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Frozen Convenience Foods in the U.S.

Marketers of frozen convenience food have found themselves caught between a rock and a hard place during the economic downturn. Though fresh convenience food has gained through positioning that casts it as a less expensive alternative to restaurant food during a time of recession, frozen convenience food is frequently viewed as a more expensive, less fresh alternative to cooking from scratch at home. The frozen food categories that have been able to grow substantially in this environment are therefore the ones that have been able to elude this paradigm.

Specifically, the mammoth frozen pizza category and the spunky hand-held breakfast category have both found a way to go head-to-head with restaurants; and the prepared vegetable category has been able to triumph on the freshness front via the development of steaming techniques. According to Packaged Facts, these three categories have led the way sales-wise, enabling an otherwise ambivalent market for frozen convenience foods to grow by a modest 2.0% in 2010 to reach sales of $16.8 billion. Packaged Facts expects that marketers in other categories will soon adopt similar strategies, driving sales of fresh convenience foods up another 10% by 2015, to $18.6 billion.

Fully updated from the 2007 edition, Frozen Convenience Foods in the U.S. offers a comprehensive look at this complex market in the context of how it competes with the parallel fresh convenience food market, restaurant takeout, and meals prepared from scratch by consumers. It contains in-depth analysis of Internet marketing, including detailed accounts of marketing on social networking sites like Facebook. The report also details the complex changes that have taken place in the market since the previous edition, with new attention to competition by retail sector, including supermarkets, supercenters/mass merchandisers, warehouse clubs, small marts and Internet.

Using SymphonyIRI mass-market sales tracking data, the report offers detailed accounts of sales and marketer/brand activity across nine product categories: Single-Serve Dinners/Entrees, Pizza, Hand-Held Non-Breakfast Entrees, Multi-Serve Dinners/Entrees, Appetizers/Snack Rolls, Hand-Held Breakfast Entrees, Breakfast Entrees, Prepared Vegetables, and Pot Pies. Relying largely on Product Launch Analytics from Datamonitor, the report also examines new product and marketing trends industry-wide. A special feature of this report is custom survey data by Packaged Facts specifically addressing consumer purchasing of frozen prepared foods, including vis-à-vis the down economy, restaurant dining and takeout, and fresh convenience food. Additional demographic, psychographic, and product penetration analysis derives from consumer data compiled by Experian Simmons, New York, NY.


Market Insights: A Selection From The Report


Supermarkets the No. 1 Retail Channel

Frozen convenience foods are sold through a broad spectrum of retail channels including supermarkets and grocery stores (which include small marts and health/natural food stores); supercenters and mass merchandisers; warehouse clubs; health and natural food stores; convenience stores; drugstores; ethnic markets; and other retail outlets. Packaged Facts estimates that supermarkets and grocery stores lead the market, accounting for 64% of total retail dollar sales in 2010, followed by supercenters and mass merchandisers at 20%. Secondary outlets include warehouse clubs at 7% and convenience stores at 5%.

The difference between 2007 and 2010 share by retail channels is basically a shift away from supermarkets (which lost 5 share points) towards supercenters and mass merchandisers (which picked up 3 points) and to a lesser extent warehouse clubs (which gained 1 point). This is due to the aggressive inroads into food sales of the likes of Walmart, Target and BJ’s Wholesale Club, interacting with the recessionary cost-cutting environment and supplemented by frozen food’s long shelf life. In other words, during the recession many shoppers have been pinching pennies by stocking up on frozen food at the nearby supercenter or wholesale club.

Decline in Restaurant Traffic a Plus for Convenience Groceries

Packaged Facts surveys indicate that, in the face of a weak economic and job climate, many consumers have cut back on restaurant meals in favor of groceries. In responding to our Summer 2010 survey, 49% of adults reported that they had eaten less at fast-food restaurants since the recession began, 50% said they’d eaten less fast-food takeout, and 61% said they’d eaten less at sit-down restaurants. Conversely, the percent of adults who strongly agreed that they were spending less on groceries because of the economy was only 15%, while another 28% only somewhat agreed—compared with 12% of adults who strongly disagreed that they were spending less on groceries, and 25% who somewhat disagreed. In other words, restaurants experienced a significant drop-off in consumer demand even as trends in grocery spending remained balanced.

