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U.S. Market for Deli and Other Refrigerated Processed Meats

Packaged Facts estimates the U.S. market for refrigerated processed meats at $17.6 billion, led by cold cuts which accounted for 40% of the market in 2007, with $7.1 billion in sales on growth of three percent. This updated report on the U.S. market for refrigerated processed meat products presents an insight into the major changes and trends affecting industry growth and a comprehensive analysis of the marketer and brand performance of various refrigerated processed meat products for the 2003-2007 period, along with projections for the period 2008-2012. An expected slowdown in the U.S. economy is likely to force consumers to curb spending in the aggregate, resulting in slower growth for the RPM market. Other factors, including accelerating trends in health & wellness and consumers’ increased desire for convenience foods, should also have some effect on certain segments of the market. However, there remain opportunities for marketers to capitalize here with increased product development in healthier or organic meats and in alternative products such as lunch kits. Growth will be fueled primarily by an increase in population and secondarily by slight increases in average spending per household.

Refrigerated processed meat products covered in this report include: breakfast meats (refrigerated bacon and refrigerated breakfast sausage/ham); cold cuts: (refrigerated sliced lunchmeat, refrigerated non-sliced lunchmeat and lunch kits); and frankfurters & dinner sausages (refrigerated dinner sausage and refrigerated frankfurters).


  • Executive Summary
    • Report Scope
      • Methodology
    • Market Size and Growth
      • U.S. Market Tops $17.6 Billion
      • Cold Cuts Lead in Market Share and Growth
        • Table U.S. Retail Sales of Refrigerated Processed Meat Products by Category,2003-2007 (in million $)
      • Top Marketers and Brands by Segment
        • Table IRI-Tracked Sales of Top 5 Refrigerated Sliced Lunch Meat Marketers and Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Sales of Top 5 Refrigerated Lunch Kit Marketers and Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Sales of Top 5 Refrigerated Non-Sliced Lunch Meat Marketers and Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Sales of Top 5 Refrigerated Frankfurter Marketers and Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Sales of Top 5 Refrigerated Dinner Sausage Marketers and Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Sales of Top 5 Refrigerated Bacon Marketers and Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Sales of Top 5 Refrigerated Breakfast Sausage Marketers and Brands, 2003-2007 (in million $)
      • U.S. Market to Reach $19.1 Billion
        • Table U.S. Retail Sales Forecast of Refrigerated Processed Meat Products, 2007-2012 (in billion $)
    • Trends and Opportunities
      • Consumer Expenditures on Meat, Poultry, Fish & Eggs
        • Table Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish & Eggs, 2002-2006 ($)
      • Two-Person Households Most Valuable
      • Convenience Fundamental
      • Supermarkets Face Competition from Restaurants
      • Competition in Store
      • Private Label
      • Organic Foods Going Mainstream
      • Growth of the Green Revolution
      • Food Fears: From Mad Cow to Cloned Cow
      • Attack of the Clones
      • Global Community, Global Palate
      • Labeling Confusion
    • Product Promotion and Innovation
      • Increased Marketing Activity
      • Meat Online
      • Cross-Merchandising
      • Licensing Deals
      • Outreach Through Music
      • Youth Marketing Platforms Must Be Sensitive
      • Corporate Ethics
      • Word-of-Mouth Good … If It's Good
      • Coupon Comeback?
