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Footcare Products in the U.S.

The third edition Packaged Facts report, Foot Care Products in the U.S., is an analysis of the various brands and marketers, key issues and trends, and marketing dynamics within the OTC mass market foot care medication and device industry. This formerly flat-footed market has hit its stride. In 2006, foot care market sales increased for the first time in several years, with a 5.7% rise in dollar sales and a 3.5% bump in volume sales over the level seen in 2005.

Several factors have converged to drive this growth. Consumer interest in private-label products; a large Baby Boomer population with associated aches and pains of aging; clinical product innovations to serve the needs of diabetics and alternately, spa-like product innovations to serve consumers interested in pampering their feet will continue to push the market forward to an estimated $900 million by 2011. The market may reach even greater heights if the players step up their advertising and promotional budgets.

This report covers the sale of foot care products through channels covered by Information Resources, Inc., including private label, and provides a growth estimates for overall market. Topics covered also include: Trends and Factors to Growth that will drive the market; an overview of new product innovation, advertising spend, and current promotional activity; profiles of top marketers; and a consumer usage and psychographic analysis.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the foot care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for foot care products, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for foot care products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for foot care products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for foot care products.
  • Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase foot care products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope
      • Methodology
      • Product Categories and Segments
    • The Overall Market
      • Foot Care Kickin' with 5.7% Sales Growth
        • Table U.S. Retail Sales of Foot Care Products, 2002-2006 (in million $)
        • Table U.S. Retail Sales Trends by Foot Care Category, 2002-2006 (in million $)
    • Growth Factors
      • Strong Private Label Competition
      • The Value of the Boomer
      • Diabetes, a National Problem
      • Creating a Spa Experience
      • The Health and Beauty Invasion
      • Broadening Foot Care Appeal to Women
      • Increasing Accessibility: Expanding Beyond Mass and Drug
    • Foot Care Market Growth Forecast
      • Foot Care to Surpass $900 Million by 2011
        • Table Projected U.S. Retail Foot Care Market Sales, 2006-2011 (in million $)
    • The Brands and Marketers
      • Market Overall
        • Table Foot Care Sales by Marketer, 2006 (%)
      • Foot Care Devices
        • Table Percentage IRI-Tracked Dollar Sales by Marketer: Foot Care Devices, 2006
      • Foot Care Medication
        • Table Percentage IRI-Tracked Dollar Sales by Marketer, Medication, 2006
    • Marketing Dynamics
      • Foot Care Industry Light on Marketing
      • Lamisil by Novartis Top 2005 Ad Spender
      • TV Dominates
      • Sponsorships
      • In Store
      • Opportunity Marketing
      • Packaging
      • New Entrants
    • The Consumer
      • Toughing It Out
      • To See the Doctor or Not to See the Doctor. That is the Question.
        • Table Percentage of Consumers Who Have Suffered Foot Care Ailments, 2003-2006
        • Table Percentage of Consumers Who Have Used Prescription and Non-Prescription Foot Care Remedies, 2003-2006
      • Whose Feet are the Scariest?
      • Profile of an Athlete's Foot Sufferer
      • Profile of a Nail Fungus Sufferer
  • The Overall Foot Care Market
    • Scope
      • Methodology
      • Product Categories and Segments
    • Market Size and Growth
      • Foot Care Kickin' with 5.7% Sales Growth
      • Oh My Aching Feet!
        • Table U.S. Retail Sales of Foot Care Products, 2002-2006 (in million $)
        • Table Foot Ailment Breakdown, 2006 (%)
    • Market Composition
      • Devices and Medications Grow on Parallel Paths in 2006
        • Table Retail Sales Trends by Foot Care Category, 2002-2006 (in million $)
        • Table Market Share of Foot Care Products by Category, 2002-2006 (%)
      • Strong Private Label Competition
        • Table U.S. Retail Sales Trends, Branded vs. Private Label Foot Care Devices, 2002-2006 (in million $)
