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Cosmeceutical and Anti-Aging Products in the U.S.


Attention: There is an updated edition available for this report.

Maybe the word “cosmeceuticals” once described only the hardcore alphahydroxy-acid (AHA) anti-aging preps first sold over-the-counter in the early 1990s, but marketers have since parlayed the positioning into a $12 billion industry: Products now include everything from conditioners that repair damaged hair, to moisturizers that nourish skin with vitamins, to makeup that keeps one’s cheeks hydrated and glowing. The latest, most exciting products are OTC versions of the clinical experience -- home microdermabrasion kits, skin peel kits, etc. And both men and surprisingly young adults are also fast increasing their use of cosmeceuticals... This new edition of the popular Packaged Facts report provides in-depth analysis of sales patterns, demographic trends, and competitive profiles of Alberto-Culver, Estee Lauder, J & J/Neutrogena, Procter & Gamble, and others.

Report Methodology
The information in Cosmeceuticals in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the cosmeceuticals industry and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, fall 2005 National Consumer Survey.

What You’ll Get in this Report
Cosmeceuticals in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Cosmeceuticals in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail and Internet Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the cosmeceuticals industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for anti-aging products, hair restoration products, moisturizers, microdermabrasion kits and a host of other cosmeceuticals products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for cosmeceuticals based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for cosmeceuticals.
  • Research and development professionals stay on top of competitor initiatives and explore demand for cosmeceuticals.
  • Advertising agencies working with clients in the cosmeceuticals industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Report Parameters
      • Methodology
      • Terms Clarified
      • Three Cosmeceutical Categories: Skincare, Makeup, Haircare
      • The Skincare Category
      • The Makeup Category
      • The Haircare Category
      • Cosmeceuticals Market Leaps Past $13 Billion in 2005
      • Cosmeceuticals Market to Surpass $17.2 Billion in 2010
      • Skincare, at $7 Billion, Is the Power-Category
      • Skincare Category Projected to Soar to $9.2 Billion in 2010
      • Makeup Category Thrives, Breaks $3.3 Billion Mark
      • Makeup to Push to $4.4 Billion in 2010
      • Haircare Category Brushes $3 Billion
      • Haircare to Nudge $3.6 Billion in 2010
        • Table U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2001-2010 (In Millions)
        • Table U.S. Retail Dollar Sales of Cosmeceuticals, by Total Combined Mass/Prestige Categories, 2001-2010 (In Millions)
      • Still More Plastic Surgery, Yet More Health-Consciousness, Too…
      • Boomers Still Make Best Targets
        • Table Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
      • Surprise! Twentysomethings and Teens Fret About Wrinkles
      • Home "Medical" Procedures Reorganize Mass Skincare Shelves
      • Men, Ethnics, Youth Lured by Conditions/Concerns Positioning
      • The Changing Distribution Picture
      • Possibly 700 Cosmeceuticals Marketers, Maybe More
      • But Only About 111 Have Significant Brand Share in Mass
        • Table Numbers of Cosmeceuticals Marketers Achieving Significant Share* of Retail Dollar Sales in Mass Channels (Supermarkets, Chain Drugstores, Mass Merchandisers), by Category and Selected Product Segments, 2004 versus 2005
    • Marketing and Product Trends
      • Blurring Prestige With Mass: Now Get High Prices Everywhere!
      • Anti-Aging Skincare Assortment Mushrooming
      • Skin Peel and Micro-Dermabrasion Kits
      • Doctor-Endorsed Brands Still Proliferating
      • A Race for Fastest Wrinkle-Reduction
      • Cosmeceuticals Marketers 2005 Ad Spend: $1.7 Billion
      • Margins Still Rich
        • Table Supermarket Retailers' Average Gross Profit Margins on Health and Beauty Care (HBC) Products, by Category and Product
      • Psychographics: The Old Want Health, the Young Want Youth!