      • In-Store Marketing Hot, But Retailers Restricting
      • Online Grocery Stores Growth
      • Convenience Focus Spurs Shift to Smaller Stores
      • Top Marketing Claims: Upscale, Fresh and Natural
        • Table Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Package Tags/Claims, 2003-2007
      • Top Flavor Claims: Smoked, Honey and Roasted
        • Table Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Flavor Tags/Claims, 2003-2007
      • Going Ethnic
      • Adding Gourmet Indulgence
      • Crossover Products
      • Snackwich
      • Health Trends Fueling Innovation
    • Consumer Usage
      • Household Penetration of Refrigerated Processed Meats
        • Table Household Penetration of Refrigerated Processed Meats by Category, 2004-2007 (%)
        • Table Penetration of Refrigerated Processed Meats by Category: All Households vs. Households with Children, 2007 (%)
      • Demographic Profiles for Selected Brands
  • Market Size and Growth
    • Report Scope
      • Refrigerated Processed Meats Defined
        • Table Recommended Refrigerator Storage Time Limits for Sausage Products
        • Table Recommended Refrigerator Storage Time Limits for Ham Products
      • Methodology
    • Market Size and Growth
      • U.S. Market Tops $17.6 Billion
        • Table U.S. Retail Sales of Refrigerated Processed Meat Products, 2003-2007 (in million $)
      • Cold Cuts Lead in Market Share and Growth
        • Table U.S. Retail Sales of Refrigerated Processed Meat Products by Category, 2003-2007 (in million $)
        • Table Market Share of Refrigerated Processed Meat Products by Category, 2003-2007 (%)
      • Cold Cuts Category
        • Table IRI-Tracked Sales of Cold Cuts by Segment, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Cold Cuts by Segment, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Sliced Lunch Meat Marketers, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Sliced Lunch Meat Marketers, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Sliced Lunch Meat Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Sliced Lunch Meat Brands, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Lunch Kit Marketers, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Lunch Kit Marketers, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Lunch Kit Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Lunch Kit Brands, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Non-Sliced Lunch Meat Marketers, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Non-Sliced Lunch Meat Marketers, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Non-Sliced Lunch Meat Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Non-Sliced Lunch Meat Brands, 2007 (%)
      • Frankfurters & Dinner Sausages Category
        • Table IRI-Tracked Sales of Frankfurters & Dinner Sausages by Segment, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Frankfurters & Dinner Sausages by Segment, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Frankfurter Marketers, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Frankfurter Marketers, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Frankfurter Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Frankfurter Brands, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Dinner Sausage Marketers, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Dinner Sausage Marketers, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Dinner Sausage Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Dinner Sausage Brands, 2007 (%)
      • Breakfast Meat Category
        • Table IRI-Tracked Sales of Breakfast Meats by Segment, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Breakfast Meats by Segment, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Bacon Marketers, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Bacon Marketers, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Bacon Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Bacon Brands, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Breakfast Sausage Marketers, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Breakfast Sausage Marketers, 2007 (%)
        • Table IRI-Tracked Sales of Top 10 Refrigerated Breakfast Sausage Brands, 2003-2007 (in million $)
        • Table IRI-Tracked Share of Top 10 Refrigerated Breakfast Sausage Brands, 2007 (%)
    • Market Forecast
      • U.S. Market to Reach $19.1 Billion
        • Table U.S. Retail Sales Forecast of Refrigerated Processed Meat Products, 2007-2012 (in billion $)
  • Corporate Profiles
    • Kraft Foods, Inc.
      • Table Kraft Foods, Inc.
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Kraft Refrigerated Processed Meat Products, 2003-2007 (in billion $)
      • Product Portfolio
        • Table Kraft Product Portfolio
      • Significant Events
    • Sara Lee Corp.
      • Table Sara Lee Corp.
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Sara Lee Refrigerated Processed Meat Products, 2003-2007 (in billion $)
      • Product Portfolio
        • Table Sara Lee Product Portfolio
      • Significant Events
    • ConAgra Foods, Inc.
      • Table ConAgra Foods, Inc.
      • Overview
      • Performance
        • Table IRI-Tracked Sales of ConAgra Refrigerated Processed Meat Products, 2003-2007 (in billion $)
      • Product Portfolio
        • Table ConAgra Product Portfolio
      • Significant Events
    • Hormel Foods Corp.
      • Table Hormel Foods Corp.
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Hormel Foods Refrigerated Processed Meat Products, 2003-2007 (in million $)
      • Product Portfolio
        • Table Hormel Product Portfolio
      • Significant Events
    • Smithfield Foods
      • Table Smithfield Foods
      • Overview
      • Performance
        • Table IRI-Tracked Sales of Smithfield Foods Refrigerated Processed Meat Products, 2003-2007 (in million $)
      • Product Portfolio
        • Table Smithfield Foods Product Portfolio
      • Significant Events
    • Applegate Farms
      • Table Applegate Farms
      • Overview
      • Performance
      • Product Portfolio
        • Table Applegate Farms Product Portfolio
      • Significant Events
  • Trends and Opportunities
    • Overview
      • Consumer Expenditures on Meat, Poultry, Fish & Eggs
        • Table Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish & Eggs, 2002-2006 ($)
        • Table U.S. Households by Number of Members, 2002-2006 (in millions)
        • Table Average U.S. Household Spending on Meats, Poultry, Fish & Eggs by Household Size, 2002-2006 ($)
        • Table Total Estimated U.S. Household Spending on Meats, Poultry, Fish & Eggs by Household Size, 2002-2006 (in billion $)
      • Consumer Price Trends: Bacon vs. Bologna
        • Table Average Prices for Sliced Bacon and Bologna, 1998-2007
      • Convenience Fundamental
      • Supermarkets Face Competition from Restaurants
      • Competition in Store
      • A Look at Deli Service
        • Table IRI-Tracked Sales of Aidell's Sausage Co. Refrigerated Processed Meat Products, 2003-2007 (in million $)
      • Private Label
        • Table IRI-Tracked Sales of Private Label Refrigerated Processed Meat Products by Segment, 2003-2007 (in million $)
      • Organic Foods Going Mainstream
      • Growth of the Green Revolution
      • Food Fears: From Mad Cow to Cloned Cow
      • Attack of the Clones
      • Set a Place for Religion Kosher
        • Table Kosher vs. Treif Foods
      • Global Community, Global Palate
      • Rising Taste Expectations
      • Veg Out
      • Packaging for Safety and Convenience
      • Labeling Confusion
  • Product Promotion and Innovation
    • Increased Marketing Activity
      • Meat Online
      • Cross-Merchandising
      • Licensing Deals
      • Outreach Through Music
      • Youth Marketing Platforms Must Be Sensitive
      • Transparency and Corporate Ethics
      • Word-of-Mouth Good … If It's Good
      • Coupon Comeback?
