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The U.S. Market for Fruit Products


Attention: There is an updated edition available for this report.

This two-part study from Packaged Facts covers the U.S. market for fruit beverages and foods, which experienced sales of $12 billion in 2000. The report divides the market into three categories: fruit juice products, including refrigerated drinks, aseptic drinks, shelf-stable bottled drinks, shelf-stable canned drinks, shelf-stable concentrates, frozen concentrates and frozen fruit bars; packaged fruit, including canned/bottled fruit, dried fruit and frozen fruit; and fruit confectionery, including jams/jellies/preserves, fruit rolls/bars/snacks, fruit butters and pie fillings. Branded fresh-cut fruit is also covered on a trend basis.

Part 1 of the report covers the fruit juice products category, while Part 2 covers the packaged fruit and fruit confectionery categories.

For each category, Packaged Facts presents sales data on leading product segments, competitive profiles of leading marketers, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. For the overall fruit products market, the report delivers sales data and forecasts for the years 1996 through 2005, examines factors to market growth, identifies leading marketers, analyzes the competitive situation, reviews new product and marketing trends and discusses the distribution and retail milieu.

Parts 1 and 2 of this study are also available separately as stand alone reports.

U.S. Market for Fruit Juice Products - June 2001
U.S. Market for Fruit Food Products - June 2001


Scope of Fruit Products Market

Packaged Facts divides the overall fruit products market into three market categories: 1) fruit juice products, 2) packaged fruit, and 3) fruit confectionary. The first market category, fruit juice products, is covered in The U.S. Market for Fruit Products, Part I: Fruit Juice Products; while the second and third market categories, packaged fruit and fruit confectionary, are covered in The U.S. Market for Fruit Products, Part II: Fruit Food Products.

The Fruit Juice Products Market

The fruit juice products market consists of three often overlapping product classifications: 1) storage method, 2) flavor, and 3) juice content. The storage method classification includes refrigerated, shelf-stable bottled, frozen concentrate, aseptic, canned, frozen fruit juice bars, and shelf-stable liquid concentrate. The flavor classification includes orange juice, fruit drink, cranberry juice (including 100% juice cranberry juice blends and cranberry juice cocktails), apple juice, fruit juice blends, grapefruit juice (including 100% grapefruit juice and grapefruit juice cocktails), to-mato/ vegetable juice, lemonade (including limeade), and grape juice. The juice con-tent classification includes 100% fruit juices and fruit drinks.

The Packaged Fruit Market

The packaged fruit market consists of four product categories: 1) canned and bottled fruit; 2) dried fruit; 3) frozen fruit; and 4) maraschino cherries. The canned and bottled category includes applesauce, peaches, pineapple, mixed fruit, pears, cranberry sauce, and citrus. The dried fruit category includes raisins, other mixed fruit, prunes, dates, and glazed fruit.

The Fruit Confectionary Market

The fruit confectionary market also consists of four product categories: 1) jams, jellies, and preserves; 2) fruit rolls, bars, and snacks; 3) pie fillings; and 4) fruit butter.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and corporate annual reports. Packaged Facts has derived sales figures from sources including Information Resources, Inc. (IRI), Supermarket Business, Convenience Store News, and DSN Supercenter & Club Business. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) compiled by CMR, a Taylor Nelson Sofres company, the nation's largest advertising tracking ser-vice. The analysis of consumer demographics derives primarily from Simmons Market Research Bureau data for spring 2000.

Did you know that lack of market competition could actually PROMOTE new fruit products?

Want to learn more?

The U.S. Market for Fruit Products, from Packaged Facts, is just the tool you need to stay ahead of the competition and be first to identify strategic opportunities for your company. This two-volume study covers developments in major areas of fruit products, focusing on innovations made in each of these fields:

  • Fruit Juice
    • refrigerated
    • aseptic
    • shelf
    • stable bottled
    • shelf
    • stable canned
    • shelf
    • stable concentrates
    • frozen concentrates
    • frozen fruit bars
  • Packaged Fruit
    • canned/bottled
    • dried
    • frozen
  • Fruit Confectionery
    • jams/jellies/preserves
    • fruit rolls/fruit bars/fruit snacks
    • fruit butters
    • pie fillings

The U.S. Market for Fruit Products provides you with the necessary insight into your current and projected market to formulate on-target business plans, execute the right marketing strategies, and budget resources properly.

For example, read how:

  • Fortification, particularly the addition of calcium and vitamin C, is driving the fruit juice products category and creating new products in the packaged fruit and fruit confectionery categories.
  • Interest in wellness, nutrition and natural products is causing consumers to increasingly turn to fruit juices over other beverages, fruit snacks over traditional munchies, and all-fruit spreads over sugar-filled jams/jellies/preserves.
  • Licensed products will play an important role in introducing children to fruit products, thus establishing product preference and eventual brand loyalty.

And now The U.S. Market for Fruit Productsis available through MarketResearch.com, the leading provider of global market intelligence products and services. With MarketResearch.com, you can purchase The U.S. Market for Fruit Products as a complete study, or buy discrete segments using the options below:

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Companies Profiled/Discussed:

  • Brach & Brock Confections
  • Cadbury Schweppes
  • Campbell Soup Co.
  • Citrus World
  • The Coca Cola Company
  • Dean Foods
  • Del Monte Foods
  • Dole
  • Farley Candy
  • General Mills
  • International Home Foods
  • J.M. Smucker Co.
  • J.R. Wood, Inc.
  • Knott’s Berry Farm Foods
  • Knouse Foods
  • Northland
  • Ocean Spray Cranberries, Inc.
  • Odwalla, Inc.
  • Paradise, Inc.
  • PepsiCo/Tropicana
  • South Beach Beverage Co.
  • Sun-Maid Growers
  • Sunsweet
  • Triarc Companies
  • Tri-Valley Growers
  • Welch Food, Inc.

Issues Addressed:

  • Current & Projected Market Growth
  • Factors Affecting Market Growth
  • New Product Development
  • Consumer Profiles
  • Distribution Channels
  • Advertising Expenditures
  • Ad/Promo Trends

Tables and Graphs:

  • U.S. Sales by Category
  • Share of Market by Category
  • Major Marketers & Brands by Category, Outlet
  • New Products by Category
  • Demographic Characteristics by Category

Part I

  1. Executive Summary
    Scope and Methodology
    • Scope of Fruit Products Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market
    • Report Methodology

    The Overall Market
    • Retail Sales Approach $21 Billion in 2000, Forecast to Near $25 Billion by 2005
    • Table 1-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 1-1: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Private Label Is Largest Shareholder

    The Fruit Juice Products Market
    • Three Types of Product Classification
    • Classification by Storage Method
    • Classification by Flavor
    • Classification by Juice Content
    • Fruit Juice Product Sales Top $15 Billion in 2000
    • Refrigerated Fruit Juice at 43% of Sales
    • Orange Juice Products Claim 41% Share
    • Premium Products Drive Up Sales
    • PepsiCo Leads with a 17% Share
    • PepsiCo and Coca-Cola Vie for Dominance
    • Ocean Spray vs. Northland in the Cranberry Segment
    • Tree Top vs. Mott's in the Apple Juice Segment
    • Campbell Soup Company Monopolizes Tomato Juice Segment
    • Welch Foods Monopolizes Grape Juice Segment
    • Marketers Fortifying Their Products
    • Everyone Is Competing with Single-Serve
    • Vegetable-Fruit Blends
    • Consumer Advertising Expenditures Reach $255 Million in 2000
    • Retail Margins Lower Than Average
    • Corporate Websites
    • Orange Juice Consumers Are Most Numerous
    • Three-Fourths of U.S. Adults Use Refrigerated, Bottled, or Canned Orange Juice
    • Close to Half of U.S. Adults Use Frozen Orange Juice
    • Two-Thirds of U.S. Adults Use Other Fruit Juices or Fruit Drinks
    • Two-Fifths of U.S. Adults Use Tomato or Vegetable Juice
  2. The Overall market
    The Products
    • Scope of Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market

    Labeling and Regulations
    • Two Congressional Initiatives Open Door
    • NLEA Requires Food Nutrition Labels
    • The NLEA and Fruit Juice Products
    • Absolute Values and % of Daily Values Required for Nutrients
    • Definitions of NLEA Terms "High," "Good Source," and "More"
    • NLEA Allows Health Claims
    • Canned and Frozen Fruit Can Be Labeled "Healthy"
    • Figure 2-1: U.S. Retail Sales of Fruit Products, 1996-2000 (dollars)

    Market Size and Composition
    • Fruit Products Market Approaches $21 Billion
    • Table 2-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2000 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Product Sales Top $15 Billion
    • Packaged Fruit Market Is $3.5 Billion in 2000
    • Fruit Confectionary Sales of $2 Billion in 2000
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 2-2: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary

    Factors to Market Growth
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Figure 2-3: Projected U.S. Retail Sales of Fruit Products, 2000-2005 (dollars)

    Projected Market Growth
    • Fruit Product Sales to Reach $24 Billion in 2005
    • Table 2-2: Projected U.S. Retail Sales of Fruit Products by Market Category, 2000-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Market to Reach $18 Billion by 2005
    • Packaged Fruit Market to Near $4 Billion by 2005
    • Fruit Confectionary Sales to Near $2.3 Billion in 2003

