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Fruit Products in The U.S.

Americans really don’t like fresh produce, do we?

Despite relentless messaging from the federal government, health advocates, even our mothers, few adults (or kids) eat the recommended “5 A Day” servings of fruit and vegetables. But do we eat derivative products - such as fruit juice, fruit candy, frozen fruit, jams, etc.?

As depicted in Fruit Products in the U.S., a new report from Packaged Facts, the answer is not really. The fruit products market has been relatively flat over the past five years, and will likely stay that way over the next five. Yet there are bright spots: frozen fruit sales are going strong, and the product as a whole has seemed to stabilize after having suffered during the low-carb days (fruit, with its inherent sugar content, can be high in carbohydrates, especially fruit products that are made with added sugar). Marketers have also latched on to health and wellness trends, and are now formulating and promoting fruit products based on such attributes as antioxidant content and organic heritage.

The report addresses several categories of fruit products: packaged fruit, fruit juices, fruit confectionary. It provides analysis and projections for the whole market, as well as individual sectors, offers new product and competitive trends, and looks at consumer behavior and attitudes surrounding fruit products.

Report Methodology
The information in Fruit Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by Productscan Online, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Fall 2005.

What You’ll Get in this Report
Fruit Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Fruit Products in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the fruit products industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for fruit products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the fruit product consumer based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for fruit products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for fruit products.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope and Methodology
      • Methodology
    • The Market
      • A $20.8 Billion Market
      • IRI-Tracked Sales of Fruit Products
      • Factors Affecting the Market
      • Projected Market Growth
    • Competitive Situation
      • Top Fruit Products Marketers & Brands
      • The Leaders: PepsiCo and Coca-Cola Co.
        • Table Top Marketers of Fruit Products by Share of IRI-Tracked Sales, 2005 (%)
      • Top Fruit Product Brands
    • Marketing Dynamics
      • Advertising and Marketing Initiatives
      • New Product Introductions
      • Healthy Fruit Products Introduced
      • Organic Fruit Products - a Strong Trend
      • Fruit Products Target Hispanics
      • Upscale Introductions
      • Strawberry among the Top Flavors
    • The Consumer
      • Jams, Jellies, and Preserves Leads
      • Usage Patterns by Age-Brackets
      • Household Penetration of Fruit Products by Ethnicity
      • Higher Penetration Rates for Bigger Households
      • Purchasing Patterns by Household Income
      • Usage Rates Increase With More Children in Households
      • Comparison by Attitude/Lifestyle Statements
    • Trends and Factors to Growth
      • Overweight/Obesity in the U.S. on the Rise
      • 2005 Dietary Guidelines for Americans
      • Fruit Advantage
      • Total Per Capita Fruit Consumption Falls Despite Initiatives
      • Hispanics and Fruit Consumption
      • Hurricanes Cause Drop in Citrus Production
      • Schools and Fast Foods Offer Healthier Foods
      • Trends and Opportunities
  • The Market
    • Scope
      • Methodology
    • Retail Sales of Fruit Products
      • A $20.8 Billion Market
      • Growing Fresh Fruit Consumption Hurt Sales
        • Table U.S. Market for Fresh Fruits, 2002-2005 (in billion $))
        • Table U.S. Retail Sales of Fruit Products, 2001-2005 (in billion $) Sales ($ billion)
        • Table U.S. Retail Sales of Fruit Products by Category, 2001-2005 (in million $)
        • Table IRI-tracked Sales of Fruit Products by Category, 2001-2005 (in million $)
