By applying the latest biochemical techniques to the oldest dreams of human vanity, companies in the skincare, haircare and hair-growth arenas have created a $1.7 billion market that revolutionizes the traditional personal care marketplace. The U.S. Cosmeceuticals Market, a new Packaged Facts report, examines this highly competitive category segment by segment--from anti-aging facial moisturizers and anti-cellulite thigh creams, to hair growth preps and vitamin-and-herb-packed shampoos. The report covers sales, brand shares, ad expenditures, promotional tactics, new products, the regulation of product claims, and the changing retail picture. Extensive Simmons demographic data are analyzed in depth. The strategies of L'Oreal, P&G, Estee Lauder, Pharmacia & Upjohn, and other major players are also profiled.
Scope And Methodology
The cosmeceuticals market consists of products sold at retail whose primary purpose is to improve personal appearance but which are marketed around the promise of the deeper, more lasting effects that consumers expect from pharmaceuticals. As Packaged Facts defines the market, there are three cosmeceuticals categories:
The information contained in this report is based on primary, secondary, and syndicated research. Primary research included on-site examination of cosmeceutical products and the retail establishments that sell them. Secondary research involved gathering information from articles in financial marketing and trade publications, company literature, and independent financial reports. Syndicated research came from several different suppliers.
Statistics on market size and growth are based on careful evaluation of all available information on market sales and trends, including data from Information Resources, Inc.’s InfoScan Review, which served as a key source for data on super-markets and other mass market outlets. Statistics on marketer and brand shares are based mainly on data supplied by Information Resources, Inc.
Figures on national consumer advertising expenditures by individual marketers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer product usage is based on Simmons Market Research Research data for spring 2001.
2001 Retail Sales of Cosmeceuticals Top $5 Billion, Should Best $6 Billion by 2006
New York, March 6/PRNewswire - The latest biochemical techniques have found a perfect consumer application in products that appeal to the oldest dreams of human vanity. Through the introduction of products with specialty ingredients, companies in the skincare, haircare and hair-growth arenas have created a multi-billion dollar market that has revolutionized the traditional personal care marketplace. The U.S. Cosmeceuticals Market, a newly published Packaged Facts report available at MarketResearch.com, examines the highly competitive cosmeceuticals categories and explores the new products in development, from anti-aging facial moisturizers and anti-cellulite thigh creams to hair growth preps and vitamin-and-herb-packed shampoos. The report states that the total sales for all three major market sectors passed the $5 billion mark in 2001, a sales increase of more than 9% from the previous year. Growth was lead by the hair care category, which rebounded from growth of 1.9% in 2000 to an astounding 14.9% growth in 2001.
While skin care is currently the largest category in the cosmeceuticals market, haircare may in fact be the market sector with the greatest potential. “About 56% of cosmeceutical sales come from the skin care sector,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “However, with the recent introduction of herbal lines and the addition of specialty ingredients in haircare products, we are seeing tremendous growth and potential for continued strength in that sector.”
The U.S. Cosmeceuticals Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2005.
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