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The U.S. Market for Coffee and Ready-to-Drink Coffee

The U.S. coffee market is percolating, as consumers explore new ways to make and drink coffee. From individually brewed cups at home (the so-called pods), to blended beverages on the go, the market continues to evolve, with the coffee consumer willing to explore new products.

The U.S. Market for Coffee and RTD Coffee, new from Packaged Facts, offers a comprehensive look at this $34 billion market. On the retail side, the report examines coffee sold for future brewing (beans and ground, and instant), RTD coffee sold in retail (e.g., Frappaccinos), and the phenomenon of “pod”-brewed coffee. The report examines the myriad retail channels for purchasing java, including supermarkets, mass merchandisers and club stores. Extensive coverage is devoted to the enormous foodservice market for coffee - while Starbucks leads the nation, many competitors are battling the Seattle behemoth for market share, including your local convenience store and supermarket.

Report Methodology
The information in The U.S. Market for Coffee and RTD Coffee is based on both primary and secondary research. Primary research involved on-site examination of the retail and foodservice milieus, interviews with marketing, public relations and industry analysts within the coffee market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Spring 2005.

What You’ll Get in this Report
The U.S. Market for Coffee and RTD Coffee makes important predictions and recommendations regarding the future of the retail and foodservice coffee market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Coffee and RTD Coffee offers. The report addresses the following segments:

  • The Products
  • The Market, both retail and foodservice
  • Marketing Dynamics
  • Retail and Distribution Channels
  • The Consumer
  • Product Trends

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the coffee industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for products and the trends that affect them, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of coffee sales data, both retail and foodservice, and a detailed discussion of the coffee consumer based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for coffee.
  • Research and development professionals stay on top of competitor initiatives and explore demand for coffee and RTD coffee.
  • Advertising agencies working with clients in the coffee industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Markets Analyzed
      • Differences in Analysis From 2003 Report
      • Products Outside of Scope
      • Report Methodology
    • The Products
      • Three Primary Categories
      • Term "Specialty" Gets More Specific
      • Additional Descriptors
    • Size and Growth of Market
      • 2005 Sales Ring in at a Whopping $34.5 Billion
      • Sales to Approach $48 Billion by 2010
        • Table U.S. Sales of Coffee, 2000-2010 (in millions of dollars)
      • Foodservice Is Largest Coffee Sales Channel
      • Retail Is a Very Dynamic Channel
        • Table U.S. Retail Sales of Coffee, 2005 (in millions of dollars)
      • Half of Foodservice Coffee Is Regular Old Joe-That Will Change
        • Table U.S. Foodservice Sales of Coffee, 2005 (in millions of dollars)
      • Factors Affecting Market Growth
      • The Greatest Potential for Market Growth Is Coffee as Medicine
      • Campaign Raises Awareness, and May Lead to Sales Increases
    • The Marketers
      • Complex International Structure
      • Marketers Are the Focus of This Study
      • Size and Scope of Marketers
      • Competitive Situation
      • A Crowded Supermarket Aisle
      • On-the-Fly Coffee
      • Sustainable Coffees' Popularity Increasing Fast
      • Market Leaders Are Big Spenders
      • Trade Advertisement Is Strong for Coffee
    • Distribution and Sales
      • Retail Distribution Methods
      • Coffee House Distribution Methods
      • Supermarkets Claim Largest Retail Share
        • Table Share of U.S. Retail Sales of Coffee by Retailer Type, 2005
      • Foodservice Sales Strongest in All Types of Restaurants
        • Table Share of U.S. Foodservice Sales of Coffee by Venue, 2005
    • The Consumer
      • Consumers Continue to Drink Coffee, Just a Bit Less
      • Simmons Consumer Survey
        • Table Percent of Consumers Who Use Packaged Coffee for Future Brewing or Mixing by Product Type, Brand, and Region, May 2004-April 2005
  • The Products
    • Markets Analyzed
      • Differences in Analysis From 2003 Report
      • Products Outside of Scope
      • Report Methodology
    • Product Breakouts
      • Three Primary Categories
      • Term "Specialty" Gets More Specific
      • First Category: Coffee Packaged for Future Brewing or Mixing
      • Broken Into Six Sub-Categories
      • Specialty Instant Coffee Mixes
      • Second Category: Packaged Coffee Beverages (Ready-to-Drink)
      • Third Category: Freshly Brewed or Mixed for Immediate Consumption (Ready-to-Drink), or Intended for Immediate Consumption
      • Liquid Coffee Concentrate Requires Water
      • Foodservice Disguises Instant Cappuccino
      • Flavor Trends in Instant Cappuccino
        • Table Flavors of Instant Cappuccino Available in the U.S. Marketplace, 2005
      • Additional Descriptors
      • Where Does the Term Cappuccino Come From?