    The Marketers
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Table 2-3: U.S. Market for Fruit Products: Selected Marketers and Brands (139 Marketers)

    Marketer and Brand Share Overview
    • Methodology
    • Private Label Is Largest Shareholder
    • PepsiCo and Coca-Cola Are Top Marketers
    • Table 2-4: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Products, 2000 (percent): 17 Marketers/35 Brands, Private Label, All Others
  3. The Fruit juice products market
    Scope of Market
    • Products Included
    • Products Not Included

    Product Classifications
    • Three Types of Product Classification
    • Classification by Storage Method
    • Classification by Flavor
    • Classification by Juice Content
    • Classifications Overlap

    Ingredients
    • Meaning of "100% Juice" and "No Sugar Added" Sometimes Fuzzy
    • Calcium
    • Vitamin C

    Product Packaging
    • Product Packaging
    • Gabletop Rules Supermarket Refrigerated Segment
    • PET Making Inroads in All Outlets and Sizes
    • Glass Still Used for Most Single-Serve Products . . .
    • . . . and for Premium Fruit Juice Products
    • Aseptic Paper Boxes and Juice Pouches

    Labeling and Regulations
    • Two Congressional Initiatives Open Door
    • NLEA Requires Food Nutrition Labels
    • The NLEA and Fruit Juice Products
    • Absolute Values and % of Daily Values Required for Nutrients
    • Definitions of NLEA Terms "High," "Good Source," and "More"
    • NLEA Allows Health Claims for Healthy Products
    • Labeling Unpasteurized Juices
    • Figure 3-1: U.S. Retail Sales of Fruit Juice Products, 1996-2000 (dollars)

    Overall Market Size and Composition
    • Methodology
    • Fruit Juice Products Market Tops $15 Billion in 2000
    • Table 3-1: U.S. Retail Sales of Fruit Juice Products, 1996-2000 (dollars)
    • Supermarkets Account for 68% of Total Retail Sales
    • Figure 3-2: Share of Fruit Juice Product Market by Class of Trade, 2000 (percent): Supermarkets, Convenience Stores, Mass Merchandisers, Warehouse Clubs, Other
    • Supermarket Sales of Juice Products Reach $10.2 Billion in 2000
    • Table 3-2: U.S. Supermarket Sales of Fruit Juice Products, 1996-2000 (dollars)

    Market Size and Composition by Storage Method
    • Methodology
    • Refrigerated Fruit Juice at 43% of Sales
    • Supermarket Sales of Refrigerated Juice Approach $4.4 Billion in 2000
    • Orange Juice at 70% of Refrigerated Sales
    • Slow-Down for Sales of Shelf-Stable Bottled Juices
    • Cranberry Juice at 25% of Bottled Juice Sales
    • Frozen Concentrate Sales Slip Below $1 Billion Mark
    • Frozen Fruit Drink Concentrates Increase Share
    • Aseptic Sales Overtake Canned
    • Juice Drinks at 76% of Aseptic Sales
    • Canned Juice Sales Fall 5% in 2000
    • Juice Drinks Increase Their Share of Canned Sales
    • Frozen Fruit Juice Bars at $137 Million in 2000
    • Falling Interest in Shelf-Stable Liquid Concentrates
    • Shelf-Stable Concentrate Segment Split in Half Between Juice Drinks, Fruit Juices
    • Table 3-3: Share of U. S. Supermarket Sales of Fruit Juice Products by Storage Method, 1998 vs. 2000 (percent): 7 Types of Storage Method
    • Table 3-4: U.S. Supermarket Sales of Refrigerated Fruit Juice Products, 1996-2000 (dollars)
    • Table 3-5: Share of U.S. Supermarket Sales of Refrigerated Fruit Juice Products by Flavor, 1998 vs. 2000 (percent): 4 Flavors, Other
    • Table 3-6: U.S. Supermarket Sales of Shelf-Stable Bottled Fruit Juice Products, 1996-2000 (dollars)
    • Table 3-7: Share of U.S. Supermarket Sales of Shelf-Stable Bottled Fruit Juice Products by Flavor, 1998 vs. 2000 (percent): 7 Flavors, Other
    • Table 3-8: U.S. Supermarket Sales of Frozen Fruit Juice Concentrates, 1996-2000 (dollars)
    • Table 3-9: Share of U.S. Supermarket Sales of Frozen Fruit Juice Concentrates by Flavor, 1998 vs. 2000 (percent): 6 Flavors, Other
    • Table 3-10: U.S. Supermarket Sales of Aseptic Fruit Juice Products, 1996-2000 (dollars)
    • Table 3-11: Share of U.S. Supermarket Sales of Aseptic Fruit Juice Products by Type, 1998 vs. 2000 (percent): Juice Drink, Fruit Juice
    • Table 3-12: U.S. Supermarket Sales of Canned Fruit Juice Products, 1996-2000 (dollars)
    • Table 3-13: Share of U.S. Supermarket Sales of Canned Fruit Juice Products by Type/Flavor, 1998 vs. 2000 (percent): Fruit Juice, Vegetable Juice/Cocktail, Juice Drink
    • Table 3-14: U.S. Supermarket Sales of Frozen Fruit Juice Bars, 1996-2000 (dollars)
    • Table 3-15: U.S. Supermarket Sales of Shelf-Stable Liquid Fruit Juice Concentrates, 1996-2000 (dollars)
    • Table 3-16: Share of U.S. Supermarket Sales of Shelf-Stable Liquid Fruit Juice Concentrates by Type, 1998 vs. 2000 (percent): Juice Drink, Fruit Juice

    Market Size and Composition by Juice Flavor
    • Methodology
    • Orange Juice Products Claim 41% Share
    • Supermarket Sales of Orange Juice Products at $3.5 Billion in 2000
    • Refrigerated Constitutes 87% of Orange Juice Sales
    • Fruit Drink Sales at $1.6 Billion
    • Fruit Drink Popular in Shelf-Stable and Refrigerated Segments
    • Cranberry Juice Products Plateau in 2000
    • Shelf-Stable Bottles Account for 99% of Cranberry Juice Market
    • 100% Juice Cuts Into Sales of Cranberry Juice Cocktails
    • 100% Juice Cranberry Blends at $203 Million in Sales
    • Apple Juice Product Sales Stagnate
    • Shelf-Stable Bottled at 88% of Apple Juice Segment
    • Shelf-Stable Cider at 64% of Segment
    • Double-Digit Growth for Fruit Juice Blends
    • Refrigerated Products Rise to 58% of Fruit Juice Blend Sales
    • A Downturn for Grapefruit Juice Product Sales
    • Supermarket Sales of Grapefruit Juice at $203 Million
    • Refrigerated Products at 65% of Grapefruit Juice Sales
    • Grapefruit Juice Cocktail in Retreat
    • Shelf-Stable Bottles at Nearly 100% of Grapefruit Juice Cocktail Market
    • 5% Drop for Tomato/Vegetable Juice in 2000
    • Shelf-Stable Bottled at 97% of Tomato/Vegetable Juice Sales
    • Lemonade on the Rebound
    • Shelf-Stable Takes Over Lead in Lemonade
    • Erratic Growth for Grape Juice
    • Shelf-Stable Bottled at 82% of Grape Juice Sales
    • Table 3-17: Share of U.S. Supermarket Sales of Fruit Juice Products by Flavor, 2000 (percent): 9 Flavors, Other
    • Table 3-18: U.S. Supermarket Sales of Orange Juice Products, 1996-2000 (dollars)
    • Table 3-19: Share of U.S. Supermarket Sales of Orange Juice Products by Storage Method, 1998 vs. 2000 (percent): Refrigerated, Frozen Concentrate, Shelf-Stable Bottled
    • Table 3-20: U.S. Supermarket Sales of Fruit Drink Products, 1996-2000 (dollars)
    • Table 3-21: Share of U.S. Supermarket Sales of Fruit Drink Products by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Refrigerated, Frozen Concentrate
    • Table 3-22: U.S. Supermarket Sales of Cranberry Juice Products, 1996-2000 (dollars)
    • Table 3-23: Share of U.S. Supermarket Sales of Cranberry Juice Products by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Refrigerated
    • Table 3-24: U.S. Supermarket Sales of Cranberry Juice Cocktail, 1996-2000 (dollars)
    • Table 3-25: U.S. Supermarket Sales of 100% Juice Cranberry Blends, 1996-2000 (dollars)
    • Table 3-26: U.S Supermarket Sales of Apple Juice Products, 1996-2000 (dollars)
    • Table 3-27: Share of U.S. Supermarket Sales of Apple Juice Products by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Frozen Concentrate, Refrigerated
    • Table 3-28: Share of U.S. Supermarket Sales of Apple Cider by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Refrigerated
    • Table 3-29: U.S. Supermarket Sales of Fruit Juice Blends, 1996-2000 (dollars)
    • Table 3-30: Share of U.S. Supermarket Sales of Fruit Juice Blends by Storage Method, 1998 vs. 2000 (percent): Refrigerated, Shelf-Stable Bottled, Frozen Concentrate
    • Table 3-31: U.S. Supermarket Sales of Grapefruit Juice Products, 1996-2000 (dollars)
    • Table 3-32: U.S. Supermarket Sales of Grapefruit Juice, 1996-2000 (dollars)
    • Table 3-33: Share of U.S. Supermarket Sales of Grapefruit Juice by Storage Method, 1998 vs. 2000 (percent): Refrigerated, Shelf-Stable Bottled, Frozen Concentrate
    • Table 3-34: U.S. Supermarket Sales of Grapefruit Juice Cocktail, 1996-2000 (dollars)
    • Table 3-35: Share of U.S. Supermarket Sales of Grapefruit Juice Cocktail by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Refrigerated
    • Table 3-36: U.S. Supermarket Sales of Tomato/Vegetable Juice, 1996-2000 (dollars)
    • Table 3-37: Share of U.S. Supermarket Sales of Tomato/Vegetable Juice by Storage Method, 1998 vs. 1999 (percent): Shelf-Stable Bottled, Refrigerated
    • Table 3-38: U.S. Supermarket Sales of Lemonade, 1996-2000 (dollars)
    • Table 3-39: Share of U.S. Supermarket Sales of Lemonade by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Frozen Concentrate, Refrigerated
    • Table 3-40: U.S. Supermarket Sales of Grape Juice, 1996-2000 (dollars)
    • Table 3-41: Share of U.S. Supermarket Sales of Grape Juice by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Frozen Concentrate, Refrigerated

