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The U.S. Market for Gourmet Foods and Beverages: Volume 2 -- Consumer Profiles

Over 38.8 million U.S. adults (or 18.3%) agree that they “try to eat gourmet food whenever they can,” with 12.0 million of these consumers strongly agreeing that they seek out gourmet foods. Based on the fall 2004 Simmons consumer survey, The U.S. Market for Gourmet Foods and Beverages: Consumer Profiles lays out the demographics for gourmet consumers overall and for the strongly gourmet-oriented “foodies.” Coverage includes data on weekly grocery shopping expenditures, responsiveness to grocery advertising media, and patterns by supermarket chain (ranging from Wal-Mart to Whole Foods).

In addition, this report charts the demographics and indicators for gourmet food brands in seven categories: beverages (non-alcoholic); ready-to-eat meals; baked goods, pasta, and grains; condiments/sauces; cheese; candy; and ice cream/frozen desserts. Brands profiled—including via usage indexes among gourmet consumers—include Barilla (boasting a 19% usage rate), Ben & Jerry’s, Cabot, Carr’s, Celestial Seasonings, Godiva, Marie Callender’s, Newman’s Own, Pepperidge Farm, Perrier, Snapple, Starbucks, and Tabasco.

Gourmet Foods and Beverages: Consumer Profiles is the second of two volumes in Packaged Fact’s overall report, The U.S. Market for Gourmet Foods and Beverages. Volume 1 addresses the Market, Products and Trends in the gourmet market.

Report Methodology
The information in The U.S. Market for Gourmet Foods and Beverages: Consumer Profiles is based on extensive analysis and cross-tabbing of data compiled by Simmons Market Research Bureau, which creates a unique portrait of the gourmet consumer based on numerous demographic characteristics, as well as profiles of the consumer based on the brands they purchase.

What You’ll Get in this Report
The U.S. Market for Gourmet Foods and Beverages: Consumer Profiles answers the all-important question: “who is the gourmet food consumer.” No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Gourmet Foods and Beverages: Consumer Profilesoffers.

How You Will Benefit from this Report
If your company is already competing in the gourmet and specialty food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive discussion of the consumer for gourmet foods based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for gourmet foods based on consumer profiles.
  • Research and development professionals stay on top of demand for gourmet and specialty foods and beverages based on who’s buying what.
  • Advertising agencies working with clients in the food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Gourmet Foods and Beverages: Consumer Profiles
    • Consumer and Brand Overview
      • The Simmons Survey System
    • Definition of Marketing Regions
    • 38.8 Million Gourmet Consumers
      • Solo Foodies
      • The Internet Connection
      • Wal-Mart vs. Whole Foods
      • Italian at the Top
        • Table Consumer Demographics by Any Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2004 (U.S. adults)
        • Table Consumer Demographics by Strong Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2004 (U.S. adults)
        • Table Food Shopping Overview by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2004 (U.S. adults)
        • Table Chain Supermarket/Food Store Patterns by Any Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2004 (U.S. adults)
        • Table Usage Rates for Selected Gourmet Brand Lines, 2004 (U.S. adults)
        • Table Brand Indexes by Strong Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2004 (U.S. adults)
    • Beverage Demographics
      • 11% of Adults Use Celestial Seasonings
      • Gourmet Index of 232 for S. Pellegrino
      • Demographic Indicators by Brand Line
        • Table Demographics Favoring Use of Arizona Ready-to-Drink Iced Tea, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Bigelow Bagged/Packaged Tea, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Celestial Seasonings Bagged/Packaged Tea, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Evian Bottled Water, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Gevalia Whole Bean or Ground Coffee, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Millstone Whole Bean or Ground Coffee, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Perrier Sparkling Water, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Snapple Ready-to-Drink Iced Teas, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Starbucks Packaged Coffee, 2004 (U.S. adults)
    • Baked Good, Pasta, and Grain Demographics
      • 19% of Adults Use Barilla
      • Gourmet Index of 183 for Carr's
      • Demographic Indicators by Brand Line
        • Table Demographics Favoring Use of Barilla Dry Packaged Pasta, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Carr's Crackers, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Oroweat Bread, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Pepperidge Farm Bread, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Pepperidge Farm Distinctive Collection Cookies, 2004 (U.S. adults)
    • Ready-to-Eat Meal Demographics
      • 22% of Adults Use DiGiorno Frozen Pizza
      • Gourmet Index of 146 for Wolfgang Puck Soups
      • Demographic Indicators by Brand Line
        • Table Demographics Favoring Use of DiGiorno Frozen Pizza, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Freschetta Frozen Pizza: 2004 (U.S. adults)
        • Table Demographics Favoring Use of Marie Callender's Frozen Complete Dinners, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Zatarain’s Rice/Rice Dishes, 2004 (U.S. adults)
    • Condiment and Sauce Demographics
      • 19% Usage Rate for Bertolli Olive Oil
      • Asian Is Most Disproportionately Popular Salad Dressing Flavor
      • Demographic Indicators by Brand Line
        • Table Demographics Favoring Use of Bertolli Olive Oil, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Classico Spaghetti/Pasta Sauce, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Grey Poupon Mustard, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Lea & Perrins Sauce, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Marie's Salad Dressing, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Newman's Own Pasta Sauce, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Tabasco Sauce, 2004 (U.S. adults)
    • Cheese Demographics
      • Usage Rates for Natural/Imported Cheese by Type
      • Havarti Is Most Disproportionately Popular Gourmet Cheese
      • Consumer Profile for Cabot
        • Table Usage Rates for Natural/Imported Cheese by Type: Consumers Overall vs. Gourmet Consumers, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Cabot Cheese, 2004 (U.S. adults)
    • Candy Demographics
      • Ferrero Rocher vs. Godiva
      • Hispanic Skew for Ferrero Rocher
        • Table Demographics Favoring Use of Ferrero Rocher Candy, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Godiva Candy, 2004 (U.S. adults)
    • Ice Cream and Frozen Dessert Demographics
      • 8% of Adults Use Ben & Jerry's Ice Cream
      • Frozen Yogurt Stretches Customer Base
      • Gourmet Index of 169 for Godiva
      • Demographic Indicators by Brand Line
        • Table Demographics Favoring Use of Ben & Jerry's Ice Cream, 2004 (U.S. adults)
        • Table Demographics Favoring Use of Haagen Daz Ice Cream/Sherbet, 2004 (U.S. adults)

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