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The U.S. Market for Frozen Quick Meal Solutions

This new Packaged Facts reports examines the four key categories that comprise the frozen quick meal solutions market: frozen entrees/dinners (including bowl meals and meal kits), frozen pizza, frozen hand-held entrees, and frozen breakfast meals. The report provides market size and forecasts through 2006 and discusses key trends and new products. An analysis of the competitive situation is included, along with market share and profiles of all the top competitors, as well as many important secondary players. Coverage includes retail trends, and an in-depth assessment of consumer demographics.


Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research consisted mostly of on–site examination of the retail milieu. Secondary research entailed data–gathering from relevant trade, business, and government sources, including company literature such as annual reports, 10Ks, press releases, and marketing literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2001) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) spring 2001 consumer survey, based on 25,030 respondents.

Press Release

5% of American consumers food budgets is spent on frozen food items

New York, November 1/PRNewswire – Just a few years ago the frozen food market was perceived as having little room for opportunity or growth. However, according to the latest publication from Packaged Facts available at MarketResearch.com, The U.S. Market for Frozen Quick Meal Solutions, the industry has experienced a turnaround in recent years and frozen foods have gotten a new life as marketers offer consumers increasingly attractive ”frozen quick meal solutions.“ Frozen meal options now include bowl meals, skillet and oven meal kits, restaurant–quality pizza, new hand–held entrees, and increasingly popular ethnic varieties of all the above.

”The growth in sales of frozen quick meal solutions is out–pacing total supermarket sales growth,“ said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. ”This is doubtless due to the steady stream of new products and concepts like bowl entrees, skillet meals, restaurant–style foods, and new packaging concepts developed by market leaders in recent years. These products, along with higher quality pizzas and hand–held foods are creating an unprecedented boom in the frozen quick meals sector.“

The U.S. Market for Frozen Quick Meal Solutions reports that the market has also become increasingly competitive with old players, such as Heinz and Swanson, reshuffling and new ones, such as Uncle Ben‘s, joining the fray. Clear divisions are springing up between premium, mainstream, and value products, creating a unique marketplace that is ripe with opportunity and demand, but difficult to navigate.

The U.S. Market for Frozen Quick Meal Solutions provides detailed information about consumer demographics, as well as distribution and marketing trends, sales figures, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through the year 2005.

