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Evangelical Christians in the U.S.: Lifestyle, Demographic and Marketing Trends, 2007

With 69.5 million American adults devoted to the Evangelical lifestyle, the current and still-growing societal and monetary clout of this cohort is impossible to ignore. In 2006, household income among Evangelicals represented 28% of the national total, or $2.1 trillion, and products, services and marketing campaigns targeted to these consumers often have mainstream crossover appeal. Moreover, Evangelicals have market impact not only as individuals: Well over half of them belong to a church, and among conservatives in the segment, 62% attend a place of worship. Often headed by charismatic ministers and sometimes claiming membership in the thousands, Evangelical churches wield significant cultural, economic and political force, and they have marketing savvy to spare.

To help marketers understand the goals, motivations and kingdom-building desires of this diverse cohort, Packaged Facts presents an all-new report on Evangelical lifestyle, demographic, marketing, and product and service usage patterns, casting a wide net over the diversity of consumer options that tend to affirm Evangelicalism as a way of life. Drawing on uniquely cross-tabulated Simmons Market Research Bureau consumer survey data, along with government and private sector data sources and analysis of targeted marketing campaigns, the report examines how Evangelicals balance the demands of their faith with the offerings of the marketplace, and explores the many reasons why myriad marketers are seeking to accommodate this group. The report presents five focus chapters:

  • Lifestyle and Demographics. Examining how historical and cultural movements inform contemporary Evangelical orientation, exploring differences between conservative and moderate segments and tracing development of megachurch phenomenon as Evangelical marketing tool.
  • Community and Consumerism. Detailing how the emotional security and sense of belonging within Evangelical community struggle against sharp feelings of “otherness” from mainstream society. How ministries adopt consumer-centric approaches to make Evangelical message relevant across cultural, generational, political and ethnic lines.
  • Media and Entertainment. Exploring how tend to be even more enthusiastic than the general population in their enjoyment of electronic and print media, particularly those options that validate and reinforce their core religious values.
  • Technology and Internet. Describing how, as individuals but also as worship leaders and congregations, Evangelicals are avid users of devices such as MP3 players, PDAs (personal digital assistants), cell phones and the Internet, to strengthen social cohesion and advance religious goals.
  • Personal Finance. Focusing on the myriad ways in which Evangelical Christians earn, spend, save, charge and donate to charities. The important distinction is that Evangelicals tend to interpret the meaning and implication of their financial decisions from a Biblical perspective.


  • Executive Summary
    • Introduction
      • Scope of Report
      • Report Methodology
      • Definition of Evangelicals Overall, Conservative Evangelicals, and Moderate Evangelicals
    • Lifestyle and Demographics
      • Good News for Modern Marketers
        • Table Percentage of Americans Who Are Members of a Church, Temple or Synagogue: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Commitment to Jesus Transcends Denominational Barriers
        • Table Share of Evangelical Population: By Denomination, 2006 (percent of U.S. adults)
      • White Southerners, Women Most Likely to Be Born Again
    • Community and Consumerism
      • Sense of Belonging Vies with Marginality
      • Outsider Image Strengthens Group Loyalty
      • Christian Products and Services Gain Market Share
      • Mainstream Retailers Adopt Christian Products
    • Media and Entertainment
      • Media Entertainment Choices Reinforce Christian Values
      • Christian "Media" Include Evangelicals Themselves
      • Media Keep Cohort Informed, Entertained
      • TV Fills News, Entertainment Needs, Especially Among Conservatives
      • Christian DVDs Overtaking Music Sales in Specialty Stores
      • Magazines Entertain, Amuse, Especially Among Moderates
      • TV Product Placement Influences Evangelical Purchases
    • Technology and Internet
      • Evangelicals Spread the Digital Word
      • Targeted Interactivity Stresses Roles for Whole Congregation
      • Cohort Favors Interactive Websites That Foster Community, Values
        • Table Percentage Who Have Used a Website or Search Engine in Last 30 Days: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Evangelical Youth Pave Electronic Highway
      • Online Social Networking Attracts Younger Evangelicals
      • Born-Again Boomers Promise to Push Tech Growth
    • Personal Finance
      • Evangelical Finances Mirror Those in Larger Culture
      • Consumer Spending, Debt Roughly Equivalent to Adult Average
      • Biblical Perspective Sets Apart Evangelical Spending, Saving, Investment
      • Evangelical Motivation Underlies Dollar Amounts
      • Megachurches Generate Big Cash from Entrepreneurial Leadership
      • Above-Average Focus on Financial Planning and Stability
  • Chapter Lifestyle and Demographics - Highlights
  • Lifestyle and Demographics
    • Introduction
      • Scope of Report
      • Four Tenets of Faith Define Evangelical Lifestyle
      • Good News for Modern Marketers
        • Table Percentage of Americans Who Are Members of a Church, Temple or Synagogue: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
