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Fresh Convenience Foods in the U.S.


Attention: There is an updated edition available for this report.

During 2008 and 2009, as the “Great Recession” took hold, many consumer product marketers and retailers acted as if the walls were closing in on them, in many cases resorting to rampant price-slashing. But not fresh convenience food marketers and retailers, who instead saw an opening. Wisely gauging their main competition as coming from the restaurant industry instead of less costly unprepared food, they continued the innovations in quality and convenience that had been underway in the market for several years, and simultaneously began aggressively competing on price with the foodservice industry in an effort to woo customers away.

According to Packaged Facts, these efforts proved successful, spurring a shift by many consumers from restaurant meals to prepared food purchased at retail outlets. As a result, the market for fresh convenience foods grew by 5.1% in 2009 to reach sales of $22.3 billion. Packaged Facts expects these marketing and merchandising efforts to continue to prove successful over the short term, driving sales of fresh convenience foods up another 28% by 2014 to $28.5 billion.

Fully updated from the December 2007 edition, Fresh Convenience Foods in the U.S. offers a comprehensive look at this complex market. It examines the both myriad types of fresh convenience foods and the myriad retail channels through which they are obtained—from traditional outlets such supermarkets and supercenters/mass merchandisers to such increasingly dynamic segments as convenience stores, delis and local food outlets, drugstores, the Internet, and even food carts.

This full updated report details the complex changes that have taken place in the market since the previous edition, with new attention to competition by retail sector. Using Symphony/IRI mass-market sales tracking data, it offers detailed accounts of sales and marketer/brand activity across 17 refrigerated product segments, from lunch kits and dinners/entrees to fresh soup and side dishes, while diving into selected segments using SPINSscan data for natural supermarket channel. The report projects sales, market growth drivers, and competitive opportunities, including an extensive account of the battle with the foodservice industry for consumer dollars that details the staggering—and still growing—assortment of menu and marketing trends shaping the industry.

A special feature of this report is custom survey data by Packaged Facts specifically addressing consumer purchasing of fresh prepared foods, including vis-à-vis the down economy. Additional demographic analysis derives from data compiled by Experian Simmons, New York, NY, including demographic indexing of consumers most or least likely to often eat store-made, pre-cooked meals.


Market Insights: A Selection From The Report


Local Food Holds Broad Appeal

In Packaged Facts’ opinion, nothing is hotter at the moment in the food industry than the trend towards locally sourced or produced food.  While locally produced food has long appealed to the LOHAS (Lifestyles of Health and Sustainability) consumer, by now the concept has definitively expanded to the general populace, achieving a following among a broad spectrum of consumers for different reasons.  It bears noting, however, that one drawback to locally sourced food as it applies to fresh prepared convenience food is that local sourcing is not terribly convenient.  Most notably in this regard, product availability is restricted by growing region and season.

Obviously, this poses less of a problem for a local chef operating a single-unit restaurant specializing in locavore cuisine than it does for the food retailer trying to retain a constant offering of customer favorites in its prepared food sections.  But retailers should keep in mind that many consumers who are interested in buying local food products are not committed locavores, but merely see the idea of a locally sourced food as a plus. In other words, while they would prefer to eat local in-season food, they are also happy to purchase similar products when the first choice is out of season or otherwise unavailable.

Recessionary Decline in Restaurant Traffic a Plus for Fresh Convenience Foods

The results of Packaged Facts’ consumer survey support the conclusion presented earlier in this report—that key to fresh convenience food market growth in the face of the 2008/2009 “Great Recession” and still-iffy U.S. economy is the trend whereby consumers have traded down from restaurant meals in favor of fresh prepared foods.  Since the recession began, 49% of the adults surveyed reported that they had eaten less at fast-food restaurants and 50% said they’d eaten less fast-food takeout, while 61% said they’d eaten less at sit-down restaurants. Conversely, the percent of adults who strongly agreed that they were spending less on groceries because of the economy was only 15%, while another 28% somewhat agreed.  In other words, restaurants experienced a significant drop-off in consumer demand even as relatively few consumers cut back on grocery spending.  [Figure 1-2]

In the News

Food Retailers Saw Opportunity in Recession to Jump Start

New York, July 22 2010 By most accounts, Americans slowed their spending on consumer products as a result of the economic downturn. However, market research publisher Packaged Facts has found one product that enjoyed a recessionary boon - fresh convenience foods. According to Fresh Convenience Foods in the U.S., the market for fresh convenience foods grew by 5% in 2009 to reach sales of $22 billion. Packaged Facts expects these marketing and merchandising efforts to continue to prove successful over the short term, driving sales of fresh convenience foods up another 28% by 2014 to $29 billion.