        • Table U.S. Retail Sales Trends, Branded vs. Private Label Foot Care Medication, 2002-2006 (in million $)
    • Foot Care Growth Forecast
      • Foot Care to Surpass $900 Million by 2011
        • Table Projected U.S. Retail Foot Care Market Sales, 2006-2011 (in million $)
  • Growth Factors
    • Private Label Booming
      • Table U.S. Foot Care Retail Sales Growth, Branded vs. Private Label, 2002-2006 (in million $)
      • Table Share of U.S. Foot Care Retail Sales, Branded vs. Private Label, 2002-2006
      • Keeping It Fresh
      • The Value of the Boomer
        • Table Projected U.S. Population, by Age Bracket, 2000-2020 (in thousands)
      • Diabetes a National Problem… and Market Opportunity
        • Table Percentage of Adults with Diabetes, 2005
      • Creating a Spa Experience
      • The Health and Beauty Invasion
      • Broadening Foot Care Appeal to Women
      • Increasing Accessibility: Expanding Beyond Mass and Drug
  • Foot Care Brands and their Marketers
    • Overall Market Performance
      • Table IRI-Tracked Dollar Sales of Total Foot Care Products, 2002-2006 (in million $)
      • Table Foot Care Sales by Category, 2002-2006 (in million $)
      • Table Foot Care Sales by Marketer, 2006 (%)
      • Table Foot Care Sales, Top 10 Marketers, 2002-2006 (in million $)
      • Table Top 10 Foot Care Brands by Sales, 2002-2006 (in million $)
    • Foot Care Devices Category Size and Growth
      • Table Percentage of Foot Care Device Sales by Top Marketers, 2006
      • Table Foot Care Device Sales, Top Ten Marketers, 2002-2006 (in million $)
      • Table Foot Care Device Sales Change, Top 10 Marketers, 2005 and 2006 (in million $ and %)
      • Table Top 10 Foot Care Device Brands by Sales, 2002-2006 (in million $)
    • Foot Care Medication Category Size and Growth
      • Table Percentage of Foot Care Medication Sales by Top Marketers, 2006 (%)
      • Table Foot Care Medication Sales, Top 10 Marketers, 2002-2006 (in million $)
      • Table Top 10 Medication Brands by Sales, 2002-2006 (in million $)
  • Corporate Profiles
    • Schering-Plough
      • Overview
      • Performance
        • Table Schering-Plough Foot Care Brand Sales, 2002-2006 (in million $)
      • Recent Activity
    • Novartis
      • Overview
      • Performance
      • Recent Activity
    • Combe
      • Overview
      • Performance
      • Recent Activity
    • ProFoot, Inc.
      • Overview
      • Performance
      • Recent Activity
    • Implus Footcare
      • Overview
      • Performance
      • Recent Activity
    • Chattem
      • Overview
      • Performance
      • Recent Activity
      • Overview
      • Performance
      • Recent Activity
    • Alva-Amco
      • Overview
      • Performance
      • Recent Activity
    • Pedifix
      • Overview
      • Performance
      • Recent Activity
  • Marketing Dynamics
    • Foot Care Industry Light on Marketing
      • 2005 Foot Care Ad Spend Data
        • Table Advertising Spend for Foot Care Brands, 2005
      • TV Dominates
      • Sporting Sponsorships
      • In-Store
      • Opportunity Marketing
      • Packaging
      • New Entrants
        • Table New Products from Top 10 Foot Care Medication Companies, 2006
        • Table New Products from Top 10 Device Manufacturers, 2006
  • The Consumer
    • Simmons Market Research Bureau Survey
      • Toughing It Out
      • Pain and Suffering
        • Table Foot Ailment Breakdown, 2006 (%)
        • Table Percentage of Consumers Reporting Foot Ailments Suffered over Past 12 Months, 2006 (%)
      • To See or Not to See the Doctor. That is the Question
        • Table Percentage of Consumers Who Suffered Foot Care Ailments in the Last 12 Months, 2003-2006
        • Table Percentage of Consumers Who Treated a Foot Ailment in the Last 12 Months, 2003-2006
      • Form Factor: Lube Me Up
        • Table Household Penetration Rates for First Aid/Antibiotic Remedies, by Form, 2003-2006 (%)
      • Whose Feet are the Scariest?
        • Table Consumers' Level of Foot Ailment Severity, 2006 (%)
        • Table Percentage of Consumers Who Feel at Risk for Foot Ailments, 2003-2006
        • Table Index of Foot Ailments and Treatment Usage by Age, 2006 (%)
        • Table Willingness to Consult a Podiatrist, by Age and Gender, 2006 (%)
        • Table Key Demographic Indicators: Regional, Education, Employment and Income, 2006
      • Profile of an Athlete's Foot Sufferer
      • Profile of a Nail Fungus Sufferer

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