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The U.S. Market for Chocolate, Candy, Gum & Mints, Volumes I-III

Volume I: The U.S. Market for Chocolate Candy
November 2002

Abstract:

In a data-intensive yet compact new format, this Packaged Facts report analyses the $14 billion market for chocolate candy, covering the mass-market and gourmet sectors as well as retail and direct sales. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player. This report first quantifies the chocolate candy market, covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, consumer demand for product variety and innovation, retailer clout and private-label prospects, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers, gourmet chocolatiers, and candy shop retailers. The final chapter tabulates and analyzes demographics for chocolate candy overall as well as by consumption level, candy type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, the seasonal/holiday market, brand maintenance and line extensions, novelty and licensed products for kids, nutritional concerns and the nutraceutical segment, and the fast-shifting e-commerce marketplace.

Volume II: The U.S. Market for Non-Chocolate Candy
January 2003

Abstract:

In a data-intensive yet compact new format, this Packaged Facts report analyzes the $8 billion market for non-chocolate candy, covering the mass-market and gourmet sectors as well as retail and direct sales. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where flat growth is challenging all players, as reflected in a fresh wave of mergers and acquisitions.

This report first quantifies the non-chocolate candy market, covering market size and composition for 1998 to 2002 as well as projected market growth for 2003 to 2007. An analysis of the competitive situation follows, addressing M&A activity, marketer and brand shares, consumer demand for product variety and innovation, retailer clout and private-label prospects, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers and novelty and gourmet candymakers. The final chapter tabulates and analyzes demographics for non-chocolate candy overall as well as by consumption level, candy type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, the seasonal/holiday market, brand maintenance and line extensions, novelty and licensed products for kids, nutritional concerns, and the uses of the Internet.

Volume III: The U.S. Market for Gum, Mints & Breath Fresheners
January 2003

Abstract:

In a data-intensive yet compact new format, this Packaged Facts report analyses the $3 billion market for gum, mints, and breath fresheners. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments (sugarless/value added gum, breath strips, fruity mints, novelty products), brand competition, and new product trends in a market increasingly characterized by free-for-all competition between product segments.

This report first quantifies the market, covering market size and composition for 1998 to 2002 as well as projected market growth for 2003 to 2007. An analysis of the competitive situation follows, addressing consolidation and acquisition/divestment activity, marketer and brand shares, the adult vs. the kid market, the new wave of product benefits, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers across the gum, mint, and breath freshener segments. The final chapter tabulates and analyzes demographics for the market overall as well as by consumption level, product type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, gum/mint/breath freshener synergies and encroachments, brand maintenance and line extensions, novelty and interactive products for kids, product benefit advances, and the uses of the Internet.

An Executive Overview of all three volumes detailed above will be included in the series package. The overview will provide a cross-comparison of opportunities and competition in these inter-related sectors of the confectionery market.

Volumes in this series may also be purchased separately:

Volume I: The U.S. Market for Chocolate Candy
Volume II: The U.S. Market for Non-Chocolate Candy
Volume III: The U.S. Market for Gum, Mints & Breath Fresheners


Volume I:

I. Executive Summary

II. The Market

    Market Size And Composition
    • Market Definition
    • NCA/CMA Members' Shipments Of Chocolate Candy
    • Doc Manufacturers' Shipments Of Chocolate Candy
    • Per Capita Consumption Of Chocolate Candy
    • Chocolate Imports And Exports
    • Table: U.S. Retail Sales Of Chocolate Candy, 1998-2002
    • Tables/Figures: Mass-Market Chocolate Candy Sales By Category, 1997-2001

    Projected Market Growth

    • Consumption Trends
    • Demographic Mix And Market Growth
    • Mass Vs. Gourmet Growth
    • Nutritional Concerns & Feel-Better Chocolates
    • Role Of Distribution Channels
    • Role Of Internet
    • Table: Projected U.S. Retail Sales Of Chocolate Candy, 2002-2007

III. Competitive Situation

    Marketer And Brand Shares
    • Mass Vs. Gourmet
    • Tables/Figures: Mass-Market Shares

    Product And Promotion Trends

    • Number Of New Product Introductions
    • Flavor Trends
    • Packaging And Sizing Trends
    • Kids, Licensed, And Novelty Products
    • National Ad Expenditures
    • Examples Of Consumer Advertising And Promotion