        • Table Share of Aggregate U.S. Household Income: Christians Overall vs. Evangelical Christians, 2006 (in trillions of dollars and percent)
      • Megachurches Bring New Meaning to (Customer) Services
      • Passionate Commitment, Charismatic Leaders Shape Evangelical Tradition
      • Political Clout Soars in Late 20th Century
      • Political Agendas Sometimes at Odds with Personal Beliefs
      • Commitment to Jesus Transcends Denominational Barriers
        • Table Share of Evangelical Population: By Denomination, 2006 (percent of U.S. adults)
      • Personal Faith, Not Church Affiliation, Defines Evangelical Cohort
        • Table Total Number and Share of Evangelicals Within Selected Denominations, 2006 (U.S. adults)
      • Centrality of Faith, Religious Services Unite Evangelicals
        • Table Attitudes on Religion: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
      • White Southerners, Women Most Likely to Be Born Again
        • Table Evangelical Share of U.S. Adult Population by Race/Ethnicity, 2006 (percent of U.S. adults)
        • Table Evangelical Share of U.S. Adult Population by Household Income, 2006 (percent of U.S. adults)
      • Likelihood of Accepting Christ Increases with Age
        • Table Evangelical Share of U.S. Adult Population by Age Bracket, 2006 (U.S. adults)
      • Retirees, Widows, Families Called to Faith
      • Addressing the Generation Gap
      • Evangelicals Conservative Personally and Politically-And They Vote
      • Abortion, Pornography, Marijuana Remain Evangelical No-Nos
        • Table Percentage of Americans Who Are Pro-Life/Anti-Abortion: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • "Green" Evangelicals Support Environmental Protection
      • Marketing Requires "Faith-Friendly" Approach
        • Table Overview of U.S. Adult Population: Evangelical and Non-Evangelical Segments, 2004-2006 (percent and number of U.S. adults)
        • Table Total Number and Share of Evangelical Population by Denomination: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (U.S. adults)
        • Table Denominational Affiliation Patterns: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Evangelical Demographics, 2006 (percent, number and index of U.S. adults)
        • Table Political Patterns: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes on Society and Ethics: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes on Environmentalism: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Household Recycling Patterns by Items Very Often Recycled: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
  • Chapter Community and Consumerism - Highlights
  • Community and Consumerism
    • Sense of Belonging Vies with Marginality
      • Outsider Image Strengthens Group Loyalty
      • Christian Products and Services Gain Market Share
      • Evangelicals Attuned to Buzz, Atmosphere in Retail Environment
        • Table Percentage of Americans Who Say a Store's Environment Influences Whether They Shop There: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Tension Reigns Between Duty, Pleasure
      • Conservatives Enjoy Now More So Than Moderates
        • Table Strongly Held Attitudes On Duty vs. Fun: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals (index of U.S. adults)
      • Preference for Few Material Possessions
        • Table Percentage of Americans Who Prefer to Have as Few Possessions as Possible: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Paradox: Possessions Bad, Designer Clothing Good
        • Table Strongly Held Attitudes on Apparel: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals (index of U.S. adults)
      • Mainstream Retailers Adopt Christian Products
      • Christian Couture Combines Religious Zeal, Secular Appeal
      • Affinity for Following Rules, Trusting Authority
        • Table Percentage of Americans Who Don't Want Responsibility/Would Rather Be Told What to Do: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
        • Table Percentage of Americans Who Say They Are Easily Swayed by Others: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Religious Organizations Draw Majority of Cohort
      • Lifestyle Ministries Attract Sports Enthusiasts, Others
      • Conservatives Drawn to Church Boards
      • Conservatives, Moderates Diverge in Business, Political Affiliations
      • Greater Alignment in Country Club, Social Activism, Arts Membership
      • Evangelical Leaders Reach Out to Diverse Demographics
      • Christian Right Soldier On in Culture Wars
      • Home-Schooled Born-Agains Tackle College On Own Terms
      • Conservative Counterculture Balances Camaraderie, Loneliness
      • College Evangelicals Leaven Conviction with Compassion
      • Moderate Megachurches Shift Agendas Left, Go Global
        • Table Percentage of Americans Who Believe That a Woman's Place Is in the Home: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Gonzo Evangelism Attracts Hip, Hip-Hop Youth Culture
      • Livin' It Ministries Livin' Large
      • Mars Hill Megachurch: Edgy Fundamentalism
      • Workaholics Heed Call of Duty in Workplace, Too
        • Table Percentage Who Consider Themselves Workaholics: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Teamwork, Personal Ambition Motivate Financial Success
        • Table Percentage Who Like Other People to Think They Are a Financial Success: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
