This Packaged Facts report focuses on the $11 billion retail market for cheese, covering mass and specialty products, marketers, and outlets. Featuring extensive sales and consumer data, the report focuses on how market-defining current trends -- the return to comfort food, the marketing of cheese in more user-friendly forms and packagings, the targeting of markets such as kids and Hispanics, and the increasing adoption of more flavorful, exotic, and premium cheeses -- are helping to push dollar sales in the cheese market even higher.
Scope And Methodology
Scope of Report
The U.S. cheese market consists of a widely varied group of products that fall into the primary categories of natural cheese, processed cheese, and imitation cheese. The primary markets for these products are retail sales, foodservice, and commercial. This report covers only the retail segment of the cheese industry. The analysis focuses on sales of cheese through supermarkets and supercenters, which are the primary outlets, excluding foodservice-type sales through deli counters. Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed on-site examination of the retail milieu and consultation with industry sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived supermarket sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics derives from the Simmons Market Research Bureau consumer survey for fall 2001.
Under Pressure from California, Wisconsin Clings to its Lead in Cheese Production
New York, June 18/PRNewswire - Wisconsin, a state that has long produced more cheese than any other in the United States, is fighting to retain its leadership in the cheese market. According to The U.S. Cheese Market, a newly published Packaged Facts report available at MarketResearch.com, California is quickly nearing a level of cheese production that would top Wisconsin’s. In the early 1990’s California overtook Wisconsin as the nation’s biggest milk producer, a development that has caused Wisconsin state officials to focus on the cheese situation with severity, investing $150 million in the expansion and addition of cheese production facilities.
It is little wonder the cheese turf war is taking on such dramatic proportions: the cheese market in the United States is an enormous industry, with national production topping 3.7 million tons in 2000 and over $11 billion in industry sales posted in 2001. The industry is also enjoying a period of considerable growth, with sales projected to exceed $14 billion in 2006 and 85% of the growth in dairy demand over the past 10 years due to increased cheese sales.
“Cheese is a hot commodity in the United States,” said Don Montuori, Acquisition Editor for Packaged Facts. “We have traditionally seen high levels of cheese consumption in this country, and now, for various reasons, the market is going through an especially intense period of growth that we don’t see tapering off for quite some time.”
The U.S. Cheese Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities.
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