    Retail And Internet Trends

    • Tables/Figures: Mass-Market Shares And Growth By Retail Sector
    • Focus On Mass Merchandisers
    • Focus On Supermarkets
    • Focus On Drugstores
    • The Role Of The Front-End
    • Gourmet/Specialty Retailing
    • Working The Web: Brand Building And E-Commerce
    • Examples Of Marketer Sites: www.hersheys.com; www.mms.com; www.godiva.com; www.sees.com; www.ethelm.com
    • Role Of Third-Party Sites

IV. Competitive Profiles

  • Archibald Candy Corp.
  • Brach's Confections, Inc.
  • Godiva Chocolatier, Inc.
  • Hershey Chocolate Usa
  • Lindt & Sprüngli
    • Lindt Chocolates
    • Ghirardelli Chocolates

  • M&M/Mars
  • Nestlé USA, Inc.
  • Russell Stover Candies, Inc.
  • See’s Candies
  • Tootsie Roll Industries, Inc.

V. The Consumer

  • Demographics For Chocolate Candy Overall, By Consumption Level, By Candy Type, And By Brand
  • Consumption By Gender
  • Consumption By Race/Ethnicity
  • Consumption By Age Bracket
  • Consumption By Household Composition
  • Consumption By Household Income & Individual Income

Appendix I: Examples Of Advertising And Promotion

Volume II:

I. Executive Summary

II. The Market

    Market Size and Composition
    • Market Definition
    • Table: U.S. Retail Sales of Non-Chocolate Candy, 1998 to 2002
    • Table: U.S. Shipment Volume for Non-Chocolate Confections
    • Tables/Figures: Mass-Market Non-Chocolate Candy Sales by Category, 1997 to 2001

    Projected Market Growth

    • Consumption Trends
    • Non-Seasonal vs. Seasonal Candy Trends
    • Demographic Mix and Market Growth
    • Role of Kids Candies
    • Nutritional Concerns, Juice Candies, and Diet Products
    • Role of Distribution Channels
    • Table: Projected U.S. Retail Sales of Non-Chocolate Candy, 2002 to 2007

III. Competitive Situation

    M&A Activity
    • Hershey Foods Corp. Up for Sale
    • Hershey sells Heide brands to Farley's & Sathers
    • Catterton Partners buys Farley's & Sathers from Kraft Foods
    • Sherwood Brands purchased Asher Candy, KR Candy Corp.

    Marketer and Brand Shares

    • Tables/Figures: Mass-Market Shares

    Product and Promotion Trends

    • Number of New Product Introductions
    • Flavor Trends
    • Packaging and Sizing Trends
    • Kids, Licensed, and Novelty Products
    • National Ad Expenditures
    • Examples of Consumer Advertising and Promotion

    Retail and Internet Trends

    • Tables/Figures: Mass-Market Shares and Growth by Retail Sector
    • Focus on Mass Merchandisers
    • Focus on Supermarkets
    • Focus on Drugstores
    • The Role of the Front-End
    • The Convenience Store Sector
    • Gourmet/Specialty Retailing
    • Working the Web: Brand Building and E-Commerce
    • Examples of Marketer Sites

IV. Competitive Profiles

  • Bobs Candies, Inc.
  • Brach's Confections, Inc.
  • Chupa Chups
  • Farley's & Sathers Candy Co., Inc.
  • Hershey Chocolate USA
  • Jelly Belly Candy Co.
  • Just Born, Inc.
  • Kraft Foods
  • M&M/Mars
  • Nestlé USA, Inc.
  • Pez Candy, Inc.
  • Spangler Candy Co.
  • Sherwood Brands
  • Tootsie Roll Industries

V. The Consumer

  • Demographics for Non-Chocolate Candy Overall, by Consumption Level, by Candy Type, and by Brand
  • Consumption by Gender
  • Consumption by Race/Ethnicity
  • Consumption by Age Bracket
  • Consumption by Household Composition
  • Consumption by Household Income & Individual Income

Appendix I: Examples Of Advertising And Promotion

Volume III:

I. Executive Summary

    The U.S. Market for Gum, Mints, & Breath Fresheners
    • Wholesale Dollar Shipments and Per Capita Consumption
    • Overall Retail Sales at $3.7 Billion
    • Pockets of Growth
    • Projected Market Growth
    • Top Marketers and Brands
    • Top Advertisers
    • Wrigley in the Catbird’s Seat
    • New Products and Market Saturation
    • Overview of Flavor Trends
    • Novelty, Licensing, and Packaging Strategies
    • Consumer Demographics
    • Figure 1-1: Top Gums and Breath Mints by Brands Most Often Used, 2002 (% of U.S. households)

