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Fish and Aquarium Products: U.S. Pet Market Trends and Opportunities


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Fish and Aquarium Products: U.S. Pet Market Trends and Opportunities
Fish and Aquarium Products: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of the sale of products and foods designed for saltwater and freshwater systems through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of food, tanks and decoration, water treatment and filtration, and tank environment control equipment, discussing the top marketers in each segment. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.


  • Executive Summary
    • The Market
      • Table U.S. Retail Sales of Pet Fish and Aquarium Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
      • Multiple Fish the Norm in Households
        • Table Ownership of Multiple Fish, 2017 (in thousands of households and percent or pet fish owners)
      • Opportunity: Brand Recognition High in Saltwater Fish Owners
      • Opportunity: Saltwater Fish Ownership Trends
      • Opportunity: Households with Girls
  • Pet Fish and Aquarium Products Market
    • Chapter Highlights
    • The Market
      • Table U.S. Retail Sales of Pet Fish and Aquarium Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
      • Aquatic Decor Leads Category Growth Segment
        • Table Pet Fish and Aquarium Product Sales by Segment, 2015-2016 (in millions of dollars, percent change, and market share)
      • Pet Specialty Chains Lead Channel Sales
      • Saltwater Fish Owners Much More Likely to Purchase Products Online
    • The Marketers
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
      • Opportunity: Brand Recognition High in Saltwater Fish Owners
    • New Product Trends
      • Aquatic Decor
      • Filtration and Tank Care
      • Food Trends
      • Tanks
      • Other Tank Accessories
    • The Consumer
      • Opportunity: Saltwater Fish Ownership Trends
        • Table Fish Ownership Trends, 2013-2017 (in thousands of households and percent of fish owners)
      • Key Fish Ownership Demographics
        • Table Key Demographic Measures for Fish Ownership, 2017 (in thousands of households, percent of fish owners, and index)
      • Opportunity: Households with Girls
      • Multiple Fish the Norm in Households
        • Table Ownership of Multiple Fish, 2017 (in thousands of households and percent or pet fish owners)
      • One-Fifth of Fish Owners Only Have Fish as Pets
      • Fish Ownership by Region

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