        • Table Attitudes on Society and Ethics: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes on Shopping: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Strongly Held Attitudes on Personal Ethics, Identity by Index: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals (U.S. adults)
        • Table Strongly Held Shopping Attitudes by Index: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals (U.S. adults)
        • Table Attitudes on Business and Work: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Organizational Membership Patterns: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
  • Chapter Media and Entertainment - Highlights
  • Media and Entertainment
    • Media Entertainment Choices Reinforce Christian Values
      • Christian "Media" Include Evangelicals Themselves
      • Media Help Evangelicals Interpret, Communicate God's Intentions
      • Media Keep Cohort Informed, Entertained
        • Table Strongly Held Attitudes About Television: Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
      • Inspiration Network Offers Family and Bible-Based Viewing
      • Christian DVDs Overtaking Music Sales in Specialty Stores
      • Perfectionism, Optimism Drive Cohort's Taste for Inspiring Tales
        • Table Strongly Held Self-Concepts by Index: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (U.S. adults)
      • Magazines Entertain, Amuse, Especially Among Moderates
        • Table Most-Read Mass-Market Magazines: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
      • Evangelicals Notice, Remember Advertising in Public Venues
        • Table Attention to Public Advertising: Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
        • Table "Well-Designed Outdoor Ads Improve Urban Landscape": Evangelicals, Conservative Evangelicals, Moderate Evangelicals, Non-Evangelicals, 2006 (index of U.S. adults)
      • Cohort Divided on Merit, Influence of TV Advertising
      • TV Product Placement Influences Evangelical Purchases
        • Table High-Index Attitudes About Product Placement in Movies, Movie Theaters: Evangelicals, Conservative Evangelicals, Moderate Evangelicals (U.S. adults)
        • Table Strongly Held Attitudes About TV Advertising, Product Placement: Conservative Evangelicals, Moderate Evangelicals (index of U.S. adults)
      • Surging Popularity of Christian, Religious Books
        • Table Percentage Who Have Bought Religious Titles in the Last 12 Months: Evangelicals vs. Christians Overall and U.S. Population Overall (U.S. adults)
      • Romance, Children's, Cooking Book Themes Lure Evangelicals
      • Christian Variations on Classic Genres Make Great Strides
      • Karen Kingsbury: Prolific "Chick Lit" Diva Ministers Through Story
      • Surging "End Times," Fantasy Genres Make for Exciting, Bible-Based Reading
      • Left Behind Series Combines Biblical Inspiration, Massive Marketability
      • Non-Fiction Titles Affirm Christian Values, Agendas
      • Multichannel Storytelling Helps Cohort Receive and Spread Gospel Message
      • Music Important Channel for Individual, Congregational Affirmation
        • Table High-Index Music Types: Evangelical Christians, 2006 (U.S. adults)
        • Table Low-Index Music Types: Evangelical Christians, 2006 (U.S. adults)
      • Music Powerful Medium for Individual, Group Affirmation of Faith
      • Popularity of Christian Rock Spans Demographic Boundaries
      • Corporate Worship Parlays Pop Tunes Into Powerful Connection with Almighty
        • Table Preferred Entertainment Media: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes About Radio: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes About Newspapers and Magazines: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes About Television: Evangelicals Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes About Family Life: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Personal Values, Self-Concepts: Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals (percent and index of U.S. adults)
        • Table Attention to Public Advertising: Non-Evangelicals, Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes About Advertising: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes About Television Advertising: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Book Buying Patterns Last 12 Months, Hardcover or Paperback: Overall, Christian, Evangelical Christians (percent and index of U.S. adults)
        • Table Music Preferences: Types Like Most: Overall, Christians, Evangelical Christians, 2006 (percent and index of U.S. adults)
        • Table "Christian Rock Is My Favorite Type of Music": Selected High-Index Demographics, 2006 (percent and index of Evangelical Christians)
  • Chapter Technology and Internet - Highlights
  • Technology and Internet
    • Evangelicals Spread the Digital Word
      • Targeted Interactivity Stresses Roles for Whole Congregation
      • At First Blush, Cohort Appears Tech-Shy
      • MP3, PDA Ownership Falls Behind Consumer Average
        • Table Electronics Ownership: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
      • Internet, Computer Literacy Under Par
        • Table Website, Search Engine Use: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
        • Table Percentage Who Have Used a Website or Search Engine in Last 30 Days: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Apparent Contradiction Points Up Evangelicals' Actual Tech Enthusiasm
        • Table Strongly Held Attitudes about Technology, Internet: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
      • Cohort Favors Interactive Websites That Foster Community, Values
        • Table Percentage Who Have Used a Website or Search Engine in Last 30 Days: Evangelical and Non-Evangelical Segments, 2006 (U.S.
