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The Foodservice Landscape in the U.S.: Restaurant Industry and Consumer Trends, 2nd Edition

While the U.S. economic recovery remains fragile, we find much for the restaurant industry to celebrate. Packaged Facts' Foodservice Landscape forecasts restaurant growth of 4.2% in 2012, on the heels of 6% market growth in 2011.

Nonetheless, the industry continues to face significant challenges. For the past three years, guest traffic volume has come entirely from population growth, not usage increase. Restaurant operators across restaurant segments must also contend with the increased numbers of lower-spending guests and with the loss of higher-income patrons, which has translated to higher volume but lower guest check averages.

Food commodity price increases could also threaten the continuation of the 2010-2011 sales recovery. And while our analysis calls into question the impact of consumer confidence on guest visit frequency, further declines in the unemployment rate are needed to spur restaurant industry growth, as our analysis supports a relationship between the unemployment rate and guest visit frequency across a range of restaurant segments.

This report provides the guidance industry participants need to understand industry and consumer trends shaping the U.S. foodservice landscape, including the quick-service, fast casual, family, casual and fine dining restaurant segments:

  • Restaurant price, promotion and branding strategy assessment, including stepped up industry “fast casualization”; the effect of daily deals on customer ordering habits; and restaurant operators’ menu pricing and promotion strategies.

  • Macro-economic analysis & trending, including an economic forecast through 2014; consumer confidence trends and their application to foodservice; employment trends and their application to foodservice; consumer spending, wealth and debt trends and their application to foodservice; and retail and commodity food price trends and forecasts.

  • Restaurant industry guest traffic trending, including guest traffic count and visit frequency comparisons for three restaurant segments (snack and beverage, limited-service and full-service), along with analysis by demographic and by daypart.

  • Industry-leading restaurant brand analysis covering each major restaurant segment, including menu strategies; customer food lifestyle segmentation analysis; trended guest visit frequency analysis; and performance metrics.

  • Restaurant cuisine & menu trending, focusing on menu item penetration by restaurant segment, including top proteins, sides, kids’ items, healthy claims, and preparation methods.

  • Market size and forecast for restaurant and drinking place sales, same-store sales analysis of major brands for 2005-2011, and consumer restaurant spending by segment for 2007-2010.

  • Assessment of health and wellness trends shaping the restaurant industry, including obesity and calorie count trends; health and food away from home correlations; government and industry health initiatives; and menu labeling effectiveness.

  • Restaurant technology trend analysis, with a focus on increasingly mobile communication-oriented consumers and emerging mobile payment technologies.


  • Executive Summary
    • Scope and Methodology
      • Scope of coverage
    • Methodology
      • Consumer survey methodology
      • Market size and forecast
      • Consumer restaurant spend trending
      • Menu item trend analysis
      • Other sources
      • Restaurant categories
      • Limited-service restaurant definitions
      • Full-service restaurant definitions
      • Other definitions
    • Share of Stomach: Restaurant Sales Analysis
      • Insight capsule
    • Restaurant Macroeconomic Analysis
      • Insight capsule
      • Fast facts
    • Restaurant industry guest traffic trends
      • Insight capsule
      • Fast facts
    • Restaurant cuisine & menu trends
      • Insight capsule
    • Restaurant Health & Wellness Trends
      • Insight capsule
    • Restaurant price, promotion and branding strategies
      • Insight capsule
    • Restaurant Technology Trends
      • Insight capsule
  • Share of Stomach: Restaurant Sales Analysis
