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Egg Market Trends and Opportunities in the U.S.


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Egg Market Trends and Opportunities in the U.S.

Eggs have been and will continue to be a staple of the American diet. Eggs are consumed in well over 90% of U.S. households and are present on the menus of three out of four U.S. foodservice establishments. The industry has managed to maintain its stability despite serious losses in the early to middle part of 2015 due to an outbreak of avian flu in epidemic proportions.

Egg Market Addresses Animal Welfare, Organic, and Other Consumer Trends

Consumers are especially looking to eggs with fresh eyes as a source of protein, a nutrient currently at the top of consumer must-have lists. Egg producers and retailers are diversifying eggs’ nutritional appeal through eggs with enhanced omega-3 levels as well as increased levels of other nutrients, even as the egg market will benefit from decreasing concerns about the level of cholesterol in foods. Marketers are also offering eggs for which the laying hens were given feed that was non-GMO, organic, or vegetarian, and responding to consumer demand for eggs from laying hens that have been raised under more humane conditions with products labeled as cage-free and free-range.

The egg market's biggest challenge likely comes from animal welfare advocates rousing consumers to continue demanding better conditions for the laying hens. The new normal of the social media environment does make it relatively easy to stir up consumer movements, and such a development could compel producers to invest in more wholesale reforms to current practices.

Packaged Facts’ report Egg Market Trends and Opportunities in the U.S. looks at the state of the market in the wake of the mid-2015 avian flu epidemic. The report reviews evolving consumer demand for high quality protein, the reemergence of breakfast as the most important meal of the day, breakfast sandwich and “breakfast all day” culinary trends, and the responses in grocery retailing and the foodservice industry to these developments. In addition, the report offers growth projections for egg sales in the U.S. and features the results of an exclusive Packaged Facts national online consumer survey regarding diet, nutrition, and food shopping patterns related to eggs.

Scope and Methodology

Market trends and market size estimates within Egg Market Trends and Opportunities in the U.S. are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
  • U.S. Department of Agriculture reports;
  • Public information provided by egg producers and the associations representing the egg industry, other food companies, grocery retailers, and foodservice operators.
Packaged Facts also draws on a proprietary Packaged Facts National Consumer Survey conducted in April 2015 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Fall 2010-2014 Simmons NCS Adult Studies.