      • Big Spenders Not Necessarily Brand-Conscious
  • The Products
    • Report Parameters
    • Three Cosmeceutical Categories: Skincare, Makeup, Haircare
      • The Skincare Category
      • The Makeup Category
      • The Haircare Category
      • Assortments for Ethnic Consumers Broadening - and Narrowing
      • Regulation by FDA, FTC
      • Industry Representation
  • The Numbers
    • Market Size and Growth
      • Cosmeceuticals Market Leaps Past $13 Billion in 2005
        • Table U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2001-2005 (In Millions)
      • Skincare, at $7 Billion, Is the Power-Category
        • Table U.S. Retail Dollar Sales of Cosmeceutical Skincare Products, by Sales Channel, 2001-2005 (In Millions)
        • Table U.S. Retail Dollar Sales of Cosmeceutical Skincare Products, by Mass Segment, 2001-2005 (In Millions)*
      • Makeup Category Thrives, Breaks $3.3 Billion Mark
        • Table U.S. Retail Dollar Sales of Cosmeceutical Makeup, by Sales Channel, 2001-2005 (In Millions)
      • Haircare Category Brushes $3 Billion
        • Table U.S. Retail Dollar Sales of Cosmeceutical Haircare Products, by Sales Channel 2001-2005 (In Millions)
        • Table U.S. Retail Dollar Sales of Cosmeceutical Haircare Products, by Mass Segment, 2001-2005 (In Millions)*
      • Mass Maintains 61% Share of Sales
      • Skincare Still Accounts for Half of Retail
        • Table Share of U.S. Retail Dollar Sales of Cosmeceuticals, by Category, Segment, and Sales Channel, 2004-2005
  • What Lies Ahead
    • Factors in Future Growth
      • More Plastic Surgery, Yet More Health-Consciousness, Too…
        • Table A Selection of Statistics on U.S. Plastic Surgery Procedures, 2004 (In Thousands)
      • Boomers Still Make Best Targets
      • Gen-Xers Getting Long in the Tooth
      • Surprise! Twentysomethings and Teens Fret About Wrinkles
        • Table Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
      • Home "Medical" Procedures Reorganize Mass Skincare Shelves
      • Men, Ethnics, Youth Lured by Conditions/Concerns Positioning
      • The Changing Distribution Picture
      • Ingestibles Not Seen As a Threat
    • Projected Sales
      • Cosmeceuticals Market to Surpass $17.2 Billion in 2010
      • Skincare Category Projected to Soar to $9.2 Billion
      • Makeup to Push to $4.4 Billion
      • Haircare to Nudge $3.6 Billion
        • Table Projected U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2005-2010 (In Millions)
  • The Competitive Situation
    • The Marketers
      • Estimated 700 Cosmeceuticals Marketers
      • But Only About 111 Have Significant Brand Share in Mass
        • Table Numbers of Cosmeceuticals Marketers Achieving Significant Share* of Retail Dollar Sales in Mass Channels (Supermarkets, Chain Drugstores, Mass Merchandisers), by Category and Selected Product Segments, 2004
      • Types of Companies Involved
      • Table of Marketers and Brands
        • Table Leading Marketers of Cosmeceuticals and Their Representative Brands
    • Marketer and Brand Share
      • Special Note on IRI Data
      • L'Oreal, P&G, J&J Command Anti-Aging Facial Preparations
        • Table Share of U.S. Retail Dollar Sales of Anti-Aging Facial Preparations in Mass Channels,* by Marketer and Brand, 2005
      • Anti-Aging Body Preparations: P&G, J&J, Lansinoh on Top
        • Table Share of U.S. Retail Dollar Sales of Anti-Aging Body Preparations in Mass Channels,* by Marketer and Brand, 2005
      • Facial Cleansers: J&J, P&G, Unilever
        • Table Share of U.S. Retail Dollar Sales of Facial Cleansers in Mass Channels,* by Marketer and Brand, 2003-2005
      • Five Marketers Hold Double-Digit Shares in Fade Creams/Lighteners
        • Table Share of U.S. Retail Dollar Sales of Fade/Lightening Creams in Mass Channels,* by Marketer and Brand, 2005
      • Hand & Body Lotions: Four Leaders With Double-Digit Share
        • Table Share of U.S. Retail Dollar Sales of Hand & Body Lotions in Mass Channels,* by Marketer and Brand, 2003-2005
      • Moisturizers Dominated by P&G, J&J, Unilever
        • Table Share of U.S. Retail Dollar Sales of Facial Moisturizers in Mass Channels,* by Marketer and Brand, 2003-2005
      • Suncare Double-Digit Leaders: Schering-Plough, Playtex, J&J
        • Table Share of U.S. Retail Dollar Sales of Suncare Products in Mass Channels,* by Marketer and Brand, 2003-2005
      • Hair Conditioner: P&G, L'Oreal, Unilever Still Lead
        • Table Share of U.S. Retail Dollar Sales of Hair Conditioners in Mass Channels,* by Marketer and Brand, 2003-2005
      • In Hair Growth Preparations, Pfizer Gives Up Share to Private Label
        • Table Share of U.S. Retail Dollar Sales of Hair Growth Preparations in Mass Channels,* by Marketer and Brand, 2003-2005
    • Competitive Profile: The Estee Lauder Companies, Inc.