      • Mature Market Adults Trail Younger Generations in Internet Literacy
        • Table "The Internet Has Had No Impact on My Life" by Age Bracket, 2006 (percent and index of U.S. adults)
      • Senior Evangelicals Dismiss Internet, Computer Relevance
        • Table "Internet Has Had No Impact on My Life": Evangelical and Non-Evangelical Segments, 2006 (percent of U.S. adults)
        • Table "Internet Has Had No Impact on My Life": By Evangelical Age Bracket, 2006 (percent and index of Evangelical Christians)
      • Evangelical Youth Pave Electronic Highway
      • Non-Evangelical Techies Skew Young; Value Friends, Money, Career
      • Born-Again Electronics Buffs Defy Family Values Clichés
      • Online Social Networking Attracts Younger Evangelicals
      • Youth Ministers Connect with Students Through Networking Sites
        • Table "Internet Is New Way I Socialize, Meet Others": Evangelicals by Age Bracket, 2006 (percent and index of Evangelical Christians)
      • Twenty and Thirty-Somethings Socialize, Build Ministries Online
      • Born-Again Boomers Promise to Push Tech Growth
      • Electronic Evangelizing Produces Loyal, Enthusiastic Consumers
      • Star-Studded Audio Bibles Prove Hot Commodity
      • With God's iPod, Video-Blogging Minister Provides Free, Diverse Podcasts
      • Downloadable Bibles and "Godcasts" Attract Thousands
      • Evangelical Cell Phone Ownership Parallels Mainstream
        • Table Percentage Who Own Cellular Phone: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (U.S. adults)
      • Despite Differences in Generational Emphasis, Desire for Wireless Communication Nears Ubiquity
      • Mobile Christian Downloads Surge in Popularity
      • Loyalty of Born-Again Niche Inspires Dedicated Mobile Download Sites
      • Christian Ringtones Put Evangelist in Your Pocket
        • Table Attitudes About Technology: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Internet Habits and Attitudes: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes About Lifestyle and the Internet: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Websites or Search Engines Visited Last 7 Days: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table "Computers Confuse Me; I'll Never Understand Them": Selected High-Index Evangelical Demographics, 2006 (percent and index of Evangelical Christians)
        • Table "Will Pay Anything for an Electronic Product I Want": Selected High-Index Non-Evangelical Demographics, 2006 (percent and index of Non-Evangelicals)
        • Table "Will Pay Anything for an Electronic Product I Want": Selected High-Index Evangelical Demographics, 2006 (percent and index of Evangelical Christians)
        • Table "Internet Is the New Way I Socialize, Meet Others": Selected Evangelical Demographics, 2006 (percent and index of Evangelical Christians)
        • Table Digital Music Player Ownership: Evangelical Christians, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Types of Music Downloaded, Burned, Recorded Last 12 Months: Christian, Evangelical Christian, 2006 (percent and index of U.S. adults)
        • Table Personal Digital Assistant Ownership: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Cell Phone Ownership: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
  • Chapter Personal Finance - Highlights
  • Personal Finance
    • Evangelical Finances Mirror Those in Larger Culture
      • Consumer Spending, Debt Roughly Equivalent to Adult Average
      • Biblical Perspective Sets Apart Evangelical Spending, Saving, Investment
      • Roughly Even Distribution Across Socio-Economic Levels
        • Table Distribution by Socio-Economic Level: Evangelical Christians, 2006 (percent, number and index of U.S. adults)
      • Personal and Household Income Show Greater Weight at Lower End of Spectrum
        • Table Population Distribution by Individual Employment Income: Evangelical Christians, 2006 (percent, number and index of U.S. adults)
        • Table Population Distribution by Household Income: Evangelical Christians, 2006 (percent, number and index of U.S. adults)
        • Table Population Distribution by Employment Status: Evangelical Christians, 2006 (percent, number and index of U.S. adults)
      • Evangelical Motivation Underlies Dollar Amounts
      • Megachurches Generate Big Cash from Entrepreneurial Leadership
      • For Strong Minority, Shopping Enhances Religious Life
      • Beauty, Youth Products Affirm God's Plan
        • Table "I Will Pay Any Price to Look Younger": Evangelical Christians, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
      • Poverty, Renunciation Become Outmoded Concepts