  • Executive Summary
    • Scope of Report
    • Methodology
    • Market Trends
      • Table Egg Sales: Average Price Change, July 2014-July 2015
      • Table Projected Dollar and Unit Sales of Eggs, 2014-2020
      • Animal Welfare Challenge for Egg Industry
      • Happy Egg and Free Range
    • Health and Diet Trends
    • Product Trends
    • Retail and Foodservice Trends
      • Table IRI-Tracked Egg Category Sales: Overall Growth vs. Private Label Growth, July 2014-July 2015
      • Breakfast Sandwich Culinary Trends
        • Table Fastest-Growing Ingredients on Breakfast Handhelds, 2010-2014
      • Breakfast for Lunch, Dinner, and Midnight Snack
    • Consumer Trends
      • Table Egg Usage Trends, 2011-2015 (percent of U.S. households)
  • Market Trends
    • Key Points
    • Egg Market Environment
      • A Confluence of Trends
      • Growing Demand for Protein
      • New Paradigm on Fat and Cholesterol
      • The Convenience Factor
      • Breakfast as the New Family Dinner
      • Eggs and the Concerned Consumer
      • Impact of Avian Flu
      • Impact on Egg Sales and Prices
        • Table Fresh Egg Sales, 2010-2014
        • Table IRI-Tracked Egg Category Sales: Dollar/Unit/Volume Change, July 2014-July 2015 (in millions)
        • Table IRI-Tracked Egg Category Sales: Average Price Change, July 2014-July 2015
      • Increased Interest in Organic, Cage-Free, and Other Egg Types
        • Table Demographic Factors Favoring Use of Organic Eggs, 2015 (index and percent of U.S. households)
        • Table IRI-Tracked Increases in Selected Organic Egg Brand Sales, July 2014-July 2015
      • Happy Egg and Free Range
      • Preparing for Future Outbreaks
    • Projected Market Growth
      • Market to Reach $7 Billion by 2020
        • Table Projected Dollar and Unit Sales of Eggs, 2014-2020
  • Health and Diet Trends
    • Key Points
      • "The Incredible Egg" Offers High Quality Protein
      • Other Nutritional Elements Support Egg Popularity
      • The Decriminalization of Cholesterol
      • Calories Most Sought Nutritional Information
        • Table Information Consumers Seek on Nutrition Facts Panel, 2015 (percent of U.S. adults)
        • Table Information Consumers Seek on Nutrition Facts Panel: Selected Demographics, 2015 (percent of U.S. adults)
      • "Natural" and "High Protein" Are Sought by Consumers
        • Table Package Label Claims Consumers Seek on Foods and Beverages, 2015 (percent of U.S. adults)
        • Table Package Label Claims Consumers Seek on Foods and Beverages: Selected Demographics, 2015 (percent of U.S. adults)
      • Few Consumers Avoid Eggs
  • Product Trends
    • Key Points
      • Egg Production in the U.S.
      • Product Trends
      • Seeking Healthier Eggs
      • Hard-Boiled Eggs
      • Three Basic Types of Eggs Compete
        • Table Participation of Fresh Egg Companies by Category, 2015
      • Store Brands Account for Half the Total Fresh Egg Market
      • Private Label Strongest in Fresh Eggs
      • ConAgra's Egg Beaters Dominates Egg Substitutes
      • Egg White Substitutes Growing and Competitive
      • Egg Alternatives
  • Retail and Foodservice Trends
    • Key Points
    • Retail Trends: Steady Growth
      • Strong Private Label Position
        • Table IRI-Tracked Egg Category Sales: Private Label Growth vs. Overall Growth, July 2014-July 2015
        • Table IRI-Tracked Egg Category Sales: Average Price Change Private Label vs. Overall, July 2014-July 2015
      • Retailers Stress Healthier Eating, Sustainability, Food Safety
      • Few Strong Indicators for Private Label Use
        • Table Demographic Indicators Favoring Use of Eggland's Best, Land O Lakes, and Store Brand Eggs, 2015 (percent and index of U.S. households)
      • Store Brands Weak in Natural Food Stores
        • Table Purchase of Store Brand Eggs in Selected Venues
      • Natural Food Stores Leading Venue for Organic
        • Table Purchase of Organic Eggs in Selected Venues
        • Table Quantity of Eggs Purchased in Selected Venues
      • Foodservice Trends: More Breakfasts, More Eggs
      • McDonald's to Offer Breakfast All Day
      • Breakfast Already a Winner
      • Breakfast Sandwich Culinary Trends
        • Table Fastest-Growing Ingredients on Breakfast Handhelds, 2010-2014
      • Breakfast for Lunch, Dinner, and Midnight Snack
      • Foodservice Operators Stress Healthier Eating, Sustainability, Food Safety
      • Menu Trends
      • Fine Dining Has Highest Penetration Level
      • Midscale Has Highest Menu Incidence of Eggs
      • Northeast Has Highest Percentage of Restaurants Serving Egg Dishes
      • Wide Range of Penetration by Cuisines
      • Breakfast All Day
      • Independent Restaurants Most Likely to Offer Egg Dishes
      • Concerns Over Tight Egg Supply
  • Consumer Trends
    • Key Points
    • Methodology
      • Favorable Demographic Indicators
      • Eggs Consumed in Over 90% of U.S. Households
        • Table Fresh Egg Usage Trends, 2011-2015 (percent of U.S. households)
      • Younger Households Show Heavier Egg Consumption
        • Table Demographic Indicators Favoring Heavier Usage of Eggs: 3, 4, or 5+ Dozen/Month, 2015 (percent and index of U.S. households)
      • Older Households Show Lighter Egg Consumption
        • Table Demographic Indicators Favoring Lighter Usage of Eggs: 1-2 Dozen/Month, 2015 (percent and index of U.S. households)
      • Younger Households More Likely to Choose Organic Eggs
        • Table Demographic Indicators Favoring Use of Organic Eggs, 2015 (index and percent of U.S. households)
      • Eggs and Dieting
      • Who Is Dieting?
        • Table Demographic Patterns for Dieting, 2015 (percent and index of U.S. adults)
      • Why They Diet
        • Table Demographic Patterns by Reason for Watching Diet, 2015 (index of U.S. adults)
      • Nutrients Sought by Dieters
        • Table Types of Foods Bought When Watching Diet, 2015 (percent and index of U.S. households)

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