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Gourmet Condiments and Sauces in the U.S.


Attention: There is an updated edition available for this report.

U.S. retail sales of gourmet, specialty and premium foods and beverages are growing at much faster rates than those of the overall food and beverage industry, surging 10.9% to $59.0 billion in 2007 and posting a compound annual growth rate of 11.1% for the 2003-2007 period. Key market drivers include greater availability of gourmet/premium products, Americans’ growing interest in world cuisines and flavors, the association of high-quality ingredients with health and wellness, overlap by gourmet into natural/organic, the supermarket industry’s focus on upscale “fresh formats,” higher disposable incomes among U.S. consumers, and gourmet/premium products’ positioning as affordable luxuries. These factors are combining to produce a growing population of consumers seeking foods that are both more adventuresome and more nutritious, with the financial means to follow through on their culinary quest.

This specialty sector Packaged Facts report analyzes sales and growth potential for gourmet, specialty and premium condiments and sauces. It also includes an overview of the general market for gourmet foods and beverages.

Looking at the gourmet condiments and sauces market, the report examines key market drivers affecting the marketplace as a whole and in the condiment and sauce sector, market-altering retail developments, leading marketers and brands, and new product trends. Using Information Resources, Inc.’s InfoScan Review data, the report homes in on the trend whereby many gourmet/premium products are crossing over into mass-market outlets, hand-selecting products from dozens of IRI categories to create customized estimates of gourmet/premium sales performance in myriad product categories. Also featured are uniquely cross-tabulated Simmons Market Research Bureau consumer survey data, providing detailed product usage statistics and demographic/lifestyle profiles for gourmet food consumers overall, as well as for consumers of gourmet condiment and sauces in general and specific brands.


Chapter 1: Market Overview

  • Introduction
  • Market Definition: Gourmet, Specialty and Premium Foods and Beverages
  • Focus on Seven Classifications
  • Report Methodology

  • Market Size and Composition
    • Retail Sales Difficult to Pin Down
    • NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
    • Total Retail Sales at $59 Billion in 2007
    • Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
    • Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
    • Beverages Is Largest Product Classification
    • Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
    • Beverages and Condiments Are Largest NASFT Categories
    • Fastest-Growing Categories in IRI-Tracked Channels
    • Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
    • Supermarkets Lead Retail Market with 52% of Sales
    • Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
    • Seasonal Sales Vary by Product Category

  • Market Outlook
    • Many Positive Factors
    • An Expanding Industry and Marketplace
    • Demographic Shifts in the Gourmet Consumer Paradigm
    • Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
    • The Global Palate
    • Health, Wellness and Societal Benefits
    • Local and Artisanal Foods Are Growing Trends
    • Life’s Affordable Luxuries
    • Convenience a Major Force
    • Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
    • Looking Ahead
    • Curbside Carryout
    • The Pulling Power of Gourmet Foods
    • Importance of Ethical Issues Will Grow
    • In the Black—Foods, That Is
    • Luxury Canned Goods?

  • Competitive Overview
    • A Cast of Thousands
    • From Artisans to Conglomerates
    • An Industry Founded on Entrepreneurs
    • New Products Proliferate
    • Top Trends: Upscale, Natural, Health and Convenience
    • The Gourmet/Natural Foods Synergy
    • Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
    • Selling Health Benefits
    • Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
    • Selling Convenience
    • Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
    • Ethnic Overlap
    • Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
    • Private-Label Products
    • Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
    • Table 1-6 Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
    • Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
    • Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007

  • The Retail Picture
    • An Increasingly Competitive Retail Landscape
    • Focus on Supermarkets: A Shift to “Fresh Formats”
    • Focus on Gourmet/Specialty Food Stores
    • Focus on Natural Food Stores
    • Focus on Warehouse Clubs
    • Focus on Mass Merchandisers
    • Focus on Convenience Stores
    • Focus on the Web: E-Commerce