      • Financial Services: Personal Money Management Help Expand God's Kingdom
      • Banks Introduce Faith-Friendly Lending
      • Above-Average Focus on Financial Planning and Stability
        • Table "Like Others to Think I'm a Financial Success": Evangelical and Non-Evangelical Segments, 2006 (percent of U.S. adults)
        • Table "I Feel Secure Financially": Evangelical and Non-Evangelical Segments, 2006 (percent of U.S. adults)
        • Table "I Will Pay Any Price for Good Financial Advice": Evangelical and Non-Evangelical Segments, 2006 (index of U.S. adults)
      • Controversial Prosperity Gospel Cites Biblical Imperatives for Material Gain
      • Retirement Funds: Financial Stability Viewed as Personal Responsibilities
      • Christian Financial Enterprises Reconcile Heavenly & Earthly Accounts
      • Grassroots Financial Ministries Direct Dollars to Evangelical Causes
      • Evangelical Christian Credit Union Fosters Church Stewardship
      • HomeBanc's Faith Can't Overcome Sub-Prime Mortgage Crisis
      • Affinity Credit Cards Present Moral, Operational Dilemmas
        • Table "I Prefer to Have as Few Possessions as Possible": Evangelical and Non-Evangelical Segments, 2006 (percent of U.S. adults)
      • Credit Card Use Among Evangelicals Slightly Above Average
        • Table Percentage Who Own a Credit Card: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • J.C. Penney, Sears Cards Popular Among Born-Agains
        • Table Percentage Who Have Used a Credit Card in the Last 30 Days: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
      • Intrepid Ministries Tests Affinity Card Waters
      • Christian Community Credit Union Guarantees Mission Donation with Purchase
      • World Missions VISA Supports Catholic Missions
      • Timothy Plan Offers Morally Responsible Mutual Funds
      • Medi-Share Program Helps Finance Christian Medical Care
      • Subscribers Testify to Relationship with Jesus, Biblical Lifestyles
        • Table Attitudes on Shopping and Spending: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes on Personal Finance: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Attitudes on Money and Consumerism: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Strongly Held Attitudes on Money, Finances, and Consumerism: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Credit Card Ownership Rates by Selected Brands: Evangelical Christians vs. Non-Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Credit Card Use in Last 30 Days by Selected Brands: Evangelical Christians vs. Non-Evangelicals, 2006 (percent and index of U.S. adults)
        • Table Monthly Credit Card Payment Habits: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
  • Demographic Profiles of Evangelical Segments
    • Table Demographics for Adults Who Agree a Lot With Statement: I Am a Conservative Evangelical Christian, 2006 (percent, number and index of U.S. adults)
    • Table Demographics for Adults Who Agree a Little With Statement: I Am a Conservative Evangelical Christian, 2006 (percent, number and index of U.S. adults)
    • Table Demographics for Evangelicals at Upper Socio-Economic Levels, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Demographics for Evangelicals at Middle Socio-Economic Levels, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Demographics for Evangelicals at Lower Socio-Economic Levels, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Demographics for Married Evangelicals With Children, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Demographics for Empty Nester Evangelicals, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: 18-to 39-Year-olds, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: 40 to 64-Year-olds, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Adults Age 65 or Over, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Men, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Women, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: White Non-Hispanics, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Hispanics, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: African-Americans, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Asian-Americans, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Southern Region, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Midwest Region, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Western Region, 2006 (percent, number and index of U.S. Evangelical adults)
    • Table Evangelical Demographics: Northeast Region, 2006 (percent, number and index of U.S. Evangelical adults)

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