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U.S. Market for Chocolate


Attention: There is an updated edition available for this report.

With 2006 sales estimated at close to $16 billion through all channels, chocolate is forecast to grow to $18 billion by 2011, according to the U.S. Market for Chocolate, a fully updated Packaged Facts report. Strong consumer interest in the reported health benefits of dark chocolate and a general trend towards product premiumization (including organic and fair trade products) are offsetting steady declines in other categories, such as sugar-free and novelty products. For example, the market share for premium chocolate grew from 13% of the total market in 2002 to nearly 17% in 2006.

This report measures the size of the market and looks at overall growth factors. Then it describes specific trends and opportunities that support continued market growth. The analysis includes a discussion of how major chocolate manufacturers are structuring their new product development and marketing initiatives to stay on top of this market. Other topics of study include supply issues and consumer buying behavior.

Report Methodology
The U.S. Market for Chocolate relies upon several data sources that track chocolate sales. Statistics on manufacturer shipments are collected annually by the U.S. Department of Commerce (DOC). Retail chocolate sales data for this report have been provided under special arrangement with Information Resources, Inc. (IRI). Global confectionery sales data are published by the National Confectioners Association (NCA), which also provided detailed statistics for U.S. retail sales and consumption. Chocolate consumption data are available from the NCA for the United States and CAOBISCO (Association des Industries de la Chocolaterie, Biscuiterie et Confiserie de l’E.U.) for the European Union. Detailed consumer profiles of key demographics, including breakouts by gender, race/ethnicity, and household composition, are provided, based on Simmons Market Research Bureau data.

About the Author
C. Curtis Vreeland is a specialist with 20 years experience in the confectionery industry, conducting market research, trends analysis and product development. He has published nearly two dozen articles in trade and consumer publications. Additionally, he created and manages the Next Generation Chocolatier competition that selects America's best new artisanal chocolate makers. Curtis has an MS in Applied Economics from Cornell. He is Principal & Senior Consultant at Vreeland & Associates, where he consults with a number of small to large confectioners.