    Factors to Market Growth
    • Demand for Convenience Accelerates in 1990s
    • Juice Breaks Out of Breakfast Mold
    • Single Serve Is New Fruit Juice Frontier
    • Consumers Expect Better Nutrition
    • The Rise of Nutraceuticals
    • Many Fruit Juice Products Offer Health Benefits
    • New 100% Juice Product Introductions
    • Juice Benefits from Green Trends
    • Premium Products Drive Up Sales
    • Children's Products Are Big
    • But Too Much Juice Can Be Bad for Kids
    • Competition from Other Types of Beverages
    • Figure 3-3: Projected U.S. Retail Sales of Fruit Juice Products, 2000-2005 (dollars)

    Projected Market Growth
    • Sales to Reach $18 Billion in 2005
    • Table 3-42a: Projected U.S. Retail Sales of Fruit Juice Products, 2000-2005 (dollars)
    • Supermarket Sales to Near $12 Billion
    • Table 3-42b: Projected U.S. Supermarket Sales of Fruit Juice Products, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Table 3-43: U.S. Market for Fruit Juice Products: Selected Marketers and Brands (46 Marketers)

    Overall Marketer and Brand Shares
    • Methodology
    • PepsiCo Leads with a 17% Share
    • Coca-Cola Second at 15%
    • Ocean Spray Cranberries Leads Off Second Tier
    • Private Label Slips Below PepsiCo in Sales
    • Table 3-44: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Juice Products, 1998-2000 (percent): 12 Marketers, Private Label, All Others

    Marketer and Brand Shares by Storage Method
    • Methodology
    • PepsiCo Dominates Refrigerated Segment
    • Fragmentation Characterizes Shelf-Stable Bottled Segment
    • Coca-Cola Is #1 in Frozen Concentrates
    • Philip Morris/Kraft Is #1 in Aseptic Sales
    • Nestlé USA and Campbell Soup Company Lead Canned Segment
    • Nestlé's Dole Frozen Fruit Juice Bars Are #1
    • Welch Foods Dominates Liquid Concentrate Segment
    • Table 3-45: Marketer/Brand Shares of U.S. Supermarket Sales of Refrigerated Fruit Juice Products, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others
    • Table 3-46: Marketer/Brand Shares of U.S. Supermarket Sales of Shelf-Stable Bottled Fruit Juice Products, 2000 (percent): 12 Marketers/22 Brands, Private Label, All Others
    • Table 3-47: Marketer/Brand Shares of U.S. Supermarket Sales of Frozen Fruit Juice Concentrate, 2000 (percent): 4 Marketers/9 Brands, Private Label, All Others
    • Table 3-48: Marketer/Brand Shares of U.S. Supermarket Sales of Aseptic Fruit Juice Products, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others
    • Table 3-49: Marketer/Brand Shares of U.S. Supermarket Sales of Canned Fruit Juice Products, 2000 (percent): 5 Marketers/9 Brands, Private Label, All Others
    • Table 3-50: Marketer/Brand Shares of U.S. Supermarket Sales of Frozen Fruit Juice Bars, 2000 (percent): 5 Marketers/Brands
    • Table 3-51: Marketer/Brand Shares of U.S. Supermarket Sales of Shelf-Stable Liquid Fruit Juice and Drink Concentrate, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares by Flavor
    • Methodology
    • PepsiCo's Tropicana Dominates Orange Juice Segment
    • Procter & Gamble Leads Fruit Drink Sales
    • Ocean Spray Still Controls Cranberry Juice Market
    • Ocean Spray Defines Cranberry Juice Cocktail Segment . . .
    • . . . While Northland Defines 100% Juice Cranberry Blend Segment
    • Private Label Is Tops in Apple Juice Segment
    • PepsiCo's Dole Brand Is #1 Fruit Juice Blend
    • Ocean Spray Is #1 Marketer of Grapefruit Juice Products
    • PepsiCo Controls One-Third of 100% Grapefruit Juice Sales
    • Ocean Spray Controls Grapefruit Juice Cocktail Sales
    • Campbell Soup Company Defines Tomato Juice Market
    • Coca-Cola's Minute Maid Is #1 Lemonade
    • Welch Foods Synonymous with Grape Juice
    • Table 3-52: Marketer/Brand Shares of U.S. Supermarket Sales of Orange Juice, 2000 (percent): 3 Marketers/Brands, Private Label, All Others
    • Table 3-53: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Drink, 2000 (percent): 6 Marketers/14 Brands, Private Label, All Others
    • Table 3-54: Marketer/Brand Shares of U.S. Supermarket Sales of Cranberry Juice Products, 2000 (percent): 7 Marketers/Brands, Private Label, All Others
    • Table 3-55: Marketer/Brand Shares of U.S. Supermarket Sales of Cranberry Juice Cocktail, 2000 (percent): 5 Marketers/Brands, Private Label, All Others
    • Table 3-56: Marketer/Brand Shares of U.S. Supermarket Sales of 100% Juice Cranberry Blends, 2000 (percent): 3 Marketers/Brands, Private Label, All Others
    • Table 3-57: Marketer/Brand Shares of U.S. Supermarket Sales of Apple Juice, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others
    • Table 3-58: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Juice Blends, 2000 (percent): 5 Marketers/Brands, Private Label, All Others
    • Table 3-59: Marketer/Brand Shares of U.S. Supermarket Sales of Grapefruit Juice Products, 2000 (percent): 3 Marketers/Brands, Private Label, All Others
    • Table 3-60: Marketer/Brand Shares of U.S. Supermarket Sales of 100% Grapefruit Juice, 2000 (percent): 3 Marketers/Brands, Private Label, All Others
    • Table 3-61: Marketer/Brand Shares of U.S. Supermarket Sales of Grapefruit Juice Cocktail, 2000 (percent): 2 Marketers/Brands, Private Label, All Others
    • Table 3-62: Marketer/Brand Shares of U.S. Supermarket Sales of Tomato/Vegetable Juice, 2000 (percent): 2 Marketers/4 Brands, Private Label, All Others
    • Table 3-63: Marketer/Brand Shares of U.S. Supermarket Sales of Lemonade, 2000 (percent): 3 Marketers/7 Brands, Private Label, All Others
    • Table 3-64: Marketer/Brand Shares of U.S. Supermarket Sales of Grape Juice, 2000 (percent): 2 Marketers/Brands, Private Label, All Others

    Competitive Overview
    • 100% Juices and Juice Blends vs. Fruit Drinks
    • Most Marketers Enter Fortification Trend
    • Marketers Woo Consumers with Convenient Products
    • PepsiCo and Coca-Cola Vie for Dominance
    • Acquisitions Strengthen Cadbury Schweppes' Competitive Position
    • Ocean Spray vs. Northland in the Cranberry Segment
    • Tree Top vs. Mott's in the Apple Juice Segment
    • Campbell Soup Company Monopolizes Tomato Juice Segment
    • Welch Foods Monopolizes Grape Juice Segment
    • New Age Marketers Do Their Own Thing

    Competitive Profile: Cadbury Schweppes Plc
    • World's Third-Largest Beverage Company
    • Company Builds Beverage Empire through Acquisitions
    • Mott's Establishes Four Brand Groups for Its Product Lines
    • Mott's Brand Covers Many Juice Segments
    • Acquisition of Hawaiian Punch in 1999
    • Cadbury Schweppes Promotes Hawaiian Punch Nationally
    • Clamato Is #1 Seafood Blend

