Global consumers are passionate about health like never before. They’ve become vigorous about looking and feeling good, convinced that food and beverages can be tools for boosting quality of life. From Scandinavian women eating yogurt to boost digestion to Japanese businessmen snacking on mood-sharpening GABA chocolates to stay at the top of their game, health and wellness has a deliciously edible dimension. Consumers abroad are eating and drinking their way to a brighter future.
But what about U.S. consumers? Will we buy into this new world of beauty chocolates and smart waters the way they have with energy drinks? You bet we will! Even with the health and wellness market just emerging, the average American spends $90 a year on functional foods and beverages, for a total of more than $27 billion in 2007. Look at what’s happened with antioxidants, the best-known health and wellness functionals in the U.S., showing all the signs of a Stage 5 trend.
In Emerging Global Health and Wellness Trends: Culinary Trend Mapping Report, we explore a number of emerging health and wellness trends in this report, key areas we think will prepare CPG manufacturers and foodservice operators for the mainstream blockbusters to come:
Emerging Global Health and Wellness Trends: Culinary Trend Mapping Report, examines the ingredients, cooking styles and ethnic influences that the Center for Culinary Development (CCD) has identified as about to hit, or have established themselves, in the U.S.
Market Assessment: Consumers, Professionals, Business
Strategic Implications: What are, in CCD’s words, the “strategic levers” food marketers, foodservice operators and food retailers should pull to identify opportunities for new product development based on emerging health and wellness trends? Kimberly Egan, CCD’s managing partner, invites us to consider how packaged goods manufacturers and restaurant operators can integrate these emerging health and wellness trends into menu items and off the shelf products for health-conscious consumers.
With extensive profiles of each ingredient/food emerging within the five stages of the trend map, this emerging global health and wellness trends issue of the Culinary Trend Mapping Report provides you with the most up-to-date, insider’s look at what’s hot and what’s not in the world of food. Top food marketers rely on trend mapping to keep them on the pulse of what’s happening and what’s about to happen as far as consumer tastes are concerned.
• • • The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot - or what will be - in the food world!
Using the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method identifying which culinary trends are “gaining traction” and which are simply flashes in the pan, each report concentrates on a theme, or trend, that is affecting the food industry, and then looks at the emerging and established ingredients, cooking styles and products along the Trend Map that are driving this theme.
Each report is a 75+ page journal packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.
Each Issue of the Culinary Trends Mapping Report
Additional features include:
Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
Published bimonthly, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.
Chef Speak: CCD Chefs’ Council Voices