During the height of the recession, fresh convenience food marketers and retailers spotted an opening. Seeing their main competition coming from the restaurant industry (instead of less costly unprepared food), many retailers began to compete more heavily on price without cutting back on the process of innovation in quality and convenience that had been underway for more than a decade. According to the report, these efforts proved successful, spurring a shift by many consumers from restaurant meals to prepared food purchased at retail outlets.

“The big question of course is, can growth be sustained? Although the bruising recession that began in 2008 is technically over, its fallout seems certain to affect the economy for some time into the future,” says Don Montuori, publisher of Packaged Facts.  “In the short term it seems likely that consumers will have less mad money jangling around in their pockets than they did in the past decade or two.  This does not mean that supermarkets will have less money in their cash registers than they did in the past decade or two, but it does mean they will have to work harder for every dollar. Throughout the recent rough patch retailers have been able to incorporate a level of price competition into what was already a groundswell of innovation in the concept of fresh prepared foods.  It’s that interaction between innovation and price competition that has worked so far, and both sides of the equation must be maintained if the market is to continue growing.”

The report examines the U.S. market for fresh prepared convenience foods sold refrigerated or hot to consumers, through myriad retail channels including supermarkets, supercenters, warehouse clubs, small food marts and delis, convenience stores, and drugstores.  As defined by the report, a fresh convenience food is a prepared food that is ready-to-eat, or almost ready-to-eat—a salad with dressing on the side, for example.  These products include prepared meals, entrees and side dishes. 

Fresh convenience foods are sold through a broad and still growing spectrum of retail channels.  Nevertheless, the majority of sales continue to take place in supermarkets and grocery stores, which account for an estimated 68% share of 2009 retail dollar sales.  Supercenters and mass merchandisers are the second most popular channel, ringing up 13% of sales, followed by natural/health food stores, warehouse clubs and convenience stores. 

Fresh Convenience Foods in the U.S. details the complex changes that have taken place in the market since 2007, with new attention to competition by retail sector. Using Symphony/IRI mass-market sales tracking data, it offers detailed accounts of sales and marketer/brand activity across 17 refrigerated product segments, from lunch kits and dinners/entrees to fresh soup and side dishes, while diving into selected segments using SPINSscan data for natural supermarket channel. The report projects sales, market growth drivers, and competitive opportunities, including an extensive account of the battle with the foodservice industry for consumer dollars that details the staggering—and still growing—assortment of menu and marketing trends shaping the industry.

About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products.  Packaged Facts also offers a full range of custom research services. 

