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The U.S. Market for Frozen and Refrigerated Hand-Held Foods and Snacks

Hand-held foods and snacks are booming as the U.S. penchant for eating on-the-run continues. Packaged Facts analyzes the fast-growing $2 billion market for frozen and refrigerated hand-held foods and appetizers/snacks in a thoroughly researched update. This report pulls together data and trends affecting this market, including historical sales figures and sales projections through 2006, detailed information about consumer demographics, marketing trends, and competitive profiles of over a dozen key marketers.


Americans Spend $2.4 Billion on Hand-Held Foods and Snacks Annually

New York, September 25/PRNewswire - Hand-held foods and bowl meals are now the fastest growing product areas in the hyper-competitive prepared foods market, according to The U.S. Market for Hand-Held Foods, a newly published Packaged Facts report available at MarketResearch.com. The popularity of convenient hand-held foods has been stirred by the growing percentage of Americans who are eating on the go and seeking a portable meal option. Particularly telling is the fact that breakfast foods are one of the fastest growing segments of the hand-held foods market, demonstrating increasing demand in the United States for breakfast foods that can be eaten outside the home.

"In the last few years we have seen significant success in the hand-held foods arena," said Don Montuori, Acquisitions Editor for Packaged Facts. "The market for these sorts of food items grew 50% between 1997 and 2001, and product introductions have been plentiful and largely fruitful. However, with this boom we have also seen rapid changes in the market, including several mergers and acquisitions and a few significant product failures, that have giving the industry an air of instability in the midst of the prosperity."

With the market projected by Packaged Facts to top $3.4 billion by the year 2006, the explosive growth will surely continue. Recent changes, such as the recent acquisition of Chef America by Nestle, will lay the foundation for this important segment of the food and beverage industry as it grows into a mature and stable market.

The U.S. Market for Hand-Held Foods provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities.