II. The Market

    Market Size and Composition
    • Note on IRI Market Data and Packaged Facts Figures
    • Market Definition
    • Wholesale Gum Shipments at $1.7 Billion
    • Wholesale Per Capita Gum Consumption at $6.27
    • Overall Retail Sales Approach $3.7 Billion
      • Sales of Gum at $2.9 Billion
      • Sales of Mints/Breath Fresheners at $746 Million

    • 10% Compound Annual Growth Rate for Sugarless Gum
    • Backward Steps for Breath Fresheners
    • Sugarless Gum at 64% of Category
    • Supermarkets at 21% Market Share
    • Figure 2-1: U.S. Retail Sales of Gum, Mints, and Breath Fresheners, 1998-2002 (dollars)
    • Figure 2-2: U.S. Manufacturers’ Pound and Dollar Shipments of Chewing Gum, Bubble Gum, and Chewing Gum Base, 1997-2001 (pound and dollar)
    • Figure 2-3: Wholesale Dollar Value/Pound U.S. Manufacturers’ Shipments of Chewing Gum, Bubble Gum, and Chewing Gum Base, 1997-2001 (dollars)
    • Figure 2-4: U.S. Per Capita Consumption of Chewing Gum, Bubble Gum, and Chewing Gum Base: Pounds and Wholesale Dollar Value, 1997-2001 (pounds and dollar)
    • Figure 2-5: U.S. Retail Sales of Gum, Mints, and Breath Fresheners, 1998-2002 (dollars)
    • Figure 2-6: U.S. Retail Sales by Product Category: Gum vs. Breath Fresheners/Mints, 1998-2002 (dollar)
    • Figure 2-7: IRI-Tracked Retail Sales by Product Segment: Sugarless Gum vs. Regular Gum, 1998-2002 (dollar)
    • Figure 2-8: IRI-Tracked Retail Sales by Product Segment: Breath Fresheners vs. Plain Mints 1998-2002 (dollar)
    • Figure 2-9: Sugarless Gum vs. Regular Gum Share of Combined Sales Through IRI-Tracked Outlets, 1998 vs. 2002 (percent)
    • Figure 2-10: Breath Freshener vs. Plain Mint Share of Combined Sales Through IRI-Tracked Outlets, 1998 vs. 2002 (percent)
    • Figure 2-11: Share of U.S. Gum, Mints, and Breath Fresheners Market by Chain Retail Channel, 2002 (percent): 4 Types of Retail Channels, All Others

    Market Forecasts

    • Pockets of Growth
      • Growth Strategies
      • “Extra Duty” Sugarless Gums
      • A Fiftysomething Future
      • Hispanic Market in the Spotlight
      • The Wal-Mart Express

    • Projected Market Growth
    • Overall Market to Exceed $4.2 Billion in 2007
    • Figure 2-12: Sugarless Gum vs. Regular Gum Share of IRI-Tracked Wrigley/Amurol Sales, 1998 vs. 2002 (percent)
    • Figure 2-13: Projected U.S. Population by Age Bracket, 2000-2010 (number): From Age Under 5 to Age 75 and Over
    • Figure 2-14: Population Projections for Selected U.S. Racial/Ethnic Populations, 2000-2020 (number): Non-Hispanic White, Non-Hispanic Black, Hispanic, Non-Hispanic Asian/Pacific Islander
    • Figure 2-15: Projected U.S. Retail Sales of Gum, Mints, and Breath Fresheners, 2002-2007 (dollars)
    • Figure 2-16: Projected U.S. Retail Sales by Product Category: Gum vs. Breath Fresheners/Mints, 2002-2007 (dollar)

III. The Marketers

    Marketer and Brand Shares
    • Top Marketers and Brands
      • Extra Sugarless Gum at Over $150 Million in IRI-Tracked Sales
      • Wrigley Claims Over Half of Gum Category
      • Kraft Claims One-Third of Breath Freshener/Mint Category

    • Consumer Advertising Expenditures
      • Wrigley a $110 Million Plus Advertiser
      • Adams and Kraft Follow in $60-$70 Million Range
      • Other Top Advertisers

    • The Competitive Situation
      • M&A Activity
      • Wrigley in the Catbird’s Seat
      • New Products and Market Saturation

    • Marketing and New Product Trends
      • Flavor Trends
      • Novelty Products
      • The Nutraceutical Scene

