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Cheese: Natural and Specialty Cheeses in the U.S. and Global Markets, 6th Edition


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Cheese: Natural and Specialty Cheese in the U.S. and Global Markets, 6th Edition

Americans can’t get enough cheese, and neither can the rest of the world! Outside of the U.S. overall demand for dairy products continues to grow, with most growth coming from developing countries where growing populations, rising incomes and expansion of the middle class, urbanization, and greater adoption of western diets is driving consumption. New product development around the world, similar to the U.S., is focused on healthier cheese as well as more indulgent products that deliver more intense or unique flavor experiences. Products for snacking remain important and messages promoting cheese and dairy as good sources of nutrition resonate with consumers in developing, fast-growing markets like India and China.

Scope of Report

This report presents a detailed analysis of the U.S. consumer market for natural and specialty cheese sold directly to consumers through retail outlets including “bricks and mortar” stores as well as catalogues, Internet sites and others. It outlines key issues and trends affecting the overall market and analyzes all product categories and segments of natural and specialty cheeses. The report also discusses major players and brands, and analyzes their key activities and performance. Market size data are provided for 2011–2015 and projections for 2015–2020. Retail channels that sell consumer natural and specialty cheese are covered and considered in arriving at market size and trends, and competitive analysis. Information and insight is provided for processed cheese, and non-dairy cheese products, as well as the foodservice and global cheese markets, to add context and perspective. Data from these markets is not included for market sizing/projections, marketer/brand and retail channel shares of the core U.S. consumer natural and specialty cheese market.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site visits of retail stores. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers; IRI, which tracks data in mass retail outlets; publications and other market research sources.

Our analysis of consumer trends relies on data from various sources including a national online consumer usage survey conducted in February/March 2016 by Packaged Facts, and Simmons National Consumer Surveys for Fall 2005 through Fall 2015 from Experian Marketing Services. The Packaged Facts national online consumer surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household, and household income. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.