    Competitive Profile: The Campbell Soup Company
    • World's Largest Soup Company
    • Campbell Dominates Tomato and Vegetable Juice Segment
    • V8 Brand Defines Tomato and Vegetable Juice Cocktails
    • V8 Splash Stirs Up Tomato Juice Segment in 1998 . . .
    • . . . But Flounders in 2000
    • Campbell Fortifies V8 Splash with Calcium

    Competitive Profile: The Coca-Cola Company
    • World's #1 Soft-Drink Company
    • Hi-C the Original Fortified Fruit Drink, Now Extends to Frozen Juice Bars
    • Fruitopia Is Coca-Cola's New Age Entry
    • Minute Maid Is Premium From-Concentrate Juice Brand
    • Minute Maid Rides the Fortification Trend
    • Minute Maid Re-Enters Not-From-Concentrate Market
    • Coca-Cola Enters Partnership with Procter & Gamble
    • Coca-Cola's Growth Strategy Differs from PepsiCo's
    • Coca-Cola Revises In-School Marketing Contracts
    • Mad River Acquisition in 2001

    Competitive Profile: Florida's Natural Growers
    • A Citrus Growers Cooperative Since 1933
    • A Leading Marketer of Refrigerated Orange and Grapefruit Juices
    • Florida's Natural Goes Up Against Tropicana Orange Juice . . .
    • . . . and Grapefruit Juice
    • Other Refrigerated Not-From-Concentrate Juices

    Competitive Profile: Hansen Natural Corporation
    • Focus on All-Natural Beverages
    • Hansen Offers Fruit Juices, Juice Cocktails, and Lemonades
    • Hansen Fortifies Its 100% Juice Healthy Start Juices

    Competitive Profile: Nantucket Allserve, Inc.
    • A Privately Owned, New Age Success Story
    • A Complete Line of Fruit Juices and Juice Cocktails
    • Original Nectars Consist of Fresh Juices
    • Nantucket Introduces Nutraceutical-Enhanced Super Nectars
    • Squeezed Nectars Come in Mason Jar-Like Packaging

    Competitive Profile: Nestlé USA, Inc.
    • Subsidiary of the World's Largest Food Company
    • Fifth-Largest Marketer of Fruit Juice Products in Supermarkets
    • Juicy Juice a Leading Fruit Juice Blend
    • Kern's Is #1 Fruit Nectar
    • Dole Frozen Fruit Bars Are #1

    Competitive Profile: Northland Cranberries, Inc.
    • The World's Largest Cranberry Grower
    • Northland Introduces First 100% Juice Cranberry Product
    • Northland Acquires Seneca Brand in 1999
    • Northland Promises Increased Advertising
    • Northland Sells Its Private-Label Unit

    Competitive Profile: Ocean Spray Cranberries, Inc.
    • Sales of $1.3 Billion in 2000
    • Northland Challenges Ocean Spray
    • A History of Innovative Packaging
    • Many Unique Ocean Spray Cranberry Juice Cocktails
    • Fortified Crantastics Juice Drinks Target Kids
    • Ocean Spray's Grapefruit Juice Entries
    • Ocean Spray Promotes Health Benefits of Cranberry Juice . . .
    • . . . and of Grapefruit Juice
    • Acquisition of Nantucket Allserve in 1998
    • Ocean Spray Up for Sale?

    Competitive Profile: Odwalla, Inc.
    • Leading Marketer of Fresh 100% Juice
    • Odwalla Pioneers Flash Pasteurization
    • All-Natural Superpremium Juices
    • Odwalla Turns to Premium PET Packaging for Refrigerated Juices
    • Odwalla's "Nutritionals" Include Cutting-Edge Nutraceuticals
    • Fresh Samantha Garnered Sales of $40 Million in 1999
    • Fresh Samantha Offers Catchy Products

    Competitive Profile: PepsiCo, Inc.
    • Major Competitor in Soft Drinks, Snacks, and Juices Markets
    • 1998 Tropicana Acquisition Puts PepsiCo into the Juice Business
    • Tropicana Leads Refrigerated and Orange Juice Segments
    • Tropicana's Dole Brand Extends in Single-Serve
    • PepsiCo's Fruitworks Takes on Coca-Cola's Fruitopia
    • Tropicana Drenchers Target Teens

    Competitive Profile: Philip Morris Companies, Inc./Kraft Foods
    • The World's #1 Cigarette Maker
    • Philip Morris Acquires Kraft Foods in 1998
    • Seventh-Largest Brand Marketer of Fruit Juice Products in Supermarkets
    • Philip Morris Possibly to Spin Off Kraft?
    • Capri Sun Is #1 Aseptic Fruit Drink
    • Kool-Aid Available in Shelf-Stable Bottled Form
    • Ready-To-Drink Tang

    Competitive Profile: Procter & Gamble Company
    • Sales of $40 Billion in 2000
    • Sunny Delight Sales Fall
    • Procter & Gamble Forms Partnership with Coca-Cola

    Competitive Profile: South Beach Beverage Company
    • Privately Owned Company Takes New-Age Market by Storm
    • The SoBe Lizard
    • SoBe Launches a $9-Million Advertising Campaign in 2000
    • Professional Golfer John Daly Joins Team Lizard
    • 3C Juice Blends
    • Functional Beverages Make Up SoBe's Powerline

    Competitive Profile: Snapple Beverage Group, Inc.
    • Snapple Acquired by Cadbury Schweppes in 2000
    • The Original New Age Marketer
    • Elements Line Consists of Fortified Juices
    • Mistic Brands' Zotics Are "Exotic" Juice Drinks
    • Urban Drinks Tap into Hip-Hop Culture

    Competitive Profile: Tree Top, Inc.
    • The #1 U.S. Apple Juice Marketer
    • Eleventh Largest Marketer of Fruit Juice Products
    • Tree Top Wages War Against Mott's in Shelf-Stable Bottled Segment
    • Tree Top Converts to Plastic Packaging
    • Leading Marketer of Frozen Apple Juice Concentrate

    Competitive Profile: Vitality Beverages, Inc.
    • Formed in 1999
    • Lykes Bros. Decline Begins in 1980s
    • PepsiCo and Coca-Cola Squeeze Lykes Bros. Out
    • Pasco Brands Provides Private Label in Many Segments

    Competitive Profile: Welch Foods, Inc.
    • The World's Largest Marketer of Grape Products
    • Welch Enjoys Phenomenal Brand Equity
    • A Major Product Innovator
    • Introduces Fortified Refrigerated Cocktails in 1999
    • Innovative Concentrate Forms Offer Convenience to Consumers
    • Welch's Frozen Fruit Juice Bars
    • Competes with a Variety of Single-Serve Products
    • Touts Health Benefits of Purple Grape Juice . . .
    • . . . and of White Grape Juice

    New Product Trends
    • Marketers Fortify Their Products with Calcium . . .
    • . . . and Other Nutraceuticals
    • . . . and Other Exotic Ingredients
    • Vegetable-Fruit Blends
    • Everyone Is Competing with Single-Serve
    • Marketers Continue to Experiment with Packaging
    • Aseptic Children's Products
    • Table 3-65: The U.S. Market for Fruit Juice Products: Selected New Product Introductions and Line Extensions, 1999-2000

    Advertising and Promotions
    • Methodology
    • Consumer Advertising Expenditures Reach $255 Million in 2000
    • PepsiCo Steps Up Advertising and Become Largest Spender
    • Coca-Cola Is Next Biggest Spender
    • Two Other Marketers Spend More Than $20 Million
    • Five Other Marketers Each Spend $10- $20 Million
    • Brand Image Is Extremely Important
    • Marketers Tout Juice Content
    • Advertising Makes Nutritional Claims
    • Unique Packaging Fills Ads
    • Concentrate Ads Focus on Ease of Use
    • Trade Advertising

    Retail Overview
    • Supermarkets Lead in Fruit Juice Product Sales
    • Margins Are Lower Than Average
    • Supermarkets Display Fruit Juice Products by Storage Method
    • Refrigerated Fruit Juice Products
    • Shelf-Stable Fruit Juice Products
    • Frozen Fruit Juice Products
    • Vending Machines Fall into Three Categories
    • Dedicated Machines
    • Nondedicated Machines
    • All-Purpose Machines
    • Convenience Stores
    • Mass Merchandisers Offer Lowest Prices
    • Drugstores Have Fewer Products, Higher Prices

    Internet Retailing
    • Shopping the Internet
    • The Internet Food Shopper
    • Corporate Websites

    The Consumer
    • Note on Simmons Market Research Bureau Data
    • Orange Juice Consumers Are Most Numerous
    • Table 3-66: Purchaser Overview for Fruit Juice Product Consumers, 2000 (percent): 4 Product Segments