    • Overview
    • Market size and forecast
      • Shaping growth
      • A fragile economy performing moderately well
      • Food commodity prices a potential boogeyman
      • Significant growth will remain elusive until unemployment rate drops
      • Potential for long-term shift in HH income distribution
      • Catering to non-white racial/ethnic groups more important than ever
      • Market and forecast
    • Performance context
      • Food away from home spending share declines, but 2010 growth is stable
      • Restaurant Performance Index exhibits moderate strength during 2011
    • Restaurant segment performance & outlook
      • Quarterly same-store sales comparisons, by brand and restaurant segment
      • Reading the graphs
      • One-year and multi-year comparisons
    • Snack and beverage restaurant performance & outlook
      • Coffee wins; treats lose
      • Positive segment momentum through 2011
    • QSR performance & outlook
      • Outlook
      • QSR: The behemoth grows while others falter
      • Mixed momentum through 2011
      • Fast casual: some industry leaders, but growth far from universal
      • Positive momentum
      • Pizza: Domino's shows sales leadership
      • Positive signs
    • Family restaurant performance & outlook
      • Negative momentum
    • Casual restaurant performance & outlook
      • Casual Bar & Grill narrows losses
      • Casual bar & grill momentum shifts markedly positive
      • Casual Steak takes a beating
      • 2011 brings wind to sails
      • Casual Italian
      • Olive Garden momentum falters
      • International and seafood casual restaurants
      • Momentum returns
    • Fine dining performance & outlook
      • Outlook
      • Fine dining restaurants fall the hardest
      • 2011 brings moderate rebound-but 2007 sales levels remain distant
    • Consumer spending trends
      • Restaurant growth: follow the money
        • Table Demographic Share of HH Income: 2007-2010
      • Follow the population
        • Table Demographic Shares of Persons & Households: 2007-2010
      • Food at home gains
      • Hispanics driving growth in food spending
        • Table Food, Food at Home, Food Away from Home & Restaurant Expense: Hispanic v. Non-Hispanic, 2007-10
      • Driving restaurant spending
        • Table Restaurant Share of Spend, by Restaurant Segment: Hispanic v. Non-Hispanic, 2007-10
      • Driving dayparts
        • Table Restaurant Share of Spend, by Daypart: Hispanic v. Non-Hispanic, 2007-10
      • Growth at opposite ends of the age spectrum
      • Lifestyle change to mark restaurant spending boom?
        • Table Food, Food at Home, Food Away from Home & Restaurant Expense, by Age, 2007-10
      • Carrying full-service restaurants
        • Table Share of Spend, by Restaurant Segment, by Age, 2007-10
      • Daypart spending trends
        • Table Restaurant Share of Spend, by Daypart, by Age, 2007-10
      • HH income trends
        • Table Food, Food at Home, Food Away from Home & Restaurant Expense, by HH Income, 2007-10
        • Table Restaurant Share of Spend, by Restaurant Segment, by HH Income, 2007-10
      • Daypart trends
        • Table Restaurant Share of Spend, by Daypart, by HH Income, 2007-10
  • Restaurant Macroeconomic Analysis
    • Overview
      • Our take: muted optimism
    • Economic forecast through 2014
      • GDP: A long time getting back, but finally passes pre-recession levels
      • Forecast factors
    • Analysis: consumer confidence & foodservice
      • Consumer confidence remains abysmal but is rising from bottom
      • Present Situation Index increases business condition perceptions & job prospects brighten
      • Expectations Index rises on business conditions & job prospect optimism
      • Foodservice application and analysis
      • Strong correlations to LSR family, snack and beverage & high-frequency limited-service usage
        • Table Degree of Consumer Confidence, Limited-Service Restaurant Use & Usage Frequency
      • Weaker correlation to full-service usage
        • Table Degree of Consumer Confidence, Full-Service Restaurant Use & Usage Frequency
      • Tie between consumer confidence and restaurant brand performance?