  • Executive Summary
    • Introduction
      • Difference Between Natural and Specialty Cheese
      • Products Outside Scope
      • Product Classifications
    • The Products
      • U.S. Production of Natural Cheese Continues to Grow
        • Table Total U.S. Production of Natural Cheese by Variety, 2008-2014 (in millions of pounds)
    • The Market
      • U.S. Retail Sales of Natural and Specialty Cheese at $17.4 Billion in 2015
      • Sales by Retail Channel
      • Market Forecast
    • The Marketers
      • Kraft Ahead by Wide Margin in Fragmented Market
    • Marketing and New Product Trends
      • Taste and Experiences
      • Health and Nutrition
      • Snacking
    • Retail Trends
      • Private Label Store Brands
        • Table Selected Private-Label Food Brands with Natural Cheese, 2016
      • Supermarkets Continue to Upgrade Cheese Offerings
      • Cheesemongers Are Rock Stars of Specialty Cheese
      • Retailers Differ for Natural and American Processed Cheese Consumers
    • Foodservice Trends
      • Cheese in Foodservice
      • Retail Packaged Foods
    • The Consumer
      • Nearly All American Adults Eat Cheese
      • Almost 30% of Adults Report Eating More Cheese
      • Millennials, Gen Xers Drive Higher Cheese Consumption
      • Natural/Imported Cheese Increasing, Processed Cheese Decreasing
        • Table Household Usage Rates: Natural or Imported Cheese vs. American Processed Cheese, 2005-2015 (percent)
    • Global Overview
      • Global Growth Driven by Emerging Markets
      • Cheese Consumption
      • Cheese Imports by Country
      • Global Competitive Landscape
      • Trends
  • The Products
    • Introduction
      • Difference Between Natural and Specialty Cheese
      • Products Outside Scope
      • Product Classifications
        • Table Selected Industry Descriptors of Natural and Specialty Cheese
      • Products by Market
      • Natural Cheese Format Classifications by IRI
        • Table Natural Cheese Format Classifications by IRI
      • U.S. Cheese Production
        • Table Total U.S. Production of Natural Cheese by Variety, 2008-2014 (in millions of pounds)
        • Table Total U.S. Production of Process Cheese Products, 2008-2014 (in millions of pounds)
  • The Market
    • U.S. Retail Sales of Natural and Specialty Cheese at $17.4 Billion in 2015
      • Sales Growth Spiked in 2014
        • Table Retail Dollar Sales of Natural and Specialty Cheeses, 2011-2015 (in millions)
    • Cheese Prices Volatile
    • Factors Affecting Market Growth
      • Lagging Economy Impacts Consumer Spending
      • Median Incomes Down from 2007 High
      • Sluggish Growth of Household Formations
    • Sales by Retail Channel
      • Table Dollar Sales by Retail Channel of Natural and Specialty Cheeses, 2015 and 2016 Projected (millions)
    • Product Segment Sales
      • Table IRI-Tracked Sales of Natural Cheese by Segment, 2014-2015 (dollar, volume sales in millions; average price per pound)
    • Organic Cheese Sales Continue to Boom
      • Table Sales of Organic Natural Cheese, 2012-2020 (in millions of dollars)
      • Table IRI-Tracked Sales of Selected Organic Cheese, 2014-2015 (dollars in millions, percent)
      • Table IRI-Tracked Sales of Selected rBGH/rBST-Free But Not Organic Certified Cheese, 2014-2015 (dollars in millions, percent)
    • Processed Cheese Sales Continue to Decline
      • Table IRI-Tracked Sales of Processed Cheese, 2014-2015 (dollar, unit and volume sales; millions)
    • Market Forecast
  • The Marketers
    • Kraft Ahead by Wide Margin in Fragmented Market
      • Table IRI-Tracked Sales of Natural Cheese Marketers, 2014-2015 (millions of dollars, percent)
    • Marketer Sales by Product Segment
      • Private Label Controls Nearly 60% of Shredded Segment
        • Table IRI-Tracked Sales of Natural Shredded Cheese Marketers, 2014-2015 (millions of dollars, percent)
      • Chunks Segment Fragmented with Kraft Leading
        • Table IRI-Tracked Sales of Natural Chunks Cheese Marketers, 2014-2015 (millions of dollars, percent)
      • Sargento Leads Slice Segment by Wide Margin
        • Table IRI-Tracked Sales of Natural Slices Cheese Marketers, 2014-2015 (millions of dollars, percent)
      • Saputo Leads String/Stick Segment
        • Table IRI-Tracked Sales of Natural String/Stick Cheese Marketers, 2014-2015 (millions of dollars, percent)
      • Kraft Controls a Third of Crumbled Segment
        • Table IRI-Tracked Sales of Natural Crumbled Cheese Marketers, 2014-2015 (millions of dollars, percent)
      • Sales Shift From Refrigerated to Shelf Stable Grated Cheese
        • Table IRI-Tracked Sales of Natural Grated Cheese Marketers, 2014-2015 (millions of dollars, percent)
      • Lactalis Leads Ricotta Segment
