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Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of dog and cat toy sales through all channels in the U.S. market, focusing on the key categories of toys driving the market and highlighting sales trends. The report covers sales of chew, plush, rubber, fetch, tug, and puzzle toys, as well as cat scratchers and cat stands, discussing the top marketers in each category. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.


  • Executive Summary
    • Market Overview
      • Table U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
    • Chews & Plushes the Top Toy Types
    • Marketer Overview
      • Private Label Dog Toys Hold Their Own Against Brand Name Toys
    • Pet Stores Most Successful Toy Channel
    • Consumer Trends
      • Demographic Trends for Dog Toys
      • Demographic Trends for Cat Toys
    • Market Opportunities
      • Humanization of Pets
      • Chew & Plush Dog Toys Gaining Ground
      • Pampering Dogs with New Toys
      • Natural and Eco-Friendly Toys for both Cats and Dogs
      • Internet and Supermarket Sales of Cat Toys
      • Owners with Multiple Cats
  • Dog & Cat Toy Overview
    • Chapter Highlights
    • Market Overview: Slow but Steady Upward Curve
      • Table U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
    • Marketer Overview
      • State of Pet Specialty Marketers
      • Mass Market Fragmented Among Dozens of Marketers
        • Table Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
        • Table Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
    • Consumer Trends
      • Dog-Only Pet Owners Account for Disproportionate Share of Pet Toy Purchases
        • Table Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2016-17 (percent, number of U.S. dog- or cat-owning households, and index)
        • Table Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2011-12 through 2016-17 (percent, number of U.S. dog- or cat-owning households, and index)
      • Opportunity: Humanization of Pets
  • Dog Toys
    • Chapter Highlights
    • The Products
      • Trends Reflect, Shape, and Cater to Shopper Predilections
        • Table Most Important Characteristics to Choosing Which Dog Toy Item Purchased, 2016 (percent of product purchasers)
        • Table Dog Toy Feature Wish List & Lack of Features
        • Table Dog Toy Innovative & Impressive Features
        • Table "Are any of the following types of dog products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?" (percent)
      • Chew Toys Most Popular for Dog Owners
      • Interactive/Training Toys Marry Fun and Function
      • Self-Entertaining Products
      • Rethinking Plush Toys
      • More Plush Toys Opting to Go Stuff-less
      • Natural and Eco-Friendly Toys
      • Tech Toys: While the Owner's Away (or at Home), the Pets Will Play
    • The Market
      • Table U.S. Retail Sales of Dog Toys:2011 vs. 2016 vs. 2021 (dollars in millions)
      • Private Label Dog Toys Hold Their Own Against Brand Name Toys
      • Opportunity: Chew & Plush Toys Gaining Ground
      • Toys for Puppies & Puppy-Sized Dogs
      • Pet Stores Are Top for Toy Purchasing
    • The Marketers
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
      • Opportunity: Pampering Dogs with New Toys
      • Demographic Trends for Dog Toys
        • Table Purchasing Patterns for Dog Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Dog Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Dog Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Dog Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Dog Toys by Number of Persons in Household and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Dog Toys by Number of Children in Household and Number of Pets Owned, 2016-17 (percentages and index)
  • Cat Toys
    • Chapter Highlights
    • The Products
      • Table Most Important Characteristics to Choosing Which Cat Toy Item Purchased, 2016 (percent of product purchasers)
      • Table Cat Toy Feature Wish List & Lack of Features
      • Table Cat Toy Innovative & Impressive Features
      • New Cat Toys Catering to Owner Trends
      • Plush Toys Most Popular for Cat Owners
      • Pet Toys Adopting Human Forms
      • Self-Entertaining Products
      • Plush Toys Not Just for Dogs
      • Opportunity: Natural and Eco-Friendly Toys
        • Table "Are any of the following types of cat products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?" (percent)
      • Playing With Your Cat? There's an App for that
      • Cat Furniture and Scratchers
    • The Market
      • Table U.S. Retail Sales of Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
      • Opportunity: Internet and Supermarket Sales of Cat Toys
    • The Marketers
      • Top Marketers in Mass Market Channels
      • Fragmented Pet Specialty Channel Sales Leaves Space for New Entrants
    • The Consumers
      • Cat Owners Content to Give Their Cats Boxes rather than Toys
      • Opportunity: Owners with Multiple Cats
        • Table Purchasing Patterns for Cat Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Cat Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Cat Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Cat Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Cat Toys by Number of Persons in Household and Number of Pets Owned, 2016-17 (percentages and index)
        • Table Purchasing Patterns for Cat Toys by Number of Children in Household and Number of Pets Owned, 2016-17 (percentages and index)

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