      • What Is Cappuccino?
      • What Is Caffé Latté?
      • The Science of Milk Froth
      • Dry Milk Ingredients to the Rescue
      • Another Foam Option
      • Move Over Brewer, Make Room for the Super-Automatic Machine
      • Innovations with Home Brewers
      • Proprietary Equates to Expensive
      • Two of the Firsts Are Still Likely Leaders in Single-Cup Brewers
      • Innovative, More Traditional Brewers
      • Frothing Technology Improves
      • A Different Type of Single-Cup Brewer
        • Table U.S. Coffeemakers, Channels of Distribution and Annual Sales, 2005
        • Table Amazon.com's Top-10 Selling Coffeemakers, March 2004-March 2005
      • Cold Brewers Have Been Around Forever
      • Self-Service Espresso Bar Debuts
      • In-Home Roasters Enter the Scene
  • The Market
    • 2005 Sales Ring in at a Whopping $34.5 Billion
      • Table Total U.S. Sales of Coffee, 2000-2005 (in millions of dollars)
      • Differences in Analysis From 2003 Report
      • Higher Coffee Prices Drive Dollar Sales Growth
        • Table Composite Green Coffee Prices, 2003-2005 (in cents per pound)
      • Consumers Are Spending More Money
      • Retail Sales Include All Packaged Coffee for Future Use
        • Table Total U.S. Sales of Coffee by Market, 2000-2005 (in millions of dollars)
      • Ready-to-Drink Packaged Coffee Is Small But Growing
        • Table Total U.S. Retail Sales of Coffee by Product Category, 2000-2005 (in millions of dollars)
        • Table Total U.S. Foodservice Sales of Coffee by Product Category, 2000-2005 (in millions of dollars)
      • Ground Coffee Drives Retail Sales, But Most Likely It Is Specialty
        • Table U.S. Retail Sales of Packaged Coffee for Future Brewing or Mixing by Product, 2000- 2005 (in millions of dollars)
      • Ready-to-Drink Sales Peak at $413.9 Million
        • Table Total U.S. Sales of Ready-to-Drink Packaged Coffee Beverages by Market, 2000-2005 (in millions of dollars)
      • Foodservice Sales Boom Because of Higher-Priced Products
        • Table U.S. Foodservice Sales of Coffee Freshly Brewed or Mixed for Immediate Consumption, or Available for Immediate Consumption by Product, 2000-2005 (in millions of dollars)
    • Market Composition
      • Foodservice Is Largest Coffee Sales Channel
      • Retail Is a Very Dynamic Channel
      • Decaffeinated Coffee Is Less Than One-Fourth of Business
      • Private Label Is Less Than 10% of Retail Coffee Sales
      • Half of Foodservice Coffee Is Regular Old Joe-That Will Change
      • Lots of Room to Grow for Specialty Coffee
      • Lots of Room to Grow for Specialty Coffee
      • Traditional Supermarket Is the Primary Sales Channel
      • Foodservice Sales Strongest in All Types of Restaurants
      • Whole Bean Coffee More Popular in the West
        • Table Regional Distribution Indices for Consumption of Packaged Coffee for Future Brewing or Mixing by Product Type, Brand, and Region, May 2004-April 2005
    • Factors to Market Growth
      • Retail Market Simply a Shift to Higher-Priced Coffee
      • The Convenience of Pods Raises Consumer Awareness and Use
      • Growth Through Ethnic Coffee Introductions
      • Packaged Ready-to-Drink Coffees Continue to Attract New Users
      • Shelf-Stable Drinks Present Distribution Growth Opportunities
      • Going After Specific Consumers
      • Nutritional Niche
      • Freshly Brewed Drinks Boom with More Iced Offerings
      • And of Course, More Locations Equates to Increased Sales
      • Working with Chefs to Offer Signature Brews
      • And Finally . . . Coffee May Keep the Doctor Away
      • Debunking Old Myths Regarding Coffee's Impact on Health
      • Campaign Raises Awareness, and May Lead to Sales Increases
    • Projected Market Growth
      • Sales to Approach $48 Billion by 2010
        • Table Projected Total U.S. Sales of Coffee, 2005-20010 (in millions of dollars)
      • More Foodservice Locations Translates to Increased Sales
        • Table Projected Total U.S. Sales of Coffee by Market, 2005-2010 (in millions of dollars)