        • Table IRI-Tracked Sales of Natural Ricotta Cheese Marketers, 2014-2015 (millions of dollars, percent)
      • BelGioioso Best Performer in All Other Forms Segment
        • Table IRI-Tracked Sales of Natural All Other Forms Cheese Marketers, 2014-2015 (millions of dollars, percent)
    • Private Label Brands Control Cube Segment
      • Table IRI-Tracked Sales of Natural Cube Cheese Marketers, 2014-2015 (millions of dollars, percent)
    • Private Label
      • Table Mass-Market Private Label Share of Sales by Natural Cheese Segment and Total Market, 2012 vs. 2015 (percent)
      • Table Selected Private-Label Food Brands with Natural Cheese, 2016
    • Competitive Profiles
      • Kraft Heinz Company
        • Table Kraft Cheese Products
      • Sargento Foods
        • Table Sargento Cheese Products
      • Saputo Inc.
        • Table Saputo Cheese Products
      • Tillamook County Creamery
        • Table Tillamook County Creamery Cheese Products
      • Crystal Farms
        • Table Crystal Farms Cheese Products
      • Lactalis American Group
        • Table Lactalis Cheese Products
      • BelGioioso Cheese
        • Table BelGioioso Cheese Products
      • Agri-Mark Inc.
        • Table Agri-Mark Inc. Cheese Products
      • Dairy Farmers of America
        • Table Dairy Farmers of America Cheese Products
      • Bel Brands USA
        • Table Bel Brands Cheese Products
      • Schreiber Foods
        • Table Schreiber Foods Cheese Products
      • Cacique
        • Table Cacique Cheese Products
      • Organic Valley
        • Table Organic Valley Cheese Products
  • Marketing and New Product Trends
    • Marketing Trends
      • Sargento Chopped at Home Challenge
      • Taste and Experiences
      • Artisanal Cheese Keeps Growing
      • Authenticity
      • Health and Nutrition
      • Milk Source Becoming More Important
      • The Thinner the Better
      • Dairy-Free Cheese
        • Table IRI-Tracked Sales of Daiya's Dairy-Free Cheese Products, 2014-2015 (dollars, percent)
      • Snacking
      • Minis Are Big
      • More Bite-Sized Entries for Portion Control
      • Cheese Curds for Snacking
    • Cheese Paired with Other Products for Snacking
      • Sargento's Balanced Breaks
      • Borden GOOD2GETHER
      • Cheese Dippers
    • Natural Cheese Taken into the Snack Aisle
      • Mr. Cheese O's
      • Cheese Whisps & Crisps
      • Nothing but Cheese
      • Packaging
  • Retail Overview
    • Wide Variety of Retail Outlets Sell Natural and Specialty Cheese
      • Table Characteristics of Retail Channels That Sell Natural and Specialty Cheeses, 2015
    • Sales by Retail Channel
      • Table Dollar Sales by Retail Channel of Natural and Specialty Cheeses, 2015 and 2016P (millions)
    • Private Label Store Brands
      • Table Mass-Market Private Label Share of Sales by Natural Cheese Segment and Total Market, 2012 vs. 2015 (percent)
      • Table Selected Private-Label Food Brands with Natural Cheese, 2016
    • New Organic Line for Private Label
    • Meijer's True Goodness
    • Whole Foods Launching New Store Format
    • Supermarkets Continue to Upgrade Cheese Offerings
      • Wegmans Opens Cheese Caves
      • Cheese Shoppe Expansion at Stew Leonard's
      • Grocers Partner with Well-Known Independent Cheese Shops
    • Retailers Promote Local Producers
      • New York City Whole Foods Stores Sell Exclusive Local Cheese
      • Metcalfe's Showcases Wisconsin-made Cheese
      • Target Partners with "The Fabulous Beekman Boys" for "Farm-to-Shelf" Line
    • Retailers Promote International Products
      • Mariano's Expands International Offerings with Quebec Partnership
      • Kroger's Savor World Flavor: Taste of Italy
      • H-E-B Also Inspired by Italy
    • Cheesemongers Are Rock Stars of Specialty Cheese
    • Where Cheese Consumers Shop for Cheese
      • Retailers Differ for Natural and American Processed Cheese Consumers
        • Table Where Natural/Imported and Processed Cheese Consumers Shopped in Last Four Weeks, 2015 (index)
  • Foodservice Overview
    • Overview
      • Cheese in Foodservice
        • Table Menu Penetration of Pizza Cheeses by Restaurant Segments, 2015 (% offering)
      • Retail Packaged Foods
      • The U.S. Restaurant and Foodservice Industry
        • Table U.S. Restaurant Industry Sales, 2015 Projected (in billions)
        • Table Leading Chain Restaurants in the U.S., 2014 (in millions)
        • Table Menu Penetration of Cheeses by Restaurant Segments, 2015 (% offering)
      • Cheese Suppliers
      • Trends
      • Emerging Restaurant Concepts
  • The Consumer
    • Sources
      • Nearly All American Adults Eat Cheese
        • Table Adults Who Eat Cheese, 2016 (percent)
      • Almost 30% of Adults Eating More Cheese
      • Consumers Eating More Cheese for Reasons Beyond Taste
