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The Education Foodservice Market in the U.S.: Elementary, Secondary and Higher Education

  • Executive Summary
    • Scope and Methodology
      • Scope
    • Methodology
      • Consumer survey methodology
    • Industry Framework and Drivers
      • Fast facts
    • Share of Stomach: Sales Analysis
      • Fast facts
    • K 12 Programs and Initiatives
      • Fast facts
    • K 12 Foodservice Program Analysis
      • New York City Public Schools
      • Los Angeles Unified School District
      • Chicago Public Schools
      • San Francisco Unified School District
      • Fairfax County Public Schools
    • University Foodservice Trends
      • Fast facts
    • University Foodservice Program Analysis
      • Duke University
      • Louisiana State University
      • Stanford University
      • University of Colorado
      • University of Connecticut
      • University of Miami
      • University of Michigan
      • University of Portland
      • The University of Texas at Austin
      • Vanderbilt University
    • Foodservice Contractor Education Profiles
      • Aramark
      • Sodexo Inc
      • Compass Group PLC
  • Industry Framework and Drivers
    • Education not immune from revenue problems
      • K 12 in a cash crunch
      • Higher education calls, but more consumer pocketbooks are empty
      • College plans delayed or foregone?
      • College saving trends suggest financial difficulties
      • Saving for college is a priority for more parents
      • Total amount saved for college drops among lower HH income groups
    • K 12 struggles to address obesity and food health challenges
      • Who's obese? Who's overweight?
      • Adults leading the way
      • But kids following in their footsteps
      • And they may be obese when they grow up
      • Racial/ethnic disparities
      • Socioeconomic disparities
      • Health consequences
      • Don't forget: It's about money
      • Obese kids cost money, too
      • Physical activity on the ebb
    • Education: a trillion dollar business
      • Table Expenditures of Educational Institutions
      • Public elementary and secondary education expenses
      • Per pupil expenses pass $10,000
      • Postsecondary expenses highest at public 4 year institutions
      • Average cost of post secondary enrollment starts at $2,400, goes up to $18,700
        • Table Undergraduate Tuition & Required Fees, Public & Private, Residency, 2005 06 v. 2008 09
      • One quarter of U.S. is enrolled in school
      • More students in college than in high school
        • Table Enrollment Status of the Population 3 Years Old and Over, 2008
      • Women dominating postsecondary ranks
        • Table Enrollment at Title IV Institutions, by Level of Institution, Student Level, Attendance status, Gender, and Race/Ethnicity, Fall 2008
  • Foodservice Usage & Outlook Tracker
    • Packaged Facts' Consumer Restaurant Tracker
      • Table Foodservice Categories and Types
      • February 2010 food retail momentum continues through October 2010
      • Looking ahead: Consumers more likely to save & spend on groceries than spend at restaurants
      • Intended behavior portends full service restaurant pullback
      • Saving money remains at the forefront; intention to save spreads
      • Students
      • Saving intentions match spending behavior
    • Foodservice usage and usage frequency
      • Overview
      • Limited service restaurants
      • Full service restaurants
      • Snack and beverage concepts
      • Institutional foodservice
        • Table Foodservice Establishment Usage and Mean Use, 2010
    • Foodservice and institutional foodservice usage analysis
      • Note on reading charts
      • Foodservice category use by demographic
      • Institutional foodservice category use, by demographic
      • Student usage of foodservice categories and types
        • Table Foodservice Establishment Usage, All Users v. Students, 2010
        • Table Foodservice Establishment Mean Usage, All Users v. Students, 2010
  • Share of Stomach: Sales Analysis
    • Market size and overview
      • Educational foodservice
      • Discretionary spending less relevant
      • Loans and grants more relevant
      • Educational foodservice passes $40 billion in sales
      • Primary and secondary education foodservice
      • Shaped strongly by population growth trends and public sentiment
      • But local and state revenue shortfalls dampen prospects
      • College and university foodservice
      • Loans to the rescue
      • Marketing colleges to compete for students
      • Affluence and restaurant savvy heighten student expectations
      • But economic conditions weigh on families
  • K 12 Programs and Initiatives
    • K 12 meal cornerstones
      • National School Lunch Program & National School Breakfast Program
      • How they work