  • Executive Summary
    • Introduction
      • Scope of Report
      • Two Classifications
      • Packaged Foods
      • Exclusions
      • Report Methodology
    • The Market
      • Myriad Modalities of Fresh Prepared Food
      • Retail Channels Compete with Each Other and with Foodservice
      • Mega Brands Play Less of a Role in Fresh Convenience Food
      • Private Label/Store Brands Are Disproportionately Important
      • U.S. Retail Sales Top $22 Billion in 2009
      • Unpackaged Food Accounts for Lion's Share of Market
      • Supermarkets the Primary Retail Channel
      • Marketers and Retailers Turn Recession to Advantage
    • Retail Trends
      • Take-and-Bake Is Taking Off
      • Going Head-to-Head with Restaurants
      • Supermarkets: The Top Retail Channel for Fresh Prepared Foods
      • Small Marts: Tesco Sets the Pace
    • New Product, Menu & Food Trends
      • Rate of Introductions
      • Ready Meals and Salads Are the Most Active Classifications
      • NRA's "What's Hot In 2010" Survey IDs Top Menu Trends
      • Local Food Holds Broad Appeal
      • World Cuisine: Ethnic Food as American as Apple Pie
      • Mediterranean Food
    • Packaged Food Trends
      • Fresh Prepared Food Retail Segments
      • Refrigerated Lunch Kits
      • Refrigerated Prepared Salad/Fruit/Coleslaw
      • Refrigerated Dinner/Entrees
    • Consumer Trends
      • Though Time-Pressed, Most Americans Are Trying to Eat Healthier
      • Recessionary Decline in Restaurant Traffic a Plus for Fresh Convenience Foods
      • 18% of U.S. Consumers Are Buying More Fresh Prepared Foods
      • Prime Targets: Young Singles Living on Their Own
  • The Market - Highlights
  • The Market
    • Introduction
      • Market Definition: Fresh Prepared Convenience Foods
      • Two Classifications
      • Packaged Foods
      • Exclusions
      • Report Methodology
    • Market Fundamentals
      • Myriad Modalities of Fresh Prepared Food
      • The Lunch Kit Lesson: Freshness and Nutrition Sometimes in Eye of Beholder
      • Mommy Bloggers Give Meal Kits a Big Thumbs Up
      • Divergence of Views Underscores Complexity of Competition
      • HACCP (Hazard Analysis and Critical Control Point)
    • State of the Market
      • Retail Channels Compete with Each Other and with Foodservice
      • Legal Sea Foods Covers Supermarket, Restaurant, and Online Bases
      • Mega Brands Play Less of a Role in Fresh Convenience Food
      • Private Label/Store Brands Are Disproportionately Important
        • Table Private-Label Ranking in 17 Packaged Fresh/Refrigerated Convenience Food Segments (in millions of dollars)
      • More Retailers Manufacturing Their Own Brands
      • Some Retailers Manufacturing Other Stores Brands
    • Market Size and Growth
      • U.S. Retail Sales Top $22 Billion in 2009
        • Table U.S. Retail Sales of Fresh Convenience Foods, 2005-2009 (in millions of dollars)
      • Unpackaged Food Accounts for Lion's Share of Market
      • Entrees Top Unpackaged Foods Chart
      • Lunch Kits the Top Mass-Market Packaged Segment
        • Table Percent Share of SymphonyIRI-Tracked Dollar Sales of Packaged Refrigerated Fresh Convenience Food by Segment, 2009
      • Supermarkets the Primary Retail Channel
    • Looking Ahead
      • Marketers and Retailers Turn Recession to Advantage
      • On The Food Front
      • On The Packaging Front
      • On the Merchandising Front
      • Targeted Pricing Plus Innovation Equals Profit
      • Prepared Foods Gain at Convenience Stores
      • Restaurant Industry Takes It on the Chin
      • The I Hate to Cook Book: Lessons and Opportunities
      • Sandra Lee Combines Fresh Ingredients and Prepared Food on the Food Network
      • Prepared Foods Are a Time-Saving Meal Component
      • Can Sales of Fresh Convenience Food Continue to Grow?
      • Will Jobless Recovery Be Enough to Trigger New Product Turnaround?
      • Projected Market Growth
        • Table Projected U.S. Retail Sales of Fresh Convenience Foods, 2009-2014 (in millions of dollars)
  • Retail Trends - Highlights
  • Retail Trends
    • Introduction
      • Retail Distribution Methods
      • Direct Delivery Advantages