  • Gourmet Food Consumer Overview
    • Simmons Consumer Survey Data
    • 39 Million Gourmet Consumers
    • Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
    • Gourmet Food and Beverage Consumer Preferences by
    • Product Type
    • Italian Food Brands Top Gourmet/Premium List by Level of Usage
    • Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
    • San Pellegrino Water Tops Gourmet/Premium List by
    • Gourmet Index
    • Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
    • Gourmet Consumer Demographics
    • Gourmet Consumer Lifestyle Trends
    • Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal Among Consumers Buying Gourmet Foods
    • Internet and Shopping Carts the Most Effective Retail Advertising
    • NASFT Profile of the Specialty Food Consumer
    • “Cooking Enthusiasts” a Big Consumer Block
    • Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
    • Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
    • Table 1-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
    • Table 1-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)

    Chapter 2: Condiments and Sauces

    • Market Trends and Forecasts
      • Market Scope
      • Sales of Gourmet/Premium Condiments and Sauces at $5.7 Billion
      • Table 2-1 U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2003-2012 (in millions of dollars)
      • Market Drivers
      • Spicing It Up
      • Healthy “Mediterranean Diet” Propels Sales of Olive Oil
      • An Outdoor Cooking Style, Even Indoors

    • Competitive Trends
      • Leading Marketers and Brands
      • Smaller Condiments Marketers
      • Mergers and Acquisitions
      • Gourmet/Premium Leaders in IRI-Tracked Outlets
      • Salov Leads Booming Olive Oil Market
      • Classico on Top in Pasta Sauce
      • Ken’s Steak House and Newman’s Own Lead in Shelf-Stable Salad Dressing
      • Table 2-2 IRI-Tracked Sales of Gourmet/Premium Olive Oil, 2006 vs. 2007 (in millions of dollars)
      • Table 2-3 IRI-Tracked Sales of Gourmet/Premium Olive Oil, 2002-2006 (in millions of dollars)
      • Table 2-4 IRI-Tracked Sales of Gourmet/Premium Pasta Sauce, 2006 vs. 2007 (in millions of dollars)
      • Table 2-5 IRI-Tracked Sales of Gourmet/Premium Pasta Sauce, 2002-2006 (in millions of dollars)
      • Table 2-6 IRI-Tracked Sales of Gourmet/Premium Shelf-Stable Salad Dressing, 2006 vs. 2007 (in millions of dollars)
      • Table 2-7 IRI-Tracked Sales of Gourmet/Premium Shelf-Stable Salad Dressing, 2002-2006 (in millions of dollars)

    • New Product Trends
      • New Condiment and Sauce Entries Surge in 2007
      • Table 2-8 Number of Gourmet Condiment and Sauce New Product Introductions: By Category, 2003-2007
      • Table 2-9 Gourmet Product Share of Total Condiment and Sauce New Product Introductions: By Category, 2003-2007
      • Oils and Vinegars Offer Health Benefits Plus New Flavors
      • Wasabi: The Real Deal
      • New Lines Capitalize On Well-Known Names
      • New Gourmet Asian Line
      • Cutting the Mustard
      • BBQ Sauces and Marinades Ignite
      • Salt of the Earth

    • Consumer Trends
      • Simmons Consumer Survey Data
      • Gourmet Consumers Skew to Ethnic, Specialty Fare
      • 19% Usage Rate for Bertolli Olive Oil
      • “Foodie” Index of 211 for Emeril’s Pasta Sauce
      • Figure 2-1 Selected Gourmet/Premium Sauce and Condiment Brands: By Usage Rates, 2006 (percent of U.S. adults)
      • Demographic Indicators by Products and Brands
      • Table 2-10 Overview of Condiment and Sauce Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
      • Table 2-11 Overview of Condiment and Sauce Product Usage Among Consumers Who Agree a Lot with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
      • Table 2-12 Usage Rates for Selected Gourmet/Premium Condiment and Sauce Brands, 2006 (U.S. adults)
      • Table 2-13 Gourmet/Premium Condiment and Sauce Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
      • Table 2-14 Top Demographic Indicators for Selected Gourmet/Premium Condiment and Sauce Brands, 2006 (indices)

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