      • Nutritional requirements
      • Free and reduced price meals qualification
      • Reimbursement from government
        • Table Free, Reduced Price and Paid Reimbursement Rates: Breakfast, Lunch and Snack
      • Participation
      • Program costs
      • Breakfast program availability reduces tendency to skip breakfast
      • Convenient breakfast options increase participation
    • Sweeping change at hand: Move It!
      • Large scale initiatives
      • But still falling short
      • Lax fruits and vegetables policies
      • Competitive foods requirements
      • Beverages still an issue at middle schools and high schools
    • Enough! Let's Move!
      • Task Force on Childhood Obesity
      • Goal specifics: solve childhood obesity in a generation
      • How? Less added sugar; more fruit and vegetables
      • Tweak school meals
      • Recommendations
      • Where's the incentive? HealthierUS Schools Challenge
        • Table HealthierUS Challenge, Award Levels & Amounts
      • Strengthen legislation
      • Healthy, Hunger Free Kids Act
      • Chefs Move to Schools & Recipes for Healthy Kids
      • A garden to emulate
    • School meal program nutrition revisions on the horizon
      • Calories
      • Fats and cholesterol
      • Salt content
      • Whole grain labeling
    • What to do about competitive foods?
      • A significant presence
      • But options are on the table
  • K 12 Foodservice Program Analysis
    • New York City Public Schools
      • Table New York City Department of Education, Food Service Expenses, 2009
      • Breakfast in the Classroom a hit
      • But competitive foods a significant health issue
    • Los Angeles Unified School District
      • Table Los Angeles Unified School District, by the Numbers
      • Not food service; it's Café LA
      • Competitive food services: beware!
      • LA goes high tech with Cafeteria Management System
      • Policy goals
      • Second Chance Breakfast
      • Operational and financial challenges
    • Chicago Public Schools
      • Budget crunch
        • Table Chicago Public Schools, by the Numbers
      • Nutrition Support Services
      • New nutritional standards for USChallenge Gold
      • A head start on IOM recommendations
      • Cooking up Change
    • San Francisco Unified School District
      • Table San Francisco Unified School District, by the Numbers, Fiscal Year 2010
      • Student Nutrition Services
      • Electronic POS system in place
      • Leave it to San Francisco: slow food in schools!
      • Nutrition initiatives
        • Table San Francisco Unified School District, Food Service Menu Highlights
      • What is Grab n Go?
        • Table San Francisco Unified School District, Grab n Go Breakfast Program, by the Numbers
      • Super Choice menu rollout
      • Salad bar implementation
      • Other initiatives
    • Fairfax County Public Schools
      • Nutrition initiatives
      • Competitive food policy
  • University Foodservice Trends
    • Students' and college foodservice food and foodservice attitudes and behaviors
      • Table Food & Foodservice Attitudes & Behaviors: All Users, Students & College Foodservice Users, 2010
    • University Foodservice Trends
      • Foodservice contractors on the radar, but under the radar
      • New brands introduced
      • Flexibility, variety and convenience
      • Flexible meal plans
      • Prepaid debit accounts going off campus
      • Catering
      • Late night munchies
      • Food allergies and special diets meet Meal Plans
      • Kosher and Halal
      • Food Allergies
      • Building community with university dining
      • Entertainment value
      • Floor plan makeovers yield results
      • Foodservice contractors partners in remodeling
      • Feedback, comments and the power of Twitter
      • Sustainability on campus
      • Trayless and to go cups
      • Biodiesel
      • Let the locals be your sourcing-even as close as campus
      • Healthy options
      • Student Issues that contribute to weight gain
      • Stress and schedule changes
  • University Foodservice Program Analysis
    • Duke University
      • Table Duke University Student Profile
      • Duke University Meal Plans and Card Features
        • Table Duke University Meal Plans - Food Point Chart
      • Merchants on Points Delivery
      • Duke University Dining Stations
      • Clamshell To Go and Composting
      • Legal to Drink? Come to Campus.
    • Louisiana State University
      • Student profile
        • Table Louisiana State University Student Profile
      • Foodservice programs and services
        • Table Louisiana State University Meal Plans
      • Louisiana State University Dining Tenets
      • Like them (on Facebook)
    • Stanford University
      • Student profile
        • Table Stanford University Student Profile
      • Meal Plans
