Is the cookie market crumbling? This timely Packaged Facts study examines the market for what has been one of the most loved American snacks, but a loved one that has been losing favor with the American consumer. What impact has the low-carb craze had on cookies? What impact has the controversy over trans fats had on the cookie market? And, how are marketers responding? This report, in its 3rd edition, looks at these and other major issues facing the cookie industry, and offers insight into how cookie marketers can overcome sluggishness in the market and return to good health what has been a $6 billion retail industry.
The study also presents marketer and brand shares, as well as profiles of such leading marketers as the Nabisco, Inc. (a division of Kraft), Keebler Foods Co. (a subsidiary of the Kellogg Co.), Parmalat North America, Pepperidge Farm (a subsidiary of the Campbell Soup Co.), and McKee Foods Corp. The report not only analyzes the competitive situation among cookies marketers, but also reviews new product and marketing trends. The study also examines the retail milieu and provides demographic profiles of cookie consumers according to frequency of consumption, cookie type, and brand, using comprehensive Simmons Market Research Bureau data.
The information in The U.S. Cookie Marketis based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
The report looks at every segment of the cookie market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of cookies. It provides up-to-date competitive profiles of marketers of cookies and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.
What You’ll Get in this Report
The U.S. Market for Cookies makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Cookies offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report
If your company is already competing in the cookie market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for cookies, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the cookie consumer based on Simmons data.
This report will help:
Chapter 1: Executive Summary
Chapter 2: The Market
Chapter 3: The Competitive Situation
Chapter 5: Retail Dynamics
Chapter 6: The Consumer