In the News
Frozen Pizza, Breakfast Fare, and Vegetables Drive Market for Frozen Convenience Foods

New York, November 9, 2010The market for frozen convenience foods will grow 2% by year-end to reach sales of $17 billion in 2010, fueled by a trio of strong performing categories that have offered products able to compete on the basis of freshness and quality with fresh convenience food, according to Frozen Convenience Foods in the U.S. by market research publisher Packaged Facts.

These three categories —frozen pizza, handheld breakfast food, and prepared vegetables —have infused the otherwise ambivalent market with the potential to increase 10% and approach $19 billion in retail sales by 2015. Packaged Facts predicts the sales of frozen foods will thrive as marketers in other categories adopt similar strategies to compete with the parallel fresh convenience food market, restaurant takeout, and meals prepared from scratch by consumers.

"There is considerable activity in the frozen convenience food market and ample opportunities for growth within certain retail sectors and market niches," says Don Montuori, publisher of Packaged Facts. "So while we do not anticipate substantial overall growth, we do expect some segments and individual marketers to grow considerably over the next five years."

During the 2005-2010 period, increased competition from fresh prepared food—whose marketers pushed forward with a wide variety of new menu items and merchandising strategies that dimmed frozen convenience foods’ appeal—was a primary reason why sales growth was driven down. The frozen food categories and individual products that have suffered the most recently have lost out because they are seen as less fresh and more expensive alternatives to cooking from scratch. Packaged Facts forecasts a tough competitive situation involving an increasing onslaught from fresh prepared food will persist.

Conversely, the colossal frozen pizza category and the burgeoning handheld breakfast category thrived when going head-to-head with restaurants and other foodservice outlets in the fight for customer dollars. In addition to their perceived quality and freshness, both categories benefitted from marketer positioning that created an identity as products that were lower-cost alternatives to dining out. Similarly, the prepared vegetable category has triumphed on the freshness front via the development of steaming techniques.

Beyond freshness and quality, Packaged Facts identities several diverse influences affecting the frozen convenience food market, including consumer lifestyles, Americans’ growing concern with health and wellness and higher nutritional demands, demographic shifts, growing interest in world cuisines, and the recession. For example, due to packaging that serves as an excellent canvas for information about nutrition and ingredients, frozen convenience food marketers have an advantage over their competitors in the fresh convenience food sector and foodservice outlets. Likewise, as ethnic foods become more accepted by the general public, frozen food marketers have been expanding their base by further tapping the diversity of America’s ethnic cuisines with new Indian, Japanese and Middle Eastern flavors, among others, while expanding their product range to encompass fusion flavors like Mexican-style, Thai-topped, and Jamaican Jerk pizzas.

Frozen Convenience Foods in the U.S. offers a comprehensive look at this complex market in the context of how it competes while inextricably bound in a cross-competitive situation with fresh convenience food, meals from scratch, and restaurant fare. It contains in-depth analysis of Internet marketing, including detailed accounts of marketing on social networking sites like Facebook. The report also details the complex changes that have taken place in the market since the previous edition, with new attention to competition by retail sector, including supermarkets, supercenters/mass merchandisers, warehouse clubs, small marts and Internet.

About Packaged Facts — Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services.

