
      • Simmons Consumer Survey Data
      • Sparkling Waters/Natural Sodas, Energy Drinks and Espresso/Cappuccino Are Favorite Gourmet Product Types
      • 13% of Adults Use Celestial Seasonings Teas
        • Table Selected Gourmet/Premium Beverage Brands: By Usage Rates, 2006 (percent of U.S. adults)
      • San Pellegrino Sparkling Water Tops "Foodie" List
      • Demographic Indicators by Product and Brand
        • Table Overview of Beverage Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Overview of Beverage Product Usage Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Usage Rates for Selected Gourmet/Premium Beverage Brands, 2006 (U.S. adults)
        • Table Selected Gourmet/Premium Beverage Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Top Demographic Indicators for Selected Gourmet/Premium Beverage Brands, 2006 (indices)
  • Chapter Baked Goods, Pasta and Grains - Highlights
  • Baked Goods, Pasta and Grains
    • Market Trends and Forecasts
      • Market Scope
      • An $8.0 Billion Market
        • Table U.S. Retail Sales of Gourmet/Premium Baked Goods, Pasta and Grains, 2003-2012 (in millions of dollars)
      • Market Drivers
    • Competitive Trends
      • Leading Marketers and Brands
      • Hundreds of Niche Marketers
      • Mergers and Acquisitions
      • Gourmet/Premium Leaders in IRI-Tracked Outlets
        • Table IRI-Tracked Sales of Gourmet/Premium Fresh Bread, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Fresh Bread, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Crackers, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Crackers, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Cookies, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Cookies, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Pasta/Noodles, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Pasta/Noodles, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Rice & Grains, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Rice & Grains, 2002-2006 (in millions of dollars)
    • New Product Trends
      • Grains Are Back
        • Table Number of Gourmet Baked Goods, Pasta and Grain New Product Introductions: By Category, 2003-2007
        • Table Gourmet Product Share of Total Baked Goods, Pasta and Grain New Product Introductions: By Category, 2003-2007
      • The World Is Flat
      • Artisan Breads Continue Strong
      • New Crackers and Cookies Target Health Concerns
      • Filled Pasta from Italy
    • Consumer Trends
      • Simmons Consumer Survey Data
      • Gourmet Consumers Skew to Specialty Product Types
      • 23% of Adults Use Barilla Pasta
      • "Foodie" Index of 276 for Carr's Crackers
        • Table Selected Gourmet/Premium Baked Goods and Pasta Brands: By Usage Rates, 2006 (percent of U.S. adults)
      • Demographic Indicators by Product and Brand
        • Table Overview of Baked Goods, Pasta and Grain Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Overview of Baked Goods, Pasta and Grain Product Usage Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Usage Rates for Selected Gourmet/Premium Baked Goods and Pasta Brands, 2006 (U.S. adults)
        • Table Gourmet/Premium Baked Goods and Pasta Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Top Demographic Indicators for Selected Gourmet/Premium Baked Goods and Pasta Brands, 2006 (indices)
  • Chapter Fresh Foods - Highlights
  • Fresh Foods
    • Market Trends and Forecasts
      • Market Scope
        • Table U.S. Retail Sales of Gourmet/Premium Fresh Foods, 2003-2012 (in millions of dollars)
      • Gourmet/Premium Fresh Foods a $7.4 Billion Market
      • Market Drivers
    • Competitive Trends
      • Leading Marketers and Brands
      • Mergers and Acquisitions
      • Product Performance in IRI-Tracked Outlets
        • Table IRI-Tracked Sales of Selected Gourmet/Premium Refrigerated Uncooked Meats: By Brand, 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Fresh-Cut Salad, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Fresh-Cut Salad, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Refrigerated Seafood, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Refrigerated Seafood, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Refrigerated Sushi, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Refrigerated Sushi, 2002-2006 (in millions of dollars)
    • New Product Trends
      • Gourmet Fresh Food Entries on the Ups
        • Table Number of Gourmet Fresh Food New Product Introductions: By Category, 2003-2007
        • Table Gourmet Share of Total Fresh Food New Product Introductions: By Category, 2003-2007
      • Salad Days
      • Ready-to-Cook Vegetables Use Advanced Packaging Technologies
      • Exotic Produce
      • Pre-Cut Fruit