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  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Report Methodology
    • The Market
      • Two Product Categories
      • Hand-Held Foods And Snacks Market Nears $2.4 Billion In 2001
      • Hand-Held Entrees a $1.6 Billion Category
      • Appetizers/Snacks More Than Double, To $818 Million
        • Table U.S. Retail Sales Of Hand-Held Foods And Snacks, 1997-2006
      • Market Composition By Product Category
      • Factors To Market Growth
    • The Marketers
      • Major Marketers
      • Chef America, Heinz, General Mills Are Leading Marketers
      • The Competitive Situation
      • Private-Label Penetration Small
    • Marketing And New Product Trends
      • Marketing Trends
      • New Product Trends
      • $38 Million In National Consumer Advertising
    • Distribution And Retail
      • Warehouse Or Direct Store Delivery Distribution
      • Supermarkets Move The Biggest Volume
      • C-Stores, Warehouse Clubs, Vending Strong Secondary Outlets
    • The Consumer
      • Product Usage Rates
      • Users Of "Frozen Hot Snacks"
      • Users Of Mexican Foods
      • Users Of Breakfast Foods
  • The Market
    • Scope Of Report
      • Market Definition
      • Multi-Component Products
      • Most Foods Meant To Be Served Hot
      • Single-Serve, Pick-Up Products
      • Other Products Not Covered
      • Portable And Anytime
    • Product Categories
      • Two Main Product Categories
      • Hand-Held Entrees Are Core Of Market
      • Appetizers/Snacks Round Out Market
      • Single-Serve Vs. Multi-Pack
      • The Refrigerated Option
    • Background: History Of Hand-Held Foods
      • Hand-Held Foods Are Traditional Fare
      • Enter The Microwave Oven
    • Product Technology
      • Most Products Developed For Microwave Reheating
      • Pitfalls Of The Microwave
    • Market Size And Growth
      • Methodology Of Sales Estimates
      • U.S. Retail Sales Approach $2.4 Billion In 2001
        • Table Estimated U.S. Retail Sales Of Hand-Held Foods And Snacks, 1997-2001
      • Hand-Held Entrees Category Nears $1.6 Billion
        • Table Estimated U.S. Retail Sales Of Hand-Held Entrees, 1997-2001
      • Appetizers/Snacks Top $800 Million
        • Table Estimated U.S. Retail Sales Of Hand-Held Appetizers/Snacks, 1997-2001
    • Market Composition
      • Entrees Are Two-Thirds Of Market
      • Frozen Foods Represent 90% Of Sales
      • Frozen Hand-Held Entrees Claim Nearly Half Of Sales
      • Supermarkets The Dominant Retail Outlet
      • Sales By Region
        • Table Regional Usage Indices By Product Type: Hand-Held Foods And Snacks, Fall 2001
      • Winter Favors Sales Of Hand-Held Foods And Snacks
    • Factors To Market Growth
      • Two Key Consumer Groups
      • Demographic Trends Affecting Hand-Held Foods And Snacks
        • Table Projected U.S. Population By Age Bracket, 2000-2010
      • Kids And Teenagers a Driving Force
      • Fewer Sit-Down Meals
      • More Snacking Occasions
      • Fitting Adjustable Appetites
      • The Quest For Convenience
      • Nowadays, "Convenience" Means Even Faster
      • User-Friendly, Mobile Foods
      • Ethnic Population Shapes Sales And Products
        • Table Population Projections For Selected U.S. Racial Populations, 2000-2020
      • Competition From The Fast-Food Industry
      • Competition Across The Aisles
      • Hand-Held Price Points Favorable
      • The Well-Stocked Freezer
      • Aggressive Marketing, New Product Introduction Drive Growth
      • New Technology Improves Products
      • Expanding Shelf Space And Distribution Channels
      • Crunch For Freezer And Chiller Space
    • Market Projections
      • Market To Exceed $3.4 Billion By 2006
        • Table Projected U.S. Retail Sales Of Hand-Held Foods And Snacks, 2001-2006
      • Hand-Held Entrees To Approach $2.1 Billion
        • Table Projected U.S. Retail Sales Of Hand-Held Entrees, 2001-2006
      • Appetizers/Snacks Will Top $1.3 Billion
        • Table Projected U.S. Retail Sales Of Appetizers/Snacks, 2001-2006
  • The Marketers
    • Over 300 Marketers
      • Chef America Is Largest Player
      • Next Three Largest Marketers Publicly Owned
      • Major Privately Owned Marketers
      • Significant Minor Marketers
      • Marketers Of Mexican-Style Specialties
      • Marketers Of Asian-Style Specialties
      • Marketers Of Other International Specialties
      • Natural And Vegetarian Foods Marketers
      • Refrigerated Fresh Foods Marketers
      • Recent Divestitures, Mergers, And Acquisitions
        • Table The U.S. Market For Hand-Held Foods And Snacks: Leading Marketers And Their Top Brands, 2002 Part 1
        • Table The U.S. Market For Hand-Held Foods And Snacks: Leading Marketers And Their Top Brands, 2002 Part 2
        • Table The U.S. Market For Hand-Held Foods And Snacks: Leading Marketers And Their Top Brands, 2002 Part 3
        • Table The U.S. Market For Hand-Held Foods And Snacks: Leading Marketers And Their Top Brands, 2002 Part 4
        • Table The U.S. Market For Hand-Held Foods And Snacks: Leading Marketers And Their Top Brands, 2002 Part 5
    • Marketer And Brand Shares
      • Data Based On Mass-Market Sales
      • Chef America, Heinz, Pillsbury Lead Overall Market