      • Ready-to-Drink Growth Shows Continued-Double-Digit Growth
        • Table Projected Total U.S. Retail Sales of Coffee by Product Category, 2005-2010 (in millions of dollars)
        • Table Projected Total U.S. Foodservice Sales of Coffee by Product Category, 2005-2010 (in millions of dollars)
      • Retail Growth Is Not From Any Instant Coffee Beverages
        • Table Projected U.S. Retail Sales of Packaged Coffee for Future Brewing or Mixing by Product, 2005-2010 (in millions of dollars)
        • Table Projected Total U.S. Sales of Ready-to-Drink Packaged Coffee Beverages by Market, 2005-2010 (in millions of dollars)
      • Specialty Coffee Drives Foodservice Growth
      • Americans Just Don't Care for Instant Coffee
        • Table Projected U.S. Foodservice Sales of Coffee Freshly Brewed or Mixed for Immediate Consumption, or Available for Immediate Consumption by Product, 2005-2010 (in millions of dollars)
  • Market Dynamics
    • Complex International Structure
      • Marketers Are the Focus of This Study
      • Size and Scope of Marketers
        • Table U.S. Retail Coffee: Select Marketers of Packaged Coffee Products by Brand and Product Type, 2006
    • Retail Marketers of Packaged Coffee
      • Competitive Situation
      • A Bit on Sara Lee Getting Out of the U.S. Retail Coffee Market
      • A Crowded Supermarket Aisle
      • Distribution Agreements
      • How Dairies Get Involved
      • Refrigerated Business Is Rather Regional
      • Private Label Marketers
    • Competitive Retail Overview
      • Retail Leaders of Coffee Packaged for Future Brewing or Mixing
        • Table U.S. Mainstream Retail Sales of Coffee Packaged for Future Brewing or Mixing: Top- Five Marketer Sales and Share, 2005
        • Table U.S. Mainstream Retail Sales of Coffee Packaged for Future Brewing or Mixing: Top-10 Brands(1) Sales and Share, 2005 (in millions of dollars)
      • Regular Ground Coffee Takes Up Most of the Shelf
      • Ground Decaf Is Small Business
      • The Up-and-Comer: Pods
      • Instant Coffee Not Very Popular in the United States
      • Whole Bean Marketers Are Many
      • No Need to Brew or Stop at a Café
    • Foodservice Marketers of Freshly Brewed Coffee
      • Foodservice Is Largest Coffee Sales Channel
      • Coffee Houses on Every Corner
      • Learning From Starbucks
      • Expansion on the Menu for Dunkin' Brands
      • Starbucks vs. Dunkin' Donuts in New England
      • On Hortons and Coffee
      • Increase Supply, Demand Goes Up
      • Peet's on a Major Expansion Plan in Its Own Backyard
      • Selling Beans vs. Brews
      • Other QSRs Perk Up Their Coffee Offerings
      • A Drive-Thru Brawl
      • Many Want In on the Drive-Thru Concept
      • A European Player Enters the States
      • So Does Another
      • Managing Unique Coffee Service Operations
      • Upgrading to Differentiate
      • Nothing Regular About Coffee These Days
      • Family-Owned Restaurants Invest in Coffee, Too
      • On Staying Independent
      • On Being a Micro-Roaster and Retailer
      • Number-One Coffee House Is Starbucks
      • Doughnut Giant Is Forefather of Specialty Coffee
        • Table U.S. Quick-Service Restaurants with a Coffee Niche, Number of Units Worldwide, 2005
      • C-Store and Gas Station Coffee Programs Become Class Acts
      • Upscale Restaurants Offer Signature Brews
      • Flying Away With Satisfying Java
      • Hotel Coffee Programs Are No Longer an Amenity
      • Ethnic Coffee Marketers
      • A Little Bit of Hollywood in Your Brew
      • Company Overview
      • It's All in the Extended Family
      • Investing in Future Growth
      • Company Overview
      • Innovators and Leaders, Here and Abroad
      • Business Abroad
      • No Wimps Allowed to Drink This Brew
      • Company Overview
      • Innovation Continues with Other Instant Beverage Mixes
      • Company Overview
      • Coffee Concentrate Is Big Business for BrewFresh
      • Company Overview
      • Atmosphere Differentiates Caribou From Starbucks
