The flavored dairy beverage business is poised for unprecedented growth in a category that previously positioned milk as a commodity rather than a drink. This new report from Packaged Facts provides historical data as well as market growth projections fn the flavored dairy beverage business, which encompasses refrigerated and shelf-stable flavored milks and milkshakes, coffee-milk drinks, dairy-based drinks, yogurt beverages, smoothies, milk flavorings, hot cocoa mixes. Learn how you can become part of this $2.2 billion beverage segment, which is predicted to show double-digit growth during the next decade. This report details innovations in flavors, packages, and manufacturing, which are just some of the driving forces behind new product development. Learn how single-serve bottles, licensed characters, cool flavors, carbonation, and old-fashioned wholesomeness are making milk and milk-based beverages the drink of choice for today's healthy lifestyle-seeking, grab-and-go consumer. The report also includes profiles of the top players in the flavored dairy beverage business, demographic data and brand share information.
Scope And Methodology
This report addresses the U.S. flavored dairy beverage industry. The primary focus is on supermarket sales, but the report also includes qualitative and quantitative information on mass merchandisers, drug stores, convenience stores (c-stores), and vending. This report does not include ready-to-drink traditional dairy products such as white milk, cream, or evaporated and condensed milk, nor does it address dairy-based nutritional or meal-replacement drinks. It does not include any flavorings intended to be used with alcohol-containing drinks, nor unsweetened cocoa powders that are designed primarily for baking. The report excludes all non-fluid dairy products such as cheese, ice cream, sour cream, and standard cup yogurt.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drug stores, mass merchandisers, and c-stores. Company, distributor, and retailer interviews were conducted to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs as related to the flavored dairy beverage market. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports.
When defining the size of the U.S. market for ready-to-drink products, it is important to keep in mind that a large volume of chocolate milk is sold through the U.S. school lunch program, as well as other foodservice venues. These sales data are not included in this report. Vending machines, which are often classified as a foodservice distribution channel, are also not included. Market figures focus on sales through traditional grocery stores, mass merchandisers, drug stores, and c-stores, and are based on data from the U.S. Department of Agriculture (USDA), Information Resources Inc. (IRI), the National Association of Convenience Stores, and other trade sources.
Because certain single-serve dairy-based beverages are not identified in non-carbonated beverage sales through c-store channels, and because sales data for specific dairy-based drinks within larger product lines are not identified in IRI data, U.S. sales of these products are estimated by Packaged Facts based on information gathered through trade publications and manufacturer commentary.
Milk flavorings are somewhat easier to calculate because almost all sales occur through traditional supermarkets, mass merchandisers, and drug stores, the channels tracked by IRI. However, new innovative items such as cappuccino and latte mixes, as well as chai concentrates, are a very small segment, and are not tracked through in-store data collection systems. Sales for these products are estimated by Packaged Facts using trade publications and manufacturer-provided information. The analysis of consumer demographics is derived from Simmons Market Research Bureau data for spring 2001.
Sales of Flavored Dairy Beverages to Grow by 8.4% Annually, Reach $3 Billion by 2006
New York, November 27/PRNewswire - The U.S. Market for Flavored Dairy Beverages, a newly published Packaged Facts report available at MarketResearch.com, outlines the efforts undertaken by the dairy industry to increase sales of flavored dairy products. The category has experienced steady growth in recent years, but new technologies in extending shelf life, and increased consumer awareness of the health benefits of dairy drinks, have set the market up for pronounced growth. The report estimates that the flavored dairy beverages category, which includes shelf-stable flavored milks and milkshakes, coffee-milks, dairy-based shelf-stable drinks, cultured dairy beverages, smoothies, and milk flavorings, will have annual sales of $2 billion in 2001, and will enjoy dramatically increased sales of $3 billion by 2006.
Fluid milk consumption rapidly declined throughout the 1980s and 1990s due to the lack of portable milk options available to the large number of people eating meals-on-the-go. The dairy industry has moved to deal with this situation by creating single-serve bottles and enabling increased distribution through the development of products with an extended shelf life.
According to The U.S. Market for Flavored Dairy Beverages, the market is also enjoying a new audience. “For many years flavored milk was classified as a kid’s product,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “The introduction of single-serve packaging and sophisticated flavors, along with the fact that adults are looking for ways to increase their calcium intake, has altered that perception.”
The U.S. Market for Flavored Dairy Beverages provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2005.