    • Figure 3-1: Top Marketers of Gum, Breath Fresheners, and Plain Mints by IRI-Tracked Share, 2002 (percent): 5 Marketers, Private Label, Others
    • Figure 3-2: Top Brands of Gum, Breath Fresheners, and Plain Mints by IRI-Tracked Share, 2002 (percent): 22 Brands, Private Label, Others
    • Figure 3-3: Selected Brand Lines of Gum, Breath Fresheners, and Plain Mints by IRI-Tracked Sales, 2002 (dollar): 29 Brand Lines
    • Figure 3-4: Top Marketers of Gum by IRI-Tracked Share, 2002 (percent): 3 Marketers, Private Label/Others
    • Figure 3-5: Top Marketers and Brands of Sugarless Gum by IRI-Tracked Share, 2002 (percent): 4 Marketers/15 Brands/Others
    • Figure 3-6: Top Marketers and Brands of Regular Gum by IRI-Tracked Share, 2002 (percent): 6 Marketers/40 Brands, Others
    • Figure 3-7: Top Marketers of Breath Fresheners and Plain Mints by IRI-Tracked Share, 2002 (percent): 6 Marketers, Private Label, Others
    • Figure 3-8: Top Marketers and Brands of Breath Fresheners by IRI-Tracked Share, 2002 (percent): 9 Marketers/14 Brands, Private Label, Others
    • Figure 3-9: Top Marketers and Brands of Plain Mints by IRI-Tracked Share, 2002 (percent): 8 Marketers/10 Brands, Private Label, Others
    • Figure 3-10: Selected Gum, Mint, and Breath Freshener Product Lines by 12-Month Increase in IRI- Tracked Sales, Second-Quarter 2002 (dollars): 19 Product Lines

IV. Marketer Profiles

    Competitive Profile: Adams (Cadbury Schweppes Plc)
    • Company Overview
    • Running with Wrigley
    • Competitive Review
      • Product Launches
      • Advertising and Promotions
      • Internet Operations

    Competitive Profile: Ferrero U.S.A., Inc. (Ferrero SpA, Italy)

    • Company Overview
    • Product Line-Up
    • A Breath Mint Recipe for Success
    • Competitive Review
      • New Products Intros, in Lime and Silver
      • Advertising and Promotions
      • Internet Operations

    Competitive Profile: Hershey Foods Corp.

    • Company Overview
    • #1 U.S. Candy Marketer
    • Sharper Focus in Non-Chocolates
    • Removing Kinks in the System
    • Competitive Review
      • Product Launches and Promotions
      • Internet Operations

    Competitive Profile: Kraft Foods

    • Corporate Overview
    • Building Big-Bang Brands
    • Product Line-Up
    • Competitive Review
      • New Product Launches
      • Advertising and Promotion
      • Internet Operations

    Competitive Profile: Wm. Wrigley Jr. Co./Amurol Confections

    • Company Overview
    • The Wrigley Product Lineup
      • The Amurol Contingent

    • A New Attitude
    • Competitive Review
      • New Product Launches
      • Tinkering with the Tried and True
      • Amurol Novelty Gums Banking on Extreme Flavors, Christmas Variants
      • Extreme Flavors Also at Work in Sugarless Segment
      • Advertising Strategies
      • Internet Operations

V. The Consumer

    Gum and Breath Mint Demographics
    • Note on Simmons Survey Data and Figures
    • Overview of Household Consumption
      • 57% of Households Use Gum, 62% Use Breath Mints
      • Preference Rates: Regular vs. Sugarless
      • tic tac the Top Brand by Household Preference

    • Figure 5-1: Overview of Household Usage: Gum and Breath Mints, 2002 (% of U.S. households)
    • Figure 5-2: Top Gums and Breath Mints by Brands Most Often Used, 2002 (% of U.S. households)

Consumer Focus: Chewing and Bubble Gum

  • Overview of Household Consumption
    • 12% of Households Use 3-4 Pieces Weekly
    • Regular vs. Sugarless Profiles

  • Patterns and Variations for Mass-Market Brands
    • Gender Patterns
    • Age Patterns
    • Adams Stronger Among Hispanic Consumers
    • Trident Is Exception to Regional Pattern
    • Educational, Occupational, and Household Income Patterns
    • Patterns by Household Composition