    The Refrigerated, Bottled, and Canned Orange Juice Consumer
    • Three-Fourths of U.S. Adults Use
    • Heavy Usage Skews to Younger Consumers
    • Two-Thirds of U.S. Adults Use Refrigerated Orange Juice
    • Two-Fifths of U.S. Adults Use Cartons
    • Tropicana Pure Premium Is Number-One Orange Juice
    • Age and Household Factors Distinguish Tropicana Users
    • Younger Consumers and Families Use Minute Maid Brands
    • Florida's Natural Consumers Are Older
    • Table 3-67: U. S. Adult Use of Refrigerated, Bottled, or Canned Orange Juice by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-68: Demographic Characteristics Favoring Use of Refrigerated, Bottled, or Canned Orange Juice by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-69: Demographic Characteristics Favoring Use of Refrigerated Orange Juice, 2000 (U.S. Adults)
    • Table 3-70: U. S. Adult Use of Refrigerated, Bottled, or Canned Orange Juice by Form Most Often Used, 2000 (number and percent): 5 Types of Form, Other
    • Table 3-71: U. S. Adult Use of Refrigerated, Bottled, or Canned Orange Juice by Brand, 2000 (number and percent): 26 Brands, Other Brands, Store Brands
    • Table 3-72: Demographic Characteristics Favoring Use of Refrigerated, Bottled, or Canned Orange Juice by Brand Summary: Tropicana, Tropicana Pure Premium, and Tropicana Season's Best, 2000 (U.S. Adults)
    • Table 3-73: Demographic Characteristics Favoring Use of Refrigerated, Bottled, or Canned Orange Juice by Brand Summary: Minute Maid, 2000 (U.S. Adults)
    • Table 3-74: Demographic Characteristics Favoring Use of Refrigerated, Bottled, or Canned Orange Juice by Brand: Florida's Natural vs. Store Brands, 2000 (U.S. Adults)

    The Frozen Orange Juice Consumer
    • Close to Half of U.S. Adults Use
    • Heavy Usage Skews to Younger Consumers
    • Minute Maid Is #1 Frozen Orange Juice
    • Race Not a Factor in Use of Store Brands
    • Table 3-75: U. S. Adult Use of Frozen Orange Juice by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-76: Demographic Characteristics Favoring Use of Frozen Orange Juice by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-77: U. S. Adult Use of Frozen Orange Juice by Brand, 2000 (number and percent): 12 Brands, Other Brands, Store Brands
    • Table 3-78: Demographic Characteristics Favoring Use of Frozen Orange Juice by Brand Summary: Minute Maid vs. Tropicana, 2000 (U.S. Adults)
    • Table 3-79: Demographic Characteristics Favoring Use of Frozen Orange Juice by Brand: Store Brands, 2000 (U.S. Adults)

    The Other Fruit Juices/Drinks Consumer
    • Two-Thirds of U.S. Adults Use
    • Heavy Usage Skews to Younger Consumers and Large Households
    • Refrigerated Other Fruit Juices or Fruit Drinks Are Most Popular Type
    • One-Fourth of U.S. Adults Use Bottles
    • Apple Is Most Popular Other Fruit Juice or Fruit Drink
    • Apple and Grape Juice Consumers Are Similar
    • Cranberry Juice Skews to Older Consumers
    • Punches and Blends Skew to the Young and to Families
    • Grapefruit Juice Use Skews to Older Consumers
    • Lemonade Skews to the Young and to Families
    • Ocean Spray Brands Are #1
    • Most Brands Skew to Younger Consumers and Families
    • Ocean Spray and Welch's Brands Users Parallel Flavor Users
    • Welch's Is #1 Brand
    • Fruit Drink and Juice Blend Brands Skew to Younger Consumers and Families
    • Users of Store Brands Differ Somewhat
    • Table 3-80: U. S. Adult Use of Other Fruit Juices/Drinks by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-81: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-82: U. S. Adult Use of Other Fruit Juices/Drinks by Type Most Often Used, 2000 (number and percent): 4 Types
    • Table 3-83: U. S. Adult Use of Other Fruit Juices/Drinks by Form Most Often Used, 2000 (number and percent): 5 Forms, Other
    • Table 3-84: U. S. Adult Use of Other Fruit Juices/Drinks by Flavor, 2000 (number and percent): 17 Flavors
    • Table 3-85a: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Apple vs. Grape, 2000 (U.S. Adults)
    • Table 3-85b: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Cranberry vs. Cranberry Blends, 2000 (U.S. Adults)
    • Table 3-85c: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Fruit Punch, Juice Blends, and Tropical Flavors, 2000 (U.S. Adults)
    • Table 3-85d: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Pink Grapefruit vs. White Grapefruit, 2000 (U.S. Adults)
    • Table 3-85e: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Lemonade, 2000 (U.S. Adults)
    • Table 3-86: U. S. Adult Use of Other Fruit Juices/Drinks by Brand Summary, 2000 (number and percent): 8 Brands
    • Table 3-87a: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand Summary: Ocean Spray, Welch's, and Minute Maid, 2000 (U.S. Adults)
    • Table 3-87b: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand Summary: Tropicana vs. Dole, 2000 (U.S. Adults)
    • Table 3-87c: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand Summary: Mott's vs. Kool-Aid, 2000 (U.S. Adults)
    • Table 3-88: U. S. Adult Use of Other Fruit Juices/Drinks by Brand, 2000 (number and percent): 66 Brands
    • Table 3-89a: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand: Sunny Delight, Hi-C, and Hawaiian Punch, 2000 (U.S. Adults)
    • Table 3-89b: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand: Juicy Juice, Capri Sun, and Store Brands, 2000 (U.S. Adults)

    The Tomato/Vegetable Juice Consumer
    • Two-Fifths of U.S. Adults Use
    • Heavy Users Slightly Less Upscale Than All Users
    • Campbell's V8 Is Number-One Tomato or Vegetable Juice
    • Use of Campbell's V8 Skews to Older Consumers
    • Table 3-90: U. S. Adult Use of Tomato or Vegetable Juice by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-91: Demographic Characteristics Favoring Use of Tomato or Vegetable Juice by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-92: U. S. Adult Use of Tomato or Vegetable Juice by Brand, 2000 (number and percent): 13 Brands, Other Brands
    • Table 3-93: Demographic Characteristics Favoring Use of Tomato or Vegetable Juice by Brand: Campbell's V8 vs. Other Campbell's, 2000 (U.S. Adults)

    Appendix I: Examples Of Consumer And Trade Advertising And Promotions
    Appendix II: Addresses Of Selected Marketers

Part II

  1. Executive Summary
    Scope and Methodology
    • Scope of Fruit Products Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market
    • Report Methodology

    The Overall Market
    • Retail Sales Approach $21 Billion in 2000, Forecast to Near $25 Billion by 2005
    • Table 1-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 1-1: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Private Label Is Largest Shareholder

    The Packaged Fruit Market
    • Four Product Categories
    • Canned and Bottled Fruit
    • Dried Fruit
    • Frozen Fruit
    • Maraschino Cherries
    • Packaged Fruit Sales Reach $3.5 Billion in 2000
    • Food Stores Account for 83% of Sales
    • Figure 1-2: Share of Packaged Fruit Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Private Label Beats All Brands with a 29% Share
    • Private Label Is Formidable Competition
    • Billion-Dollar Food Companies Control Packaged Fruit
    • Single-Serve Multi-Packs
    • Consumer Advertising Expenditures at $14 Million in 2000
    • Mass Merchandisers #1 in Sales Growth
    • Three-Fourths of U.S. Adults Use Canned or Jarred Fruit

    The Fruit Confectionary Market
    • Four Product Categories
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Fruit Confectionary Sales Over $2 Billion in 2000
    • Jams, Jellies, and Preserves Are Largest Category
    • General Mills Jumps to First
    • Licensed Children's Products
    • Specialty Jams, Jellies, and Preserves
    • Consumer Advertising Expenditures at $31 Million in 2000
    • Mass Merchandisers Are Best-Performing Mass-Market Retailers
    • Three-Fourths of U.S. Adults Use Jams, Jellies, and Preserves
    • One-Fifth of U.S. Adults Use Fruit Snacks
    • More Than One-Third of U.S. Adults Use Pie Fillings
  2. The Overall market
    The Products
    • Scope of Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market

    Labeling and Regulations
    • Two Congressional Initiatives Open Door
    • NLEA Requires Food Nutrition Labels
    • The NLEA and Fruit Juice Products
    • Absolute Values and % of Daily Values Required for Nutrients
    • Definitions of NLEA Terms "High," "Good Source," and "More"
    • NLEA Allows Health Claims
    • Canned and Frozen Fruit Can Be Labeled "Healthy"
    • Figure 2-1: U.S. Retail Sales of Fruit Products, 1996-2000 (dollars)

    Market Size and Composition
    • Fruit Products Market Approaches $21 Billion
    • Table 2-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2000 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Product Sales Top $15 Billion
    • Packaged Fruit Market Is $3.5 Billion in 2000
    • Fruit Confectionary Sales of $2 Billion in 2000
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 2-2: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary

    Factors to Market Growth
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Figure 2-3: Projected U.S. Retail Sales of Fruit Products, 2000-2005 (dollars)

    Projected Market Growth
    • Fruit Product Sales to Reach $24 Billion in 2005
    • Table 2-2: Projected U.S. Retail Sales of Fruit Products by Market Category, 2000-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Market to Reach $18 Billion by 2005
    • Packaged Fruit Market to Near $4 Billion by 2005
    • Fruit Confectionary Sales to Near $2.3 Billion in 2003