How You Will Benefit from this Report
If your company is already competing in the chocolate market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current, past and future market for chocolate, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data from the NCA, DOC, IRI, Simmons and other published and trade sources.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for chocolate.
  • Research and development professionals stay on top of competitor initiatives and explore demand for products in the chocolate arena.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope and Methodology
      • The Global Confectionery Market
      • The U.S. Confectionery Industry
      • Estimated Retail Chocolate Sales
        • Table Estimated Retail Sales of Chocolate, 2002-2006 Volume and Value
      • FDM Retail Sales by Product Category
        • Table IRI-Tracked Chocolate Growth by Dollar and Unit, 2006 ($ million and %)
      • New Product Claims
      • Premiumization Trend
      • Health & Wellness/Functional Trend
      • Single Origin Trend
      • Organic Trend
      • Ethical Consumerism Trend
      • Marketers
      • Brands
      • World Cocoa Production
      • Chocolate Demographics & Psychographics
      • Marketer Demographics
      • Brand Purchasing Frequency
  • Market Size and Growth
    • Methodology and Scope
      • The Global Confectionery Market
        • Table Global Confectionery Sales by Type, 2002-2006 (in million $)
        • Table Global Confectionery Sales by Region, 2002-2006 and Percent Change, 2005 to 2006 (in million $ and %)
        • Table Global Chocolate Sales by Region, 2002-2006 and Percent Change, 2005 to 2006 (metric tons)
        • Table Top 20 Total Confectionery Retail Markets by Country, 2002-2006 and Percent Change, 2005 to 2006 (in million $ and %)
        • Table Top 20 Chocolate Retail Markets by Country, 2002-2006 and Percent Change, 2005 to 2006 (in million $ and %)
        • Table Top 20 Chocolate Retail Markets by Country, 2002-2006 and Percent Change, 2005 to 2006 (metric tons)
      • The U.S. Confectionery Industry
        • Table Retail Confectionery Sales, 2006 (in million $ and %)
        • Table Retail Confectionery Sales Market Share, 1997 vs. 2006
      • Manufacturer Shipment Dollar Values Outpace Quantity Reflecting Surge in Demand for Higher-Value Products
        • Table Manufacturer Shipments of Chocolate, 2002-2006 (in million $ and pounds)
        • Table Manufacturer Shipments of Chocolate CAGR, by Sub-Category Value and Quantity, 2006 (%)
        • Table Manufacturer Shipments of Chocolate by Sub-Category, 2002-2006 (million pounds)
        • Table Manufacturer Shipments of Chocolate by Sub-Category, 2002-2006 (in million $)
        • Table Market share of Manufacturer Shipments of Chocolate, by Sub-Category and Value, 2006 (%)
      • NCA Estimated Retail Chocolate Sales
        • Table NCA Estimated Retail Sales of Chocolate and CAGR, 2002-2006 ($ million and %)
        • Table Producer Price Indexes for Chocolate Industry, Index and Annual Change, 2001-2005
        • Table NCA Estimated Retail Chocolate Sales, Growth & Share by Distribution Channel, 2006 (in million $ and %)
        • Table Estimated Total Retail Sales of Chocolate, 2002-2006 Volume and Value
      • FDM Retail Sales by Product Category
        • Table IRI-Tracked Chocolate Market Share by Product Categories, 2006
        • Table IRI-Tracked Chocolate Growth by Dollar and Unit, 2006 (in million $ and %)
        • Table IRI-Tracked Retail Sales of Chocolate by Product Category, 2002-2006 (in million $)
        • Table IRI-Tracked Market Share of Chocolate by Product Category, 2002-2006 (%)
        • Table IRI-Tracked Growth Rates of Chocolate by Product Category, 2002-2006 and 5-Year CAGR (%)
      • Every Day Chocolate
      • Gift Box Chocolate
      • Novelty Chocolate
      • Seasonal Chocolate
        • Table IRI-Tracked Seasonal Chocolate Sales, 2006; 1-Year and 5-Year CAGR Trends (in million $ and %)
        • Table IRI-Tracked Retail Sales of Seasonal Chocolate by Holiday, 2002-2006 (in million $)
        • Table IRI-Tracked Market Share of Seasonal Chocolate by Holiday, 2002-2006 (%)
        • Table IRI-Tracked Growth Rates of Seasonal Chocolate by Holiday, 2002-2006 & 5-Year CAGR (%)
        • Table IRI-Tracked Dollar & Unit Sales of Seasonal Chocolate by Holiday, 2006 (in million $ and %)
      • Diet/Sugarfree/Sugarless Chocolate
      • Private-Label Chocolate
      • Per Capita Consumption
        • Table Per Capita Consumption of Chocolate in Selected Countries, 2000 vs. 2004 (Pounds)
        • Table Per Capita Consumption of Confectionery Products in the U.S., 2005 (Dollars, Pounds, %)
        • Table Per Capita Consumption of Chocolate in the U.S., 1997-2006 (Pounds and Dollars)