        • Table High-Confidence Consumers: Restaurant Brand Usage & High-Frequency Use
    • Analysis: employment & foodservice
      • Unemployment remains high but is tapering downward
      • Job openings rise
    • Foodservice application and analysis
      • Rise in the unemployment rate results in lower restaurant engagement
      • Limited-service restaurant usage among employed consumers remains stable
        • Table Limited-Service Restaurant Usage Frequency Analysis, By Employment Status, 2008-2011
      • Full-service restaurant usage among employed consumers dips
        • Table Full-Service Restaurant Usage Frequency Analysis, By Employment Status, 2008-2011
      • Demographic analysis
      • Trouble areas
      • Restaurant industry ramifications
      • Bright spots
      • Restaurant industry ramifications
        • Table Unemployment Trends, by Demographic, October 2009 to December 2011
    • Analysis: spending, wealth and debt trends
      • Consumer spending ticks upward
      • Inflation-adjusted foodservice & accommodations consumer spending up 4% since 2005
      • Lower energy prices free up discretionary income for restaurant spending
      • Household wealth gradually rebounds
      • Wealth bedrocks follow two different paths
      • Home prices remain depressed
      • Wilshire 5000 reflects significant market gains & stock equity strength
      • Consumer balance sheets undergoing repair
      • Household debt burden declines
      • Financial obligations ratios also drop
    • Food price outlook
      • Commodity food prices
      • Commodity cost containment as profit margin protection
      • Menu pricing to become a more dicey proposition
      • Restaurant setback a possibility
      • McDonald's commodity costs to rise by 4.5% to 5% in 2012
      • Managing price increases
      • Grocery and restaurant price outlook
  • Restaurant Industry Guest Traffic Trends
    • Overview
      • NPD: Guest traffic trends and forecast summary
    • Foodservice usage, by foodservice establishment type
      • Fast food and convenience store foodservice share youth appeal
      • Usage among 55+s plummets
        • Table Foodservice in Past Month, by Foodservice Outlet: Gender, Age & HH Income
      • Convenience store foodservice usage varies by race/ethnicity
      • More of an urban phenomenon
        • Table Foodservice in Past Month, by Foodservice Outlet: Race/Ethnicity, Region & Population
      • Foodservice usage, by daypart
      • Target female snackers
        • Table Foodservice in Past Month, by Daypart: Gender, Age & HH Income
      • Hispanics a breakfast opportunity?
      • Urban versus rural
        • Table Foodservice in Past Month, by Daypart: Race/Ethnicity, Region & Population
    • Restaurant guest traffic count and frequency comparisons, 2008-11
      • Visit frequency definitions
      • Population growth saves industry
        • Table Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-11
      • Stable guest visit frequency trends
        • Table Limited-Service & Full-Service Restaurant Guest Visit Frequency, 2008-2011
    • Age restaurant usage trends
      • Snack and beverage usage declines
        • Table Restaurant Segment Usage & Growth, by Generation, 2008-11
      • LSR guest visit frequency, by age
      • Consumers age 45-64 lead usage growth
        • Table Limited-Service Restaurant Guest Traffic Trending, by Age/Generation, 2008-2011
      • FSR guest visit frequency, by age
      • Gen Y leads full-service traffic growth
        • Table Full-Service Restaurant Guest Traffic Trending, by Age/Generation, 2008-2011
    • HH income restaurant usage trends
      • Downward migration in HH income has serious ramifications for restaurant industry
        • Table Restaurant Segment Usage & Growth, by HH Income, 2008-11
      • LSR guest visit frequency, by HH income
      • <$50K HH income LSR users increase 16%
        • Table Limited-Service Restaurant Segment Usage & Growth, by HH Income, 2008-11
      • Usage increases most pronounced among <$25K & <$25-$49K HH income users
        • Table Limited-Service Restaurant Guest Traffic Trending, by HH Income, 2008-2011
      • FSR guest visit frequency, by HH income
      • Loss of $50K+ FSR users not made up by gains in <$50K HH income users
        • Table Full-Service Restaurant Segment Usage & Growth, by HH Income, 2008-11
