Market Research Logo

Foodservice Coffee Market Trends in the U.S.


Attention: There is an updated edition available for this report.

Special offer: now 20% off original full report price


Foodservice Coffee Market Trends in the U.S. analyzes industry and consumer trends shaping the U.S. market for coffee sold in restaurants. Packaged Facts expects coffee sales at foodservice establishments to increase steadily during 2015-2018, driven by incremental growth in foodservice establishment visits; continued breakfast platform build outs and improvements where coffee continues to play a central role; pricing increases driven by further transition to “premium” coffee as well as increasing coffee drink variety; and incremental daypart expansion.

The analysis provided in this report includes:
  • Market size and forecast for foodservice coffee sales, as well as related menu pricing and import pricing trend analysis.
  • Various opportunities and challenges related to coffee foodservice sales growth, including ways to encourage beverage menu exploration, keep on trend with respect to the coffeehouse experience, position locations as express formats, burnish sustainability credentials, and identify key demographic differences in restaurant chain patronage.
  • Hot and iced coffee menu trends, focusing on menu item penetration and menu item share, by restaurant segment, top flavors, varieties and preparation methods, with a focus on innovation. We also analyze tea trends within the context of broader beverage trends.
  • In-depth demographic analysis of coffee drinkers by beverage type, including hot and iced coffee usage at restaurants by beverage type and variety. Consumer analysis is structured by age bracket and household income, further broken out by gender.
  • Key influencers in coffee beverage choice at restaurants, including taste, quality, flavor variety, and novelty value. Influencer analysis is structured by age bracket and household income, further broken out by gender.
  • Leading coffee house retail concepts, including JAB Holding Co. (Caribou Coffee, Einstein’s Bagels), Dunkin’ Donuts, Starbucks, and Tim Hortons. Discussion includes detailed menu trend analysis; coffee innovation and growth strategies; targeted demographic analysis related to food, diet, health and environment attitudes; and related sales analysis.
A parallel report, Foodservice Tea Market Trends in the U.S. (December 2015), is also available from Packaged Facts.