        • Table IRI-tracked Share of Fruit Products by Category, 2001 vs. 2005 (%)
        • Table IRI-tracked Share of Fruit Products by Leading Sub-categories, 2001 versus 2005 (%)
        • Table IRI-tracked Sales of Fruit Products by Sub-category, 2001 versus 2005 (in million $)
    • Fruit Juices
      • Composition
        • Table Category Composition of Fruit Juice by Sub-category, 2005 (%)
        • Table IRI-tracked Sales of Fruit Juice, 2001-2005 (in billion $)
    • Packaged Fruit Category
      • Composition
        • Table Composition of Packaged Fruit by Sub-Category Share, 2001-2005 (%)
      • Packaged Fruit Category Grows in 2005
      • Canned/Bottled Fruit Grows in 2005
        • Table IRI-tracked Sales of Packaged Fruit, 2001-2005 (in billion $)
        • Table IRI-tracked Sales of Packaged Fruit Subcategories, 2005 versus 2004 (%)
      • Frozen Fruit
    • Fruit Confectionary
      • Composition
        • Table Category Composition of Fruit Confectionary by Sub-category, 2005 (%)
      • Fruit Confectionary Sales Drop in 2005
      • Frozen Fruit Bars Show a Whopping Dip in 2005
        • Table IRI-tracked Sales of Fruit Confectionary, 2001-2005 (in billion $)
    • Factors Affecting Market Growth
      • Obesity
      • Convenience Factor
      • Capitalizing on Healthy Fruit Products Focus
      • Increase in Demand for Exotic/Superfruits
      • Kids as Attractive Fruit Products Consumers
      • Hispanics Drive Fruit Consumption
    • Projected Market Growth
      • Fruit Products Market to Stand at $20.6 Billion in 2010
        • Table Projected U.S. Retail Sales of Fruit Products, 2006-2010 (in billion $)
        • Table Projected U.S. Retail Sales of Fruit Juice, 2006-2010 (in billion $)
        • Table Projected U.S. Retail Sales of Packaged Fruit, 2006-2010 (in billion $)
        • Table Projected U.S. Retail Sales of Confectionary, 2006-2010 (in billion $)
  • Competitive Situation
    • Marketers and Brands
      • Marketer Overview
      • Licensing-an Important Tool
      • Mergers, Acquisitions, and Expansions
      • Private Label Brands
        • Table Selected U.S. Marketers of Fruit Products
    • Top Fruit Products Marketers & Brands
      • Table Top Marketers of Fruit Products by Share of IRI-Tracked Sales, 2005 (%)
      • Table Top Fruit Product Brands by Two-Year Gains in IRI-Tracked Sales, 2004 versus 2005 (in million $)
      • Table U.S. Fruit Products Market: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
      • Top Fruit Product Brands
        • Table U.S. Fruit Juice Market: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
      • Performance of Selected Fruit Juice Sub-Categories
        • Table Refrigerated Juices/Drinks: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
        • Table Shelf Stable Bottled Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
        • Table Aseptic Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
        • Table Shelf Stable Canned Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
        • Table Fruit Drink Mixes: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
    • Top Packaged Fruit Marketers & Brands
      • Table U.S. Packaged Fruit Category: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
      • Performance of Selected Packaged Fruit Sub-categories
        • Table Canned/Bottled Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
        • Table Dried Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
        • Table Glazed Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
    • Top Confectionary Marketers & Brands
      • Table U.S. Fruit Confectionary Category: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
      • Performance of Selected Confectionary Segment
        • Table Jams, Jellies, and Preserves: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
        • Table Fruit Rolls, Bars, and Snacks (Dry Fruit Snacks): IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
        • Table Pie, Pastry and Filling: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
  • Leading Company Profiles
    • PepsiCo, Inc.
      • Corporate Background
        • Table IRI-Tracked Fruit Product Sales of PepsiCo, Inc., 2001-2005 (in billion $)