      • Financial Highlights and Store Count
      • Introducing 2006 Annual Financial Guidance
      • Long-Term Licensing Agreements Announced
      • Company Honors Employee with Cancer Research Donation
    • Competitive Profile: The Coffee Beanery, Flushing, Michigan
      • Company Overview
      • Franchisees Really Get Into It
      • Company Overview
      • Manufacturing Product for Top Brands
      • North American Coffee Partnership
    • Competitive Profile: Diedrich Coffee, Inc., Irvine, California
      • Company Overview
      • Cup of Excellence Program
      • News, Traffic, and More
      • California Location Gets a Drive-Thru
      • The New Years Starts Out with Some New Leaders
    • Competitive Profile: Dunkin' Brands, Inc., Canton, Massachusetts
      • Company Overview
      • About Dunkin' Brands
      • Dunkin' Donuts Coffee Recognized as Best Coffee in America
      • More Coffee, Less Donuts
      • First with Fair Trade Espresso
      • Blended Beverages Go Lite
      • Synergies in Quick Service
      • Company Overview
      • The Eight O'Clock Coffee Business
      • A&P Exits the Coffee Business
      • Company Overview
      • Brewing One Cup at a Time
      • Well Poised for Growth
      • Environmentally and Socially Responsible
      • Flavors Must Be of the Highest Quality
      • Then There's Coffee Soda
    • Competitive Profile: Java City, Inc., Sacramento, California
      • Company Overview
      • Reaching New Heights
      • Ecologically Sustainable Conservation Coffee Program
      • Java City Brews Support for Creative Curriculum
    • Competitive Profile: Kraft Foods Inc., Northfield, Illinois
      • Company Overview
      • Coffee, Almost as Important as Cheese
      • Starbucks Agreement
      • The Original Instant Cappuccino Marketer
      • New Hot Beverage System for Coffee Business Revival
      • Company Overview
      • Nestlé Drops Whole Bean and Ground Coffee Efforts
      • Retail Instant Cappuccino Endeavors Are Mediocre
      • In Foodservice, There's Nescafé Specialty Coffee
    • Competitive Profile: Peet's Coffee & Tea, Inc., Emeryville, California
      • Company Overview
      • The Starbucks Relationship
      • Diversifying Revenue Channels
      • Peet's Has a Major Expansion Plan in Its Own Backyard
      • Selling Beans vs. Brews
      • Part of the Community
      • Building a New Roasting Facility
    • Competitive Profile: The Procter & Gamble Co., Cincinnati, Ohio
      • Company Overview
      • Folgers Enters New Product Categories
      • Millstone, P&G's True Specialty Coffee Brand
      • P&G Discreetly Manages Brother's Coffee
      • Folgers Leads in Foodservice Instant Cappuccino
      • New Foodservice Brewer
      • Millstone Launches Signature Collection
    • Competitive Profile: Sara Lee Corp., Chicago, Illinois
      • Company Overview
      • Exiting the U.S. Coffee Business
      • Coffee Brand History
      • All About Senseo
      • Company Overview
      • The Year Ends on a Great High
      • Jim Donald's Path to Being Starbucks' New CEO
      • Starbucks to Shutter Torrefazione Coffee Bars
      • Volumes Can Be Written
      • 2006 Will Be Entertaining
      • Lobbying on Corporate Menu
      • Company Overview
      • Japan Licensee Buys Out Japan Market
  • Distribution and Sales Channels
    • Retail Distribution Methods
      • ESL Technology Provides Dairies with a Warehouse Opportunity
      • Direct Delivery Advantages
      • The Cost of Face-To-Face Business
      • Advantages of Warehouse Delivery
      • Distribution Agreements
      • Smaller Marketers Work Through Brokers
    • Retail Sales Overview
      • Shopping Options Are Plentiful
      • Different Types of Retail Outlets
      • Traditional Supermarkets Account for 56.6% of Retail Sales
        • Table U.S. Retail Coffee: Share of Dollar Sales by Outlet, 2005
      • Different Formats Attract Consumers for Their Varied Needs
      • Traditional Supermarkets Down in Number
      • Leading Retail Chains
      • What Will 2006 Bring?