Additional Materials


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  • Executive Summary
    • Introduction
      • Market Definition: Frozen Convenience Foods
      • SymphonyIRI Product Categories
      • Exclusions
      • Report Methodology
    • Market Size and Composition
      • Retail Sales Will Approach $19 Billion by 2015
      • SymphonyIRI-Tracked Sales Virtually Unchanged
      • Supermarkets the No. 1 Retail Channel
    • Competitive Trends
      • Food Conglomerates Dominate
      • Important Niche Marketers
      • Ruiz the Leading Marketer of Mexican-Style Specialties
      • Marketers of Asian and Other International Specialties
      • Amy's Stands Out Among Natural, Organic, Vegetarian and Gluten-Free Marketers
      • Restaurant Spin-Offs Have Long Frozen Food Tradition
      • Regional Marketers Serve Regional Tastes
      • A Dozen $175 Million Plus Marketers
      • Nestlé, ConAgra and Kraft Control Almost Half the Market
      • Bottom Tier Is Home of Entrepreneurial Niche Marketers
    • Marketing and New Product Trends
      • New Product Launch Rate Slows with Recession
      • A Vast Diversity of New Products
      • Ethnic and Regional Specialties Crossover
    • Consumer Trends
      • Though Time-Pressed, Most Americans Try to Eat Healthier
      • Decline in Restaurant Traffic a Plus for Convenience Groceries
      • 72% of Americans Eat Frozen Prepared Foods
      • Slight Uptick in Demand for Frozen Prepared Food
      • Frozen Prepared Convenience Food Considered a Top Value
      • Retail Purchasing Patterns for Frozen Prepared Meal Items
      • Two-Thirds of Households Use Frozen Pizza
  • The Market - Highlights
  • The Market
    • Introduction
      • Market Definition: Frozen Convenience Foods
      • SymphonyIRI Product Categories
      • Exclusions
      • Report Methodology
      • The Great Recession
    • Market Size and Composition
      • Retail Sales at $16.8 Billion in 2010
        • Table U.S. Retail Sales of Frozen Convenience Foods, 2005-2010 (in millions of dollars)
      • SymphonyIRI-Tracked Sales Virtually Unchanged
        • Table SymphonyIRI-Tracked Dollar Sales of Frozen Convenience Foods by Category: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
      • Single-Serve Dinners/Entrees, Pizza Lead a Three-Tiered Pack
      • Hand-Held Breakfast Entrees and Prepared Vegetable Categories Are Sales Growth Leaders
      • A Tale of Two Markets
        • Table SymphonyIRI-Tracked Dollar Sales of Frozen Convenience Food Sales Growth Categories, 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
        • Table SymphonyIRI-Tracked Dollar Sales of Frozen Convenience Food Sales Decline Categories, 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
      • Shifts in Category Share: Pizza Up/Single-Serve Down
        • Table Share of SymphonyIRI-Tracked Dollar Sales of Frozen Convenience Foods by Category, 52 Weeks Ending July 11, 2010 vs. Year-Ago (percent)
      • Supermarkets the No. 1 Retail Channel
        • Table Share of U.S. Retail Sales of Frozen Convenience Foods: By Channel, 2007 vs. 2010 (percent)
      • Winter Favors Sales of Frozen Convenience Foods
      • Even Obscure Holidays Can Yield Results
    • Market Outlook
      • Overall Market Dynamics
      • Retail Channels Compete with Each Other and with Foodservice
      • Case in Point: Legal Sea Foods Covers Frozen and Fresh Supermarket, Restaurant and Online Bases
      • The Freshness of Frozen
      • Fine Dining at the Supermarket
      • Effects of Recession
      • Taking Dollars Away from Other Markets
      • Fresh Prepared Vegetables Compete on Basis of Technological Advances
      • Frozen Pizza Takes Share from Pizza Chains
      • The Enemy Within
      • Hand-Held Breakfast Entrees Taking Hold
      • Frozen Appetizers/Snacks Hold Dual Appeal
      • Convenience Today
      • Blurring Between Meals and Snacks
      • Tapping into the Global Palate
      • Natural, Organic and Even Vegan Foods Going Mainstream
      • Retail Sales Will Approach $19 Billion by 2015
        • Table Projected U.S. Retail Sales of Frozen Convenience Foods, 2010-2015 (in millions of dollars)
  • Competitive Overview - Highlights
  • Competitive Overview
    • Food Conglomerates Dominate
    • Important Niche Marketers
    • Ruiz the Leading Marketer of Mexican-Style Specialties
    • Marketers of Asian and Other International Specialties
