Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series
Proteins are the nutritional superstar of today’s culinary world – and consumers have far more ways of getting protein into their diets than ever before. We may still crave our traditional sources (meats and cheese), but food purveyors, from cutting edge restaurants to supermarkets to quick service chains, are tapping into new sources of protein and consumer openness to new tastes and foods that provide this protein. An emphasis on marketing that is rooted in targeted and nutrition-science based communication can catalyze the potential for success with protein-rich and protein-fortified food and beverages.
Proteins - Classic, Alternative and Exotic Sources, from Packaged Facts’ Culinary Trend Tracking Series, is ideal for food companies looking to tap into this growing consumer demand for protein. The report contains five food and beverage profiles that chart key menu and packaged product development opportunities:
- High-protein drinkable and macho yogurt. Yogurt continues to show strong growth in the wake of the Greek yogurt revolution, and Packaged Facts projects the U.S. yogurt market to total $9.3B by 2017. Niche segments such as drinkable yogurt & kefir and yogurt marketed to men are aggressively staking claim to their own share of the pie.
- Almonds and nut butters. New nutritional perspective have positioned nuts, and especially almonds, high on the good and good-for-you list. The healthy positioning of almonds and the natural protein boost they give makes them an ideal source of protein for consumers. Nut butters, driven by convenience and portability, are ideal as more indulgent protein sources.
- Snack bars get heartier. High-protein snack bars are leveraging the rise of snacking and the healthful positioning of snack bars in the market.
- Analogs for meat protein. Alternatives to meat are being formulated in ways that are gaining ground as delicious alternatives in their own right, and not just as more nutritionally correct substitutes. Alternative protein sources, including the eggless egg, are foods to watch.
- Exotic meats as back-to-roots protein. Charcuterie is big and the salumi craft is a popular success within foodie culture. Wild boar is gaining popularity in fine dining restaurants as consumers explore new, less mass-produced sources of meat.
Protein - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series
Americans continue to seek out protein for a variety of health and wellness concerns, and to increase maintenance, growth and repair functions of the body. Paleo, Primal and Atkins diets elevate protein-crazed approaches to eating in the American consciousness, and plant solids roots for an insatiable quest for high-protein food and beverages. The consumer’s search for fortified, now extending beyond traditional sources of protein, into alternative, vegetarian and exotics sources, is fertile ground for savvy innovation and marketing, unlocking opportunity for food manufacturers, retailers and restaurants.
Key insights from Protein - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series inspire possibilities for development, R&D, marketing and consumer insight specialists:
- 62% of consumers indicate they make it a point of getting plenty of protein
- 28% of consumers say they are seeking out vegetarian sources of protein
- Nut Redux and the popularity of almond milk have lifted almonds as a top choice for natural protein, with enhanced satiety benefits.
- Nut butters are quick, delicious, often-indulgent snacks and meal enhancers, packing plenty of protein and vitamin punch, showing resiliency on retailer shelves through innovation and organic & natural claims
- High-protein, probiotic drinkable yogurt has emerged as a leading dairy source of protein. These beverages are also representing the intersection of digestive health, strength and stamina through their combination of probiotic benefit and high-protein content
- Emerging, but well-timed, macho yogurt (brogurt) is gaining attention as yogurt makers aim to make Greek and traditional yogurt a man’s food
- High-protein snack bars are blurring the lines between snack and meal replacements, and also snack foods and the nutritional supplements category
- A high ground for foodies, salumi’s Italian take on charcuterie blends Old World traditions with American-style, local approach to cured meats
- With 41% of consumers indicating they seek out foods from animals raised humanely, wild boar gains ground as an exotic source of protein, and food innovators explore the possibilities of the “eggless egg”
- As eco-eating takes hold, consumers embracing purposeful eating make new, tastier versions of vegetarian analogs of chicken put “faux chicken” in a new light
Select brands and companies mentioned in the report:
- Hampton Creek
- Beyond Meat
- Boca Burger
- Morningstar Farms
- Powerful Yogurt
- Lifeway Foods
- Barney Butter
- Woodstock Foods
- Evolution Fresh
- Origin Food Group
- EXECUTIVE OVERVIEW
- HIGH-PROTEIN PROBIOTIC DRINKABLE YOGURT AND MACHO YOGURT
- ALMONDS & NUT BUTTERS
- Table SELECT NUT BUTTER NUTRITION IN ONE CUP SERVING
- SNACK BARS GET HEARTIER
- SALUMI AND WILD BOAR
- ALTERNATIVE PROTEINS: VEGETARIAN CHICKEN AND THE EGGLESS EGG