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Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media


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Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media 

Tomorrow’s successful foodservice marketers must adapt to generational and technological changes that are shaping the way consumers engage with restaurant brands—from social media and digital marketing and loyalty platforms to omni-channel ordering and mobile app development. Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media assesses how foodservice operators can best leverage these trends—and many others—to grow their businesses, with a focus on implications for the future. More specifically, the report assesses:

  • Consumer restaurant loyalty point usage and point redemption, restaurant loyalty program leaders, digital marketing strategies and consumer reception of those strategies; and restaurant discounting/pricing strategies and consumer reception to those strategies.
  • Consumer smartphone, tablet and app usage; and their usage of restaurant apps and features.
  • Consumer usage of social media, how consumers engage with restaurants via social media and, restaurant cause marketing strategies, and engaging Millennial Moms via social media.
  • Restaurant-goer usage of online reviews and reservations; mobile payments, ordering preferences and use of touchscreen technologies.
A parallel report on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media (June2015; LA5605111)  is also available from Packaged Facts at www.packagedfacts.com


    • Executive Summary
      • Report Scope
      • Report summary
        • Setting the stage
        • Loyalty programs, digital marketing & pricing strategies
        • Mobile App Capabilities & Interest
        • Social media and restaurant customer engagement
        • Harnessing restaurant technology
    • Introduction
      • Setting the stage
        • Table Influence on Restaurant Choice: Social Media, Email Marketing & Loyalty Programs, 2015
        • Table Influence on Restaurant Choice: Social Media, Email Marketing & Loyalty Programs, by Monthly Restaurant Usage Frequency, 2015
        • Restaurant usage frequency
          • Table Monthly Restaurant Usage Frequency, Indexed by Demographic, 2015
    • Loyalty Programs, Digital Marketing & Pricing Strategies
      • Summary capsule
        • Restaurant loyalty programs
        • Digital marketing
        • Pricing strategies
      • Loyalty Programs
        • Restaurant/coffee shop loyalty program usage
          • Table Restaurant/Coffee Shop Shopper Reward/Loyalty Program and Discount Card Usage: Monthly Usage Frequency, by Demographic, 2015
          • Table Restaurant Loyalty Point Redeemers, by Monthly Restaurant Usage Frequency, 2015
          • Table Restaurant Loyalty Point Redeemers, by Demographic, 2015
        • Restaurant loyalty program leaders
      • Digital and location-based marketing
        • Email
          • Table Restaurant Email Marketing Recipients: Use and Future Interest, 2015
          • Table Restaurant Email Marketing Recipients: Use and Future Interest, by Demographic 2015
        • Mobile apps
        • Text messaging
          • Table Giving Permission to Send Location-Based Offers: Use and Future Interest, 2015
          • Table Giving Permission to Send Location-Based Offers: Use and Future Interest, by Demographic, 2015
        • Restaurant leaders in digital marketing
        • PayPal: recipe for success with the digital wallet
      • Pricing Strategies
        • Snacking and value menus
        • Meal deals
        • Coupons
        • Target: Cartwheel takes novel approach to mobile couponing
      • The Technology Opportunity: Harnessing Traceable Data
    • Mobile App Capabilities & Interest
      • Summary capsule
        • Smartphone and app usage
        • Restaurant app features and usage
      • Smartphone and mobile app use
        • Smartphone and tablet owners
          • Table Smartphone Users, Tablet Owners & App Users, 2015
        • Type of apps used
      • Restaurant app usage
        • Restaurant mobile app leaders
        • Disney: Unifying mobile technology to create an immersive experience
      • The Digital Opportunity: Targeting Families
        • Table Restaurant Mobile App Features: Usage and Usage Interest, 2015
    • Social Media & Customer Engagement
      • Capsule summary
        • Social media usage
        • Social media and restaurant interaction
        • Cause marketing, online reviews and Millennial Moms
      • Social Media Usage
        • Most adults use social media' strong frequency of use
          • Table Social Media Usage and Usage Frequency, 2015
          • Table Social Media, Facebook, Pinterest & Twitter Usage and Usage Frequency, 2015
        • The power of social media: users' attitudes and opinions
          • Table Social Media/Networking Websites: Attitudes & Opinions, 2015
      • Social media and the restaurant industry
        • Social media and restaurant interaction
          • Table Social Media & Restaurant Interaction, 2015
          • Table Social Media & Restaurant Interaction, by Age, 2015
          • Table Rationales for Liking/Following Restaurants via Social Media, 2015
          • Table Rationales for Following Restaurants via Social Media, by Age, 2015
        • Restaurant social media leaders
      • Custumer engagement beyond social media
        • Cause Marketing-a reason to say yes
        • Online reviews-positive placement is essential
      • The Social Opportunity: Millennial Moms
        • Table Social Media & Restaurant Interaction; Rationales for "Following" Restaurants, Married with Children, 2015
        • Marketing strategy: Blog power
    • Harnessing Restaurant Technology
      • Summary capsule
        • Online reviews and reservations
        • Restaurant mobile payments
        • Ordering preferences
        • Touchscreen technology
      • Online restaurant reviews and reservations
        • Table Restaurant Reviews & Reservations: Online and Mobile Use in Last 30 Days, 2015
        • Table Read Online Review, Chosen Restaurant Based on Review & Booked Online Reservation, By Monthly Restaurant Visits, 2015
      • Restaurant mobile payments
        • Out of the gate
          • Table Restaurants Offering and Planning to Offer Mobile Payment, by Restaurant Segment, 2014
        • A small slice of the pie
        • But it's about more than just paying
          • Table Mobile App Used to Pay Check and Split Bill: Usage and Future Interest, 2015
        • ApplePay makes a (small) dent
          • Table ApplePay and Gift Card Purchases in Past 30 Days, by Restaurant Usage Frequency, 2015
      • Omni-channel eating and ordering
        • Table Restaurant Use in Last 30 Days: Dine In, Order Delivery, Order Pickup, 2015
        • Calling in the order most preferred method
          • Table Restaurant Pickup/Delivery Ordering Methods: Usage and Usage Preference, 2015
        • Online ordering made easy
      • Touchscreen technology
        • Table Restaurant Touchscreen Applications: Usage and Usage Interest, 2015
        • Irony or reality: using technology to enhance the human touch
        • Kiosk and touchscreen applications
    • Appendix
      • Methodology
        • Consumer survey methodology
      • Report table interpretation
        • Color coding
        • Indexing
      • Terms and definitions
        • Supermarkets
        • Restaurant categories
        • Limited-service restaurant definitions
        • Full-service restaurant definitions
        • Other definitions

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