      • Retail Sales Forecast
  • Trends and Opportunities
    • Introduction
      • New Product Introductions
        • Table New Product Confectionery Introductions, 2005 vs. 2006 (SKUs)
      • New Product Claims
        • Table Chocolate New Product Claims, 2006 (no. of reports, % share)
        • Table Top 10 Chocolate New Product Claims, 2002-2006 (no. of reports)
      • Trend 1: Premiumization
        • Table Premium Chocolate Segments, by Price ($/ounce & $/pound)
        • Table Premium & Conventional Chocolate Retail Sales and Premium as % of Total, 2002-2006 (in million $ and %)
        • Table Premium and Conventional Chocolate Retail Sales Growth Rates and 5 Yr CAGR, 2002-2006
        • Table Sales of Top Selling Premium Chocolate Brands, 2002-2006 (in million $)
        • Table Sales of Top Selling Premium Chocolate Brands, 2005/06 Percent Change and 5 YR CAGR
        • Table Premium & Conventional Chocolate Retail Sales, 2006 & 2011 (in million $)
      • Trend 2: Health & Wellness/Functional
        • Table New Product Development by Attribute 2006
        • Table Dark, Milk & White Chocolate Retail Sales and Dark as Percent of Total, 2002-2006 (in million $ and %)
        • Table Dark, Milk & White Chocolate Retail Sales Growth Rates & CAGR, 2002-2006 (%)
        • Table Dark and Non-Dark Chocolate Retail Sales, 2006 & 2011 (in million $)
        • Table Glossary of Medical Terms Related to Cocoa & Chocolate
      • Trend 3: Single Origin
      • Trend 4: Organic
        • Table U.S. Organic Food Sales, Growth Rate, CAGR and Market Share, 2002-2006 (in million $ and %)
        • Table U.S. Organic Chocolate Sales, Growth Rate, CAGR and Market Share, 2002-2006 (in million $ and %)
        • Table U.S. New Organic & Conventional Chocolate Product Introductions by SKU, 2005-2006 (in million $ and %)
        • Table Price Premiums Consumers will Pay by Attribute
        • Table U.S. Organic & Conventional Chocolate Sales and Annual Growth, 2007 & 2011 (in million $ and %)
      • Trend 5: Ethical Consumerism
        • Table Imports of Certified Fair trade & Organic Cocoa Beans, 2002-2006 (pounds and %)
      • Trend 6: Chocolate Cafés
      • Trend 7: Other Emerging Trends
        • Table Non-Confectionery Chocolate-based New Product Introductions 2006 (% of reports)
        • Table Non-Confectionery Chocolate-based New Product Introductions, 2006 (# of reports)
        • Table Chocolate-based Health & Beauty New Product Introductions 2006 (% of reports)
      • Legislative Issues
        • Table Employment Contraction in the Confectionery Industry, 1997 & 2004 (no. of employees, % change)
        • Table Summary of Recommendations on Sugar Support Policies
        • Table Major Federal & State Legislative Activities 2006
  • The Marketers
    • Global Chocolate Marketers and Their Brands
      • Table Top 10 Global Confectioners That Manufacture Chocolate by Market Share, 2006 (%)
      • Top U.S. Chocolate Marketers
        • Table Top 82 Global Confectioners That Manufacture Chocolate, Net Sales, Number of Employees & Plants and Type of Chocolate Products
        • Table Top 15 U.S. Chocolate Marketers Sales and CAGR, 2002-2006 (in million $ and %)
        • Table Top 15 U.S. Chocolate Marketers by Market Share, 2002-2006 (%)
      • U.S. Chocolate Marketers by Product Category
        • Table Top 15 U.S. Chocolate Marketers Sales by Product Category, 2002-2006 (in million $)
        • Table Top 15 U.S. Chocolate Marketers' Market Share by Product Category, 2006 (%)
      • U.S. Sales by Brands
        • Table Top 10 U.S. Chocolate Brands for Chocolate Candy Bar < 3.5 oz., 2006 ($ million and %)
        • Table Top 10 U.S. Chocolate Brands for Chocolate Candy Box/Bag > 3.5 oz., 2006 (in million $ and %)
        • Table Top 10 U.S. Chocolate Brands for Chocolate Candy Snack/Fun Size, 2006 ($ million and %)
        • Table Top 10 U.S. Chocolate Brands for Gift Box Chocolate, 2006 ($ million and %)
        • Table Top 10 U.S. Chocolate Brands for Diet Chocolate, 2006 ($ million and %)
    • Marketer Profiles
      • Barry Callebaut
      • Cadbury
      • Hershey
      • Lindt & Sprungli
      • Mars
      • Nestlé
      • Russell Stover
  • Supply Issues
    • Cacao Characteristics
      • Table Harvest Seasons for Bulk and Flavor Cocoa by Month
      • Fine vs. Bulk Cocoa
        • Table Fine Cocoa Trade Names and Aroma/Flavor Characteristics
      • Other Flavor Aspects
      • World Cocoa Production
        • Table Cocoa Production by Major Producing Country and Region, 2004/05-2006/07 (in thousands of metric tons)
        • Table Cocoa Exports by Producing Country and Region, 2002/03-2004/05 (in metric tons)
        • Table Fine/Flavor Cocoa Exports as a Share of Total Cocoa Exports by Country, 1976 vs. 2005 (%)
