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Eating Trends: Meat, Dairy, Vegetarian, and Vegan

Eating Trends: Meat, Dairy, Vegetarian, and Vegan

This Eating Trends report provides a topline data overview of continuity and changes in U.S. consumer retail shopping patterns for meat products, dairy products, and meat & dairy alternatives. The purchasing, demographic, and psychograhic data presented draw on the MRI-Simmons national consumer survey series, primarily referencing the Spring 2019 survey release, but also providing for historical perspective selected data back through Spring 2009.


  • INTRODUCTION: SCOPE AND METHODOLOGY
  • Meat, Poultry, and Seafood Products
    • Red Meat Usage Rates and Demographics
      • Table Household Use of Beef, Pork, Lamb, and Veal, 2009-2019 (percent)
    • Poultry Usage Rates and Demographics
      • Table Household Use of Poultry (Chicken, Turkey, and Cornish Game Hen), 2009-2019 (percent)
    • Jerky Is Standout Among Other Meat Products
      • Table Household Use of Selected Other Meat Products, 2009-2019 (percent)
    • Topline Seafood Usage Rates and Demographics
      • Table Household Use of Seafood, 2009-2019 (percent)
  • Dairy Foods & Beverages
    • Dairy Product Usage Rates and Demographics
      • Table Household Use of Selected Dairy Food Products, 2009-2019 (percent)
      • Table Household Use of Selected Dairy Beverage Products, 2009-2019 (percent)
  • Vegetarianism, Meat Alternatives, and Dairy Alternatives
    • Psychographics and Product Purchasing
      • Table Agreement with Selected Healthy Eating & Lifestyle Statements Households Overall vs. Households with Vegetarian Adults, 2009 vs. 2019 (percent)
      • Table Levels Agreement with the Statement: "I Am Vegetarian," 2009-2019 (percent)
      • Table Overall Household Use of Meat Alternatives, 2009-2019 (percent)
      • Table Use of Meat Alternatives Among Households with Vegetarian Adults, 2009-2019 (percent)
      • Table Types of Meat Alternatives Used Most by Households Overall, 2009-2019 (percent)
      • Table Types of Meat Alternatives Used Most by Households with Vegetarian Adults, 2009-2019 (percent)
      • Table Form of Frozen vs. Refrigerated Meat Alternatives Used Most by Households Overall, 2009-2019 (percent)
      • Table Forms of Frozen vs. Refrigerated Meat Alternatives Used Most by Households With Vegetarian Adults, 2009-2019 (percent)
      • Table Brand of Meat Alternatives Used Most by Households Overall, 2009-2019 (percent)
      • Table Brand of Meat Alternatives Used Most by Households with Vegetarian Adults, 2009-2019 (percent)
      • Table Overall Household Use of Non-Dairy Alternative Beverages, 2017 vs. 2019 (percent)
      • Table Household Use of Non-Dairy Alternative Beverages Among Households with Vegetarian Adults, 2017 vs. 2019 (percent)
      • Table Type of Non-Dairy Alternative Beverages Used Most by Households Overall, 2017 vs. 2019 (percent)
      • Table Type of Non-Dairy Alternative Beverages Used Most by Households with Vegetarian Adults, 2017 vs. 2019 (percent)
      • Table Brand of Non-Dairy Alternative Beverages Used Most by Households Overall, 2017 vs. 2019 (percent)
      • Table Brand of Non-Dairy Alternative Beverages Used Most by Households with Vegetarian Adults, 2017 vs. 2019 (percent)

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