  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Report Methodology
    • The Market
      • Retail Sales To Near $14 Billion In 2006
        • Table U.S. Retail Sales Of Frozen Quick Meal Solutions By Category, 1997-2006
      • Market Composition By Product Category
      • Factors Affecting Market Growth
    • The Marketers
      • Major Marketers
      • Nestle, Conagra Are Leading Marketers
      • The Competitive Situation
    • Marketing And New Product Trends
      • Marketing Trends
      • New Product Trends
      • Over $200 Million In National Consumer Advertising
      • Advertising Themes
    • Distribution And Retail
      • Warehouse Or Direct Store Delivery Distribution
      • Market Shares By Retail Sector
      • Supermarkets Move The Biggest Volume
    • The Consumer
      • Pizza Enjoys Deepest Household Penetration Rates
      • Frozen Dinners Users
      • Frozen Entree Users
      • Frozen Pizza Users
      • Frozen Hand-Held Entree Users
  • The Market
    • Scope Of Report
      • Market Definition
      • Multi-Component Meals
      • Most Foods Meant To Be Served Hot
      • Focus On Products Sold Through Retail Stores
    • Market Background
      • Background Of Frozen Foods
      • How Foods Are Frozen
    • Product Categories
      • Four Main Product Categories
    • Federal Regulations
      • Regulatory Agencies
      • Food Labeling Basics
      • Nutrition Labeling
      • Exceptions For Main Dishes And Meals
        • Table Allowable Food Claims
    • Market Size And Growth
      • Methodology For Estimates
      • U.S. Retail Sales Approach $10.5 Billion In 2001
        • Table Estimated U.S. Retail Sales Of Frozen Quick Meal Solutions, 1997-2001
      • Frozen Dinners/Entrees Category Tops $6.1 Billion
        • Table Estimated U.S. Retail Sales Of Frozen Dinners/Entrees, 1997-2001
      • Frozen Pizza Sales Rise, Topping $2.9 Billion
        • Table Estimated U.S. Retail Sales Of Frozen Pizza, 1997-2001
      • Frozen Hand-Held Entrees Surpass $1.1 Billion Mark
        • Table Estimated U.S. Retail Sales Of Frozen Hand-Held Entrees, 1997-2001
      • Frozen Breakfast Meals At $256 Million
        • Table Estimated U.S. Retail Sales Of Frozen Breakfast Meals, 1997-2001
    • Market Composition
      • Retail Sales By Product Category
      • Supermarkets The Dominant Retail Outlet
      • Sales By Region
        • Table Regional Usage Indices By Product Type: Frozen Quick Meal Solutions, Spring 2001
      • Winter Favors Sales Of Frozen Quick Meal Solutions
    • Factors To Market Growth
      • Impact Of Terrorist Attacks
      • Frozen Quick Meal Solutions In a Graying America
        • Table Projected U.S. Population By Age Bracket, 2000-2010
      • Kids, Teenagers, Young Adults Another Driving Force
      • Competition Across The Aisles
      • Competition From The Fast-Food Industry
      • Convenience Rules The Kitchen
      • Ethnic Foods Spurring Sales
        • Table Population Projections For Selected U.S. Racial Populations, 2000-2020
      • Product Innovation, Higher Quality Drive Growth
      • Crunch For Freezer Space
      • Category Focus: Factors Affecting Frozen Dinners/Entrees
      • Category Focus: Factors Affecting Frozen Pizza
      • Category Focus: Factors Affecting Frozen Hand-Held Entrees
      • Category Focus: Factors Affecting Frozen Breakfast Meals
    • Market Projections
      • Market To Approach $14.0 Billion By 2006
        • Table Projected U.S. Retail Sales Of Frozen Quick Meal Solutions, 2001-2006
      • Frozen Dinners/Entrees To Near $8.2 Billion
        • Table Projected U.S. Retail Sales Of Frozen Dinners/Entrees, 2001-2006
      • Frozen Pizza Will Rise To $3.8 Billion
        • Table Projected U.S. Retail Sales Of Frozen Pizza, 2001-2006
      • Frozen Hand-Held Entrees To Near $1.7 Billion
        • Table Projected U.S. Retail Sales Of Hand-Held Entrees, 2001-2006
      • Frozen Breakfast Meals Will Top $300 Million
        • Table Projected U.S. Retail Sales Of Frozen Breakfast Meals, 2001-2006
  • The Marketers
    • Over 300 Marketers
      • Most Major Marketers Publicly Owned
      • Major Privately Owned Marketers
      • Significant Minor Marketers
      • Marketers Of Mexican-Style Specialties
      • Asian-Style Specialties
      • Other International Specialties
      • Natural And Vegetarian Marketers
      • Recent Divestitures, Mergers, And Acquisitions
        • Table The U.S. Frozen Quick Meal Solutions Market: Leading Marketers And Their Top Brands
    • Marketer And Brand Shares
      • Data Based On Supermarket Sales
      • Nestle And Conagra Lead Overall Market
      • Nestle, Conagra Also Lead Frozen Dinners/Entrees
      • Kraft The King In Pizza Category
      • Chef America Sweeps Hand-Held Entrees
      • Swanson Tops Frozen Breakfast Meals
        • Table Share Of U.S. Supermarket Sales Of Frozen Quick Meal Solutions By Marketer And Brand, 2000 Vs. 2001
        • Table Share Of U.S. Supermarket Sales Of Frozen Dinners/Entrees By Marketer And Brand, 2000 Vs. 2001
        • Table Share Of U.S. Supermarket Sales Of Frozen Pizza By Marketer And Brand, 2000 Vs. 2001 (Percent): 8 Marketers/15 Brands, All Other Brands, Private Label
        • Table Share Of U.S. Supermarket Sales Of Frozen Hand-Held Entrees By Marketer And Brand, 2000 Vs. 2001
        • Table Share Of U.S. Supermarket Sales Of Frozen Breakfast Meals By Marketer And Brand, 2000 Vs. 2001
