Fish, Small Mammal, Herptile, and Bird Products: U.S. Market Trends and Opportunities, 3rd Edition
Now approaching $3 billion, the retail products market for pets other than dogs or cats posted sales increases across categories in 2020, such that the resulting 18.5% sales increase surpassed even the unprecedented growth experienced by the retail pet products sector overall. This Packaged facts report examines trends and growth opportunities in the “other pet” products market, broken out into four categories: fish and aquarium products; small mammal (often termed “small animal”) products; herptile (reptile and amphibian) products; and pet bird products.
- Executive Summary
- Introduction
- Scope and Market Definition: "Other Pets"
- Methodology
- The Market
- Market Outlook
- Channel Trends
- The Marketers
- Consumer Trends
- Regulation of Other Pet Market
- Looking Ahead
- Fish and Aquarium Products
- The Market
- Marketing and New Product Trends
- Small Mammal Products
- The Market
- Marketing and New Product Trends
- Herptile Products
- The Market
- Marketing and New Product Trends
- Pet Bird Products
- The Market
- Marketing and New Product Trends
- Opportunities
- The Pandemic Population Boost
- Multiple Pet Households
- Focus on Fun
- Omnimarket/E-commerce
- Premium Pet Food and Treats
- Environmentally Friendly Supplies
- Health & Wellness
- CBD
- Introduction
- Introduction
- Chapter Highlights
- Introduction
- Scope and Market Definition: "Other Pets"
- Methodology
- The Market
- Sales Skyrocket with COVID-19
- Table U.S. Retail Sales of Other Pet Products, 2016-2020 (dollars)
- Herptile Category Sees Largest Percentage Growth
- Table U.S. Retail Sales of Other Pet Products by Type of Pet, 2019-2020 (dollars and percent change)
- Supplies Sales Make Up Bulk of Market
- Sales Skyrocket with COVID-19
- Market Outlook
- "Other" Pet Appeal Unleashed
- Population Gains for "Other" Pets
- Table Types of Pets Acquired in Last 12 Months, February 2021 (percent of current pet owners who have had pets 2+ years)
- COVID Motivators for Pet Acquisition
- Characteristics of Other Pet Acquisition
- Where Other Pets Are Acquired
- Table Sources of Pet Acquisition in Last 12 Months, February 2021 (percent of pet owners acquiring new pets)
- Trend to Multiple Pets, Multiple Types of Pets
- Sources Influencing Pet Acquisition
- Motivations Influencing Pet Acquisition
- Pet Spending Among Other Pet Owners
- Pet Care Experience Level Varies by Type of Other Pet
- "Pets as Family" Mindset Not Limited to Dogs and Cats
- Table Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," February 2021 (percent of pet owners)
- Table Level of Agreement with Statement: "My pets are important to my physical/mental health," February 2021 (percent of dog, cat, and other pet owners)
- Other Pet Owners Less Likely to Visit Veterinarian
- Table Regular and Urgent/Emergency Veterinary Visits in Past 12 Months by Type of Pet, February 2021 (percent of dog, cat, and other pet owners)
- Product Shortages Hamper Other Pet Market
- Channel Trends
- Pet Specialty Chains Capture Over Half of Market
- In-Store Purchase Most Common Way to Shop
- Table Share of Other Pet Product Spending by Channel, June 2021 (percent)
- Table Channel Choice for Other Pet Product Purchases in Last Three Months, 2021 (percent of pet owners)
- Pet Specialty Stores Fulfill Specific Role in Other Pet Sales
- The Marketers
- A Consolidated Market
- Mergers & Acquisitions
- Consumer Trends
- 12% of Households Have "Other" Pets
- Table Topline Household Ownership Rates for Pets by Type: Fish, Small Mammals, Herptiles, and Birds, 2010/11, 2015/16 and 2020/21 (percent)
- Overview of "Other" Pet Population
- Table Overview of Pet Population for Pets Other Than Dogs or Cats, 2020/21 (percent and number of households in millions)
- Number of Pets Owned
- Other Pet Ownership Demographics
- Table Select Demographics for Ownership of Pets Other Than Dogs and Cats, 2021 (index)
- 12% of Households Have "Other" Pets
- Regulation of Other Pet Market
- No Federal Law Regulates Other Pet Animal Sales
- Exotic Pets Subject to Increased Scrutiny
- Looking Ahead
- Sales Projected to Moderate Through 2025
- Table U.S. Retail Sales of Other Pet Products, 2020, 2021P and 2025P (dollars)
- Pet Specialty Chains Will Continue to Control Over Half of Market
- Sales Projected to Moderate Through 2025
- Fish and Aquarium Products
- Chapter Highlights
- The Market
- Extraordinary Growth in 2020
- Table U.S. Retail Sales of Fish and Aquarium Products, 2019, 2020, 2021P and 2025P (dollars)
- Aquatics Market Has Largest Share of Supplies
- Pet Specialty Chains Lead in Channel Sales
- Fish Ownership
- Types of Freshwater Fish Owned
- Extraordinary Growth in 2020
- Marketing and New Product Trends
- Overview
- Food
- Tanks
- Tank Decor
- Filtration and Water Maintenance
- Small Mammal Products
- Chapter Highlights
- The Market
- Growth Expected to Outpace Overall Market
- Table U.S. Retail Sales of Small Mammal Products, 2019, 2020, 2021P and 2025P (dollars)
- Food Draws Largest Share in Small Mammal
- Pet Specialty Chains Lead in Channel Sales
- Small Mammal Ownership
- Small Mammal Owner Preparedness
- Expense of Keeping Small Mammals
- Growth Expected to Outpace Overall Market
- Marketing and New Product Trends
- Overview
- Food and Treats
- Table Types of Food and Treats Purchased for Small Mammal Pets in Past 12 Months, 2020 (percent of small mammal owners)
- Enclosures, Habitats, and Bedding
- Other Products
- Herptile Products
- Chapter Highlights
- The Market
- Herptiles Market Sees Largest Sales Bump
- Table U.S. Retail Sales of Herptile Products, 2019, 2020, 2021P and 2025P (dollars)
- Herptile Market by Product Type
- Pet Specialty Chains Lead in Channel Sales
- Herptile Ownership
- Herptile Owner Preparedness
- Expense of Keeping Herptiles
- Herptiles Market Sees Largest Sales Bump
- Marketing and New Product Trends
- Overview
- Food
- Table Types of Food Purchased for Pet Reptiles in Past 12 Months, 2020 (percent of reptile owners)
- Live Foods
- Packaged Foods
- Enclosures and Accessories
- Enclosure Décor
- Heating, Lighting, and Bedding
- Pet Bird Products
- Chapter Highlights
- The Market
- Moderate Growth in 2020
- Table U.S. Retail Sales of Pet Bird Products, 2019, 2020, 2021P and 2025P (dollars)
- Pet Bird Market Share of Sales by Type
- Pet Specialty Chains Lead Channel Sales
- Pet Bird Ownership
- Moderate Growth in 2020
- Marketing and New Product Trends
- Overview
- Foods and Treats
- Toys
- CBD Supplements
- Wild Bird Market
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