      • The Cost of Face-to-Face Business
      • Advantages of Warehouse Delivery
      • Smaller Marketers Work Through Brokers
      • Fresh Prepared Foods Can Involve Unique Distribution
      • Trade Shows Introduce New Products to Market
      • Types of Retail Channels
    • Retail Trend Overview
      • Take-and-Bake Is Taking Off
      • Kroger Is an Early Adapter of Take-and-Bake
      • Overall Deli Pizza Sales Up 15% in 2009
      • Incentives in Retail Pizza
      • Going Head-to-Head with Restaurants
      • In-Store Full-Services Restaurants: Focus on Wegmans' Pub
      • Store Brands Dominate 2009 Product Launches
        • Table Leading Marketers of Fresh Convenience Foods by Number of New Product SKUs, 2009-2010 (percent)
      • Fresh & Easy Focusing on Eatwell Line
    • Retail Channel Spotlight
      • Channel Blurring
      • Supermarkets: The Top Retail Channel for Fresh Prepared Foods
      • Bloom: Wave of the Future?
      • Small Marts: Tesco Sets the Pace
      • Health & Natural Food Stores: Retailers Moving Mainstream
      • Delis and Other Local Food Outlets: Urban Cannibals Bodega and Bites Applies New Spin
      • Social Media Work Well for Small Food Shops
      • Supercenters, Mass Merchandisers, and Warehouse Clubs
      • Prepared Foods Leads BJ's Comeback
      • Convenience Stores: Prepared Foods Becoming Increasingly Sophisticated
      • C-Store Strategies
      • 7-Eleven Going Strong
      • Gourmet/Specialty Food Stores: A Tough Competitor in Affluent Urban Areas
      • Drugstores: Prepared Food Redux
      • Walgreens Moves Forward with Chilled Prepared Foods Tests
      • Dollar Stores: Prepared Food One of Three Top Gainers
      • E-tailers and Mail Order
      • Gourmet Food Trucks & Carts: A Great Test Kitchen
        • Table Percent of Adults Who Have Bought Food from Street Stands, Food Trucks or Mobile Food Carts in Past Month: Overall and by Key Demographic, February 2010
  • New Product, Menu & Food Trends - Highlights
  • New Product, Menu & Food Trends
    • New Product Trends: Fresh Packaged Products
      • Rate of Introductions
        • Table Number of Fresh Prepared Food Reports and SKUs, 2005-2010
      • Ready Meals and Salads Are the Most Active Classifications
        • Table Number of Fresh Prepared Food SKUs by Classification, 2005-2009
      • New Product Themes Fresh and Convenient
      • Small Mart and Other Private-Label Brands Going Strong
      • Value Appeals
      • Gourmet and Ethnic
      • Natural/Organic
      • Kids Foods
        • Table Examples of Fresh Prepared Food New Product Introductions: By Type, Marketer and Brand, 2009-2010
    • Selected Menu & Food Trends
      • NRA's "What's Hot In 2010" Survey IDs Top Menu Trends
      • Local Food Holds Broad Appeal
      • 7 Different Aspects of Local Food Trend
      • Taste
      • Value
      • Nutrition
      • Global Ecology
      • Freshness
      • Local Economic Development
      • Local Vegetables Could Add Green to Local Economies
      • Food Safety
      • Informal Focus Group Reflects Packaged Facts' 7 Aspects of Local Food Appeal
      • Local Fresh Prepared Foods
      • World Cuisine: Ethnic Food as American as Apple Pie
      • Mediterranean Food
      • An Increasingly Diverse Segment
      • Regional Mediterranean Cuisine
      • But Mediterranean Often Painted with Broad Brush
      • Sushi
      • Sam's Sushi
      • Gluten-Free Foods
      • Why a Gluten-Free Diet?
      • Gluten-Free Takes on Healthy Halo
      • Gluten-Free Fresh Prepared Food
  • Packaged Food Trends - Highlights
  • Packaged Food Trends
    • Introduction
      • Fresh Prepared Food Retail Segments
        • Table Selected Segments of Packaged Refrigerated Fresh Convenience Foods: 2009 SymphonyIRI-Tracked Dollar Sales and Percentage Change, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Lunch Kits
      • The Largest Segment, at $771 Million
      • Top Three Marketers Account for 98% of Sales
      • Most Top 10 Marketers Show Impressive Growth
      • Spotlight on Kraft Foods
      • Focus on Lunch Kits
        • Table Leading Refrigerated Lunch Kit Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Prepared Salad/Fruit/Coleslaw