  • Figure 5-3: Household Usage Rates for Chewing and Bubble Gum: Overall and by Type, Usage Level, and Brand, 2002 (% of U.S. Households)
  • Figure 5-4: Demographic Characteristics Favoring Heavy Use of Gum: 11 or More Pieces in Last 7 Days, 2002 (U.S. Households)
  • Figure 5-5: Demographic Characteristics Favoring Use of Regular Gum, 2002 (U.S. Households)
  • Figure 5-6: Demographic Characteristics Favoring Use of Sugarless Gum, 2002 (U.S. Households)
  • Figure 5-7: Household Usage Rates for Selected Gum Brands: By Gender, 2002 (% of U.S. Households)
  • Figure 5-8a: Household Usage Rates for Selected Gum Brands: By Age Bracket, 2002 (% of U.S. Households)
  • Figure 5-8b: Household Usage Rates for Selected Gum Brands: By Age Bracket, 2002 (% of U.S. Households)
  • Figure 5-9: Household Usage Rates for Selected Gum Brands: By Race/Ethnicity, 2002 (% of U.S. Households)
  • Figure 5-10: Top Gum Brands by Household Usage Rates: Black vs. Hispanic, 2002 (% of U.S. households)
  • Figure 5-11: Household Usage Rates for Selected Gum Brands: By Region, 2002 (% of U.S. Households)
  • Figure 5-12: Household Usage Rates for Selected Gum Brands: By Educational Attainment, 2002 (% of U.S. Households)
  • Figure 5-13: Household Usage Rates for Selected Gum Brands: By Occupation, 2002 (% of U.S. Households)
  • Figure 5-14a: Household Usage Rates for Selected Gum Brands: By Household Income Bracket, 2002 (% of U.S. Households)
  • Figure 5-14b: Household Usage Rates for Selected Gum Brands: By Household Income Bracket, 2002 (% of U.S. Households)
  • Figure 5-15: Household Usage Rates for Selected Gum Brands: By Household Size, 2002 (% of U.S. Households)
  • Figure 5-16: Household Usage Rates for Selected Gum Brands: By Age of Children in Household, 2002 (% of U.S. Households)

Consumer Focus: Breath Mints

  • Overview of Household Consumption
    • 20% of Households Use One Roll Monthly
    • Regular vs. Sugarless Profiles

  • Patterns and Variations for Mass-Market Brands
    • Gender Patterns
    • Age Patterns
    • 27% Rate for LifeSavers Among African-Americans
    • 21% Rate for Altoids in the West
    • Educational, Occupational, and Household Income Patterns
    • Patterns by Household Composition

  • Figure 5-17: Household Usage Rates for Breath Mints: Overall and by Type, Usage Level, and Brand, 2002 (% of U.S. Households)
  • Figure 5-18: Demographic Characteristics Favoring Heavy Use of Breath Mints: 8-13 Rolls in Last 30 Days, 2002 (U.S. Households)
  • Figure 5-19: Demographic Characteristics Favoring Use of Regular Breath Mints, 2002 (U.S. Households)
  • Figure 5-20: Demographic Characteristics Favoring Use of Sugarless Breath Mints, 2002 (U.S. Households)
  • Figure 5-21: Household Usage Rates for Selected Breath Mint Brands: By Gender, 2002 (% of U.S. Households)
  • Figure 5-22a: Household Usage Rates for Selected Breath Mint Brands: By Age Bracket, 2002 (% of U.S. Households)
  • Figure 5-22b: Household Usage Rates for Selected Breath Mint Brands: By Age Bracket, 2002 (% of U.S. Households)
  • Figure 5-23: Household Usage Rates for Selected Breath Mint Brands: By Race/Ethnicity, 2002 (% of U.S. Households)
  • Figure 5-24: Household Usage Rates for Selected Breath Mint Brands: By Region, 2002 (% of U.S. Households)
  • Figure 5-25: Household Usage Rates for Selected Breath Mint Brands: By Educational Attainment, 2002 (% of U.S. Households)
  • Figure 5-26: Household Usage Rates for Selected Breath Mint Brands: By Occupation, 2002 (% of U.S. Households)
  • Figure 5-27a: Household Usage Rates for Selected Breath Mint Brands: By Household Income Bracket, 2002 (% of U.S. Households)
  • Figure 5-27b: Household Usage Rates for Selected Breath Mint Brands: By Household Income Bracket, 2002 (% of U.S. Households)
  • Figure 5-28: Household Usage Rates for Selected Breath Mint Brands: By Household Size, 2002 (% of U.S. Households)
  • Figure 5-29: Household Usage Rates for Selected Breath Mint Brands: By Age of Children in Household, 2002 (% of U.S. Households)

VI. Looking Ahead

    Trends and Opportunities
    • Growth Strategies
    • Border Crossings and Brand Extensions
    • Flavor Trends in Focus
    • Sales Growth in Novelty Products
    • Sales Growth in Hispanic Market

Appendix I: Examples Of Consumer Advertising And Promotions

Appendix II: Addresses Of Selected Marketers

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