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Canadian Pet Market Outlook, 2nd Edition


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Canadian Pet Market Outlook, 2nd Edition



Strong pet food sales, continued humanization trends, and rising interest from pet owners in non-medical pet services all aligned in 2014 to produce a Canadian pet market with its highest growth in the last five years. A sluggish veterinary services category stood in stark contrast, with its continued decline in visits by pet owners. Continued uptake of premium and superpremium products of non-medical pet services will drive sales in the Canadian pet market to $9.2 billion by 2019.

With a primary focus on products for dogs and cats, but also extending to other types of small companion animals, Packaged Facts' Canadian Pet Market Outlook report examines the Canadian pet market from every angle. The report includes a historical (2009–2014) and forecasted (2015–2019) analysis of all pet product and service sales, as well as a breakout of the pet food, pet products, veterinary services, and non-medical pet services categories. Featuring exclusive Packaged Facts pet owner survey data, Canadian Pet Market Outlook also analyzes key trends affecting the canadian pet mark, pet consumer trends driving growth, and consumer demographics.

What You’ll Get in This Report



Canadian Pet Market Outlook provides recommendations regarding the future of the Canadian pet market, contrasts drivers and sales in the Canadian and U.S. pet markets, and pinpoints ways current and prospective players can capitalize on current pet ownership trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data Canadian Pet Market Outlook offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

Report Methodology



The information in Canadian Pet Market Outlook is based on primary and secondary research. Primary research entailed interviews with companies, distributors, and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature, and corporate annual reports. Sales estimates for packaged products draw on data from Statistics Canada and figures reported by publicly traded marketers of pet products and services and the business and trade press. Consumer findings are derived from Packaged Facts’ proprietary survey conducted in May 2014 exclusively for this report, providing current data on consumers’ purchasing habits, preferences, and perspectives.