      • Sales Up 7.3% in 2009
      • Lower Tier of Top 10 Marketers Tightly Bunched
      • Eight of Top 10 Marketers Register Strong Growth
      • Spotlight on Del Monte Foods
        • Table Leading Refrigerated Prepared Salad/Fruit/Coleslaw Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Dinner/Entrees
      • Sales Slip a Bit in 2009
      • Curly's & Jack Daniels Are Only Top 10 Gainers
      • Spotlight on Hormel
        • Table Leading Refrigerated Dinners/Entrees Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Appetizers/Snack Rolls
      • Sales Up 12% to $385 Million
      • Advanced Fresh Concepts Controls Over Half of Sales
      • Japanese Food Express Leads Growth Among Top 10
      • Smaller Marketers Show Explosive Growth
      • Spotlight on Segment Leader AFC
        • Table Leading Refrigerated Appetizers/Snack Rolls Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Flavored Spreads
      • Sales up 16% to $312 Million
      • Mediterranean Dip Specialist Sabra Leads
      • Sabra Also the Growth Leader Among Top 10
      • Spotlight on Segment Leader Sabra
      • Joint Agreement with PepsiCo
        • Table Leading Refrigerated Flavored Spreads Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Potato Side Dishes
      • Segment Sales Stagnate
      • Spotlight on Segment Leader Northern Star (Simply Potatoes)
        • Table Leading Refrigerated Potato Side Dish Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Pizza/Pizza Kits
      • Sizzling 18% Growth in 2009
      • Plaza Belmont Controls a Third of Sales
      • Vicolo Scores 90% Retail Sales Gain
      • Spotlight on Segment Leader Plaza Belmont
        • Table Leading Pizza/Pizza Kit Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Hand-held Non-Breakfast Entrees
      • Sales Slip 2%
      • Top 10 Marketers Had Tough Sledding In 2009, But Lower Tier Marketers Excel
      • Spotlight on Segment Leader Stefano Foods
        • Table Leading Hand-held Non-Breakfast Entrees Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Refrigerated Fresh Soup
      • No Growth Despite Dazzling Performance by Legal Sea Foods
      • Spotlight on Third-Place Legal Sea Foods
        • Table Leading Fresh Soup Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Other Fresh Convenience Food Segments
      • Refrigerated Side Dish Growth Stagnant, Competition Hectic
      • Spotlight on Refrigerated Side Dish Segment Leader Bob Evans Farms
      • Reser's Leads Refrigerated Meat Spread/Salad Segment
      • Bob Evans Leads Moderately Gaining Refrigerated Breakfast Entrees Segment
      • Great Lakes Kraut Bests Kraft, ConAgra and Birdseye in Sauerkraut Segment
      • All Top Marketers See Sales Decline in 2009
      • Spotlight on Sauerkraut Segment Leader Great Lakes Kraut
      • Refrigerated Chili Segment Cools Despite Some Strong Showings
      • $ 3 Million Potato Segment Dominated by Bob Evans
      • Stuffed Potatoes and Sweet Potatoes
        • Table Leading Refrigerated Side Dish Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
        • Table Leading Refrigerated Meat Spread/Salad Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
        • Table Leading Refrigerated Breakfast Entrees Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
        • Table Leading Refrigerated Sauerkraut Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
        • Table Leading Refrigerated Chili Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
        • Table Refrigerated Potato Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
    • Natural Supermarket Channel Top Picks
      • Introduction
      • Refrigerated Entrees & Sushi & Grab N Go Meals
        • Table Top 5 Marketers/Brands in the Natural Supermarket Channel: Refrigerated Entrees & Sushi & Grab N Go Meals, 52 Weeks Ending February 10 vs. Year-Ago (in dollars)
      • Salsas & Dips
        • Table Top 5 Marketers/Brands in the Natural Supermarket Channel: Salsas & Dips, 52 Weeks Ending February 10 vs. Year-Ago (in dollars)
  • Consumer Trends - Highlights
  • Consumer Trends
    • Introduction
      • Methodology
      • Though Time-Pressed, Most Americans Are Trying to Eat Healthier