        • Table Full-Service Restaurant Guest Traffic Trending, by HH Income, 2008-2011
    • Race/ethnicity restaurant usage trends
      • Table Restaurant Segment Usage & Growth, by Race/Ethnicity, 2008-11
      • LSR guest visit frequency, by race/ethnicity
      • FSR guest visit frequency, by race/ethnicity
    • Hispanic restaurant usage trends
      • Table Limited-Service & Full-Service Restaurant Guest Traffic Trending, Hispanics, 2008-2011
    • Presence of children restaurant usage trends
      • LSR guest visit frequency, by presence of children
      • FSR guest visit frequency, by presence of children
    • Daypart guest visit frequency
      • Summary analysis
      • Breakfast and snack growth
      • LSR breakfast, LSR dinner and FSR snack outpace other daypart segments
        • Table Restaurant Use, by Daypart and Restaurant Segment, 2008-11
        • Table 2011 Daypart Use, by Restaurant Segment: Age
      • Daypart restaurant usage growth, by age
      • Percentage snacking use among 25-34s on the upswing
        • Table 2008-2011 Daypart Usage Growth, by Restaurant Segment: Age
      • Daypart restaurant usage, by HH income
        • Table 2011 Daypart Use, by Restaurant Segment: HH Income
      • Daypart restaurant usage growth, by HH income
        • Table 2008-2011 Daypart Usage Growth, by Restaurant Segment: HH Income
  • Restaurant Cuisine & Menu Trends
    • Overview
      • Datassential
      • What's hot?
        • Table Top Menu Trends, 2011
      • Restaurant segment distribution
        • Table Restaurant Brand Distribution, by Segment, 2011
      • Top proteins
        • Table Top 10 Proteins, Restaurant Penetration, by Segment, 2011
      • Top sides
        • Table Top 10 Sides, Restaurant Penetration, by Segment, 2011
      • Kids' menu item analysis
      • Hot trends
        • Table Top Kids Menu Trends, 2011
        • Table Top Kids Items, Restaurant Penetration, by Segment, 2011
      • Healthy menu claims
        • Table Top 10 Healthy Claims, Restaurant Penetration, by Segment, 2011
      • Menu presence trends
        • Table Top 10 Healthy Claims, Restaurant Penetration, 2007-11
      • Preparation method analysis
        • Table Hot Preparation Method Trends, 2011
      • Top preparation methods
        • Table Top Preparation Methods, Restaurant Penetration, by Segment, 2011
      • Mexican menu presence dwarfs those of other Latin American regions
        • Table Latino/Hispanic Cuisine: Restaurant Industry Menu Incidence & Brand Penetration, by Segment, 2011
    • Marketing claims that jumped the shark
      • Words the restaurant industry has killed
      • Artisan? Are you sure?
      • Stretching "local" boundaries
      • Handmade, yes; but does saying so really convey anything?
  • Restaurant Health & Wellness Trends
    • Making health a priority
    • The argument in dollars and cents: $150 billion a year
      • Calories trending higher
      • Long-term calories trend: negative; short-term trend: positive
    • Restaurant industry growth and the obesity connection
      • Frequency of restaurant use correlates with negative diet self-perception
      • Fast food correlation even stronger
      • Eating out and calories: 1 meal out a week
      • Diet and health tied to type of restaurant frequented
      • Burgers and fries
      • Sandwich/sub
      • Full-service
      • Consumers underestimate restaurant meal calories
      • Calorie underreporting raises concerns
    • Government and industry initiatives quickly gathering steam
      • MyPlate
      • HealthierUS School Challenge
      • Kids LiveWell
    • Patient Protection and Affordable Care Act of 2010
      • Health professionals' hopes
      • Barriers to effectiveness
      • No change in transaction volume or calories per transaction
      • Increased consumer awareness
      • Consumer confusion
      • Health apathy at POS
      • Interaction with restaurant labeling differs from grocery labeling
      • Expect behavioral change
      • NPD says calorie information will have little effect on consumer ordering: we disagree
      • Study context
      • Changes in food choices and spend
    • On the menu
      • How to promote health on the menu
        • Table Successful Health and Nutrition Promotion Strategies, 2011
      • Reduce the added sugar
      • How much is too much?