    The Marketers
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Table 2-3: U.S. Market for Fruit Products: Selected Marketers and Brands (139 Marketers)

    Marketer and Brand Share Overview
    • Methodology
    • Private Label Is Largest Shareholder
    • PepsiCo and Coca-Cola Are Top Marketers
    • Table 2-4: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Products, 2000 (percent): 17 Marketers/35 Brands, Private Label, All Others
  3. The Packaged Fruit Market
    Scope of Market
    • Four Product Categories
    • Canned and Bottled Fruit
    • Dried Fruit
    • Frozen Fruit
    • Maraschino Cherries
    • Products Not Included
    • Figure 3-1: U.S. Retail Sales of Packaged Fruit, 1996-2000 (dollars)

    Overall Market Size and Composition
    • Methodology
    • Packaged Fruit Market Reaches $3.5 Billion in 2000
    • Table 3-1: U.S. Retail Sales of Packaged Fruit, 1996-2000 (dollars)
    • Food Stores Account for 83% of Overall Sales
    • Figure 3-2: Share of Packaged Fruit Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Supermarket Sales of Packaged Fruit Exceed $2.3 Billion in 2000
    • Table 3-2: U.S. Supermarket Sales of Packaged Fruit, 1996-2000 (dollars)
    • Canned and Bottled Fruit Make Up Largest Category
    • Table 3-3: Share of U. S. Supermarket Sales of Packaged Fruit by Product Category, 1998 vs. 2000 (percent): 4 Product Categories

    Market Size and Composition: Canned and Bottled Fruit
    • Canned and Bottled Sales Flat at $1.6 Billion in 2000
    • Applesauce at 24% of Canned and Bottled Sales
    • Supermarket Sales of Applesauce at $383 Million
    • Sales of Canned and Bottled Peaches at $315 Million
    • Canned and Bottled Pineapple Sales Rebound
    • Canned and Bottled Mixed Fruit Sales Reach $265 Million
    • Sales of Canned and Bottled Pears Fall 7% in 2000
    • Canned and Bottled Cranberry Sauce in Decline
    • Canned and Bottled Citrus Is Fastest-Growing Segment
    • Table 3-4: U.S. Supermarket Sales of Canned and Bottled Fruit, 1996-2000 (dollars)
    • Table 3-5: Share of U.S. Supermarket Sales of Canned and Bottled Fruit by Type, 1998 vs. 2000 (percent): 7 Fruit Types, Other
    • Table 3-6: U.S. Supermarket Sales of Canned and Bottled Applesauce, 1996-2000 (dollars)
    • Table 3-7: U.S. Supermarket Sales of Canned and Bottled Peaches, 1996-2000 (dollars)
    • Table 3-8: U.S. Supermarket Sales of Canned Pineapple, 1996-2000 (dollars)
    • Table 3-9: U.S. Supermarket Sales of Canned and Bottled Mixed Fruit, 1996-2000 (dollars)
    • Table 3-10: U.S. Supermarket Sales of Canned and Bottled Pears, 1996-2000 (dollars)
    • Table 3-11: U.S. Supermarket Sales of Canned and Bottled Cranberry Sauce, 1996-2000 (dollars)
    • Table 3-12: U.S. Supermarket Sales of Canned and Bottled Citrus, 1996-2000 (dollars)

    Market Size and Composition: Dried Fruit
    • Supermarket Sales of Dried Fruit at $453 Million in 2000
    • Raisins Shrink to 44% of Dried Fruit Sales
    • Supermarket Sales of Raisins at $198 Million in 2000
    • Sales of Other Dried Fruit Grow 16% in 2000
    • Prunes Down to $80 Million
    • Sales of Dates on Hold at $26 Million
    • Sales of Glazed Fruit Steady at $15 Million
    • Table 3-13: U.S. Supermarket Sales of Dried Fruit, 1996-2000 (dollars)
    • Table 3-14: Share of U.S. Supermarket Sales of Dried Fruit by Type, 1998 vs. 2000 (percent): 5 Fruit Types
    • Table 3-15: U.S. Supermarket Sales of Raisins, 1996-2000 (dollars)
    • Table 3-16: U.S. Supermarket Sales of Other Dried Fruit, 1996-2000 (dollars)
    • Table 3-17: U.S. Supermarket Sales of Prunes, 1996-2000 (dollars)
    • Table 3-18: U.S. Supermarket Sales of Dates, 1996-2000 (dollars)
    • Table 3-19: U.S. Supermarket Sales of Glazed Fruit, 1996-2000 (dollars)

    Market Size and Composition: Frozen Fruit
    • Supermarket Sales of Frozen Fruit at $209 Million in 2000
    • Table 3-20: U.S. Supermarket Sales of Frozen Fruit, 1996-2000 (dollars)

    Market Size and Composition: Maraschino Cherries
    • Supermarket Sales of Maraschino Cherries at $42 Million
    • Table 3-21: U.S. Supermarket Sales of Maraschino Cherries, 1996-2000 (dollars)

    Factors to Market Growth
    • Competition from Fresh Fruit
    • Busy Consumers Snack
    • Consumers Expect Better Nutrition
    • Consumers Respond to Exotic Flavors
    • Children's Products
    • Figure 3-3: Projected U.S. Retail Sales of Packaged Fruit, 2000-2005 (dollars)

    Projected Market Growth
    • Sales Near $4 Billion in 2005
    • Table 3-22: Projected U.S. Retail Sales of Packaged Fruit, 2000-2005 (dollars)
    • Supermarket Sales of Packaged Fruit to Reach $2.7 Billion in 2005
    • Table 3-23: Projected U.S. Supermarket Sales of Packaged Fruit, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Table 3-24: U.S. Market for Packaged Fruit: Selected Marketers and Brands (75 Marketers)

    Overall Marketer and Brand Shares
    • Methodology
    • Private Label Beats All Brands with a 29% Share
    • Del Monte Controls Almost One-Fifth of Market
    • Dole Gains Share
    • Fourth-Place Cadbury Schweppes Competes Only with Applesauce
    • Fifth-Place Sun-Maid Markets Dried Fruit
    • Other Leading Marketers
    • Table 3-25: Marketer Shares of U.S. Supermarket Sales of Packaged Fruit, 1998-2000 (percent): 8 Marketers, Private Label, All Others

    Marketer and Brand Shares: Canned and Bottled Fruit
    • Methodology
    • Private Label and Del Monte Dominate Canned and Bottled Category
    • Cadbury Schweppes Is #1 Marketer of Canned and Bottled Applesauce
    • Del Monte Is #1 in Canned and Bottled Peaches
    • Dole Leads Pineapple Segment
    • Del Monte Is #1 in Mixed Fruit Sales
    • Del Monte Dominates Pears Segment
    • Ocean Spray Cranberry Sauce Is #1
    • Private Label and Dole Lead in Canned and Bottled Citrus
    • Table 3-26: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Fruit, 2000 (percent): 8 Marketers/11 Brands, Private Label, All Others
    • Table 3-27: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Applesauce, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others
    • Table 3-28: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Peaches, 2000 (percent): 3 Marketers/5 Brands, Private Label, All Others
    • Table 3-29: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Pineapple, 2000 (percent): 2 Marketers/Brands, Private Label, All Others
    • Table 3-30: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Mixed Fruit, 2000 (percent): 3 Marketers/4 Brands, Private Label, All Others
    • Table 3-31: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Pears, 2000 (percent): 2 Marketers/3 Brands, Private Label, All Others
    • Table 3-32: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Cranberry Sauce, 2000 (percent): 1 Marketer/Brand, Private Label, All Others
    • Table 3-33: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Citrus Fruit, 2000 (percent): 5 Marketers/Brands, Private Label, All Others

    Marketer/Brand Shares: Dried Fruit
    • Methodology
    • Sun-Maid Leads Dried Fruit Category
    • Sun-Maid Leads Raisin Sales
    • Sun-Maid Is #1 Marketer of Other Dried Fruit
    • Sunsweet Is #1 Among Prune Marketers
    • Sunsweet Also Tops Among Date Marketers
    • Paradise, Inc. Is #1 Marketer of Glazed Fruit
    • Table 3-34: Marketer/Brand Shares of U.S. Supermarket Sales of Dried Fruit, 2000 (percent): 7 Marketers/Brands, Private Label, All Others
    • Table 3-35: Marketer/Brand Shares of U.S. Supermarket Sales of Raisins, 2000 (percent): 5 Marketers/Brands, Private Label, All Others
    • Table 3-36: Marketer/Brand Shares of U.S. Supermarket Sales of Other Dried Fruit, 2000 (percent): 6 Marketers/Brands, Private Label, All Others
    • Table 3-37: Marketer/Brand Shares of U.S. Supermarket Sales of Prunes, 2000 (percent): 4 Marketers/Brands, Private Label, All Others
    • Table 3-38: Marketer/Brand Shares of U.S. Supermarket Sales of Dates, 2000 (percent): 8 Marketers/Brands, Private Label, All Others
    • Table 3-39: Marketer/Brand Shares of U.S. Supermarket Sales of Glazed Fruit, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Frozen Fruit
    • Methodology
    • Private Label Controls Two-Thirds of Frozen Fruit Sales
    • Table 3-40: Marketer/Brand Shares of U.S. Supermarket Sales of Frozen Fruit, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Maraschino Cherries
    • Methodology
    • Private Label Controls Two-Thirds of Maraschino Cherries Sales
    • Table 3-41: Marketer/Brand Shares of U.S. Supermarket Sales of Maraschino Cherries, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others