        • Table Fine/Flavor Cocoa Production and Share of World Total, 2002/03-2006/07 (thousands of metric tons)
      • Crop Diseases
      • Cocoa Farmers
      • Organic Cocoa Production
        • Table Organic Cocoa Production and Exports by Producing Country and Region (metric tons and %)
        • Table Organic Certified Cocoa Producers by Region and Country
      • Fair Trade Cocoa Production
        • Table Fair Trade Cocoa Producers by Region and Country, Sales (in 2003/04 metric tons) and Key Characteristics
        • Table Fair Trade Cocoa Exports by Country, 1999-2003 (metric tons), 2003 Market Share and CAGR
        • Table Fair Trade Cocoa Imports by Country, 1999-2003 (metric tons), 2003 Market Share and CAGR
      • Sustainable Cocoa Farming
        • Table Rainforest Alliance Certified Sustainable Cocoa Production by Country, 2006 & 2007 (metric tons)
      • Manufacturer Initiatives
  • The Consumer
    • Simmons Market Research Bureau Data
      • Marketer Reputation
        • Table Consumer Satisfaction Index for Top Food Manufacturers, 2002-2006 (index, % change)
      • Chocolate User Demographics and Psychographics
        • Table Candy Usage Rates: Chocolate and Non-Chocolate Candy, 2006 (U.S. adults)
        • Table Purchasing Indexes by Demographic Breakout: Consumers of Chocolate and Non-Chocolate Candy Brands, 2006 (U.S. adults)
        • Table Indexes for Food and Diet-Related Attitudes and Behaviors: Consumers of Chocolate and Non-Chocolate Candy, 2006 (U.S. adults)
      • Chocolate Top Choice for Afternoon Snacking
        • Table Top Snack Foods Eaten in the Afternoon, 2006
      • Package Format Preferences
        • Table Purchasing Indexes of Consumers of Chocolate and Non-Chocolate Candy: Package Size, 2006 (U.S. adults)
      • Marketer Demographics
        • Table Candy Usage Rates by Marketer: Hershey, Mars and Nestlé, 2006 (U.S. adults)
        • Table Purchasing Indexes by Demographic Breakout: Chocolate Purchases by Marketer (Hershey, Mars and Nestlé), 2006 (U.S. adults)
      • Brand Purchasing Frequency
        • Table Preference Rates of the Top Chocolate and Non-Chocolate Brands, 2006 (% of U.S. adults)
        • Table Chocolate Candy Brands Eaten Most Frequently, 2003-2006 and % Change (U.S. Adults)
      • Attitude and Behavior Variations by Package Format and Number of Servings
        • Table Indexes for Chocolate Package Type Eaten, by Agreement with Selected Psychographics Statements, 2006 (U.S. adults)
        • Table Indexes for Number of Chocolate Servings During the Last 30 Days, by Agreement with Selected Psychographic Statements, 2006 (U.S. adults)
      • Attitude and Behavior Variations by Brands
        • Table Indexes for Chocolate Candy Brand, by Agreement with Selected Psychographic Statements, 2006 (U.S. adults)
      • Women Index High for Every-Day Gourmet
      • Chocolate Preferences Surprisingly Loyal Across Age Brackets
        • Table Top 10 Chocolate Candy Brands Eaten Most Frequently, by Age Group, 2006 (U.S. Kids, Teens and Adults)
      • Young Adults Lead in Chocolate Brand Preferences
      • Brand Strengths by Region
      • Upscale Premium Brands Preferred by the Better Educated
      • Patterns by Household Income and Value of Housing
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Gender, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Age Bracket, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Race/Ethnicity, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Region, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Marital Status, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by People in Household, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Age of Children in Household, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Highest Degree of Educational Attainment, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Employment Status, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Occupation, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Number of Employed Adults in Household, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Individual Income, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Household Income, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Type of Residence, 2006 (U.S. adults)
        • Table Purchasing Indexes for Selected Chocolate Candy Brands, by Value of Residence, 2006 (U.S. adults)
        • Table Chocolate Candy Brands Eaten Most Frequently, by Age Group, 2006 (U.S. Kids, Teens and Adults)
        • Table Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
        • Table Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (%)
  • Selected Marketers
  • Acronyms
    • Table Terms & Definitions

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