      • Company Snapshot
        • Table PepsiCo, Inc.'s Fruit Products by Selected Brands
    • Coca-Cola Co.
      • Corporate Background
        • Table IRI-Tracked Fruit Product Sales of Coca-Cola Co., 2001-2005 (in billion $)
      • Product and Brand Portfolio
        • Table Coca-Cola Co.'s Fruit Products by Selected Brands
      • Company Snapshot
    • Altria/Kraft Foods
      • Corporate Background
        • Table IRI-Tracked Fruit Product Sales of Altria/Kraft Foods, 2001-2005 (in million $)
        • Table Kraft Food's Fruit Products by Selected Brands
      • Company Snapshot
    • Cadbury Schweppes plc
      • Corporate Background
        • Table IRI-Tracked Fruit Products Sales of Cadbury Schweppes plc, 2001-2005 (in million $)
      • Product and Brand Portfolio
        • Table Cadbury Schweppes plc's Fruit Products by Selected Brands
    • Ocean Spray Cranberries, Inc.
      • Corporate Background
        • Table IRI-Tracked Fruit Product Sales of Ocean Spray Cranberries, Inc., 2001-2005 (in million $)
        • Table Ocean Spray Cranberries, Inc.'s Fruit Products by Selected Brands
      • Company Snapshot
    • Welch Foods Inc.
      • Corporate Background
        • Table IRI-Tracked Fruit Product Sales of Welch Foods Inc. 2001-2005 (in million $)
        • Table Welch Foods Inc.'s Fruit Products by Selected Brands
      • Company Snapshot
    • Nestlé USA, Inc.
      • Corporate Background
        • Table IRI-Tracked Fruit Product Sales of Nestlé USA, Inc., 2001-2005 (in million $)
        • Table Nestlé USA, Inc.'s Fruit Products by Selected Brands
    • Campbell Soup Co.
      • Corporate Background
        • Table IRI-Tracked Fruit Product Sales of Campbell Soup Co., 2001-2005 (in million $)
        • Table Campbell Soup Co.'s Fruit Products by Selected Brands
      • Company Snapshots
    • Del Monte Foods Co.
      • Corporate Background
        • Table IRI-Tracked Fruit Products Sales of Del Monte Foods Co., 2001-2005 (in million $)
        • Table Del Monte Foods Co.'s Fruit Products by Selected Brands
      • Company Snapshot
    • Dole Food Co., Inc.
      • Corporate Background
        • Table IRI-Tracked Fruit Product Sales of Dole Food Co., 2001-2005 (in million $)
        • Table Dole Food Co. Inc.'s Fruit Products by Selected Brands
      • Company Snapshot
  • Marketing Dynamics
    • Advertising and Marketing Initiatives
      • Packaging and Labeling Initiatives
      • Managing the Labeling Issue
      • Targeting Kids
      • Advertising Initiatives
      • Top Brands by Ad Spends
        • Table U.S. Fruit Products Top Brands by Ad Spends, 2005 (in million $)
        • Table U.S. Fruit Products Top Brands/Sub-Brands by Ad spends, 2005 (in million $)
      • Event Sponsorships
      • Simply Orange's Money Back Guarantee
      • FSIs
    • New Product Introductions
      • A Proliferation of New Products in a Flat Market
      • `Natural' Package Tag Leads in Major Categories
      • Healthy Fruit Products Introduced
      • Organic Fruit Products, a Strong Trend
      • Upscale Introductions
      • Introductions by Flavors
        • Table Fruit-Flavored Drink Introductions by Package Tags
        • Table Fruit-Flavored Drink Introductions by Flavor
        • Table Selected Fruit-Flavored Drink Introductions from Leading Marketers
        • Table New Vegetable Juice Introductions by Package Tags
        • Table New Vegetable Juice Introductions by Flavor
        • Table Selected New Vegetable Juice Introductions from Leading Marketers
        • Table New Beverage Mix and Flavoring Introductions by Package Tags
        • Table New Beverage Mix and Flavoring Introductions by Flavor
        • Table Selected New Beverage Mix and Flavoring Introductions from Leading Marketers
        • Table Selected Fruit Side Dish Introductions by Package Tags
        • Table Selected Fruit Side Dish Introductions by Flavor
        • Table Selected Fruit Side Dish Introductions from Leading Marketers
        • Table New Jam, Jelly, Marmalade Introductions by Package Tags
        • Table New Jam, Jelly, Marmalade Introductions by Flavor
        • Table Selected New Jam, Jelly, Marmalade Introductions from Leading Marketers