      • Hold the salt
      • The cost savings: $32.1 billion?
      • The restaurant connection
      • Healthy claims: inherent health leads the pack
        • Table Top Healthy Claims: Restaurant Penetration by Segment, 2011
      • Healthy claims: trend leaders
        • Table Top Healthy Claims: Restaurant Penetration, 2007-11
      • Mini trend tapers, but opportunity remains
      • Next step: portion control without labels
      • Mini-desserts: incenting use while limiting food content
      • A trend with legs
      • "Healthy": more expensive and often not so healthy
      • Restaurant segment analysis reveals significant price differences
      • "Natural" QSR menu items do exist; but does natural mean "healthy"?
      • Consumers' propensity to health and nutrition on the upswing
      • But interest in food health is there
      • The upside
      • The downside
      • Self-care on the upswing
      • Packaged Facts' proprietary psychographic analysis
    • Healthy menu introductions
      • Whataburger
      • Einstein Bros. Bagels
  • Restaurant Price, Promotion and Branding Strategies
    • Overview
    • Fast casual as nexus of change
      • Facing a hard reality
      • Countering full-service malaise with fast casual concepts: rationales
      • Brand launches
      • IHOP Express
      • IHOP Café
      • A "signature" Steak 'n Shake
      • Warning: "fast casual" not the easy, simple solution to sales woes
      • Pei Wei fast casual brand not immune to lowering menu prices
      • Pei Wei Diner Select
      • Lower price points lower the barrier to purchase frequency
      • Stripped down fast casual: Pei Wei Asian Market
      • "No service" strategy
      • Non-traditional locations
      • JambaGo: a non-traditional market foray
    • Building loyalty
      • E-mail incentives trigger follow up visits
      • Tie to cause marketing
      • Make it more rewarding
    • Daily deals: weighing the pros and cons of social couponing
      • Daily deal sites
      • The "Groupon" effect
      • An overblown concern?
      • Pros
      • Cons
      • Who daily dealers take with them
      • How daily dealers choose the restaurant
      • Daily dealer spending and ordering behavior
      • Cannibalization effect
      • Intent to return and recommend
    • Spinning value
      • Moving away from extreme affordability
      • Wendy's eschews extreme affordability: W mid-tier offering incents value meal trade up
      • Value as choice
    • P.F. Chang's moves price points downstream
      • Olive Garden lowers entrée-level price points to incent lower-income guests
      • Strengthens everyday affordability to reach lower-income households
      • At Denny's, everyday value provides the foundation; LTOs provide the balance
      • $2 $4 $6 $8 Value Menu delivers a chunk of sales
      • LTOs provide trade-up incentive
      • Everyday combos
      • Everyday value promotion: dueling 2 for $20 promotions
      • Family bundles
      • All-you-can-eat
      • Upselling on quality: Domino's
      • Product reformulation pays huge dividends
      • Balancing low-price promotions with higher quality introductions
      • Artisan Pizza promises quality; provides upselling ammunition
      • Expanding the demographic
      • Supplementing menu with more healthful offerings
      • Expanding cuisine reach
  • Restaurant Technology Trends
    • Overview
    • Mobile consumers; mobile technology
      • Why it matters
      • A plethora of consumer-facing potential
      • Note on location-based services
      • Online ordering evolves
      • Shift to multi-concept platforms
      • Adapting online ordering to mobile technology
      • A youth driven phenomenon
      • Restaurant lifestyle engagement informs technology use
        • Table Mobility & Technology Attitudes & Behaviors
        • Table Mobility & Technology Attitudes & Behaviors, Restaurant Lifestyle Group
      • Higher-frequency restaurant users' technology connection
        • Table Mobility & Technology Attitudes & Behaviors, High-Frequency Restaurant Segment Users, Selected Restaurant Segments
      • Success story: Five Guys
      • Mobile share of online ordering: 33%
    • Mobile payments
      • Why it matters
      • Quicker card-based restaurant service
      • Usage is nascent, but consumer interest is there
      • NFC payments set for launch and quick uptake
      • Apple and Google in the wings
      • Google Wallet arriving at a restaurant near you
      • Starbucks takes the barcode route
      • Benefits
      • Stored value card foundation
      • 26 million transactions and counting
    • Other developments
      • Remote drive-thru ordering
      • Mobile POS growth
      • Buffalo Wild Wings testing iPad ordering
      • MCD TV
      • Incenting sit-down sales?