    • The Competitive Situation
      • Old Players Reshuffle; New Ones Emerge
      • Smaller Marketers Invent New Products
      • Some Marketers Focus On Non-Supermarket Channels
      • Regional Marketers Serve Regional Tastes
      • Private-Label Penetration Small
    • Competitive Profile: Amy's Kitchen, Inc.
      • Corporate Background
      • Amy's Line
      • Natural Sector And Mainstream Distribution
      • Vegetarian, Business, And Environmental Values
    • Competitive Profile: Aurora Foods, Inc.
      • Corporate Background
      • Celeste Pizza Shines Regionally
      • Chef's Choice Skillet Meals
    • Competitive Profile: Chef America, Inc.
      • Corporate Background
      • Product Lines
      • Competitive Strategies
      • Extending The Hot Pockets Franchise
    • Competitive Profile: Conagra Foods, Inc.
      • Corporate Background
      • Many Frozen Food Brands
      • Healthy Choice Sales Falter
      • Marie Callender's Line Extended
      • Banquet a Family-Oriented Mainstay
      • Conagra's Mexican Food Lines
      • Alliance With Wolfgang Puck
      • Conagra Breakfast Meals
      • Advantage 10 Health Foods Line
    • Competitive Profile: H.J. Heinz Co.
      • Corporate Background
      • Heinz Sells Budget Gourmet To Rival Luigino's
      • Heinz Acquires Delimex And License To T.G.I. Friday's
      • Goodbye Weight Watchers, Hello Smart Ones
      • Heinz Moves Into Pizza
      • Boston Market Rolls Out
      • Trading On Celebrity
      • Is Linda Mccartney Next For The U.S.A.?
    • Competitive Profile: Kraft Foods, Inc.
      • Corporate Background
      • The Leader In Frozen Pizza
      • Tombstone The Nation's Leading Pizza
      • Tombstone Goes Mexican
      • Digiorno The Leading Rising-Crust Brand
      • Kraft Sues Schwan's
      • Jack's Is Value-Priced Brand
      • California Pizza Kitchen Tested, Tolled Out
    • Competitive Profile: Luigino's, Inc.
      • Corporate Background
      • Michelina's Targets Value-Priced Segment
      • A Taste Of The Southwest
      • Luigino's Acquires Budget Gourmet
      • New Vending Push
    • Competitive Profile: Nestle Usa, Inc.
      • Corporate Background
      • Stouffer's And Stouffer's Lean Cuisine
      • Competitive Strategy
      • Family Packs
      • Nestle Debuts Skillet Sensations
      • Ortega Mexican Foods Relaunched
      • Recipe Contests And Gift Certificates
    • Competitive Profile: On-Cor Frozen Foods, Inc.
      • Corporate Background
    • Competitive Profile: The Pillsbury Co.
      • Corporate Background
      • Broad Frozen Quick Meal Solutions Involvement
      • Totino's Frozen Pizza Claims Most Unit Sales
      • Green Giant Extends To Complete Skillet Meals
      • Toaster Scrambles Is Frozen Breakfast Meals Entry
    • Competitive Profile: Sara Lee Corp.
      • Corporate Background
      • Sara Lee Frozen Quick Meal Solutions
      • Sara Lee Launches Calzone Creations
    • Competitive Profile: Schwan's Sales Enterprises, Inc.
      • Corporate Background
      • Number Two In Frozen Pizza
      • Changing For The Better
      • Schwan's Dsd Strategy
      • Red Baron And Tony's
      • Freschetta Sales Rise, But Not As Fast As Kraft's
      • Schwan Sued By Kraft
      • Promotions
    • Competitive Profile: Swanson (Hicks, Muse, Tate & Furst, Inc.)
      • Swanson Re-Cast
      • Swanson Attempts To Revitalize Frozen Food Line
    • Competitive Profile: Uncle Ben's, Inc. (Mars, Inc.)
      • Corporate Background
      • Bowling Them Over
    • Competitive Profile: White Castle System, Inc.
      • Corporate Background
      • Responding To Consumer Demand
      • Growth Through Vending
      • Promotional Program
  • Marketing And New Product Trends
    • Marketing Trends
      • Premium Versus Value Positioning
      • Mexican Foods Going Upscale
      • Homestyle Foods
      • Sophisticated, Restaurant Style Foods
      • Health Replacing Diet Positioning
      • The Stamp Of Approval
      • Reaping Sales In Secondary Outlets
      • Family And Warehouse Sizes
      • Beyond The Microwave
    • New Product Trends
      • New Products Continue To Proliferate
      • Mainstreaming Ethnic Flavors
      • Natural And Vegetarian Selections Increasing
      • Trend Focus: Frozen Dinners/Entrees
      • Trend Focus: Frozen Pizza
      • Trend Focus: Frozen Hand-Held Entrees
      • Trend Focus: Frozen Breakfast Meals
      • Selected New Product Introductions
        • Table The U.S. Frozen Quick Meal Solutions Market: Selected New Product Introductions, 2000-Fall 2001 Part 1
        • Table The U.S. Frozen Quick Meal Solutions Market: Selected New Product Introductions, 2000-Fall 2001 Part 2
        • Table The U.S. Frozen Quick Meal Solutions Market: Selected New Product Introductions, 2000-Fall 2001 Part 3
        • Table The U.S. Frozen Quick Meal Solutions Market: Selected New Product Introductions, 2000-Fall 2001 Part 4
        • Table The U.S. Frozen Quick Meal Solutions Market: Selected New Product Introductions, 2000-Fall 2001 Part 5
    • Consumer Advertising And Promotions
      • Over $200 Million In National Consumer Advertising
      • Nestle, Kraft, Uncle Ben's, Lead Advertisers
      • Advertising Positioning
      • The Athletic Connection
      • Pizzas Vie With Take-Out
      • Pizza, Mexican Food Ads Tie In With Events
      • Price Promotions
      • Coupons a Popular Promotional Tool