      • Chef America Sweeps Frozen Hand-Held Entrees
      • Sara Lee, Pillsbury Lead Hand-Held Breakfast Entrees Sales
      • Heinz Leaps To First Place In Frozen Appetizers/Snacks
        • Table Share Of U.S. Mass-Market Sales Of Hand-Held Foods And Snacks By Marketer And Brand, 2000 Vs. 2001
        • Table Share Of U.S. Mass-Market Sales Of Frozen Hand-Held (Non-Breakfast) Entrees By Marketer And Brand, 2000 Vs. 2001
        • Table Share Of U.S. Mass-Market Sales Of Frozen And Refrigerated Hand-Held Breakfast Entrees By Marketer And Brand, 2000 Vs. 2001
        • Table Share Of U.S. Mass-Market Sales Of Frozen Appetizers/Snacks By Marketer And Brand, 2000 Vs. 2001
    • The Competitive Situation
      • Mergers And Acquisitions Reshaping The Landscape
      • Multiple Branding For Different Preferences
      • Smaller Marketers Invent New Products
      • Some Marketers Focus On Non-Supermarket Channels
      • Private-Label Penetration Small
    • Competitive Profile: Amy's Kitchen, Inc.
      • Corporate Background
      • The Amy's Line
      • Natural Sector And Mainstream Distribution
      • Vegetarian, Business, And Environmental Values
    • Competitive Profile: Camino Real Foods
      • Corporate Background
    • Competitive Profile: Chef America, Inc.
      • Corporate Background
      • Product Lines And Distribution Channels
      • Extending The Pocket Sandwich Franchise
      • Lean Pockets, With Seven Grams Of Fat
      • Croissant Pockets Target a Slightly Older Market
      • Less Successful Lines And Extensions
      • Targeting The Breakfast Market
      • Next Up: Hot Pockets Juniors, Pizzoni, And Quick Bake
      • Competitive Strategies
      • Current Strategies To Drive Growth
      • Competing With Itself?
      • Adding New Flavors, Tweaking Formulations, Updating Packaging
      • The Power Of Advertising And Promotions
      • Pushing Competitors Out Of The Arena
      • Chef America Will Bolster Nestle's Frozen Foods Position
    • Competitive Profile: Conagra Foods, Inc.
      • Corporate Background
      • Conagra's Hand-Held Foods And Snacks Participation
      • Foodservice Brands
      • Healthy Choice Hearty Handfuls Discontinued
      • Swift Premium For Breakfast
    • Competitive Profile: General Mills, Inc./The Pillsbury Co.
      • Corporate Background
      • Merger Goes Less Than Smoothly
      • The Pillsbury Co.
      • Totino's Appetizers And Snacks
      • Pizza Rolls' Success: Targeting Kids And Teens
      • Identifying The Nachos Niche
      • Totino's Football Promotions
      • Pillsbury Expands Hand-Held Breakfast Options
    • Competitive Profile: H.J. Heinz Co.
      • Corporate Background
      • Leaner And Meaner
      • The Leader Of The Snack
      • Bagel Bites Line Relaunched, Expanded As Hot Bites
      • Targeting Tweens
      • Ethnic Gourmet Foods Acquisition
      • Heinz Acquires Delimex Mexican Foods
      • Anchor Foods And T.G.I. Friday's
      • Smart Ones Breakfast Offerings
    • Competitive Profile: Hormel Foods Corp.
      • Corporate Background
      • Spam And Beyond
      • Limited Hand-Held Participation
    • Competitive Profile: Kellogg Co.
      • Corporate Background
      • Healthy Eating Through Worthington Foods
      • Morningstar Farms And Other Labels
    • Competitive Profile: Luigino's, Inc.
      • Corporate Background
      • Michelina's And Yu Sing
      • Luigino's Pilot Vending Program
    • Competitive Profile: Nestle S.A.
      • Corporate Background
      • The Number One Player In Frozen Meals
      • Stouffer's And Stouffer's Lean Cuisine
      • Competitive Strategy
      • Chef America Will Bolster Nestle's Frozen Foods Position
    • Competitive Profile: Pierre Foods, Inc.
      • Corporate Background
      • Vertical Integration
      • Co-Branding Ingredients
    • Competitive Profile: Pinnacle Foods Corp.
      • Corporate Background
      • Swanson Great Starts Breakfast Line
    • Competitive Profile: Ruiz Food Products, Inc.
      • Corporate Background
      • Expanding The Mexican Repertoire
      • Guiding Principles For Success
      • Mexican Foods Target Non-Hispanics And Hispanics Alike
      • Multiple Promotional Activities
    • Competitive Profile: Sara Lee Corp.
      • Corporate Background
      • Sara Lee Hand-Held Foods And Snacks
      • Jimmy Dean And Rudy's Farm
      • State Fair Leads Corn Dogs
      • Sara Lee Pulls Calzone Creations After Successful Launch
    • Competitive Profile: Schwan's Sales Enterprises, Inc.
      • Corporate Background
      • Number Two In Frozen Pizza
      • Hand-Held Products
      • Red Baron Tweaks Popular Formulas
      • Changing For The Better?
      • Schwan's Dsd Strategy
      • Red Baron Promotions
    • Competitive Profile: J.R. Simplot Co.
      • Corporate Background
      • Micromagic Frozen Sandwiches
    • Competitive Profile: White Castle System, Inc.
      • Corporate Background
      • Responding To Consumer Demand
      • Growth Through Vending
      • Targeted Promotional Program
  • Marketing And New Product Trends
    • Hand-Held Entrees And Snacks Merging
      • Snacks And Minis Proliferate
      • Sizing Up The Market
      • Breakfast To Go
      • The Stamp Of Approval
      • Reaping Sales In Alternative Outlets