    • Amy's Stands Out Among Natural, Organic, Vegetarian and Gluten-Free Marketers
    • Premium vs. Value Positioning
    • Restaurant Spin-Offs Have Long Frozen Food Tradition
    • Regional Marketers Serve Regional Tastes
    • Some Marketers Focus on Non-Supermarket Channels
    • Some Items Retailed in both Frozen and Refrigerated Formats
    • Marketer and Brand Shares
      • A Dozen $175 Million Plus Marketers
      • Nestlé, ConAgra and Kraft Control Almost Half the Market
        • Table Top 12 Frozen Convenience Food Marketers and Private Label by SymphonyIRI-Tracked Sales and Market Share, 52 Weeks Ending July 11, 2010
      • Bottom Tier Is Home of Entrepreneurial Niche Marketers
      • Private Label Has Yet to Fully Capitalize on Recession
        • Table SymphonyIRI-Tracked Sales and Market Share of Private Label Frozen Convenience Food by Category: 52 Weeks Ending July 11, 2010 (in millions of dollars)
    • Single-Serve Dinners/Entrees
      • Nestlé Leads Category
      • Natural Food/Gluten-Free Specialist Amy's Kitchen Comes on Strong
        • Table Top Ten Single-Serve Dinners/Entrees Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
    • Pizza
      • Kraft Pizza Unit Rolls Over Competition
      • Schwan Finishes a Strong Second
        • Table Top Ten Pizza Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
    • Hand-Held Non-Breakfast Entrees
      • Nestlé Controls Category Despite Sales Drop
        • Table Top Ten Hand-Held on-Breakfast Entree Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
    • Multi-Serve Dinners/Entrees
      • Nestlé's Stouffer's Dominates
        • Table Top Ten Multi-Serve Dinners/Entrees Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
    • Appetizers/Snack Rolls
      • General Mills Overtakes Heinz
        • Table Top Ten Appetizers/Snack Rolls Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
    • Breakfast Entrees
      • Jimmy Dean Is Category King
        • Table Top Ten Breakfast Entree Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
    • Hand-Held Breakfast Entrees
      • Jimmy Dean Also King
        • Table Top Ten Hand-Held Breakfast Entrees Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
    • Pot Pies
      • Three-Quarters of Sales Belong to ConAgra
        • Table Top Pot Pie Breakfast Entrees Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
    • Prepared Vegetables
      • Green Giant Towers Over Category
        • Table Prepared Vegetable Marketers and Their Brands by SymphonyIRI-Tracked Sales and Share: 52 Weeks Ending July 11, 2010 vs. Year-Ago (in millions of dollars)
  • Competitor Profiles - Highlights
  • Competitor Profiles
    • Competitor Profile: Nestlé USA, Inc.
      • Company Overview
      • Nestlé Acquisition of Kraft Pizza Unit Consolidates Supremacy
      • Stouffer's and Stouffer's Lean Cuisine
      • Corner Bistro Competes with Hot Pockets and Restaurants
      • Stouffer's Dinner Club Stretches Consumer Wallets While Compiling Data
      • Easy Express Skillets Are Sizzling
      • Hot Pockets on the Web
        • Table Wall Posting Dialog from Hot Pocket's Facebook Page
      • Hot Pockets Deal with Major League Gaming
      • Mixing Gaming and Facebook
      • Hot Pockets: Just Another Facebook Buddy
      • Hot Pockets Online Satire Is No Laughing Matter
    • Competitor Profile: Kraft Foods, Inc.
      • Corporate Background
      • Goodbye Pizza, Hello Cadbury
      • South Beach Diet Brand Leaves Frozen Field
      • DiGiorno Is the Jewel in the Pizza Crown
      • Recession Aids DiGiorno's Fight with Pizza Chains
      • Advertising Makes Targeting of Pizza Chains Crystal Clear
      • California Pizza Kitchen: Suffering from Neglect, or the Recession?
      • Jack's Pizza Virtually Unchanged
      • Tombstone Pizza Knows How to Work Facebook
    • Competitor Profile: ConAgra Foods, Inc.
      • Corporate Background
      • No. 2 in Frozen Convenience Foods
      • ConAgra Recasts Healthy Choice, Again
      • Marie Callender's: Still Cooking Away
      • Banquet Reformulates and Holds Line with $1 Price Point
      • Youngsters Bug Out on Kid Cuisine
    • Competitor Profile: The Schwan Food Company
      • Corporate Background
      • Pizza Is Schwan's Cash Cow
      • Red Baron: New Products and Hockey Mom Recognition
      • Red Baron Squadron Shot Down
      • Schwan's Yellow Trucks Go Green