      • Demos An Obvious Vehicle
      • Sweepstakes And Merchandise Giveaways
      • Recipe Contests
      • Rebates And Merchandise Promotions
      • Industry-Wide Promotions
    • Trade Advertising And Promotions
      • Trade Advertising
      • Trade Promotions
      • Co-Op Offers
      • Sampling Programs
      • Trade Shows Are Vital
  • Distribution And Retail
    • Distribution
      • Two Main Methods Of Distribution
      • Warehouse Delivery
      • Direct Store Delivery
    • Retailers
      • Supermarkets The Dominant Retail Channel
      • Warehouse Clubs Growing In Clout
      • Convenience Stores
      • Natural Foods Supermarkets
      • Vending Machines
      • Mass Merchandisers And Drugstores
      • Consumer-Direct Shopping
    • At The Retail Level
      • Supermarket Merchandising Varies
      • Freezer Space At a Premium
      • Slotting Fees
      • Changing Space Allocations
      • Pizza Benefits From More Shelf Space
      • Moving The Frozen Food Aisles?
      • Mobile Cases And Outpost Locations
      • Doors, Coffins, Or Multi-Decks
      • Signage And Visuals
      • Retail Margins
  • The Consumer
    • Consumer Overview
      • The Simmons Survey System
      • Simmons Data On Frozen Quick Meal Solutions
      • Product Usage Rates
        • Table Consumer Usage Of Frozen Quick Meal Solutions, 2001
        • Table Consumer Overview For Frozen Quick Meal Solutions, 2001
    • Consumer Focus: Frozen Dinners/Entrees
      • Frozen Dinners Users
      • Frozen Entree Users
      • Frozen Dinners By Brand
      • Frozen Entrees By Brand
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: All Users, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Heavy Users, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: All Users, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Heavy Users, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Banquet, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Swanson, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Healthy Choice, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Weight Watchers, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Swanson Hungry Man, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Marie Callender's, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Budget Gourmet, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Tyson, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Complete (Tv) Dinners: Banquet Kid Cuisine, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Banquet Pot Pies, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Swanson Hungry Man Pot Pies, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Stouffer's Regular, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Stouffer's Lean Cuisine, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Banquet Family Entrees, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Marie Callender's, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Healthy Choice, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Weight Watchers Smart Ones, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Green Giant Create A Meal!, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Stouffer's Skillet Sensations, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Michelina's, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Main Courses: Budget Gourmet, 2001
    • Consumer Focus: Frozen Pizza
      • Frozen Pizza Users
      • Frozen Pizza By Brand
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: All Users, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Heavy Users, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Digiorno, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Tombstone Original, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Totino's Regular, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Jeno's, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Celeste, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Stouffer's French Bread, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Red Baron Deep Dish, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Tombstone Double Top, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Jack's, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Tony's Microwave, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Pizza: Red Baron Super Pan, 2001
    • Consumer Focus: Frozen Hand-Held Entrees
      • Frozen Hand-Held Entree Users
      • Frozen Hand-Held Entrees By Brand
        • Table Demographic Characteristics Favoring Use Of Frozen Hot Snacks, Including Frozen Hand-Held Entrees, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Hand-Held Entrees: Hot Pockets, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Hand-Held Entrees: Lean Pockets, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Hand-Held Entrees: Toaster Breaks, 2001
    • Consumer Focus: Frozen Breakfast Entrees
      • Frozen Breakfast Entree Users
      • Frozen Breakfast Entree Users By Brand
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: All Users, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: Heavy Users, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: Jimmy Dean, 2001
        • Table Demographic Characteristics Favoring Use Of Frozen Breakfast Entrees/Sandwiches: Swanson Great Starts, 2001
  • Addresses Of Selected Marketers

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