Fish, Small Mammal, Herptile, and Bird Products in the US, 5th Edition

As economic pressures mount, many US pet owners are scaling back on discretionary spending, pushing the broader pet industry to its limits. Despite these financial challenges, the market for non-traditional pets—such as fish, birds, reptiles and amphibians (herptiles), and small mammals—continues to offer cost-effective companionship and niche growth opportunities. In 2024, this “other pets” segment saw modest growth of under 2%, reaching a total market value of $3.6 billion.

Budget-Friendly Pet Ownership Amid Inflation

With inflation and tariff uncertainties impacting household budgets, pets that are more affordable than dogs and cats could become more attractive to consumers. Although smaller pets can present a lower-cost entry point into pet ownership, rising prices across pet food, supplies, and accessories remain a concern for owners of these smaller animals.

Emotional Connection and Specialty Retail Drive Demand

Many pet owners find joy in observing and interacting with their smaller pets. These animals may not offer the same level of affection as traditional pets, but they are still seen as valued members of the family. Specialty pet retailers play a pivotal role in this market by offering expert guidance and tailored product recommendations—especially important for first-time or less experienced owners.

Strategic Marketing and Retail Innovation Needed

With consumers prioritizing essential purchases, marketers and retailers must adopt creative strategies to promote products for fish, birds, reptiles, and small mammals. Emphasizing value, wellness, and ease of care can help brands connect with budget-conscious pet owners.

Comprehensive Market Insights from Packaged Facts

The newly released Fish, Small Mammal, Herptile, and Bird Products in the US, 5th Edition delivers a deep dive into this evolving market. Key highlights include:

• Historical and projected retail sales from 2019 to 2029
• Ownership trends by animal type and pet owner demographic profiles and attitudes
• E-commerce growth and digital marketing trends
• Product innovation, safety, and competitive strategies
• Cross-category influences from the dog and cat markets

Backed by exclusive data from Packaged Facts’ Pet Owner Surveys, this report is an essential resource for industry stakeholders looking to navigate the challenges and opportunities in the “other pets” category.