Energy and Sports Drinks: U.S. Retail Market Trends and Opportunities

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Energy and Sports Drinks: U.S. Market Trends and Opportunities

This report encompasses energy drinks and sports beverages (as commonly defined in the industry) sold in single-serve containers for personal consumption. Excluded are bulk (family-size) products as well as other single, ready-to-drink (RTD) non-alcoholic beverage types (e.g., bottled and enhanced waters, juice drinks, dairy beverages, and carbonated soft drinks).

This report quantifies trends in retail sales for the major categories of energy and sports beverages, including drinks, drink mixes, and shots. Both historical and forecasted growth are provided as a compound annual growth rate (CAGR), which employs only the first and final values of a series. Readers are encouraged to consider historical volatility when assessing trends.


  • Executive Summary
    • Market Projections
      • Scope of this Report
    • Methodology
  • The Market
    • Market Size & Segmentation
      • Scope & Methodology
      • Product Definitions
      • Market Size & Historical Trends
      • Market Segmentation
    • Projected Market Growth
      • Market Projections
      • Factors Influencing Market Growth
  • Marketing & Retailing
    • The Marketers
      • The Range of Marketers
      • Leading Marketers
    • Marketing & New Products
      • Marketing Trends
      • New Product Trends
    • Retailing Trends
  • The Consumer
    • Consumer Trends
      • Product Usage Rates
      • Consumer Demographics
      • Consumer Psychographics

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