      • Net Sales of $6.3 Billion in Fiscal 2005
      • Estee Lauder a Practicing "Brand-ist"
      • Estee Lauder Extends Cosmeceutical Depth and Breadth
      • Other Estee Lauder Brands
    • Competitive Profile: Johnson & Johnson
      • Sales of $50.5 Billion in 2005
        • Table Johnson & Johnson Consumer Segment Sales, by Subsegment, 2005 (In Millions)
      • J&J the Queen of OTC Medical Cachet
      • Aveeno and Neutrogena: Acquired and Inspired
      • Other J&J Brands
    • Competitive Profile: L'Oreal Group
      • Sales Exceed €14.5 Billion in 2005
      • HBC Giant L'Oreal in Cosmeceutical Vanguard
      • An Expanding Research Capability
      • L'Oreal Acquires The Body Shop
    • Competitive Profile: The Procter & Gamble Company
      • Net Sales of Close to $57 Billion in Fiscal 2005
      • Acquisitions of Gillette and Wella
      • P&G Fields Up-to-Date Cosmeceuticals in Wide Range of Price-Tiers
      • Other of P&G's Famous Brands
    • Competitive Profile: Unilever PLC/Unilever N.V.
      • Turnover of €40 Billion in 2005
      • Unilever Sells Value-Priced Cosmeceuticals to the Masses
      • The "Real Beauty" Campaign for Dove
      • Unilever Controls a Legion of Household Names
    • Marketing and Product Trends
      • Blurring Prestige With Mass: Now Get High Prices Everywhere!
      • Anti-Aging Skincare Assortment Mushrooming
      • Skin Peel and Micro-Dermabrasion Kits
      • Doctor-Endorsed Brands Still Proliferating
      • A Race for Fastest Wrinkle-Reduction
        • Table Selected New Introductions of Cosmeceuticals, by Marketer and Brand, 2005-2006
    • Consumer Advertising Expenditures
      • Cosmeceuticals Marketers Spent $1.7 Billion to Advertise in 2005
      • P&G Dominant Among Four $100 Million-Plus Advertisers
      • Beiersdorf Leads Among Four Marketers Spending $60 Million-$90 Million
      • Pfizer and Revlon Lead Among Five Spending $16 Million-$32 Million
      • Other Marketers Spend Over $96 Million...
    • Consumer Advertising Positioning
      • Beautiful People and/or Beautiful Products
      • Highlighting Technology
      • Specific Age Groups
      • Doctor, Doctor…
      • For Men Only
      • Stress Relief
      • Protection From The Environment
      • Hair Strength
  • Distribution and Retail
    • More Distribution Opportunities for Cosmeceuticals Marketers
      • Margins Still Rich
        • Table Supermarket Retailers' Average Gross Profit Margins on Health and Beauty Care (HBC) Products, by Category and Product
    • Retail Focus: Ulta Salon, Cosmetics & Fragrance, Inc./Ulta.com
      • Sales of $362 Million, At Least
      • The Open-Sell Format, American-Style
  • The Consumer
    • About Simmons Survey Data
      • What They Are…
      • …And How to Use Them
      • The Survey's Overall Gauge
      • Marketing Regions Defined
        • Table Projections of Numbers of U.S. Adults, by Demographic Factor, 2005 (In Thousands)
    • The Consumer of Moisturizers
      • Almost 132 Million Adults Use Moisturizers
      • Need, Not Affluence, Regulates Moisturizer Use
        • Table Demographic Characteristics Most Favoring Use of Moisturizers, Creams, and Lotions, 2005 (Adults in Thousands, in Recent 12 Months)
      • Lotion the Most Popular Form
        • Table Numbers of Users of Moisturizers, by Product Form, 2005 (Thousands of Adults, in Recent 12 Months)
      • Regular the Most Popular Type
        • Table Numbers of Users of Moisturizers, by Product Type, 2005 (Thousands of Adults, in Recent 12 Months)
      • Daily Moisturizer Use Is Prevalent
        • Table Frequency of Use of Moisturizers, 2005 (Thousands of Adults, in Recent 7 Days)
      • Olay, Vaseline, Avon, Jergens the Most Popular Moisturizers
        • Table Numbers of Users of Moisturizers/Creams/Lotions, by Brand, 2005 (Thousands of Adults, in Recent 12 Months)