        • Table New Snack Bar Introductions by Package Tags
        • Table New Snack Bar Introductions by Flavor
        • Table Selected New Snack Bar Introductions from Leading Marketers
        • Table New Fruit Snack and Other Introductions by Package Tags
        • Table New Fruit Snack and Other Introductions by Flavor
        • Table Selected New Fruit Snack and Other Introductions from Leading Marketers
  • The Consumer
    • Simmons Survey
      • Jams, Jellies, and Preserves Leads
        • Table Overall Usage Rates for Selected Fruit Product Classifications in U.S. Households, 2005 (%)
      • Usage Patterns by Age-Brackets
        • Table Adult Usage Rates for Selected Fruit Products, by Age (18-54), 2005
        • Table Adult Usage Rates for Selected Fruit Products, by Age (55+), 2005
      • Central and Southwest U.S. Lead
        • Table U.S. Household Usage for Selected Fruit Products by Region, 2005
      • Household Penetration of Fruit Products by Ethnicity
        • Table U.S. Household Usage for Selected Fruit Products by Ethnicity, 2005
        • Table U.S. Household Usage for Selected Fruit Products by Household Size, 2005
        • Table U.S. Household Usage for Selected Fruit Products by Household Income Bracket, 2005
      • The Ethnic Skew
        • Table U.S. Household Usage for Jams, Jellies, and Preserves by Ethnicity, 2005
        • Table U.S. Household Usage for Canned/Jarred Fruit by Ethnicity, 2005
        • Table U.S. Household Usage for Nutritional Fruit Snacks by Ethnicity, 2005
        • Table U.S. Household Usage of Orange Juice in Bottles/Cans/Cartons by Ethnicity, 2005
        • Table U.S. Household Usage for Frozen Orange Juice by Ethnicity, 2005
        • Table U.S. Household Usage for Fruit Juices/Drinks Other than Orange by Ethnicity, 2005
        • Table U.S. Household Usage for Tomato and Vegetable Juice by Ethnicity, 2005
        • Table U.S. Household Usage for Frozen Juice Bars/Frozen Novelty Treats by Ethnicity, 2005
      • Usage Rates Increase With More Children in Households
        • Table Households with Children Use of Jams, Jellies, and Preserves, by Child Age Bracket, 2005
        • Table Households with Children Use Canned/Jarred Fruit, by Child Age Bracket, 2005
        • Table Households with Children Use of Nutritional Fruit Snacks, by Child Age Bracket, 2005
        • Table U.S. `Households with Children' Usage for Orange Juice in Bottles/Cans/Cartons Age Bracket, 2005
        • Table U.S. `Households with Children' Usage for Frozen Orange Juice by Age Bracket, 2005
        • Table U.S. `Households with Children' Usage for Fruit Juices/Drinks Other than Orange by Age Bracket, 2005
        • Table U.S. `Households with Children' Usage for Frozen Juice Bars/Frozen Novelty Treats by Age Bracket, 2005
      • Comparison by Attitude/Lifestyle Statements
        • Table Comparison by Lifestyle Statements/Attitudes towards Consumption of Different Fruit Products (%)
  • Trends & Factors To Growth
    • Fruit and the American Diet
      • Overweight/Obesity in the U.S. on the Rise
      • Sodas/Soft Drinks Link With Obesity
        • Table Per Capita Consumption of Fruit juice, Orange Juice and Bottled Water, 1998-2004 (in Gallons)
      • 2005 Dietary Guidelines for Americans
      • Fruit Advantage
      • Higher Fruit Consumption Lowers Body Mass Index
      • U.S. Fruit Consumption Does Not Match 2005 Dietary Guidelines
      • Total Per Capita Fruit Consumption Falls, Despite Initiatives
        • Table Per Capita Consumption of Fruit in Pounds, 2001 versus 2004
        • Table Fruit Ranked by Per Capita Consumption in Pounds, 2001 versus 2004
      • Hispanics and Fruit Consumption
      • Hurricanes Cause Drop in Citrus Production
      • Fast Foods Go the Fruity, Healthy Way
      • Schools to Offer Healthier Foods
    • Trends and Opportunities
      • Health: Top Selling Point
      • Focus on Packaging
      • Focus on Ethnic Populations
        • Table Usage Rates for Selected Fruit Product Classifications in U.S. Households by Ethnicity, 2005 (%)
  • Addresses of Selected Marketers

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