    • A Look at Retail Trends
      • In-Store Marketing Hot, But Retailers Restricting
      • Online Grocery Stores Growth
      • Blurring of Retail Channels
    • New Product Innovation
      • Top Marketing Claims: Upscale, Fresh and Natural
        • Table Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Package Tags/Claims, 2003-2007
      • Top Flavor Claims: Smoked, Honey and Roasted
        • Table Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Flavor Tags/Claims, 2003-2007
      • Going Ethnic
      • Adding Gourmet Indulgence
      • Crossover Products
      • Snackwich
      • Health Trends Fueling Innovation
  • Consumer Usage
    • Note on Simmons Market Research Bureau Consumer Data
      • Household Penetration of Refrigerated Processed Meats
        • Table Household Penetration of Refrigerated Processed Meats by Category, 2004-2007 (%)
        • Table Penetration of Refrigerated Processed Meats by Category: All Households vs. Households with Children, 2007 (%)
        • Table Selected Demographic Use of Refrigerated Processed Meats by Category, 2007 (index)
    • Cold Cuts
      • Household Penetration of Fresh Cut vs. Packaged Cold Cuts
        • Table Household Penetration of Fresh Cut vs. Packaged Cold Cuts, 2004 vs. 2007 (%)
      • Household Penetration by Type of Meat
        • Table Household Penetration of Cold Cuts by Type of Meat, 2004 vs. 2007 (%)
      • Household Penetration by Pounds Eaten
        • Table Household Penetration of Cold Cuts by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
        • Table Household Penetration of Cold Cuts by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
        • Table Demographic Profile: Oscar Mayer, 2007 (index)
        • Table Demographic Profile: Boar's Head, 2007 (index)
    • Frankfurters & Hot Dogs
      • Household Penetration by Type of Meat (or Vegetarian)
        • Table Household Penetration of Frankfurters & Hot Dogs by Type of Meat (or Vegetarian), 2004 vs. 2007 (%)
      • Household Penetration by Number of Packages Eaten
        • Table Household Penetration of Frankfurters & Hot Dogs by Number of Packages Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
        • Table Household Penetration of Frankfurters & Hot Dogs by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
        • Table Demographic Profile: Ball Park, 2007 (index)
        • Table Demographic Profile: Hebrew National, 2007 (index)
    • Bacon
      • Household Penetration by Pounds Eaten
        • Table Household Penetration of Bacon by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
        • Table Household Penetration of Bacon by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
        • Table Demographic Profile: Oscar Mayer, 2007 (index)
        • Table Demographic Profile: Armour, 2007 (index)
    • Sausages
      • Household Penetration of Pre-Cooked vs. Raw Sausage
        • Table Household Penetration of Pre-Cooked vs. Not Pre-Cooked Sausage, 2004 vs. 2007 (%)
      • Household Penetration by Type of Meat
        • Table Household Penetration of Sausages by Type of Meat, 2004 vs. 2007 (%)
      • Household Penetration by Sausage Form
        • Table Household Penetration of Sausages by Form, 2004 vs. 2007 (%)
      • Household Penetration by Flavor
        • Table Household Penetration of Sausages by Flavor, 2004 vs. 2007 (%)
      • Household Penetration by Meal Occasion
        • Table Household Penetration of Sausages by Meal Occasion, 2004 vs. 2007 (%)
      • Household Penetration by Pounds Eaten
        • Table Household Penetration of Sausage by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
        • Table Household Penetration of Sausages by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
        • Table Demographic Profile: Jimmy Dean, 2007 (index)
        • Table Demographic Profile: Hillshire Farm, 2007 (index)
  • Address Appendix

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