      • Packaged Coffee Placement in the Supermarket
      • Secondary Merchandising Creates Incremental Growth
      • Price Often Higher for Decaf and Flavors
      • Never Under Price
        • Table U.S. Retail Coffee: Retail Price of Selected Coffees Packaged for Future Brewing or Mixing, 2005
      • Private Label Pricing
        • Table U.S. Retail Coffee: Private Label vs. Branded, Comparative Retail Price of Ground Coffee (Canned/Containered), 2005
        • Table U.S. Retail Coffee: Private Label vs. Branded, Comparative Retail Price of Whole Bean Coffee (all varieties), 2005
        • Table U.S. Retail Coffee: Private Label vs. Branded, Comparative Retail Price of Packaged Ready-to-Drink Coffee Beverages on an Ounce Basis, 2005
      • Never Seeing the Inside of a Store
      • Warehouse Clubs
      • Coffee Is Big Business at Club Stores
        • Table U.S. Retail Coffee: Club Store vs. Retail Prices, 2005
    • Coffee House Distribution Overview
      • Coffee House Distribution Methods
      • Explosion of Locations
      • Foodservice Sales Strongest in All Types of Restaurants
        • Table U.S. Foodservice Coffee: Share of Dollar Sales, 2005
      • Coffee Cafés a Victim of Success
      • Constraints on Opening Cafés
      • Prices Vary by Chain and Location
      • Expanding Via Supply Agreements
      • Sometimes Training Is Necessary
      • Growing Through Cups of Joe at the Supermarket
      • Liquid Gold for the Retailer
      • Starbucks Jumps on the Drive-Thru Bandwagon
      • Coffee Is Big Business for C-Stores
      • When Buying Coffee Inside, the Smell Must Be There
      • Travel Coffee Includes Hotel Service and Airline Offerings
      • And in the Quick-Service Arena
  • The Consumer
    • The Economy and Its Impact on Consumer Confidence
      • How Do Americans Shop for Foods and Beverages?
      • And When They Shop, Many Have Weight Control on Their Mind
      • Today's Nutrition Savvy Consumer
      • Consumers Are in an Overall Wellness Revolution
      • The Role of Convenience and Nutrition
      • We Are a Coffee-Loving Society
      • Opportunities with the Hispanic Consumer
      • Latino Coffee Shops Find a Niche: Non-Hispanics
      • There's Also the Specialty Coffee Consumer
      • Bits and Pieces on Specialty Coffee Consumers
      • Specialty Coffee Consumers Are Not Only Affluent Urbanites
      • A Great Way to Connect With Them: The Supermarket
      • Shoppers Who Use the Coffee Bar
      • What Do Consumers Think About Single-Serve Brewers?
      • Making Some Coffees Special to Select Consumers
      • If Organic Is That Important, Who Is the Organic Consumer?
      • But Do Consumers Really Know What Organic Means?
        • Table Consumer Responses About Requirements for Foods to Be Called Organic (Unaided)
      • Organic Users Show Greater Understanding
      • Organic Industry Must Educate Consumers
      • Organic Foods Perceived as Healthier
        • Table Reasons Why Consumers Choose Organic Foods and Beverages
      • 60% of Shoppers Feel Organic Foods Are Healthier
      • Another Survey Confirms Perspective that Organic Is Healthier
        • Table Percent of Consumers Who Agree Organic/Natural Food Is Beneficial
      • Education Levels Higher for Organic Shoppers
      • As Market Grows, Consumer Profile Changes
      • Frequency of Use Increasing
      • Demographics of Organic Users and Non-Users
        • Table Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
      • Bringing All That Organic Data Back to Coffee
      • Where's My Coffee From?
      • Enough About Organic Already; What About Fair Trade?
      • C-store Shoppers Want Many Coffee Beverage Options
      • Those Lines Sure Are a Deterrent for Some Consumers
    • Consumption Trends
      • NCA Says Coffee Remains the National Drink
      • Morning Is When Most Need Their Fix
      • Where Coffee Purchases Are Made; When It's Consumed
      • Coffee House or Coffee Tavern?
      • Some Stats on Packaged Ready-to-Drink Consumers
      • General Demographics of the Cappuccino Consumer
      • Specialty Coffee Most Attractive to Consumers
      • When It Comes to Flavors, Consumers Want Variety
      • Our Troops Rely on Coffee
      • Coffee Drinkers and Habits-The Scoop From BusinessWeek
      • Cutting Costs-Not Heard of in the City of Angels
        • Table 10-Best and Worst Markets for Coffee Bars
    • Targeting Consumer Segments
      • Want Business? Sell Coffee in More Locations!