      • Call centers build incremental sales
  • Restaurant Brand Analysis: Snack & Beverage Segment
    • Overview
      • Performance summary: snack and beverage restaurant segment
      • Coffee wins; treats lose
      • Positive segment momentum
    • Starbucks Corporation
      • Beverages comprise three-quarters of retail sales
        • Table Starbucks, Revenue Mix by Product Type, 2009-2011
      • Recession response
      • Menu pricing strategies and customer incentives
      • Social media and technology innovation
      • A holistic approach firing on all cylinders
      • Driving toward a strong, unified emotional connection
      • Food and drink customization online
      • My Starbucks Idea
      • Brand managers mingling with the people: what a concept!
      • My Starbucks Rewards continues to strengthen
      • iPhone & Android apps
      • Connecting with Wi-Fi
      • Mobile payments
      • eGifting
      • Customizable Frappuccinos
      • Retail development innovation
      • Starbucks juice bar concept
      • Beverage innovation
      • Blonde Roast
      • Evolution Fresh - Beyond Starbucks' doors
      • Food innovation
      • Product innovation
      • Seattle's Best
      • K-Cups
      • 2008-2011 guest traffic frequency analysis: Starbuck's
      • Trouble spots: females, high-income individuals and black consumers
      • 2011 builds on 2010 turnaround
      • Traffic and guest ticket rises
        • Table Starbucks, Selected Metrics, 2007-11
    • Dunkin' Donuts
      • Marketing initiatives - Creating a Fan
      • 2009-11 menu strategy
      • K-cups a hit
        • Table Dunkin Donuts: 2011 New Beverage Menu Items & LTOs
      • Food
      • Big `N Toasty offers premium alternative
      • Incremental health innovation
      • Hearty Snacks
        • Table Dunkin Donuts: 2011 New Food Menu Items & LTOs
      • 2008-2011 demographic trend analysis: Dunkin Donuts
      • Sales performance
      • Same-store sales improve
        • Table Dunkin' Donuts, Selected Metrics, 2007-11
    • Jamba Juice
      • Food and beverage strategy
      • Menu-related performance
      • Retail branding strategy
      • New store concept to underpin market expansion strategy
      • Sales performance: Jamba Juice
        • Table Jamba, Inc., Selected Metrics, 2007-11
  • Restaurant Brand Analysis: QSR Segment
    • Overview
    • Burger King
      • Growth strategy
      • Menu initiatives
      • Breakfast trends
      • Premium
      • 2011 ushers aggressive value experimentation
        • Table Burger King: 2011 New Food Menu Items & LTOs
      • Litigation forces Value Menu transition
      • Incremental ice cream sales bump
      • Fry wars
      • Customer food lifestyle segmentation analysis
      • Application
      • 2008-2011 guest traffic frequency analysis: Burger King
      • Other trouble spots
      • Sales performance: Burger King
      • 2011 closes gap in same-store sales declines
        • Table Burger King, Selected Metrics, 2008-11
    • McDonald's
      • Tiered menu approach
      • Dollar Menu to remain a fixture
      • No trading down to Value Menu
      • Breakfast: a quarter of sales, with unit volumes on the upswing
      • Breakfast strategy: sales growth
      • McNuggets revitalized: Chicken on the upswing
      • Beverage sales are booming
      • Coffee lays the foundation for broadening McCafé platform
      • Other initiatives
      • Extending hours
      • Increasing capacity with side-by-side drive-thru
      • Food lifestyle segmentation analysis: Convenience and Ease and Weekend Cooks
      • 2008-2011 guest traffic frequency analysis: McDonald's
      • Trends strong across the board, with one important exception
      • Sales performance: McDonald's
        • Table McDonald's, Selected Metrics, 2007-11
    • Wendy's