      • Meat-ing Demand for Premium Products
      • Value-Added Products
      • Sushi Continues to Be Hot
    • Consumer Overview
      • Simmons Consumer Survey Data
      • Gourmet Consumers Demonstrate Preferences for Esoteric Fresh Meat/Fish/Poultry Products
        • Table Overview of Meat, Poultry, or Seafood Product Purchase in Last Seven Days Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Overview of Meat, Poultry, or Seafood Product Purchase in Last Seven Days Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
  • Chapter Condiments and Sauces - Highlights
  • Condiments and Sauces
    • Market Trends and Forecasts
      • Market Scope
      • Sales of Gourmet/Premium Condiments and Sauces at $5.7 Billion
        • Table U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2003-2012 (in millions of dollars)
      • Market Drivers
    • Competitive Trends
      • Leading Marketers and Brands
      • Smaller Condiments Marketers
      • Mergers and Acquisitions
      • Gourmet/Premium Leaders in IRI-Tracked Outlets
        • Table IRI-Tracked Sales of Gourmet/Premium Olive Oil, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Olive Oil, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Pasta Sauce, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Pasta Sauce, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Shelf-Stable Salad Dressing, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Shelf-Stable Salad Dressing, 2002-2006 (in millions of dollars)
    • New Product Trends
      • New Condiment and Sauce Entries Surge in 2007
        • Table Number of Gourmet Condiment and Sauce New Product Introductions: By Category, 2003-2007
        • Table Gourmet Product Share of Total Condiment and Sauce New Product Introductions: By Category, 2003-2007
      • Oils and Vinegars Offer Health Benefits Plus New Flavors
      • Wasabi: The Real Deal
      • New Lines Capitalize On Well-Known Names
      • New Gourmet Asian Line
      • Cutting the Mustard
      • BBQ Sauces and Marinades Ignite
      • Salt of the Earth
    • Consumer Trends
      • Simmons Consumer Survey Data
      • Gourmet Consumers Skew to Ethnic, Specialty Fare
      • 19% Usage Rate for Bertolli Olive Oil
      • "Foodie" Index of 211 for Emeril's Pasta Sauce
        • Table Selected Gourmet/Premium Sauce and Condiment Brands: By Usage Rates, 2006 (percent of U.S. adults)
      • Demographic Indicators by Products and Brands
        • Table Overview of Condiment and Sauce Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Overview of Condiment and Sauce Product Usage Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Usage Rates for Selected Gourmet/Premium Condiment and Sauce Brands, 2006 (U.S. adults)
        • Table Gourmet/Premium Condiment and Sauce Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Top Demographic Indicators for Selected Gourmet/Premium Condiment and Sauce Brands, 2006 (indices)
  • Chapter Ready-to-Eat Meals - Highlights
  • Ready-to-Eat Meals
    • Market Trends and Forecasts
      • Market Scope
      • Gourmet/Premium RTE Meal Sales at $5.3 Billion
        • Table U.S. Retail Sales of Gourmet Ready-To-Eat Meals, 2003-2012 (in millions of dollars)
      • Market Drivers
    • Competitive Trends
      • Leading Marketers and Brands
      • Mergers and Acquisitions
      • Gourmet/Premium Leaders in IRI-Tracked Outlets
        • Table IRI-Tracked Sales of Gourmet/Premium Frozen Pizza, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Frozen Pizza, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Frozen Dinners/Entrees, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Frozen Dinners/Entrees, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Frozen Appetizers, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Frozen Appetizers, 2002-2006 (in millions of dollars)
    • New Product Trends
      • Meals & Entrees Category Leads in Gourmet Entries
        • Table Number of Gourmet Ready-to-Eat Meal New Product Introductions: By Category, 2003-2007
        • Table Gourmet Product Share of Total RTE Meal New Product Introductions: By Category, 2003-2007
      • Superpremium Refrigerated and Frozen Meals
      • Pasta Dishes
      • Frozen Pizza
      • Frozen Appetizers
      • Shelf-Stable Meal Kits
      • Deli Meats
      • Soup
      • Baby Food
      • Retailer-Prepared Gourmet Foods Proliferate
    • Consumer Trends
      • Simmons Consumer Survey Data
      • Gourmet Consumers Skew to Specialty Product Types
      • 21% of Adults Use DiGiorno Frozen Pizza
        • Table Selected Gourmet/Premium Ready-to-Eat Meal Brands by Usage Rates, 2006 (U.S. adults)
      • "Foodie" Index of 343 for Wolfgang Puck Pizza
      • Demographic Indicators by Product and Brand