      • Coffee's Success Story
      • Specialty Drinks for Young Consumers
      • C-store Shoppers
      • Restaurant Trends
      • Beverages for Consumers Who Want to Lose Weight
      • Coffee for Those That Are Stressed
      • Move Over Viagra . . . Coffee Can Reenergize One's Love Life
      • On a Less Stimulating Note
    • Consumer Use and Demographics
      • Simmons Consumer Survey
      • Simmons Data on Packaged Coffee for Future Brewing or Mixing
        • Table Percent of Consumers Who Use Packaged Coffee for Future Brewing or Mixing by Product Type, Brand, and Region, 2005
      • Changes During a Two-Year Period
        • Table U.S. Households Using Espresso/Cappuccino and Instant Specialty Coffee Mix, 2003 vs. 2005
        • Table U.S. Households Using Whole Bean and Ground Coffee, 2003 vs. 2005
        • Table U.S. Households Using Instant/Freeze-Dried Coffee, 2003 vs. 2005
      • Demographic Data-There's Lots of It
        • Table U.S. Households Using Espresso/Cappuccino, 2005
        • Table U.S. Households Using Ground/Whole Bean Coffee, Regular, 2005
        • Table U.S. Households Using Ground/Whole Bean Coffee, Decaffeinated, 2005
        • Table U.S. Households Using Whole Bean Coffee, 2005
        • Table U.S. Households Using Ground Coffee, 2005
        • Table U.S. Households Using Instant/Freeze-Dried Coffee, 2005
        • Table U.S. Households Using Instant Specialty Coffee Mix, 2005
        • Table U.S. Households Using instant Specialty Coffee Mix, Regular, 2005
        • Table U.S. Households Using Instant Specialty Coffee Mix, Sugar Free, 2005
  • Trends and New Products
    • Specialty Coffee-Ground, Whole Bean, and Pods-Is THE Trend
      • Flavors Must Be of the Highest Quality
      • Consumers Want Quality Packaged Coffee
      • Marketers Switch Their Focus to the Pod
      • Innovations with Home Brewers
      • Coffee Concentrates and Extracts Continue to Improve
      • Ready-to-Drink Dispenser Drives Concentrate Innovations
      • Cold Brewers . . . a Trend?
      • Self-Heating Can for Almost Instant Warmth
      • Packaged Ready-to-Drink Coffees Gain Momentum
      • Then There's Coffee Soda
      • Move Over Red Bull and Make Room for Coffee
      • Nestlé Patents Coffee Beer
      • Even Instant Coffee Upgrades Itself
      • Instant Cappuccino Machines Draw Consumers
      • Ethnic Coffee Marketers
      • Decaffeination Technologies Improve Product for Boomers
      • Specialty Soy-Based Coffee Has Less Caffeine, Too
      • Some Want Caffeine Out, Others Want More
      • Brewing Coffee That Contains a Few Goodies
      • Coffee with Extra Antioxidants
      • Coffee that Makes You Fit
      • More Coffee for Losing Weight
      • And Coffee With a Bunch of Boosters
      • Blended Beverages Go Lite
      • Consumers Want to Customize Their Brewed Cup
      • It's Holiday Time with Festive Coffee Products
      • Starbucks' 21st Annual Christmas Blend
      • Giving Back to the Community
      • Social Beliefs Drive New Product Introductions
      • Fair-Trade Coffee Marketers Celebrate the Season, Too
      • Even Fast Food Sees Future in Fair Trade
      • Fair Trade Growing Better Than Fairly
      • Some Fair Trade Blends Get Patented
      • Others Come Under Private Label
      • And Club Stores Get Into the Fair Trade Scene, Too
      • Fast Food Goes Upscale
      • Espresso Bars Are Added to Restaurants
      • Kosher Coffee with Star-K Standards
      • Coffee Taglines Get Satirical
      • Coffees for Kids
      • And Coffee to Fund Kids' Education
      • Researchers Want to Uncover the Bean's Genes
      • Beyond the Bean
      • What's a Steamer?
      • New Product Introductions
        • Table U.S. Packaged Coffee for Future Brewing or Mixing: Select New Products by Marketer, Brand, and Description, 2003-2005
  • Appendix: Addresses

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