      • Package Sizes Accommodate a Range Of Retailers
    • New Product Trends
      • Expanding The Stuffed Sandwiches Menu
      • Hot Off The Grill
      • South Of The Border
      • Wrapping It Up With Fusion Flavors
      • Spinning Off Corn Dogs
      • Ready For Pb&J?
      • Pick Up Sticks
      • Classic Appetizers And Fancy Foods
      • Next On The Horizon: Hand-Held Pasta And Long-Life Sandwiches?
      • Selected New Product Introductions
        • Table The U.S. Market For Hand-Held Foods And Snacks: Selected New Product Introductions,2000-July 2002 Part 1
        • Table The U.S. Market For Hand-Held Foods And Snacks: Selected New Product Introductions,2000-July 2002 Part 2
        • Table The U.S. Market For Hand-Held Foods And Snacks: Selected New Product Introductions,2000-July 2002 Part 3
        • Table The U.S. Market For Hand-Held Foods And Snacks: Selected New Product Introductions,2000-July 2002 Part 4
    • Consumer Advertising And Promotions
      • $38 Million In National Consumer Advertising
      • Pillsbury, Chef America Lead Advertisers
      • Ads Tout Taste, Convenience, And Fun
      • Touting Product Features
      • Reinforcing The Meal Or Snack Positioning
      • The Athletic Connection
      • Cinco De Mayo Promos For Mexican Foods
      • Coupons a Popular Promotional Tool
      • Joint Promotions Team Up Brands
      • Demos An Obvious Vehicle
      • Sweepstakes And Merchandise Giveaways
      • Recipe Contests
      • Merchandise Promotions
      • Industry-Wide Promotions
    • Trade Advertising And Promotions
      • Trade Advertising
      • Trade Promotions
      • Co-Op Offers
      • Sampling Programs
      • Trade Shows Are Vital
  • Distribution And Retail
    • Distribution
      • Two Main Methods Of Distribution
      • Warehouse Delivery
      • Direct Store Delivery
      • Smaller Marketers Frequently Work Through Brokers
      • Vending Machine Delivery
    • Retailers
      • Supermarkets The Dominant Retail Channel
      • Convenience Stores As Hand-Held Contenders
      • The Lure Is Time
      • The C-Store Foodservice Push
      • Warehouse Clubs Growing In Clout
      • Warehouse Clubs And Hand-Held Foods
      • Natural Foods Supermarkets
      • Vending Machines As Hand-Held Purveyors
      • Foodservice Vending
      • Product Assortments In Vending Machines
      • Vended Foods Bullish On Breakfast
      • Mass Merchandisers On The Move
      • Drugstores Try For One-Stop Shopping
      • Consumer-Direct Shopping
    • At The Retail Level
      • Supermarket Merchandising Varies
      • Refrigerated Items Housed In Deli
      • The Snack Zone
      • Supermarkets Strike Back With Bulk
      • Refrigerator And Freezer Space At a Premium
      • Slotting Fees
      • Changing Space Allocations
      • Moving The Frozen Food Aisles?
      • Mobile Cases And Outpost Locations
      • Signage And Visuals
      • Price Points Range From Under $1 To $10
      • Retail Margins
  • The Consumer
    • Consumer Overview
      • The Simmons Survey System
      • Simmons Data On Hand-Held Foods And Snacks
      • Product Usage Rates
        • Table Consumer Usage Of Hand-Held Foods And Snacks, Fall 2001
        • Table Consumer Overview For Hand-Held Foods And Snacks, Fall 2001
    • Consumer Focus: Hand-Held Entrees And Appetizers/Snacks
      • Frozen Hand-Held Entree And Snacks Users
      • Hot Pockets Vs. Lean Pockets And Toaster Breaks
      • Hormel Hand-Held Users
      • Bagel Bites Vs. Jeno`s (Totino's)
      • Chun King Vs. La Choy
        • Table Demographic Characteristics Favoring Use Of Frozen Hot Snacks, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Hot Snacks: Hot Pockets, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Hot Snacks: Lean Pockets, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Hot Snacks: Toaster Breaks, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Hot Snacks: Hormel, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Appetizers/Snacks: Bagel Bites, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Appetizers/Snacks: Jeno's (Totino's), Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Appetizers/Snacks: Chun King, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Appetizers/Snacks: La Choy, Fall 2001
    • Consumer Focus: Mexican Specialties
      • 60% Of Households Use Mexican Foods And Ingredients
      • Burritos Vs. Tamales
        • Table Demographic Characteristics Favoring Use Of Mexican Foods And Ingredients, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Mexican Foods And Ingredients: Burritos, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Mexican Foods And Ingredients: Tamales, Fall 2001
    • Consumer Focus: Frozen Breakfasts
      • Frozen Breakfast Entree And Sandwich Users
      • Frozen Breakfast Entree/Sandwich Users By Brand
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: All Users, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: Sandwich Users, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: Jimmy Dean, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: Swanson Great Starts, Fall 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: Bob Evans Sandwiches & Burritos, Fall 2001
  • Addresses Of Selected Marketers

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