        • Table Stanford University Campus Undergraduate Meal Plans
      • Dining Units and Food Retail at Stanford
      • No Gluten, No Nuts, Kosher and Halal
      • Technologic Stanford
      • Sustainability
    • University of Colorado Boulder
      • Student profile
        • Table University of Colorado Student Profile
      • Meal Plans
      • Dining Services
        • Table University of Colorado Meal Plans
      • Sustainability at the University of Colorado
      • I Love Food/I Hate Waste Program
    • University of Connecticut
      • Student profile
        • Table University of Connecticut Student Profile
      • University of Connecticut Meal Plans and Units
      • Nutrition information and Recipes
      • Green Dining
      • University of Connecticut Campus Foodservice by the numbers
        • Table University of Connecticut Campus Foodservice, by the Numbers
    • University of Miami
      • Student profile
        • Table University of Miami Student Profile
      • Chartwells and the Compass Group
      • University of Miami Meal Plans
        • Table University of Miami Meal Plans
      • Tray less
      • Be a Flexitarian
    • University of Michigan
      • Student profile
        • Table University of Michigan Student Profile
      • Meal Plans
        • Table University of Michigan Meal Plans, Fall 2010
      • Dining Halls
      • Dining and Religious Observances
      • Web driven Communication
      • Gluten Free and Dietitians
    • University of Portland
      • Student profile
        • Table University of Portland Student Profile
      • Big Changes at the University of Portland
      • Meal Plans Breakout
        • Table University of Portland Campus Foodservice, by the Numbers
      • Bon Appétit Management Company
      • Slug Club
    • University of Texas
      • Student profile
        • Table University of Texas Student Profile
      • Foodservice Venues
      • Dine In Dollars and Bevo Bucks
        • Table University of Texas Campus Foodservice Prices,All You Care To Eat Dining Centers
      • Eco2Go
      • Composting Two Ways
      • What's Next in Texas
      • University of Texas Campus Foodservice by the numbers
        • Table University of Texas Campus Foodservice, by the Numbers
    • Vanderbilt University
      • Student profile
        • Table Vanderbilt University Student Profile
      • Foodservice programs and services
      • The Taste of Nashville Program at Vanderbilt University
      • Vanderbilt Dining Applications for the i phone
      • 2009 10 foodservice offerings
      • Future trends at Vanderbilt
      • Vanderbilt University Campus Foodservice by the numbers
        • Table Vanderbilt University Campus Foodservice, by the Numbers
  • Foodservice Contractor Education Profiles
    • Aramark
      • Overview
      • Foodservice Operations
      • Sales analysis
      • North America Business and Industry Sector
      • North America Health Care Sector
      • North America Education Sector
      • K 12 Education Overview
      • Expanded Meal Opportunities
      • Nutrition Education
      • K 12 Strategy: Health & Nutrition, Boosting Student Participation, Age Differentiation
      • Boosting Student Participation
      • Age Segmented Dining Brands
      • Higher Education Overview
      • Residential Foodservice
      • Food Courts & Snack Bars
      • Convenience Stores & Vending
      • Higher Education Strategy:Green Thread Program, Health, Technology
      • Health
      • Technology
        • Table Aramark by the Numbers
    • Sodexo Inc
      • North American Health Care
      • Corporate Foodservice
      • Education Foodservice
      • K 12 Foodservice
      • Age specific dining programs
      • Childhood hunger programs
      • Nutrition Education
      • North American Higher Education Foodservice
      • Retail Foodservice
      • Convenience Stores & Vending
      • Education Foodservice Strategy: Student Board of Directors, CustoMenu, Autonomy
      • Student Board of Directors
      • CustoMenu
      • Autonomy
      • Sodexo's Retail Brand Group
      • Pandini's
      • Jazzman's Café and Bakery
      • Salsa Rico
      • Original Burger Company
      • Mein Bowl
      • Market Trends and Sodexo Response
      • Globalization and Diversity
      • Sustainability
        • Table Sodexo by the Numbers
    • Compass Group PLC
      • Compass Group North America (CGNA)
      • Sales analysis
      • Foodservice Strategy
      • Room for growth
      • It Takes You - Eat Local
      • Leveraging role of single source provider
      • Selective acquisitions
      • North America Business & Industry Sector
      • North America Health Care Sector
      • North America Education Sector
      • K 12 Dining
      • Private Schools
      • Higher Education
      • Education Strategy
      • Campus Community
      • Dining Programs
        • Table Compass Group by the Numbers
      • Subsidiaries