      • 2009-2010 strategy: "Real" food at a real value
      • Wendy's reenters breakfast wars with premium QSR differentiation
      • Redhead Roasters
      • Tweaking menu strategy by moving away from extreme affordability
      • Weaning customers off of extreme affordability
      • 2011 menu introductions
      • Chicken line extensions on the way
    • "Food Lifestyle" segmentation groups a blend of McDonald's and Burger King
      • 2008-2011 guest traffic frequency analysis: Wendy's
      • Mixed usage trends
      • Sales performance: Wendy's
        • Table Wendy's, Selected Metrics, 2009-11
    • Jack in the Box
      • Regional footprint and boon and a bane
      • Highly concentrated Hispanic areas influence restaurant-leading Hispanic share
        • Table Jack in the Box Location & Hispanic Population Analysis
      • Menu strategy
      • Value bundling drives traffic but lowers average check
      • Menu activity
      • New menu boards
      • Sales performance: Jack in the Box
        • Table Jack in the Box, Selected Metrics, 2007-11
    • Domino's Pizza
      • Menu overview
      • Growth strategy
      • Menu innovation: higher quality products timed with well executed promotions
      • Product reformulation pays huge dividends
      • Balancing low-price promotions with higher quality introductions
      • Artisan Pizza promises quality; provides upselling ammunition
      • Carryout promotion
      • Technology innovation
      • iPhone app passes $1 million in weekly sales
      • Call center builds incremental sales
      • Food Lifestyle Segmentation
      • Domino's delivers to Hispanics
        • Table Domino's Location & Hispanic Population Analysis
      • 2008-2011 guest traffic frequency analysis: Domino's
      • 2008-2011 guest traffic frequency analysis: Pizza Hut
      • Sales performance: Domino's
        • Table Domino's, Selected Metrics, 2007-11
    • Chipotle Mexican Grill
      • Competitive positioning: customization; Food with Integrity
      • Marketing that backs Food with Integrity
      • 2010-2011 menu strategy
      • Restaurant expansion: ShopHouse translates Chipotle model to different cuisines
      • Digging deeper into established markets while expanding into new ones
      • Cultivating loyalty
      • Cultivate Chicago guest interaction event
      • Chipotle Cultivate Foundation
      • 2008-2011 guest traffic trend analysis: Chipotle
      • Growth across demographic groups
      • Food Lifestyle Segmentation: Variety on a Budget & True Foodies
      • Sale performance: Chipotle
      • Industry-leading same-store sales growth
        • Table Chipotle Mexican Grill, Selected Metrics, 2007-11
    • Panera Bread
      • Menu initiatives
      • Trade up winner
      • Owning the menu category
      • Paninis go from development to the menu
      • Breakfast, salads and cookies performing well
      • What to expect in 2012
      • Catering
      • Loyalty program at 8 million members and counting
      • Panera Bread Food Lifestyle Segmentation
      • 2008-2011 guest traffic frequency analysis: Panera Bread
      • Sales performance: Panera Bread
        • Table Panera Bread, Selected Metrics, 2007-11
      • Qdoba Mexican Grill
      • Aggressive expansion underway
      • Menu strategy
      • Sales performance: Qdoba
        • Table Qdoba, Selected Metrics, 2007-11
  • Restaurant Brand Analysis: Family Segment
    • Overview
    • Family restaurant segment performance summary
      • Negative momentum
    • Bob Evans
      • Growth strategy
      • Menu trends
      • Daypart analysis
      • 2008-2011 guest traffic frequency analysis: Bob Evan's
      • Sales performance: Bob Evan's
      • Sequential same-store sales improvement, but still negative
        • Table Bob Evans, Selected Metrics, 2009-11
    • Cracker Barrel Old Country Store, Inc.