      • Recessionary Decline in Restaurant Traffic a Plus for Fresh Convenience Foods
        • Table Level of Agreement with Statement, "I Am Spending Less on Groceries These Days Because of the Economy," May/June 2010 (percent of U.S. adults)
      • NGA Survey Supports Shift from Restaurants to Retail/At-Home Meal Prep
      • Packaged Facts Survey Indicates Trend Will Continue
        • Table "In Comparison to Right Now, How Much Money Do You Plan to Spend on Meals Eaten at Full-Service Restaurants During the Following 3 Months?", May/June 2010 (percent of adults)
        • Table "In Comparison to Right Now, How Much Money Do You Plan to Spend on Meals Eaten at Fast-Food Restaurants During the Following 3 Months?", May/June 2010 (percent of adults)
        • Table "In Comparison to Right Now, How Much Money Do You Plan to Spend on Takeout/Delivery/Drive-Thru Meals Eaten at Full-Service Restaurants During the Following 3 Months?", May/June 2010 (percent of adults)
      • 18% of U.S. Consumers Are Buying More Fresh Prepared Foods
        • Table "Have You Eaten More Store-Bought Fresh Prepared Foods Since the Recession Began?", May/June 2010 (percent of adults)
      • Room for Growth
        • Table Percent of Adults Who Have Purchased or Eaten Any Store-Bought Fresh Prepared Foods in the Last 3 Months, May/June 2010
      • Reasons for Buying Ready-to-Eat and/or Heat-and-Eat Food from Grocery Stores or Convenience Stores
        • Table Reasons for Getting Ready-to-Eat and/or Heat-and-Eat Food from a Grocery Store/Supermarket, 2009 (percent)
        • Table Reasons for Getting Ready-to-Eat and/or Heat-and-Eat Food from a Convenience Store/Gas Station, 2009 (percent)
      • Walmart Tops List of Outlets for Fresh Convenience Foods
        • Table Percent of Adults Who Have Purchased Fresh Convenience Food from Outlets Other Than Conventional Supermarkets in the Last 3 Months: By Type of Outlet, May/June 2010
      • 45% of Consumers Have Dinner Composed Solely of Fresh Convenience Food
      • 55% of Consumers Have Dinner Partially Composed of Fresh Convenience Food
        • Table Percent of Adults Who Have Eaten a Meal Composed Solely of Store-Bought Fresh Prepared Food Items in the Last 3 Months: By Daypart, May/June 2010
        • Table Percent of Consumers Who Have Eaten a Meal Composed Partially of Store-Bought Fresh Prepared Food Items in the Last 3 Months: By Daypart, May/June 2010
      • The Experian Simmons Survey System
      • Relatively Flat indexes Among Frequent Consumers of Store-Made, Pre-Cooked Meals
      • Prime Targets: Young Singles Living on Their Own
        • Table Above-Average Demographics for Agreement with Statement: "I Often Eat Store-Made, Pre-Cooked Meals" (index of U.S. adults)
      • Large Households Make for Less Frequent Consumers
        • Table Below-Average Demographics for Agreement with Statement: "I Often Eat Store-Made, Pre-Cooked Meals" (index of U.S. adults)
      • Customers Who Disagree That They Frequently Eat Fresh Prepared Meals
        • Table Above- and Below-Average Demographics for Disagreement with Statement: "I Often Eat Store-Made, Pre-Cooked Meals" (index of U.S. adults)
      • Summing Up: Good News for Fresh Convenience Food Marketers
      • Store-by-Store Analysis: Thumbs Up for Meijer, Down for Sam's Club
        • Table Above Average Consumer Demographics for Agreement with Statement "I Often Eat Store-Made, Pre-Cooked Meals" by Outlet (index of U.S. adults)
        • Table Below Average Consumer Demographics for Agreement with Statement "I Often Eat Store-Made, Pre-Cooked Meals" by Outlet (index of U.S. adults)
        • Table Above Average Consumer Demographics for Disagreement with Statement "I Often Eat Store-Made, Pre-Cooked Meals" by Outlet (index of U.S. adults)
        • Table Below Average Consumer Demographics for Disagreement with Statement "I Often Eat Store-Made, Pre-Cooked Meals" by Outlet (index of U.S. adults)
      • Wegmans Survey Shows that 22% of Americans Eat Fresh Prepared Foods Weekly
      • Customers Want Their Meals to Be Easy, Healthy and Affordable
  • Addresses of Selected Marketers and Retailers

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