    Competitive Overview
    • Private Label Is Formidable Competition
    • Billion-Dollar Food Companies Control Packaged Fruit
    • Growers Co-Ops Dominate Dried Fruit Category
    • Packaged Fruit Competes Against Fresh Fruit
    • Marketers Woo Consumers with Convenient Products
    • Going After Kids and Parents

    Competitive Profile: Cadbury Schweppes Plc
    • World's Third-Largest Beverage Company
    • Mott's Establishes Four Brand Groups for Its Product Lines
    • #1 Marketer of Applesauce
    • Mott's Offers Several Single-Serve Varieties
    • New Fruitsations Single-Serve Line Debuts
    • The Rugrats License and Affiliated Promotions

    Competitive Profile: Del Monte Foods Company
    • #1 U.S. Marketer of Canned Fruit
    • Texas Pacific Group Owns 47% of Del Monte
    • #1 Marketer of Packaged Fruit
    • Fruit-To-Go Single-Serve Snacks
    • Acquisition of UniMark's SunFresh Brand

    Competitive Profile: Dole Food Company, Inc.
    • World's #1 Producer of Fresh Fruit
    • #1 Marketer of Pineapple
    • Pineapple Fun Shapes Debut in 1999
    • Fruit Bowls Debut in 1999
    • Dole Food Is Biggest Advertiser of Packaged Fruit
    • A Leading Marketer of Dried Fruit
    • Dole Raisins Are Unique

    Competitive Profile: J.R. Wood, Inc.
    • A Major Contender in Frozen Fruit Market
    • #1 Marketer of Frozen Fruit
    • Big Valley Was First Grower Brand
    • Flavorland Falls Under J.R. Wood Umbrella
    • Fruit Tubs Offer Convenience to Consumers

    Competitive Profile: Knouse Foods Cooperative, Inc.
    • A Leading Apple Processor
    • A Leading Marketer of Applesauce
    • An Applesauce Innovator
    • Applesauce Varieties

    Competitive Profile: Ocean Spray Cranberries, Inc.
    • Sales of $1.3 Billion in 2000
    • Ocean Spray Defines Cranberry Sauce Segment
    • Craisins Are a Hit

    Competitive Profile: Pro-Fac Cooperative, Inc. (Agrilink Foods)
    • A Leader in Frozen Fruit
    • Birds Eye a Pioneer in Frozen Foods
    • Supermarket Sales of $12 Million

    Competitive Profile: Sun-Maid Growers of California
    • #1 Marketer of Dried Fruit
    • Dried Fruit Sales of Almost $138 Million in 2000
    • Recent Activity
    • New Packaging for Raisins
    • Sun-Maid's Licensing Efforts
    • Marketing
    • Sun-Maid Growers Doubles Its Advertising

    Competitive Profile: Sunsweet Growers, Inc.
    • World's #1 Marketer of Dried Tree Fruit
    • #1 Marketer of Prunes
    • New Strategies to Promote Prunes
    • Increased Focus on Other Dried Fruits
    • Fruitlings
    • #1 Marketer of Dates
    • Sunsweet Cuts Back Its Advertising

    Competitive Profile: Tri-Valley Growers, Inc.
    • A Large Growers Cooperative
    • Tri-Valley Share Drops
    • Tri-Valley's Bankruptcy Woes

    Competitive Highlights
    • Mariani Packing Co.
    • Paradise, Inc.
    • Seneca Foods Corporation
    • Tree Top, Inc.

    New Product Trends
    • Flavored Applesauce
    • Single-Serve Multi-Packs
    • Snack-Sized Dried Fruit
    • Table 3-42: U.S. Market for Packaged Fruit: Selected New Product Introductions, 1999-2000

    Advertising and Promotions
    • Advertising Expenditures at $14 Million in 2000
    • Dole Food Is Biggest Spender
    • Three Marketers Each Spend Approximately $2 Million
    • Sunsweet Cuts Back Its Advertising
    • Focus on Brand Image
    • Unique Packaging Fills Ads
    • Entertainment Ties-Ins Are Standard
    • Trade Advertising

    Retail Overview
    • Food Stores Account for 83% of Overall Sales
    • Supermarkets Are #1 Mass-Market Outlet
    • Supermarkets Display Packaged Fruit by Packaging Type
    • Shelf-Stable
    • Frozen Fruit
    • Refrigerated
    • Margins Slightly Lower Than Average
    • Mass Merchandisers #1 in Sales Growth
    • Drugstores Outperform Supermarkets

    Internet Retailing
    • Shopping the Internet
    • The Internet Food Shopper
    • Corporate Websites
    • Dried Fruit Available for Purchase Online

    The Consumer
    • The Simmons Survey System
    • Simmons Data on Canned and Jarred Fruit
    • Three-Fourths of U.S. Adults Use
    • Heavy Usage Skews to Families
    • Applesauce Is Most Popular Type of Canned or Jarred Fruit
    • Older Americans Use Canned or Jarred Fruits
    • Users Present Downscale Profiles
    • Use of Canned or Jarred Fruits Skews to Families
    • Table 3-43: U. S. Adult Use of Canned or Jarred Fruit by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-44: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-45: U.S. Adult Use of Canned or Bottled Fruit by Type, 2000 (number and percent): 8 Types
    • Table 3-46a: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Applesauce, Peaches, and Pineapple, 2000 (U.S. Adults)
    • Table 3-46b: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Fruit Cocktail/Mixed Fruit, Pears, and Cranberries/Cranberry Sauce, 2000 (U.S. Adults)
    • Table 3-46c: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Cherries vs. Grapefruit, 2000 (U.S. Adults)
  4. The Fruit Confectionary Market
    Scope of Market
    • Four Product Categories
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Products Not Included
    • Figure 4-1: U.S. Retail Sales of Fruit Confectionary, 1996-2000 (dollars)

    Overall Market Size and Composition
    • Methodology
    • Fruit Confectionary Market Over $2 Billion in 2000
    • Table 4-1: U.S. Retail Sales of Fruit Confectionary, 1996-2000 (dollars)
    • Food Stores Account for 83% of Total Retail Sales
    • Figure 4-2: Share of Fruit Confectionary Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Supermarket Sales of Fruit Confectionary Reach $1.2 Billion in 2000
    • Table 4-2: U.S. Supermarket Sales of Fruit Confectionary, 1996-2000 (dollars)
    • Jams, Jellies, and Preserves Are Largest Category
    • Table 4-3: Share of U.S. Supermarket Sales of Fruit Confectionary by Product Category, 1999 vs. 2000 (percent): 4 Product Categories

    Market Size by Category
    • Jam, Jelly, Preserves Sales at $623 Million in 2000
    • Table 4-4: U.S. Supermarket Sales of Jams, Jellies, and Preserves, 1996-2000 (dollars)
    • Fruit Rolls, Bars, Snacks Sales at $416 Million
    • Table 4-5: U.S. Supermarket Sales of Fruit Rolls, Bars, and Snacks, 1996-2000 (dollars)
    • Pie Filling Sales Up 3%
    • Table 4-6: U.S. Supermarket Sales of Pie Fillings, 1996-2000 (dollars)
    • Fruit Butter Sales Decrease During 1996-2000 Period
    • Table 4-7: U.S. Supermarket Sales of Fruit Butter, 1996-2000 (dollars)

    Factors to Market Growth
    • Busy Consumers Turn to Snacking
    • Consumers Demand Better Nutrition
    • Children's Product's Appeal to Kids and Parents
    • Consumers Want 100%-Fruit and Sugar-Free Jams and Preserves
    • Figure 4-3: Projected U.S. Retail Sales of Fruit Confectionary, 2000-2005 (dollars)

    Projected Market Growth
    • Sales Hover Around $2.3 Billion in 2005
    • Table 4-8: Projected U.S. Retail Sales of Fruit Confectionary, 2000-2005 (dollars)
    • Supermarket Sales of Fruit Confectionary Reach $1.3 Billion in 2005
    • Table 4-9: Projected U.S. Supermarket Sales of Fruit Confectionary, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Table 4-10: U.S. Market for Fruit Confectionary: Selected Marketers and Brands (32 Marketers)

    Overall Marketer and Brand Shares
    • Methodology
    • General Mills Jumps to First
    • J.M. Smucker Falls to Second
    • Private Label Places Third with a 15% Share
    • Welch Foods Loses Share
    • Farley Competes with Fruit Snacks Only
    • Pro-Fac Markets Pie Fillings
    • Five Marketers Jockey for a 2%-3% Share Each
    • Table 4-11: Marketer Shares of U.S. Supermarket Sales of Fruit Confectionary, 1998-2000 (percent): 10 Marketers, Private Label, All Others