      • Restaurant operations
      • Retail operations
      • Marketing and menu strategy
      • Menu changes geared toward maintaining relevance and reach
      • Supplementing menu with more healthful offerings
      • Kids LiveWell options
      • Luring the budget-conscious with LTOs
      • Meet Reformed Traditional food segmentation group halfway on health?
      • Penetration rates falling; HH income usage trends shifting downward
      • Fiscal 2012 outlook
        • Table Cracker Barrel, Selected Metrics, 2009-11
    • Denny's
      • Recession challenges: region, lower-middle income demographic and late-night
      • Marketing strategy
      • America's diner is always open
      • But other rollouts round out the menu
      • 2010 shift to everyday value supported with LTO entrees
      • Everyday value provides the foundation
      • $2 $4 $6 $8, who do we appreciate?
      • 2-4-6-8 Value Menu mix hovering around 20%
      • LTOs provide the balance
      • Tour of America
      • Let's Get Cheesy
      • Baconalia
      • Fit Fare
      • Mixed usage trends: youth a trouble spot
      • The Hispanic connection
      • Denny's geographic analysis
        • Table Denny's Location & Hispanic Population Analysis
      • A non-traditional expansion strategy
      • Universities
      • Fast casual
      • Smaller footprint models on the horizon?
      • Sales performance: Light at the end of the tunnel
        • Table Denny's, Selected Metrics, 2007-11
  • Restaurant Brand Analysis: Casual Segment
    • Overview
    • Chili's Bar & Grill
      • Company growth strategy
      • Restaurant operations
      • On the menu
      • Entrée pricing
      • Back-of-the-house: "Kitchen of the Future"
      • Front-of-the-house: Reimaging
      • Menu innovation
      • Everyday value promotion
      • Experimenting with lunch: from Bottomless Express to Lunch Break
      • A fast casual response
      • Going forward
      • 2008-2011 guest traffic frequency analysis: Chili's
      • Trouble spots: younger consumers and higher HH income consumers
      • Menu pricing analysis
        • Table Chili's, Menu Pricing Analysis, 2007-11
      • Sales performance: Chili's
      • Q3 2011 and going forward
        • Table Chili's, Selected Metrics, 2008-11
    • Olive Garden
      • Menu strategy
      • First: emphasize promotions
      • Then, go beyond promotions
      • Then, strengthen everyday affordability to reach lower-income households
      • And pick up the pace
      • 2008-2011 guest traffic frequency analysis: Olive Garden
      • Sales performance: Olive Garden
        • Table Chili's, Selected Metrics, 2008-11
  • Restaurant Brand Analysis: Fine Dining
    • Overview
    • Morton's The Steakhouse
      • Pending sale
      • Dependence on business spending
      • Beef, beef and beef
      • Rounding out the menu
      • Wine sales holding steady
      • Private dining boardroom bookings on the rise
      • Bar 12-21 boosting bar sales
      • Steak & Seafood for Two promotion extended
      • Sales performance: Morton's
      • On a price-raising tear
        • Table Morton's Restaurant Group, Selected Metrics, 2008-11
    • Ruth's Chris Steak House
      • On the menu
      • Demographic
      • Revenue building strategies and menu moves
      • Gift cards
      • Private dining
      • Sales performance
        • Table Ruth's Chris Steak House, Selected Metrics, 2007-11
  • Appendix
    • Appendix on food lifestyle segmentation charts

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