      • Schwan's Asian Flagship Is Asian Sensations
    • Competitor Profile: General Mills
      • Corporate Background
      • General Mills' Mission Statement Reflects Convenience Food
      • Totino's Is General Mills' Largest Frozen Convenience Food Brand
      • The Box Tops Program
      • Child Spokespersons Reinforce "Kid's Most Favorite Thing" Positioning
      • Totino's: An Adult-Free Zone
      • Green Giant Controls Prepared Vegetables Category
      • Award-Winning Technology Gives Green Giant's Fresh Steamers an Edge
      • Just For One Line Courts Weight Watchers Consumers
      • Birds Eye Coming on Strong
  • Marketing, New Product, and Retail Trends - Highlights
  • Marketing, New Product, and Retail Trends
    • Marketing and New Product Trends
      • New Product Launch Rate Slows with Recession
        • Table Number of U.S. Frozen Convenience Food Product Introductions, 2007-2010
        • Table Number of U.S. Frozen Convenience Food Product Introductions: By Category, 2007-2010
      • A Vast Diversity of New Products
      • Ethnic and Regional Specialties Crossover
        • Table Frozen Convenience Food Products Introduced Between October 1, 2009 and October 1, 2010: Brand, Product, and Number of SKUs
      • The Top Package Tag/Label Claim: Quick
        • Table Top 20 Frozen Convenience Food Introductions by Number of Package Tags/Claims, 2007-2010 (Year-End October 1)
      • Restaurant Quality at Home
      • Stouffer's Seeking Restaurant Mojo in Corner Bistro
      • The Power of Packaging
      • Light Saucing
      • Packaging Form Versus Function/Cooking Process
      • Marketing Gourmet/Superpremium During a Recession
      • General Mills & Unilever's Chinese Takeout Menus
      • General Mills Italian Restaurant Offering
      • Targeting Consumers and Foodservice
      • Natural and Organic Options Continue to Proliferate
        • Table U.S. Organic Food vs. Total Food Sales Growth and Penetration 2000-2009 (in millions)
        • Table Companies That Introduced Organic and/or Natural Frozen Convenience Products, October 2009-October 2010
      • Packaged Prepared Foods Account for 14% of Organic Market
      • Gluten-Free Frozen Convenience Foods
      • Why a Gluten-Free Diet?
      • Medical Opinion vs. Consumer Opinion
      • Amy's Leads the Pack in Therapeutic Foods and Info
      • Amy's Interactive Marketing Strategy
      • Gluten-Free Frozen Convenience Food Takes on Healthy Halo
      • Pizza: Thin Crust Is Hot
      • Michelina's Green Marketing
      • The Local Foods Movement
      • Informal Focus Group Reflects Packaged Facts' 7 Aspects of Local Food Appeal
      • Local Action in Frozen Convenience Foods
      • Major Frozen Convenience Food Marketers Including Nestlé Embrace Low Sodium Trend
    • Retail Trends
      • Introduction
      • Direct Delivery Advantages
      • The Cost of Face-to-Face Business
      • Advantages of Warehouse Delivery
      • Smaller Marketers Work Through Brokers
      • Frozen Convenience Food Also Shipped Direct to Consumers
      • Trade Shows Introduce New Products to Market
      • Types of Retail Channels
      • Channel Blurring
      • Focus on Supermarkets
      • Natural/Organic Frozen Convenience Food Presents Placement Challenge
      • Giant Eagle Takes Flexible Approach
      • Focus on Small Marts: Fresh and Not So Easy
      • Focus on Health & Natural Food Stores: Retailers Moving Mainstream
      • Focus on Supercenters/Mass Merchandisers, and Warehouse Clubs
      • Warehouse Clubs: A Party of Three
      • Frozen Convenience Foods a Key to BJ's Recent Success
      • Warehouse Clubs Have Tradition of Alternative Frozen Convenience Food
      • Focus on Vending: Downsized Workforce Halts Growth
      • Vending Machines Benefit from Brand Recognition
      • E-tailers and Mail Order
      • Specialty E-tailers Have Advantages Over Brick-and-Mortar
        • Table Celiac Links & Gluten-Free Frozen Convenience Food Bestsellers from Gluten Free Mall.com
      • Diet Centers Are Also E-tailers
  • Consumer Trends - Highlights
  • Consumer Trends
    • Introduction
      • Methodology
      • Though Time-Pressed, Most Americans Try to Eat Healthier
      • Decline in Restaurant Traffic a Plus for Convenience Groceries
        • Table Level of Agreement with Statement, "I Am Spending Less on Groceries These Days Because of the Economy," Summer 2010 (percent of U.S. adults)