  • Executive Summary
    • Report Scope
    • Report Summary
      • Market size and forecast
      • Opportunities & challenges
      • The coffee experience
      • Convenient coffee
      • Know your customer: all chains are not patronized equally
      • Coffee on the menu
      • Coffee usage: at home vs. away from home
      • Demographic analysis
      • Restaurant usage, by flavor/type
      • Restaurant coffee choice influencers
      • Demographic analysis
      • Restaurant brand analysis
      • Dunkin' Donuts
      • Starbucks
      • Tim Hortons
  • Market Size and Forecast
    • Overview
      • Table Foodservice Coffee Sales, 2013-2018
      • Coffee per capita consumption trends
      • Coffee prices on restaurant menus
        • Table Average Coffee/Coffee Drink Menu Price, by Drink Type, 2011-2015
      • Coffee imports: volume and value
        • Table Total Coffee Imports, by Value, Volume and Price per Ton Trends, 2010-2014
        • Table Coffee Imports by Type: Value, Volume and Price per Ton Trends, 2010-2014
        • Table Coffee Imports by Type: Value & Volume Share Trends, 2010-2014
  • Opportunities & Challenges
    • Encourage exploration of the beverage menu
      • Why it matters
      • Market coffee to specific consumption occasions
      • Limited-time, seasonal menu items
      • Sourcing offers opportunity for storytelling
    • The coffee experience
    • Convenient coffee
    • Know your customer: all chains are not patronized equally
      • Table Leading Coffee-Centric Chain Restaurants: Use in Past Month, by Demographic, 2015
  • Coffee on the Menu
    • Beverage variety trends
      • Coffee on two-thirds of restaurant menus
        • Table Top Beverage Varieties: Percent of Restaurants Featuring, by Restaurant Segment, 2015
      • Midscale and fine dining showing iced coffee growth
        • Table Top Beverage Varieties: Change in Percent of Restaurants Featuring, by Restaurant Segment, 2011-2015
      • Juice gains momentum
        • Table Top Beverage Varieties: Beverage Menu Share by Restaurant Segment, 2015
      • Hot tea gains traction; iced tea stagnates
        • Table Top Beverage Varieties: Change in Beverage Menu Share by Restaurant Segment, 2011-2015
    • Coffee on the menu
      • Coffee flavors and ingredients used to create interesting options
      • Coffee varieties trend toward premium
        • Table Top Restaurant Coffee Varieties, 2011-2014
    • Coffee served at coffeehouse/bakery restaurants
      • Preparation methods: Cold creates new consumption opportunities
        • Table Top 15 Coffee Preparation Methods at Coffeehouse/Bakery Shops, 2015
      • Coffeehouse experts leverage little known varieties
        • Table Top Coffee Varieties at Coffeehouse/Bakery Shops, 2011-2015
      • Coffeehouses offer innovative flavor variants
        • Table Top 25 Coffee Flavors at Coffeehouse/Bakery Shops, 2011-2015
      • Coffee sourcing communicates quality
        • Table Top 16 Coffee Origins at Coffeehouse/Bakery Shops, 2011-2015
      • Menu descriptions become more detailed
        • Table Top 20 Coffee Descriptions at Coffeehouse/Bakery Shops, 2011-2015
  • Coffee Usage: At Home vs. Away From Home
    • At-home versus away-from-home usage
      • Coffee procurement methods
      • Coffee: demographic analysis
      • Young adults flock to iced coffee beverages
        • Table Hot & Iced Coffee: Made at Home, RTD at Home, Drunk at Restaurants; Age by Income, 2015
      • Asians and Hispanics show uptick in iced coffee use
        • Table Hot & Iced Coffee: Made at Home, RTD at Home, Drunk at Restaurants, by Race/Ethnicity, 2015
    • Restaurant usage, by flavor/type
      • Demographic analysis
        • Table Coffee Drunk at Restaurants, by Type: By Age Bracket and Gender, 2015
        • Table Coffee Drunk at Restaurants, by Type: By Age Bracket and Household Income, 2015
        • Table Coffee Drunk at Restaurants, by Type: By Race/Ethnicity, 2015
  • Restaurant Coffee Choice Influencers
    • Restaurant coffee choice influencers
      • Table Restaurant Coffee Choice Influencers, Indexed, 2015
      • Demographic analysis
        • Table Restaurant Coffee Choice Influencers, by Age and Gender, 2015
      • Variety of influencers impact choice among young coffee drinkers regardless of income
        • Table Restaurant Coffee Choice Influencers, 18-34s by Household Income, 2015
      • Coffee choice influencers among middle-age and older coffee drinkers varies by income
        • Table Restaurant Coffee Choice Influencers, 35-54s by Household Income, 2015
        • Table Restaurant Coffee Choice Influencers, 55+s by Household Income, 2015
      • Ethnic/race groups influenced by different coffee attributes
        • Table Restaurant Coffee Choice Influencers, by Race/Ethnicity, 2015
  • Restaurant Brand Analysis
    • JAB Holding Co.
      • Poised for success
      • Caribou Coffee plays it close to the coffee vest, with flair
        • Table Caribou Coffee: Coffee Menu Introductions
        • Table Caribou Coffee: Coffee Drink Menu Introductions
      • Einstein's Bagels in the mix: does hybrid launch bode well?
      • Hitting the mark with Variety on a Budget group
        • Table Einstein's Bros. Bagels and Caribou Coffee Use: Food Segmentation and Mobile Segmentation Groups, by Frequency of Use, 2015
      • But users diverge on food attitudes
        • Table Einstein's Bros. Bagels and Caribou Coffee Use: Attitudes about Food, 2015
      • Approaching diet and health
        • Table Einstein's Bros. Bagels and Caribou Coffee Use: Diet and Health Attitudes, 2015
      • Building boutique super-premium cache, one acquisition at a time
    • Dunkin' Donuts
      • Menu moves
      • Tea gets some menu room-but underutilized?
      • Flavors, flavors, flavors
        • Table Dunkin' Donuts: Coffee Menu Introductions
        • Table Dunkin' Donuts: Coffee Drink Menu Introductions
      • Demographic trend analysis
        • Table Dunkin' Donuts Use in Past 30 Days: Food Segmentation Groups, by Frequency of Use, 2015
      • A bit of gourmet?
        • Table Dunkin' Donuts Use in Past 30 Days: Attitudes about Food, by Frequency of Use, 2015
      • Yin versus yang: the need for a treat vs. health concerns
        • Table Dunkin' Donuts Use in Past 30 Days: Diet and Health Attitudes, by Frequency of Use, 2015
    • Starbucks
      • Menu trends
      • Treating and indulgence
        • Table Starbucks: Coffee and Coffee Drink Menu Introductions, 2014-2015
      • Doubling down on treat-driven flavor extravagance
        • Table Starbucks: Blended Coffee Drink Menu Introductions, 2014-2015
      • And a step even farther
        • Table Starbucks: Coffee Cross-Over Menu Introductions, 2014-2015
      • Sales performance
        • Table Starbucks Sales Performance Metrics, 2011-2015
    • Tim Hortons
      • Growth strategy
      • Menu moves
      • Doubling down on chocolate
      • More food; more daypart options
        • Table Tim Hortons: Beverage Menu Introductions, 2014-2015
      • Demographic trend analysis
        • Table Tim Hortons Use in Past 30 Days: Attitudes about Food, 2015
      • Nutrition is important but so are unhealthful foods
        • Table Tim Hortons Use in Past 30 Days: Diet and Health Attitudes, 2015
      • Sales performance: Tims finds its legs
  • Appendix
    • Methodology
      • Consumer survey methodology
      • Foodservice market size
      • Menu item trend analysis
      • Other sources
    • Report table interpretation
      • Color coding
      • Indexing
      • Consumer segmentation groups
      • Mobile Users
    • Terms and definitions
      • Supermarkets
      • Restaurant categories
      • Limited-service restaurant definitions
      • Full-service restaurant definitions
      • Other definitions

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report