    Marketer and Brand Shares: Jams, Jellies, and Preserves
    • Methodology
    • J.M. Smucker Is #1
    • Table 4-12: Marketer/Brand Shares of U.S. Supermarket Sales of Jams, Jellies, and Preserves, 2000 (percent): 4 Marketers/Brands, Private Label, All Others

    Marketer and Brand Shares: Fruit Rolls, Bars, and Snacks
    • Methodology
    • General Mills Controls Almost Two-Thirds of Market
    • Table 4-13: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Rolls, Bars, and Snacks, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Pie Fillings
    • Methodology
    • Pro-Fac Controls One-Third of Category
    • Table 4-14: Marketer/Brand Shares of U.S. Supermarket Sales of Pie Fillings, 2000 (percent): 5 Marketers/7 Brands, Private Label, All Others

    Marketer and Brand Shares: Fruit Butter
    • Methodology
    • Knouse Foods Leads Fruit Butter Category
    • Table 4-15: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Butter, 2000 (percent): 7 Marketers/11 Brands, Private Label, All Others

    Competitive Overview
    • General Mills Surpasses J.M. Smucker
    • Multimillion-Dollar Food Companies Dominate Fruit Snacks Category
    • Targeting Kids and Parents
    • Private Label Offers Modest Competition

    Competitive Profile: B & G Foods, Inc.
    • Maker of Polaner Fruit Spreads
    • All Fruit Is #1 100% Fruit Spread
    • B & G Loses Share

    Competitive Profile: Brach's Confections, Inc.
    • A Privately-Owned Candy Company
    • Chattanooga Plant Shifts from Hard Candy to Fruit Snack Production
    • Brach's Supermarket Sales Plummet
    • Brach's Has Licensing Agreement with Hi-C
    • New Hi-C Juice Fillers Perform Well
    • Other Licensed Products Target Teens

    Competitive Profile: Farley Candy Co.
    • The Second-Largest Marketer of Fruit Snacks
    • Farley's Supermarket Sales Dip
    • Farley's Stable Consists of Licensed Products

    Competitive Profile: General Mills, Inc.
    • A Billion-Dollar Food Company
    • #1 Marketer of Fruit Confectionary
    • Company Strategy Focuses on Licensed Products
    • General Mills Cuts Deal with Disney
    • General Mills Partners with Zeeks.com

    Competitive Profile: J.M. Smucker Company
    • #1 Marketer of Jams, Jellies, and Preserves
    • J.M. Smucker Loses Share
    • An Extensive Product Selection
    • A Leading Marketer of Fruit Butter
    • Company Tries to Offset Slow Jam and Jelly Market Growth
    • Smucker Enters E-Marketplace

    Competitive Profile: Knott's Berry Farm Foods
    • Acquired by ConAgra in 1995
    • Supermarket Sales of $20 Million in 2000

    Competitive Profile: Knouse Foods Cooperative, Inc.
    • A Leading Apple Processor
    • #1 Marketer of Fruit Butter
    • Many Pie Filling Varieties

    Competitive Profile: Nestlé USA, Inc.
    • U. S. Subsidiary of World's Largest Food Company
    • Libby's Is #1 Brand of Pie Filling
    • Nestlé Is Sixth Among Fruit Confectionary Marketers

    Competitive Profile: Pro-Fac Cooperative, Inc. (Agrilink Foods)
    • A Leader in Frozen Fruit
    • Comstock and Wilderness Is #1 in Pie Fillings

    Competitive Profile: Welch Foods, Inc.
    • The World's Largest Marketer of Grape Products
    • Welch's Enjoys Phenomenal Brand Equity
    • Welch Loses Share
    • Company Offers Welch's and Bama Brands
    • Welch's Plastic Containers Offer Convenience to Consumers
    • Welch Markets Jellies in Limited-Edition Jars
    • Bama Brand Competes in Fruit Butter

    New Product Trends
    • Licensed Children's Products
    • Specialty Jams, Jellies, and Preserves
    • Table 4-16: The U.S. Market for Fruit Confectionary: Selected New Product Introductions and Line Extensions, 1999-2000

    Advertising and Promotions
    • Consumer Advertising Expenditures at $31 Million in 2000
    • General Mills Is Biggest Spender
    • J.M. Smucker Spends $4 Million
    • Pro-Fac Increases Its Advertising
    • Farley and Brach's Each Spend Approximately $1 Million
    • Brand Image Is Extremely Important
    • Promoting Kid-Appeal Is Standard Approach
    • Trade Advertising

    Retail Overview
    • Food Stores Have Largest Share of Fruit Confectionary Sales
    • Supermarkets Are Most Significant Mass-Market Outlet
    • Supermarkets Display Fruit Confectionary by Product Segment
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Fruit Confectionary Margins Parallel That for Overall Dry Grocery
    • Mass Merchandisers Are Best-Performing Mass-Market Retailers
    • Drugstores Have Fewer Products, Higher Prices

    Internet Retailing
    • Shopping the Internet
    • The Internet Food Shopper
    • Corporate Websites
    • Jams, Jellies, and Preserves Widely Available Online
    • Transora.com Formed to Promote E-Business

    The Consumer
    • Note on Simmons Market Research Bureau Data
    • Simmons Data on Fruit Confectionary

    The Jams, Jellies, and Preserves Consumer
    • Three-Fourths of U.S. Adults Use
    • Heavy Usage Skews to Families
    • Regular Is Most Popular Type
    • Regular Usage Skews to Families
    • Specialty Usage Skews to Older, Upscale Consumers
    • Grape Is Most Popular Flavor
    • Users of Grape Present Downscale Profile
    • Strawberry Usage Is Widespread
    • Raspberry, Blackberry, and Blueberry Usage Skews to Older Consumers
    • Apricot Usage Skews to Older Consumers
    • Cherry Users Present Downscale Profile
    • Smucker's Is #1 Brand
    • Smucker's Enjoys Widespread Penetration
    • Welch's Users Present Downscale Profile
    • No Distinct Profile for Knott's Berry Farm Users
    • Polaner All Fruit Usage Skews to Older, Upscale Consumers
    • Bama Users Resemble Welch's Users
    • Table 4-17: U.S. Adult Use of Jams, Jellies, and Preserves by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 4-18: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Frequency of Use: Heavy Users, 2000 (U.S. Adults)
    • Table 4-19: U.S. Adult Use of Jams, Jellies, and Preserves by Type, 2000 (number and percent): 4 Types
    • Table 4-20a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Type: Regular vs. All-Fruit No-Sugar-Added (U.S. Adults)
    • Table 4-20b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Type: Light/Reduced-Sugar vs. Diet (U.S. Adults)
    • Table 4-21: U.S. Adult Use of Jams, Jellies, and Preserves by Flavor, 2000 (number and percent): 7 Flavors
    • Table 4-22a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Grape vs. Strawberry, 2000 (U.S. Adults)
    • Table 4-22b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Raspberry, Blackberry, and Apricot, 2000 (U.S. Adults)
    • Table 4-22c: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Cherry vs. Blueberry, 2000 (U.S. Adults)
    • Table 4-23: U.S. Adult Use of Jams, Jellies, and Preserves by Brand, 2000 (number and percent): 5 Flavors
    • Table 4-24a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Brand: Smucker's vs. Welch's, 2000 (U.S. Adults)
    • Table 4-24b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Brand: Knott's Berry Farm, Polaner All Fruit, and Bama, 2000 (U.S. Adults)

    The Fruit Rolls, Bars, and Snacks Consumer
    • One-Fifth of U.S. Adults Use Fruit Snacks
    • Fruit Snack Usage Skews to Young Female Consumers and Families
    • Betty Crocker Fruit Rolls Ups Are Most Popular Fruit Snack
    • Betty Crocker Users More Downscale Than Fruit Snack Users
    • Farley's Users More Upscale Than Sunkist Users
    • Table 4-25: Demographic Characteristics Favoring Use of Fruit Snacks: Any vs. Fruit, 2000 (U.S. Adults)
    • Table 4-26: U.S. Adult Use of Fruit Snacks by Brand, 2000 (number and percent): 7 Brands
    • Table 4-27: Demographic Characteristics Favoring Use of Fruit Snacks by Brand: Betty Crocker Brand Summary, 2000 (U.S. Adults)
    • Table 4-28: Demographic Characteristics Favoring Use of Fruit Snacks by Brand: Sunkist Fun Fruits vs. Farley's, 2000 (U.S. Adults)

    The Pie Fillings Consumer
    • More Than One-Third of U.S. Adults Use
    • Comstock Is Most Popular Brand
    • Comstock and Thank You Usage Skews to Older Consumers
    • Table 4-29: U.S. Adult Use of Pie Fillings by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 4-30: Demographic Characteristics Favoring Use of Pie Fillings by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 4-31: U.S. Adult Use of Pie Fillings by Brand, 2000 (number and percent): 3 Brands
    • Table 4-32: Demographic Characteristics Favoring Use of Pie Fillings by Brand: Comstock, Libby's, and Thank You, 2000 (U.S. Adults)

    Appendix I: Examples Of Consumer And Trade Advertising And Promotions
    Appendix II: Addresses Of Selected Marketers

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