With restaurant foodservice sales generally under pressure, education foodservice sales remain a bright spot: Packaged Facts forecasts education foodservice sales at primary, secondary, and postsecondary schools will reach $41.15 billion in 2010, up 2.5% from 2009, according to The Education Foodservice Market in the U.S.: Elementary, Secondary and Higher Education.

We view federal food programs and student loans as revenue bulwarks that have helped soften the recessionary blow on educational foodservice, as they have helped shield it from swoons in discretionary spending. In response to the children’s obesity crisis and propelled by First Lady Michelle Obama’s Let’s Move campaign, we believe that K-12 foodservice will continue to receive significant attention—and funding—beyond the Obama administration’s first term. The wild card concerns state and local revenue: With property tax revenue declining steeply and with many budgets facing significant revenue shortfalls, primary and secondary schools are in a real fight for local and state budgetary dollars.

Within the next five years, nutritional change will continue to aggressively evolve, as policy makers ready their revisions to school meal nutritional guidelines. We believe these changes are widespread and significant enough that they will ripple out of schools and into the home, helping to reshape how consumers interact with food.

As for today’s college students, the children of the Restaurant Age expect more than ever from their foodservice programs. But with more families in economic straits and lower college enrollment rates ahead, college foodservice programs will need to compete more aggressively to grow revenue.

The Education Foodservice Market in the U.S.: Elementary, Secondary and Higher Education provides the insight industry participants need to understand today’s evolving educational foodservice market, by mapping key trends and policies shaping the K-12 and university sales growth and by profiling a range of school district programs, college foodservice programs, and educational foodservice contractors.

Packaged Facts forecasts educational foodservice to grow 2.7% in 2011 and 2.9% in 2012, with slightly higher estimates for college foodservice than for K-12 foodservice.


Market Insights: A Selection From The Report


University Foodservice Program Analysis

Duke University

All students at Duke University residing on campus are required to purchase a meal plan. Freshmen much choose between 3 meal plans that all provide 12 meals a week, and a range of food points (1 food point = $1), which can be used at any campus eatery, convenience store,
vending machine, or off-campus Merchants on Point Vendor. Meals not used during the week become invalid, whereas food points roll over. Upperclassmen (everyone other than freshmen) are only required to purchase food points. Duke students...

Packaged Facts’ Consumer Restaurant Tracker

To analyze consumer use of educational foodservice and place it within the context of the broader foodservice industry, we highlight results from our proprietary quarterly Consumer Restaurant Tracker.

Our Tracker provides directional analysis on consumer spending behaviors and attitudes related to foodservice use (with a focus on restaurants and food retail). Current consumer behavior, as well as intended consumer behavior during the “next three months,” is assessed. Packaged Facts also provides directional analysis on consumer usage and usage frequency, according to foodservice category and type (shown in the table below).

We compare educational foodservice program use against two other institutional segments (hospital foodservice and corporate foodservice), then narrow our focus to students’ engagement with college foodservice.

Market size and overview

Packaged Facts forecasts education foodservice sales at primary, secondary, and postsecondary schools will reach $41.15 billion in 2010, up 2.5% from 2009. While we expect stronger college foodservice sales than K-12 sales, both foodservice categories have performed relatively well, given the current economic climate.

We forecast educational foodservice to grow...

Future trends at Vanderbilt

In our September 2010 interview with Vanderbilt's Foodservice Director Howard Camp, we learned that students have mounting expectations for the range of dietary needs and restrictions. His students ask for options that are gluten-free, kosher, soy-free, and so forth. They increasingly demand options that are portable, flavorful, and...

In the News
Sales in K-12 & Higher Education Foodservice Emerge as Industry Bright Spot

New York, December 14, 2010 — Bolstered by revenue safeguards such as federal food programs and student loans, K-12 and college foodservice has emerged as an industry bright spot expected to grow steadily over the next several years, according to The Education Foodservice Market in the U.S.: Elementary, Secondary and Higher Education by market research publisher Packaged Facts.

The report forecasts education foodservice sales at primary, secondary, and postsecondary schools will exceed $41 billion in 2010, up almost 3% from 2009. At $22 billion, K-12 foodservice sales comprise 53% of the market, while college foodservice comprises 47%. Though stronger college foodservice sales are expected, both categories have performed relatively well considering the current economic climate. Forecasts for 2011 and 2012 trend similar with growth approaching 3% expected both years, with slightly higher estimates for college foodservice.

Unlike restaurant foodservice and its dependency on discretionary spending, education foodservice remains more shielded from negative swings in consumer expenditure. However, the industry’s relative recession resistance may not fully protect it from the sluggish economy, which Packaged Facts expects will likely influence future market growth to some extent due to changes in government funding and the number of students financially able to afford enrolling in college.

"With local, state and federal budgets hit hard by revenue declines and deficit fears, funds earmarked for education are now under severe pressure," says Don Montuori, publisher of Packaged Facts. "As a result the wildcard to near-term growth concerns the extent to which local and state governments may be forced to curtail education revenue, and the effect any potential cuts would have on school foodservice budgets. However, we anticipate that future food-related federal government funding will be secure at the primary and secondary educational levels."

The Education Foodservice Market in the U.S.: Elementary, Secondary and Higher Education provides the insight industry participants need to understand today’s evolving educational foodservice market, by mapping key trends and policies shaping the K-12 and university sales growth and by profiling a range of school district programs, college foodservice programs, and educational foodservice contractors. .

About Packaged Facts — Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products.Packaged Facts also offers a full range of custom research services.

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