        • Table Overview of Ready-to-Eat Meal Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Overview of Ready-to-Eat Meal Product Usage Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Usage Rates for Selected Gourmet/Premium Ready-to-Eat Meal Brands, 2006 (U.S. adults)
        • Table Gourmet/Premium Ready-to-Eat Meal Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Top Demographic Indicators for Selected Gourmet/Premium Ready-to-Eat Meal Brands, 2006 (indices)
  • Chapter Cheese and Dairy Products - Highlights
  • Cheese and Dairy Products
    • Market Trends and Forecasts
      • Market Scope
      • Gourmet/Premium Cheese and Dairy Products Approach $3.8 Billion
        • Table U.S. Retail Sales of Gourmet/Specialty Cheese and Dairy Products, 2003-2012 (in millions of dollars)
      • Market Drivers
    • Competitive Trends
      • Leading Marketers and Brands
      • Niche Cheese Marketers
      • Mergers and Acquisitions
      • Gourmet/Specialty Leaders in IRI-Tracked Outlets
        • Table IRI-Tracked Sales of Gourmet/Specialty Cheese, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Specialty Cheese, 2002-2006 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Yogurt and Yogurt Drinks, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Premium Yogurt and Yogurt Drinks, 2002-2006 (in millions of dollars)
    • New Product Trends
      • Cheese Department Leads by Number of Gourmet Entries
        • Table Number of Gourmet Cheese and Dairy New Product Introductions: By Category, 2003-2007
        • Table Gourmet Product Share of Total Cheese and Dairy New Product Introductions: By Category, 2003-2007
      • A Shift to Specialty Cheeses
      • American-Made Specialty and Artisan Cheeses
      • "Terroir" Concept Coming on Strong
      • Goat Cheese
      • Convenience Rules
      • Lightening Up
      • Maine Group to Market French Cheese in U.S.
      • Yogurt a Dairy Star
      • Better Butter
    • Consumer Trends
      • Simmons Consumer Survey Data
      • Gourmet Consumer Natural/Imported Cheese Preferences
      • Cheddar Leads Among All U.S Adults
        • Table Natural/Imported Cheese Types: By Usage Rates, 2006 (percent of U.S. adults)
      • Demographic Indicators by Type of Cheese
        • Table Overview of Cheese and Dairy Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Overview of Cheese and Dairy Product Usage Among Consumers Who Agree a Lot with Statement: Agree a Lot, "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Usage Rates for Selected Natural Cheese Types, 2006 (U.S. adults)
        • Table Top Demographic Indicators for Natural/Imported Cheese Types, 2006 (indices)
  • Chapter Ice Cream and Frozen Desserts - Highlights
  • Ice Cream and Frozen Desserts
    • Market Trends and Forecasts
      • Market Scope
      • Retail Sales Sluggish at $1.3 Billion
        • Table U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2003-2012 (in millions of dollars)
      • Market Drivers
    • Competitive Trends
      • Leading Marketers and Brands
      • Niche and Regional Players
      • Häagen-Dazs Dominates Superpremium Ice Cream/Frozen Desserts Category
        • Table IRI-Tracked Sales of Gourmet/Superpremium Ice Cream, 2006 vs. 2007 (in millions of dollars)
        • Table IRI-Tracked Sales of Gourmet/Superpremium Ice Cream, 2002-2006 (in millions of dollars)
    • New Product Trends
      • Cheese Department Leads by Number of Gourmet Entries
        • Table Number of Gourmet Ice Cream and Frozen Dessert New Product Introductions, 2003-2007
      • More Splurges
      • Healthier, Too
      • Ethical Choices
      • Gelatos and Sorbets
      • Got Your Goat?
      • Häagen-Dazs Engages Consumers in Unusual Ways
    • Consumer Trends
      • Simmons Consumer Survey Data
      • Frozen Yogurt a Gourmet Consumer Favorite
      • 8% of Adults Use Ben & Jerry's Ice Cream
        • Table Leading Gourmet/Superpremium Ice Cream/Frozen Dessert Products: By Usage Rates, 2006 (percent of U.S. adults)
      • "Foodie" Index of 265 for Starbucks Ice Cream
      • Demographic Indicators by Products and Brands
        • Table Overview of Ice Cream & Frozen Dessert Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Overview of Ice Cream & Frozen Dessert Usage Among Consumers Who Agree a Lot with Statement: Agree a Lot, "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Usage Rates for Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brands, 2006 (U.S. adults)
        • Table Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
        • Table Top Demographic Indicators for Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brands, 2006 (indices)
  • Addresses of Selected Marketers

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