    • The Consumer of Facial Cleansers/Medicated Products
      • Over 87 Million Users
      • Youth, Health-Knowledge, Urban Settings Are Prominent
        • Table Demographic Characteristics Most Favoring Use of Facial Cleansing/Medicated Products, 2005(Adults in Thousands, in Recent 12 Months)
      • Foaming Washes the Most Popular Cleanser Form
        • Table Numbers of Users of Facial Cleansing/Medicated Products, by Product Form, 2005 (Thousands of Adults, in Recent 12 Months)
      • Simple Cleansing Is the Most Common Motivation to Use
        • Table Reasons for Use of Facial Cleansing/Medicated Products, 2005 (Thousands of Adults, in Recent 12 Months)
      • Daily Use Predominates
        • Table Frequency of Use of Facial Cleansing/Medicated Products, 2005 (Thousands of Adults, in Recent 7 Days)
      • Olay, Neutrogena Are Most Popular Cleansing/Medicated Products Brands
        • Table Numbers of Users of Facial Cleansers/Medicated Products, by Brand, 2005 (Thousands of Adults, in Recent 12 Months)
    • The Consumer of Suncare Products
      • Almost 82 Million Adults Use Suncare Products
      • Affluence, White Skin Encourage Use of Suncare Products
        • Table Demographic Characteristics Most Favoring Purchase of Suncare Products,* 2005 (Adults in Thousands, in Recent 12 Months)
      • Sunblock the Dominant Suncare Product Type
        • Table Numbers of Users of Suncare Products, by Form, 2005 (Thousands of Adults, in Recent 12 Months)
      • A Tendency to Consumption of Only One or Two Units Annually
        • Table Frequency of Use of Suncare Products, by Bottles/Tubes Used, 2005 (Thousands of Adults, in Recent 12 Months)
      • Consumers Prefer Tanning with Coppertone, Banana Boat
        • Table Numbers of Users of Suncare Products, by Brand, 2005 (Thousands of Adults, in Recent 12 Months)
    • The Consumer of Hair Conditioner/Treatments
      • About 105 Million Adult Users
      • Youth, Presence of Kids, Minorities Influence Conditioner Use
        • Table Demographic Characteristics Most Favoring Use of Hair Conditioner/Treatments, 2005 (Adults in Thousands, in Recent 12 Months)
      • Pantene and Suave Vastly More Popular Than Other Brands
        • Table Use of Hair Conditioner/Treatments, by Brand, 2005 (Adults in Thousands, in Recent 12 Months)
    • The Consumer of Cosmeceutical Makeup
      • Numbers of Cosmeceutical Makeup Users, By Brand
        • Table Numbers of Users of Cosmeceutical Makeup Types, by Brand (Thousands of Adults, in Recent 12 Months)
    • Psychographics of the Cosmeceutical Consumer
      • The Old Want Health, the Young Want Youth!
        • Table Demographic Characteristics Most Favoring Agreement with Two Statements of Attitude, 2005 (Adults in Thousands)
      • Big Spenders Not Necessarily Brand-Consciousness...
        • Table Demographic Characteristics Most Favoring Agreement with Two Statements of Attitude, 2005 (Adults in Thousands)
    • The Teen Consumer of Cosmeceuticals
      • Girls, Girls, Girls!
        • Table Projections of Numbers of U.S. Teenagers, by Demographic Factor, 2005 (In Thousands)
      • Blacks and Hispanics Most Apt to Moisturize
      • Older Teens Notable Facial Cleanser/Medicated Products Users
      • Younger Teens, Whites Gravitate to Suncare
      • Older Teens, Blacks and Hispanics Are Standout Hair Conditioner Users
        • Table Demographic Characteristics Most Favoring Teenagers' Use of Cosmeceuticals, by Product, 2006 (Adults in Thousands, in Recent 12 Months)
  • Trends and Opportunities
    • Cosmeceuticals Strategy Not Broke? Don't Fix It!
      • The Next Wave(s) in Marketing/Product Trends
      • The Dove Experiment
      • Look for the Demographic Quirks…
      • Ingestibles Are a Sideline
  • Addresses of Selected Marketers

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