        • Table Selected Self-Reported Consumer Motivations for Eating More Cheese, and Which Cheeses Are Being Eaten More, 2016
      • Consumers Eating Less Cheese for Health Reasons and Cost
        • Table Selected Consumer Motivations for Eating Less Cheese, 2016
      • Millennials, Gen Xers Drive Higher Cheese Consumption
      • Natural/Imported Cheese Increasing, Processed Cheese Decreasing
        • Table Households That Eat Natural or Imported Cheese Compared to American Processed Cheese, 2005-2015 (percent)
      • USDA Data Illustrates Cheese Consumption Trends
        • Table U.S. Per Capita Consumption of Natural Cheese by Variety, 2004-2014 (pounds, percent)
        • Table U.S. Per Capita Consumption of Processed Cheese Products by Variety, 2004-2014 (pounds, percent)
      • Demographics Vary by Natural and Processed Cheese Products
        • Table Summary Analysis of Demographic Characteristics of Natural/Imported and Processed Cheese Product Consumers, 2015
        • Table Demographic Characteristics of Natural/Imported and Processed Cheese Product Consumers, 2015 (index)
      • Quantity of Natural/Imported Cheese Eaten Per Week Increasing
        • Table Amount Eaten in Last Seven Days by Households That Eat Natural or Imported Cheese, 2005-2015 (percent)
      • Majority of Natural Cheese Consumers Eat Full Fat Products
        • Table Types of Natural or Imported Cheese Eaten Most Often by Households, 2005-2015 (percent)
      • Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
        • Table Varieties of Natural or Imported Cheese Eaten Most Often by Households, 2005-2015 (percent)
      • Demographics Vary by Cheese Variety
        • Table Summary Analysis of Demographic Characteristics of Natural and Imported Cheese Consumers by Selected Types Eaten, 2015
        • Table Demographic Characteristics of Natural and Imported Cheese Consumers by Selected Types Eaten, 2015 (index)
      • Consumers Eat Store Brands, Kraft and Sargento Most Often
        • Table Brands of Natural or Imported Cheese Eaten Most Often by Households in the Last 7 Days, 2005-2015 (percent)
      • Demographics Vary by Cheese Brand
        • Table Summary Analysis of Demographic Characteristics of Natural and Imported Cheese Consumers by Selected Brands, 2015
        • Table Demographic Characteristics of Natural and Imported Cheese Consumers by Selected Brands, 2015 (index)
      • 6% of Adults Eat Organic Cheese
        • Table Adults That Eat Organic Foods by Selected Product Type, 2010-2015 (percent)
      • Demographic Characteristics of Organic Versus Natural Cheese Consumers
        • Table Summary Analysis of Demographic Characteristics of Organic Versus Natural Cheese Consumers, 2015
        • Table Demographic Characteristics of Organic Versus Natural Cheese Consumers, 2015 (index)
      • Over Half of Adults Have Been Watching Diet for the Last 15 Years
        • Table Reasons and Foods Eaten to Watch Diet for People Watching Diet, 2005-2015 (percent)
      • Some Consumers Want Healthier, Some Indulgent
        • Table Consumer Attitudes about Food: Agree a Lot, 2005-2015 (percent)
      • Demographic Differences Between Healthy and Unhealthy Eaters
        • Table Demographic Characteristics of "Healthy" and "Unhealthy" Consumers, 2015 (index)
      • Cheese Eater Attitudes Analyzed with Simmons Segmentation System
        • Table How Cheese Consumers Identify with Simmons Food Lifestyle Segments, 2015 (index)
        • Table How Cheese Consumers Identify with Simmons Health and Well-Being Segments, 2015 (index)
  • Global Overview
    • Overview
      • Global Growth Driven By Emerging Markets
      • Cheese Production
        • Table Cheese Production for Selected Countries, 2011-2016 (1,000 Metric Tons)
      • Cheese Consumption
        • Table Cheese Consumption for Selected Countries, 2011-2016 (1,000 Metric Tons)
      • Cheese Imports by Country
        • Table Cheese Imports for Selected Countries, 2011-2016 (1,000 Metric Tons)
      • Cheese Exports by Country
        • Table Cheese Exports for Selected Countries, 2011-2016 (1,000 Metric Tons)
      • U.S. Cheese Exports
        • Table Regional Export Markets for U.S. Cheese of All Types, 2011-2015 ($ in thousands)
        • Table Leading Countries for Export of U.S. Cheese of All Types, 2011-2015 (in thousands of dollars)
      • Global Competitive Landscape
    • Trends
      • Organic/Bio
      • Low/Lactose-free Cheeses
      • Low/No Salt/Fat
      • Higher Protein Cheese
      • Snacking
      • No-Melt Cheeses
      • Unique Flavors
      • Customized Grated Cheeses
      • Private Label/Store Brands
        • Table Selected Private-Label Food Brands with Natural Cheese, 2016

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