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Convenience Store Foodservice Trends in the U.S.

Packaged Facts' Convenience Store Foodservice Trends in the U.S. estimates that convenience store foodservice sales grew 5.6% in 2010, and we forecast sales to rise by 5.8% in 2011 and 5.3% in 2012, on the heels of aggressive foodservice platform build outs and increased convenience store foodservice patronage. In the process, foodservice is transforming the convenience store user experience, forcing players to improve their platforms or get left behind.

Convenience Store Foodservice Trends in the U.S. helps industry participants understand and leverage key trends shaping category growth, including:

  • Analysis of convenience store users’ intended and actual purchases (by product category), to help participants develop trip consolidation strategies that increase guest traffic and leverage sales of other merchandise.

  • Analysis of intended and actual foodservice purchases, to help participants leverage foodservice platforms as part of their trip consolidation strategies.

  • Convenience store foodservice sales growth trends, by foodservice category (prepared foods, hot dispensed beverages, cold dispensed beverages, and frozen beverages), to help foodservice suppliers and operators develop menu items on trend.

  • Prepared foods retail segment cross-usage analysis, to assess the degree of prepared foods competition among conveniences stores, grocery store/supermarket and fast food/QSR players and help position opportunity.

  • Guest traffic analysis for the foodservice industry by segment; convenience stores, and convenience store foodservice, to identify opportunity among key demographic groups.

  • “Quick Bite” food health attribute analysis, to develop on-the-go meal solutions and snacks in accordance with consumer health preferences.

  • Convenience store foodservice purchase considerations, to develop and position menu items and craft marketing messages in accordance with consumer purchase rationales.

  • Competitive foodservice analysis of five leading convenience store foodservice programs, to learn how these leading players are developing and adapting their foodservice platforms. Foodservice strategies, foodservice sales growth, menu analysis, and consumer usage demographics are included.