      • NGA Survey Confirms Shift from Restaurants to Groceries
      • Opportunities Remain to Make Gains at Expense of Restaurants
        • Table Responses to Question, "In Comparison to Right Now, How Much Money Do You Plan to Spend on Meals Eaten at Full-Service Restaurants During the Following 3 Months?" Summer 2010
        • Table Responses to Question, "In Comparison to Right Now, How Much Money Do You Plan to Spend on Meals Eaten at Fast-Food Restaurants During the Following 3 Months?" Summer 2010
        • Table Responses to Question, "In Comparison to Right Now, How Much Money Do You Plan to Spend on Takeout/Delivery/Drive-Thru Meals Eaten at Full-Service Restaurants During the Following 3 Months?" Summer 2010 (percent of U.S. adults)
      • 72% of Americans Eat Frozen Prepared Foods
      • Slight Uptick in Demand for Frozen Prepared Food
      • Consumers Who Are Eating More Frozen Food: What Are They Eating Less Of?
      • Taste of Store-Prepared Hot Food Preferred Over Frozen
      • Frozen Prepared Convenience Food Considered a Top Value
      • From The I Hate to Cook Book to Sandra Lee
      • How Many Consumers Are Mixing and Matching?
        • Table Percent of Adults Who Have Eaten a Meal Composed Solely or Composed Partially of Store-Bought Frozen Prepared Food Items in the Last 3 Months: By Daypart Fall 2010 (percent of U.S. adults)
      • Retail Purchasing Patterns for Frozen Prepared Meal Items
        • Table Where Have You Purchased Packaged Frozen Prepared Meal Items In The Past 3 Months? (percent of U.S. adults)
      • What Percent of Consumers Often Eat Frozen Dinners?
        • Table Levels of Agreement/Disagreement with Statement, "I Often Eat Frozen Dinners," 2009/10 (percent of U.S. adults)
      • Downscale Singles Are Heavy Consumers of Frozen Dinners
        • Table Above-Average Demographics for Agreement with Statement: "I Often Eat Frozen Dinners," 2009/10 (index among U.S. adults)
        • Table Below-Average Demographics for Agreement with Statement: "I Often Eat Frozen Dinners," 2009/10 (index of U.S. adults)
      • Attitudes on Nutritional Value of Frozen Dinners
        • Table Levels of Agreement/Disagreement with Statement, "Frozen Dinners Have Little Nutritional Value," 2009/10 (percent of U.S. adults)
        • Table Above-Average Demographics for Disagreement with Statement: "Frozen Dinners Have Little Nutritional Value," 2009/10 (index among U.S. adults)
        • Table Above-Average Demographics for Agreement with Statement: "Frozen Dinners Have Little Nutritional Value," 2009/10 (index among U.S. adults)
      • Two-Thirds of Households Use Frozen Pizza
        • Table Usage Levels for Frozen Pizzas, 2007/08 through 2009/10 (percent of U.S. households)
        • Table Usage Levels for Top Pizza Brands, 2007/08 through 2009/10 (percent of U.S. households)
      • Over Half of Households Buy Frozen Dinners Regularly
        • Table Usage Levels for Frozen Complete Dinners, 2007/08 through 2009/10 (percent of U.S. households)
        • Table Usage Levels for Top Frozen Dinner Brands, 2007/08 through 2009/10 (percent of U.S. households)
        • Table Usage Levels for Top Frozen Dinner Brands, 2007/08 through 2009/10 (percent of U.S. households)
      • 46% of Households Use Frozen Hot Snacks
        • Table Usage Levels for Frozen Hot Snacks, 2007/08 through 2009/10 (percent of U.S. households)
        • Table Usage Levels for Top Frozen Hot Snack Brands, 2007/08 through 2009/10 (percent of U.S. households)
      • One-Fourth of Households Use Frozen Breakfast Entrees/Sandwiches
        • Table Usage Levels for Frozen Breakfast Entrees/Sandwiches, 2007/08 through 2009/10 (percent of U.S. households)
        • Table Usage Levels for Top Frozen Breakfast Entree/Sandwich Brand Lines, 2007/08 through 2009/10 (percent of U.S. households)
      • Motivations for Buying Ready-to-Eat and/or Heat-and-Eat Food from Food Stores or Convenience Stores
        • Table Reasons for Getting Ready-to-Eat and/or Heat-and-Eat Food from a Grocery Store/Supermarket, 2009 (percent)
        • Table Reasons for Getting Ready-to-Eat and/or Heat-and-Eat Food from a Convenience Store/Gas Station, 2009 (percent)
      • Wegmans' Survey Shows Customers Want Easy, Healthy and Affordable Meals
  • Addresses of Selected Marketers and Retailers

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