Digital Pet Care Products and Services: E-commerce and E-connectivity

Digital Pet Care Products and Services: E-commerce and E-connectivity

Digital Pet Care Products and Services: E-Commerce and E-Connectivity examines the market for digital pet care including products and services that rely on the internet and/or Bluetooth technology and computers and/or smartphones, encompassing e-commerce (pet food and non-food pet supplies purchased online via computer or smartphone), veterinary telemedicine health services, app-based non-medical pet services (primarily pet sitting/walking and boarding) à la Rover and Wag!, and digitally connected products including pet trackers/monitors, automatic feeders/waterers, and litter boxes.

This publication combines Packaged Facts’ report on Digital Pet Care Products and Services: E-Commerce and E-Connectivity (August 2020) with a supplemental report Digital Petcare Focus: Online and Smartphone App Shopping for Pet Products (June 2020).


  • Executive Summary
    • Scope & Methodology
      • Scope of Report
      • Report Methodology
    • Market Overview
      • Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
      • COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Pet Care
      • Digital Pet Care Sales: $27 Billion for 2020 and Going Strong
        • Table Modeling of Digital Pet Care Sales in 2020 by Sector (dollars in millions and percent share)
    • Market Opportunities
      • Pandemic-Related Pet Industry Silver Linings
      • E-Commerce for All
      • Veterinary Telehealth and Back-Office Systems
      • Veterinary Sales of Pet Medications
      • Veterinary Sales of Science-Based Pet Foods
      • Subscription- and Loyalty-Based Products and Services
      • DTC Marketing of Fresh Pet Food
      • Opportunistic Mergers, Acquisitions, and Investments
  • Introduction
    • Chapter Highlights
    • Scope & Methodology
      • Scope of Report
      • Report Methodology
    • Pet Industry Climate
      • Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
        • Table Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of pet owners)
      • COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Pet Care
      • Digital Pet Care Sales: $27 Billion for 2020 and Going Strong
        • Table Modeling of Digital Pet Care Sales in 2020 by Sector (dollars in millions and percent share)
  • E-Commerce
    • Chapter Highlights
      • E-Commerce/IT Upend Retail Dynamics
      • E-Commerce Pet Product Sales Growing Exponentially
      • E-Commerce Recasting Channel Shares, Surpassing Pet Specialty
      • Frequency of Online Shopping
      • Pet Product Spending Levels: Online vs. In Store
      • Hierarchy of Pet Product Types Purchased Online
      • E-commerce as Pet Food Sales Driver
      • Chewy Out Front in Pet Product E-commerce Sales
        • Table Chewy.com Sales, Fiscal Year 2011 through Fiscal Year 2019 (in millions of dollars and percent growth)
      • Amazon Leads in Percent of Online Pet Product Shoppers
      • Pet Food Subscription and Auto-Replenishment Programs
      • Rapid Home Delivery and Click-and-Collect
      • E-Commerce in Context
      • Leading E-Tailers Setting Their Sights on Pet Medications
      • Amazon PillPack Unit Likely to Lead to Prescription Pet Meds
      • PetMed Express Feeling the Online Heat
      • Amazon Plus Brick-and-Mortar Pet Specialty?
      • Amazon and Chewy Banking on Private-Label Pet Food
  • Digital Pet Services
    • Chapter Highlights
    • Veterinary Services
      • Impact of Coronavirus Pandemic
      • Veterinary Market Climate
        • Table Attitudes of Dog or Cat Owners Toward Alternative Veterinary Approaches by Age Bracket, 2020 (percent)
      • Vet Service Providers Going Digital Pre-Pandemic
      • Telemedicine and Teletriage in the Pandemic Era
      • Boehringer Ingelheim Introduces PetPro Connect and PetPro Tele+ Platforms
      • Chewy Beta Testing New "Connect with a Vet"Service
      • Veterinarians Countering E-tailers with Digital Pharmacies of Their Own
      • Vet2Pet Partners with Gravity Payments to Offer Contactless Payment
      • Vet-Connected Pet Wearables
    • Non-Medical Pet Care Services
      • Non-Medical Pet Care Services Sector Harder Hit By COVID-19
      • Non-Medical Pet Care Services Market Climate
      • Internet as Pet Care Assistant
      • Digital Pet Care Providers Revolutionize Home-Based Pet Care
      • Venture Capitalists Go All In on Rover and Wag!
      • But SoftBank Pulls Back Massive Investment from Wag!
      • Wag! Replaces Rover's Dog Sitting Partner
      • Wag! Teams Up with Adopt-a-Pet.com, Adds Drop-in and Daycare Services, and Introduces Wag! Tag
      • Rover Expands into Cat Care, In-Home Grooming, and Abroad
      • Pet Sitters International Sticks Toe in App Waters by Promoting"Time To Pet"
      • App-Based Pet Care in in the Age of Coronavirus
      • Mars and Nestlé Purina Also Supporting Tech-Based Service Providers
  • Digital Pet Products
    • Chapter Highlights
    • Digital Pet Products
      • Impact of Coronavirus Pandemic
      • Internet/E-commerce Part of Larger IT/IoT Trend
      • Sales of Pet Tech Products Post Double-Digit Growth
      • Pet Food Marketers Overlapping into Pet Tech
      • Tech Trend Creating New Digital Pet Product Categories
      • Multi-Product Pet-Centric Smart Product Marketers
      • Digital Supplies for Other Pets
  • Introduction
    • Scope & Methodology
      • Scope of Report
      • Report Methodology
    • Pet Industry Climate
      • COVID-19 Drives Pet Adoption, Stockpiling, and Spike in Sales of DIY Petcare
        • Table Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of pet owners)
        • Table Median Household Income: Overall vs. Pet Owners, 2020-2019 ($ thousands)
      • COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Petcare
        • Table Modeling of Digital Petcare Sales in 2020 by Sector (dollars in millions and percent share)
    • Pet Owner Trends in Online Shopping
      • Steady Upswing in Online Activities
        • Table Pet Owner Base for Selected Online and Smartphone App Activities, 2013/14 2019/20 (use in last 30 days in thousands and percent of U.S. adult pet owners)
        • Table Pet Owner Use of Selected Online and Smartphone App Activities: By Generational Cohort, 2019/20 (use in last 30 days in thousands and percent of U.S. adult pet owners)
        • Table Dog or Cat Product Shopper Base: Online vs. Other Channels, 2010/11 2019/20 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base: Online vs. Other Channels, 2010/11 2019/20 (in thousands of U.S. dog- or cat-owning households)
        • Table Selected Pet Product Spending Psychographics: Internet vs. Other Channels, 2019 (percent who strongly agree or somewhat agree)
      • The Amazon Juggernaut
        • Table Overview of Amazon’s Overall and Pet Owner Customer Base, 2019/20 (percent and number of overall and of dog- or cat-owning households)
      • Online Pet Product Shopping by Pet Type and Number of Pets
        • Table Online Pet Product Customer Base: Dog vs. Cats Owners: 2008/09, 2014/15, and 2019/20 (in percent and thousands of U.S. dog- or cat-owning households)
      • Pet Owner and Online Shopper Demographics Contribute to Market Resilience During COVID-19
        • Table Indexes for Online Shopping Pet for Products Among Dog or Cat Owners by Overall Types of Pets Owned: Key Demographics, 2019/20 (percent)
        • Table Rate of Online Shopping for Pet Products Among Dog or Cat Owners by Overall Types of Pets Owned: Key Demographics, 2019/20 (percent)

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