  • Executive Summary
    • INTRODUCTION
    • Scope and Methodology
      • Scope
    • Methodology
      • Consumer survey methodology
      • Market size and forecast
      • Definitions
    • Share of Stomach: Convenience Store Foodservice Market Size and Forecast
      • Insight Capsule
      • Fast Facts
    • Product Mix and Competitive Foodservice Rationales
      • Insight Capsule
      • Fast Facts
    • Laying a Healthful Foundation
      • Insight Capsule
    • Guest Traffic Analysis
      • Insight Capsule
      • Fast Facts
    • The Consumer: "Quick Bite" Food Health Attributes
      • Insight Capsule
    • The Consumer: Convenience Store Foodservice Purchase Considerations
      • Insight Capsule
    • Purchase Intention v. Actual Purchase: The Foodservice Connection
      • Insight Capsule
    • Convenience Store Chains: Competitive Foodservice Analysis
  • Share of Stomach: Convenience Store Foodservice Market Size and Forecast
    • Introduction
      • Foodservice is transforming the convenience store user experience
      • Margins are too good to pass up
      • Convenience stores wave foodservice carrot with trip consolidation stick
    • Segmentation structure
    • Employment trends suggest growth in convenience store gas station hybrids
      • Table Employment Trends, Convenience Stores and Gas Stations, 2006-11
    • Packaged Facts convenience store foodservice market size
    • Foodservice category and food type sales
      • 60% of foodservice sales generated by prepared foods
    • Prepared food
      • Coffee worth $5 billion?
    • Cold dispensed beverages
    • Daypart sales analysis
  • Product Mix and Competitive Foodservice Rationales
    • INTRODUCTION
    • Overview
    • Helping consumers make more efficient use of their time
      • Three minutes and counting
      • Against the backdrop of limited leisure time
      • Time-pressed women present convenience store foodservice opportunity
        • Table Time Spent in Leisure & Sports Activity, 2006-10
      • Placing time in demographic perspective
      • Have job, but no time
      • Harried parents need help
        • Table Time Spent in Leisure & Sports Activity, Key Convenience Store Users, 2010
    • Smokes on the ropes
      • Table Prevalence of cigarette smoking among U.S. adults aged 18 years and over, 2000-09
      • Get off the gasoline yo yo
      • Competition from supermarkets and grocery stores
        • Table Convenience Store Prepared Foods Use & Mean Use Among Grocery Store Prepared Foods Users
        • Table Grocery Store Prepared Foods Use & Mean Use Among Convenience Store Prepared Foods Users
      • Competition from restaurants
        • Table C Store Usage Frequency Analysis, Key C Store User Groups
        • Table Fast Food Usage Frequency Analysis, Key C Store User Groups
        • Table Fast Food Brand Usage, Key C Store User Groups
    • If you can't beat `em, join em
    • Or build your own restaurant brand
      • Or build your foodservice platform
      • Speedway ratchets up prepared foods program
      • Menu expansion
  • Laying a Healthful Foundation
    • INTRODUCTION
    • Overview
      • Health conundrum: do as I say, not say as I do
      • Health not a top-of-mind purchase rationale
      • Healthful connotations
      • Targeting the base
      • More produce produces results
      • Portability, meet health; health, meet portability
      • Packaging innovation helps drive growth
      • Fresh is the word: "Program Fresh"
      • Fresh program philosophy
      • A trip consolidation strategy
        • Table The Pantry, Inc.: Fresh Program Highlights, 2011
      • Enhancing quality
      • Coffee: ubiquitous and a foodservice growth lever
      • Fiercely competitive
      • Generating coffee loyalty
  • Guest Traffic Analysis
    • INTRODUCTION
    • Overview
      • QSR foodservice footprint dwarfs convenience store foodservice footprint
      • Upside potential
    • Foodservice usage, by foodservice establishment type
      • Fast food and convenience store foodservice share youth appeal
      • Usage among 55+s plummets
        • Table Foodservice in Past Month, by Foodservice Outlet: Gender, Age & HH Income
      • Convenience store foodservice usage varies by race/ethnicity
      • More of an urban phenomenon
        • Table Foodservice in Past Month, by Foodservice Outlet: Race/Ethnicity, Region & Population Density
    • Foodservice usage, by daypart
      • Lunch and dinner exhibit widest usage
      • Target female snackers
        • Table Foodservice in Past Month, by Daypart: Gender, Age & HH Income
      • Hispanics a breakfast opportunity?
      • Urban versus rural
        • Table Foodservice in Past Month, by Daypart: Race/Ethnicity, Region & Population Density
    • Convenience store usage
      • Overview
      • Enviable traffic trends
      • Trip consolidation strategies have strong potential
      • No gender equality here
      • But such potential!
      • Incentivizing older consumers a different story
      • Working America: convenience store fans
      • A locational nexus between work and c-store purchasing
        • Table Location Prior to Convenience Store Purchase, Work Relationship, 2010
      • And limited leisure time
        • Table Time Spent in Leisure & Sports Activity, Key Convenience Store Users, 2010
    • Drilling into convenience store foodservice usage & mean use
      • Let them eat snacks
      • Wooing women
        • Table C store Foodservice Use & Mean Use, by Daypart: Gender & Age
      • Racial/ethnic groups exhibit varied usage
      • Urban appeal
        • Table C store Foodservice Use & Mean Use, by Daypart: Race/Ethnicity & Population Density
      • Convenience store foodservice users: mean usage trends
      • HH income not a strong determinant
        • Table C store Foodservice Use & Mean Use, by Daypart: Gender, Generation & HH Income
  • The Consumer: "Quick Bite" Food Health Attributes
    • INTRODUCTION
    • Overview: Food health attributes that determine choice of a "quick bite"
      • A guide with many uses
      • And the survey says . . . !
      • Food health attributes: gender analysis
      • Salt, fat and trans fat, oh my!
      • Catering to food education and food portioning
      • Complementing the menu
  • The Consumer: Convenience Store Foodservice Purchase Considerations
    • INTRODUCTION
    • Convenience stores live up to their name
      • Product differentiation an issue
    • Satisfying hunger
    • Competitive leverage: Purchase non food items along with foodservice ones
  • Purchase Intention v. Actual Purchase: The Foodservice Connection
    • INTRODUCTION
    • Intention versus action: An overview
      • And the survey says!
      • Purchase intention
      • Purchase result
      • Problems closing the deal?
      • I went to get prepared food, but I got . . .
        • Table C Store-Foodservice Intention: Products Purchased; Foodservice Purchased: Product Purchase Intention
  • Foodservice Operations of Leading Companies and Brands
    • INTRODUCTION
    • Top 5 convenience store brands
      • Table Top 5 Convenience Store Chains: Foot Traffic Analysis, by Gender & Age
    • Second 5 convenience store brands
      • Table Second 5 Convenience Store Chains: Foot Traffic Analysis, by Gender & Age
    • 7 Eleven, Inc.
      • Strategic direction
      • Aggressive expansion
      • Private label to differentiate and drive margins
      • Going Digital to connect and promote
      • Food & foodservice strategy
      • Aggressive food sales growth target
      • "We want our food to be better than restaurant quality"
      • Remodeling to emphasize prepared foods and beverages
      • Retrofitting coffee to court Millennials
      • Ramping up fresh produce to differentiate
      • New menu introductions
        • Table 7 Eleven, On the Menu, 2011
      • 7-Eleven Consumer Universe
      • A more urban footprint; key convenience store user groups accounted for
        • Table 7 Eleven Consumer Demographic Profile, 2011
      • 7-Eleven by the numbers
        • Table 7 Eleven Inc., Sales by Product Category, 2011
      • U.S. existing same-store sales rise modestly
        • Table 7 Eleven Inc., Selected Metrics, 2008 2011
    • Sheetz
      • Not just a convenience store, but a convenience restaurant
      • Food first; convenience products second
      • Sheetz Bros. Kitchen
      • Sheetz Bros. Coffeez
      • Sheetz Bros. Creamery
      • Sheetza Pizza: round 4
      • Produce aplenty
      • Sheetz menu analysis
        • Table Sheetz, On the Menu, 2011
      • Sheetz by the numbers
        • Table Sheetz, Selected Metrics, 2010
    • Wawa
      • Aggressive expansion planned for 2011
      • Fresh food, home meal replacement, and own branded flair
      • Coffee is the foodservice foundation-goes thermal
      • Wawa Consumer Universe
        • Table Wawa Consumer Demographic Profile, 2011
      • Wawa by the numbers
    • Casey's General Stores, Inc.
      • Takeover tug of war
      • Growth and acquisitions
      • Products offered
      • Prepared foods growth
      • Prepared food growth reflects strategy to promote high-margin products
      • New store format makes room for foodservice
      • Current momentum
      • Casey's store menu
      • Casey's by the numbers
      • Foodservice sales growth outstrips merchandise sales growth
        • Table Casey's by the numbers
    • Alimentation Couche Tard Inc.
      • Growth and acquisition strategy
      • Notable acquisitions
      • Foodservice strategy
      • Circle K Consumer Universe
        • Table Circle K Consumer Demographic Profile, 2011
      • Couche Tard by the numbers
        • Table Couche Tard by the numbers
      • QuikTrip Corporation
      • Placing foodservice front and center: new store format analysis
      • Food enhancements
      • Beverage enhancements
      • A food-centric experience
      • QuikTrip Consumer Universe
        • Table Quick Trip Consumer Demographic Profile, 2011

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