  • Executive Summary
    • Scope and Methodology
      • Report Methodology
    • Market Trends
      • Retailers Increase Services Rather than Bulking up eCommerce
      • Pet Age and Obesity Increase Pet Healthcare Costs
    • Industry Trends
      • Table Pet Product and Service Establishments in Canada, 2011-2014 (number)
      • Mergers & Acquisitions
      • Veterinary Visits Continue to Decline
      • Non-Medical Services
    • Product Trends
      • Natural/Organic Pet Foods
      • Pet Food Formulation Trends: Grain-Free and Whole Prey
      • Treat Safety Concerns Spark Domestic Shift
      • Non-Food Trends
    • Retail Trends
      • Industry Mainstay: The Premium Shopper
      • Pet Shoppers Say Let's Make a Deal
      • Pet Owners Prefer Supermarkets, Walmart
      • Pet Specialty Channel Trends
      • Private Label Trends
    • Pet Ownership Trends
      • Ontario and Rural Key Regions for Dog Ownership
      • Non-White Ethnic Groups: Low Pet Ownership but a Key Future Market
      • Pet Ownership by Owner's Age
      • Pet Ownership in Quebec
      • Owning a Pet is Important to the Owner's Health
      • Canadian Pets Just a Part of the Family
      • Canadian Pet Owners Shun the Internet for Pet Purchases & Information
      • Pet Owner Purchasing Patterns
  • Market Trends
    • Key Points
    • Market Performance
      • Table Total Canadian Retail Sales of Pet Products and Services, 2010-2014 (million $)
      • Table Retail Spending by Category, 2010-2013 (million $)
      • Market Share by Category
        • Table Canadian Sales of Pet Products and Services by Category, 2013-2014 (million $)
      • Market Share by Animal Type
        • Table Share of Canadian Pet Market Sales by Category and Animal Type: Dog, Cat, Other, 2014 (percent)
    • Forecast
      • Table Average Household Expenditures, 2010-2013 (dollars)
      • Canadians Hesitant to Spend on Natural
    • Market Drivers & Barriers
      • Vet Costs and Upscale Pet Foods Drive Canadian Market
      • Retailers Increase Services Rather than Bulking up eCommerce
      • Canadian Companies Expanding into the U.S.
        • Table Pet Food Imports and Exports, 2010-2014 (million $)
      • Small Dogs a Favorite with Canadians
      • Pet Age and Obesity Increase Pet Healthcare Costs
      • Pet Adoption and Pet Purchasing
  • Industry Trends
    • Key Points
    • Introduction
    • Mergers & Acquisitions
      • Table Top Four Pet Market Acquisitions, Jan. 2014-Apr. 2015 (billion $)
      • Del Monte to Big Heart to Smucker
      • Procter & Gamble Exits Pet Care
      • Pfizer Spin-Off Zoetis Continues to Grow
      • Elanco Acquires Novartis Animal Health
      • PetSmart Sold to Investor Consortium
      • Pet Valu Buys Jack's Pets in the U.S.
    • Industry & Marketing Trends
      • Table Pet Product and Service Establishments in Canada, 2011-2014 (number)
      • Cross-Channel Migration Puts Squeeze on Pet Specialty
      • Premiumization & Humanization
      • Condition-Specific & Custom Pet Foods
      • Veterinary Services
      • Non-Medical Services
    • Product Trends
      • What do Canadian Consumers want from their Pet Foods?
      • Natural/Organic Pet Foods
      • Pet Food Ingredient Trends
      • Whole Prey
      • Treats & Chews
      • Non-food Pet Supplies
  • Retail Trends
    • Key Points
    • Consumer Retail Trends
      • Industry Mainstay: The Premium Shopper
      • Pet Shoppers Say Let's Make a Deal
      • Only Half of Canadians Loyal to a Single Pet Product Retailer
      • Retailers Helping the Animal Community Important to some Shoppers
    • Private Label Trends
    • Pet Owners Prefer Supermarkets, Walmart
    • Mass Market Trends
      • Walmart Exits Pet Insurance
      • Target Exit
      • Sobeys' Pet Boutique
    • Pet Specialty Channel Trends
      • Table Leading Canadian Market Pet Specialty Chains by Number of Outlets, 2015 (stores)
      • Pet Specialty No Longer the Only Source for Natural Pet Products
      • Petcetera Closes its Doors
      • PetSmart Pokes Fun at Pet Parents in Latest Ad Campaign
    • Online Sales in Canada Lag U.S.
    • Other Retail Channels
      • Table Other Retail Choices of Pet Owners for Pet Foods/Medications/Other Supplies, 2014 (percent)
  • Pet Ownership Trends
    • Key Points
    • Methodology
    • Canadian Demographics and Pet Ownership
      • Table Canadian Pet Ownership, 2014 (1,000 households)
      • Multiple Cats in Households more Common than Multiple Dogs
        • Table Canadian Population of Cats and Dogs, 2014 (million)
      • Ontario and Rural Key Regions for Dog Ownership
        • Table Pet Ownership by Region and Type of Pet, 2014 (index)
        • Table Pet Ownership by Urban Environment and Pet Type, Canada & U.S., 2014 (index)
      • Non-White Ethnic Groups: Low Pet Ownership but a Key Future Market
        • Table Pet Ownership by Ethnicity and Pet Type, Canada & U.S., 2014 (index)
        • Table Growth of Visible Minorities in the Canadian Population, 2006-2011 (number and percent)
      • Pet Ownership by Owner's Age
        • Table Pet Ownership by Owner Age and Pet Type, Canada & U.S., 2014 (index)
      • Families and Pets
        • Table Pet Ownership by Children in Household and Pet Type, Canada & U.S., 2014 (index)
      • Dog Ownership Limited with Lower Income Canadians
        • Table Pet Ownership by Owner Income and Pet Type, Canada & U.S., 2014 (index)
      • Pet Ownership in Quebec
        • Table Pet Ownership by Survey Language Preference and Pet Type, 2014 (index)
    • Pet Ownership Sentiments
      • Concern for Pet Health
      • Owning a Pet is Important to the Owner's Health
      • Canadian Pets Just a Part of the Family
      • Food Labeling and Ingredients Sentiments and Practices
        • Table Canadian Food and Grocery Sentiments, 2014 (percent and index)
      • Canadian Pet Owners Shun the Internet for Pet Purchases & Information
    • Pet Owner Purchasing Patterns
      • Pet Food Purchasing Patterns
      • Treat Purchasing Patterns
      • Hard Goods Purchasing Patterns
      • Grooming/Cleaning Product Purchase Patterns
      • Pet Health Product Purchase Patterns

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